Eighteenth E-Webstyle.com SEO Podcast June 5th 2009.  Second page of Transcription

Paul: Ok, now for his meta tags, he had some good, he had some really good meta tags in his website. He had things that were related to his business, he, I think can remember, like “Costa Rican Villa”, which is exactly what he was, so I was like “ok, you got some really…” Ok yeah, there we go, let’s pull up his meta tags. He had some really good meta tags, I thought he did a really good job, and I liked it. He at least…20 meta tags in here.

Chris: Yeah, he’s got quite a few.

Paul: And he offers different services at his…he offers different services…well some of them don’t match, like that one I’m looking at right here, I don’t know what he has that in there…

Chris: You don’t think monkeys are…

Paul: Yeah, unless you sell monkeys, you probably shouldn’t have monkeys in your meta tags.

Chris: Now he does have Humming Bird Villa, a Villa called Humming Bird Villa, so maybe if he had a Monkey Villa or something—I’m not really sure you want to call it the Monkey Villa. Maybe that’s where the wild and crazy parties go on…

Paul: But the…other than monkeys, his meta tags I thought were really good. He could have used additions, I believe, to it, but his basic meta tags were really good, I liked them.

Chris: Number one, when we’re looking at meta tags, first we start off with “are there any?”…

Paul: And often, there aren’t.

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Eighteenth E-Webstyle.com SEO Podcast June 5th 2009.  Third page of Transcription

Chris: And we had to have the mosquito net and we were, you know, lathering with mosquito repellant all the time. So people love that, I did! And that’s what people are looking for, so I didn’t see that he captured those terms. Now, he’s not, maybe he’s not specifically luxury or exclusive and that may be why, but we’re going to have some more conversations with him to understand the target market that he’s going after and, you know, ask him the two things: what makes you the most money? And what do you sell the most? Because he’s got different levels of rooms, or different levels of villas and stuff. So, I think we covered keywords, I think the next number 4 item is calls to action.

Paul: What I, let me see. On these calls to action, I tried to be very nice in my way that I talked to him, but I didn’t see any calls to action. So, I just didn’t, and I was like “that’s a big thing, we’ve got to have some of those on this site”, and the way I worded it was “There’s nothing that makes me want to buy right now, RIGHT now”, you know, and then he takes reservations. I believe he takes reservations, yeah there it is, he takes reservations on the website. There was nothing that was saying “Right now, right now, you have to do this right now! Pick up the phone and call me for information” or “Fill out this form and I’ll make a reservation.”

Chris: Or “We fill up fast, so make a reservation today.”

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Seventeen E-Webstyle.com SEO Podcast May 15th 2009.  Second page of Transcription

Paul: yes, so it’s really not so bad.

Chris: It is still a great report.

Paul: twenty-four out of thirty is still a phenomenal ratio to be on the first page.

Chris: Exactly, and it’s got a lot of drops of one or two positions but it is still on the first page, and in fact I think that when I glanced at it I don’t think anything moved off of the first page.

Paul: I don’t think so either.

Chris: So we are actually in really good shape.

Paul: Your position is going to go up, and your position is going to go down, it’s just how SEO works, it is going to change, if you work with another company and your position drops one month, then it probably went up, or at least if you worked with us it went up months before that and we had to bump someone out of their spot. So you know, and there are also other companies that are doing SEO, I mean there are more reasons than I can explain as to why you go up or go down. But it will happen,It happens to everybody.
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Seventeen E-Webstyle.com SEO Podcast May 15th 2009.  Third page of Transcription

Paul: And that is false, and I know it to be false, but still I am going to have, and I have heard this number, I think maybe you have said this number before but you have 8-10 seconds or something, and I am going to be generous and say that you have 10 seconds to get someone’s attention and say “hey here’s why you should stay at this website and research and look at all my pages.” If you can’t capture your visitor’s attention they are going to bounce. They are going to hit the back button and find someone else in their search results. We said hey if we get you this spot and they look at your website and everyone else behind you, your website has less information and its less appealing they look are gonna bounce and they are going to go with someone else.

Chris: They are going to go with your competition who has a higher quality website. So the phrase, look, what was it? Change your look before you leap, because yeah we could leap into SEO and do a great job get her on the first page. I think in that particular industry we probably could, it would be fairly easy to get her into the first position on the first page, and if the second or third positions have significantly better websites. It is just not going to, the ROI at the end of the day is not going to have what she needs. It is a small business, I think it is a great business. Generous lady, and she talks about some of her testimonials, and some of the things she has said over the phone. If you have got no money and you have a tattoo on your face and you are trying to straighten out your life and get a job she will actually remove the tattoo for free.

Paul: Yeah…

Chris: And that is awesome, we give back in the podcast and in other ways, when you meet somebody who does that you just want to do the right thing by them. We are not the cheapest service out there but we are giving the right advice. You know, we make more money on SEO, but we don’t even want to start SEO until we do the website.

Paul: It is the right, I definitely felt that it was the right thing to do. There are companies, I know there are companies out there who would have said sure.

Chris: done, first page, there it goes

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Sixteen E-Webstyle.com SEO Podcast May 1st 2009.  Second page of Transcription

Chris: Any kind of marketing, exactly. We do not recommend that you do that because if you don’t have an organized plan, you’re not going to come out with an organized solution, you’re not going to come out with a positive solution. If you don’t know your ROI, if you’re doing pay per click and you don’t know your ROI, you need to figure it out. You need to spend some time because you could be throwing money away or you could possibly not be spending enough money, if it’s doubling your money, if it’s tripling your money, but you’re not spending as much as possible. That gets into a very nefarious how much money could I possibly spend. Well, you could broaden your search terms and spend as much as you want, but the same as with the cold calling example that I just gave. If you’re spending $100,000 on pay per click and there are lots of companies that do that, and you’re only getting $110,000 worth of profit out of that, then again you’re getting 10% return on your money. You may, depending on what your goal is and your margins, you want a debate, is that what’s right for me. Maybe if you trim that down and you spend $50,000 and you get $100,000, then it makes whole lot more sense to stop at $50,000. So it is pretty nefarious to say, spend as much as you can on pay per click because if you broaden your terms, you could spend as much as you have.

Paul: Yeah, you could spend every dime. There’s many different ways as there are to market and many different keywords that apply to every industry. I mean, keywords that apply to just the search engine marketing industry. There’s so many different things you could go after that you would spend everything you have.
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Sixteen E-Webstyle.com SEO Podcast May 1st 2009.  Third page of Transcription

Chris: When you’re searching online, even any more, you’re searching almost directly for the property. So if there’s any way with per pay click or with proper management of banner ads or whatever to get them in front of people exactly when they’re looking at houses, then that’s what you need to do. Again, I’m with you Paul. If you’re looking for a rental apartment or a house, you’re online. This next generation is online. They’re not picking up the newspaper. Maybe his market is, and this is just a theory, maybe his market is kind of the higher end homes which is using people who are older, which is using people who are less internet-savvy. So those people are still hitting the newspaper and you’re exactly right. If he doesn’t start transitioning to web-based, then he’s going to miss the next wave of affluent people who don’t use the newspaper.

Paul: Yes, of course. I was trying to explain to him, there’s so much you can do with showing a home with a web site. You can take pictures, put them in a newspaper but then you can’t put 12, 15, 25 pictures in a newspaper unless you’re going to have a full page ad which is going to cost you a lot, a significant amount of money. You can actually market this home or you can have videos of the home. There is so much more you can do by marketing it through your website and a lot of real estate companies are taking advantage of that. I’m sure everyone has been … a virtual home tour, someone has seen that before online. I tried to help him understand that. But, you know, hey newspaper works for him.

Chris: Keep doing it.

Paul: Congratulations.

Chris: It’s the same as the cold calling question. It also goes back, in newspaper in general, it also goes back to yellow pages, right. I mean, Paul, you came from the yellow pages environment. On our phone call, we then started our partnership, you talked about yellow pages being a dying business while you are at the yellow pages.

Paul: I think it was like 5:30 or 6:00 everybody was gone because they got fired.

Chris: But we still advertise in the yellow pages and we’re going to do it again next year because we get some phone calls from it. It returns the money that we spend on it. So we’ll keep doing that.

Paul: You know what, I think that there’s a lot of different ways to market. Search engine marketing is definitely one of those ways. But if there’s anything … I always hear that XYZ marketing method is dying. Search engine marketing is growing exponentially. I think everyone understands that television, radio, newspaper … just open up the newspaper, you can read articles. All these different mediums are dying. Well, a newspaper will not print an article that a newspaper medium is dying but you can read it … everything else seems to be kind of dying out and everyone is taking that money and transferring it to the internet, to their website because people recognize, people shop for goods and services online and that’s where you should be.

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