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Sixteen E-Webstyle.com SEO Podcast May 1st 2009. Third page of Transcription
Chris: When you’re searching online, even any more, you’re searching almost directly for the property. So if there’s any way with per pay click or with proper management of banner ads or whatever to get them in front of people exactly when they’re looking at houses, then that’s what you need to do. Again, I’m with you Paul. If you’re looking for a rental apartment or a house, you’re online. This next generation is online. They’re not picking up the newspaper. Maybe his market is, and this is just a theory, maybe his market is kind of the higher end homes which is using people who are older, which is using people who are less internet-savvy. So those people are still hitting the newspaper and you’re exactly right. If he doesn’t start transitioning to web-based, then he’s going to miss the next wave of affluent people who don’t use the newspaper.
Paul: Yes, of course. I was trying to explain to him, there’s so much you can do with showing a home with a web site. You can take pictures, put them in a newspaper but then you can’t put 12, 15, 25 pictures in a newspaper unless you’re going to have a full page ad which is going to cost you a lot, a significant amount of money. You can actually market this home or you can have videos of the home. There is so much more you can do by marketing it through your website and a lot of real estate companies are taking advantage of that. I’m sure everyone has been … a virtual home tour, someone has seen that before online. I tried to help him understand that. But, you know, hey newspaper works for him.
Chris: Keep doing it.
Paul: Congratulations.
Chris: It’s the same as the cold calling question. It also goes back, in newspaper in general, it also goes back to yellow pages, right. I mean, Paul, you came from the yellow pages environment. On our phone call, we then started our partnership, you talked about yellow pages being a dying business while you are at the yellow pages.
Paul: I think it was like 5:30 or 6:00 everybody was gone because they got fired.
Chris: But we still advertise in the yellow pages and we’re going to do it again next year because we get some phone calls from it. It returns the money that we spend on it. So we’ll keep doing that.
Paul: You know what, I think that there’s a lot of different ways to market. Search engine marketing is definitely one of those ways. But if there’s anything … I always hear that XYZ marketing method is dying. Search engine marketing is growing exponentially. I think everyone understands that television, radio, newspaper … just open up the newspaper, you can read articles. All these different mediums are dying. Well, a newspaper will not print an article that a newspaper medium is dying but you can read it … everything else seems to be kind of dying out and everyone is taking that money and transferring it to the internet, to their website because people recognize, people shop for goods and services online and that’s where you should be.
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