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Above the Fold SEO

Charles: So they’re trying to remove, though. Anybody who doesn’t have relative content to the search phrase on their website above the fold, and this day, they have tons of ads and images is going to hurt their ranking. I think that’s awesome.

All these black sites would, you know, a banner at the top and then another banner here and then a small text ad here and only this is above the fault of we had consider to redesign.

Chris: Yeah.

Charles: And I appreciate it. I don’t like it.

Chris: Sure. How many – you know, I think I’ll take a kind of inventory of websites that I go to and I don’t see that mini pages. I know there’s a ton out there. I just don’t see that many pages that are overwhelmed, where the ads are overwhelming on the top.

How about you, like, what’s your…

Charles: I see a lot but I think we kind of search differently and we’re going to sue maybe the content reviewing.

Chris: Right.

Charles: I look at a lot of…

Chris: Sports. Above the Fold SEO

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Perfect SEO Anchor Text

Charles: Yeah. What they’re trying to do is stop people from standing links. I’m actually reading another article today about anchor text and so one of the things – for those who do SEO, right, anchor text is when you have or pay the content and you have a link inside the text and the anchor, the text that’s in linkage are anchor text.

Chris: Right.

Charles: And so what they were talking about was how having multiple anchor links with different anchor text on the same page that links to the same page is stupid and foolish, so you shouldn’t do it.

Chris: Yeah. Okay. So they have like SEO Houston linking to our homepage and also to PPC Houston and linking to our own page would be…

Charles: Well, the example they gave, we’ll, let’s say, we were on our SEO page.

Chris: Right.

Charles: And within the content on our SEO page, we had texts that link to the same page with…

Chris: Oh.

Charles: Yeah. Perfect SEO Anchor Text

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Log into Google account affects Search Results

Chuck: Yeah. I recognize that you’re logged in and so they’re showing you the results that they feel are personal to you.

Chris: Yeah. Then get this regularly. Yeah, my website’s on the first page. What terms? Whatever.

Chuck: Company name.

Chris: Yeah, air conditioning service used in. And we say, okay, well, let me look that up myself here. I’m not seeing you. Oh, yeah, I’m right there. First position. Are you logged in to your Google account? Yeah, does that matter? Log out and do another test.

Chuck: Speaking of A/C service, let me give a special punch in the face to Hartford Services in Sugar Land area, or Katy, Richmond [00:05:39] [Inaudible] anywhere. [00:05:40] [Inaudible] get your A/C done, your heating, electrical, plumbing — a pretty cool company. We’ll meet with them later today.

Chris: And one last thing. Here we go. “Carefully crafting of the Meta descriptions helps have some meaningful language in the sitelink’s snippets.” So sitelink snippets is when you do a search like in Dean Calhoun’s case, for affygility, and his website obviously comes up in the first position and it’s got all the different sitelinks Google will show. In his case, I think it’s six different sitelinks. And the text that shows up under those sitelinks is actually his Meta description. And that’s, again, we say that SEVO, Search Engine Visitor Optimization, starts at the search engine result page and — Log into Google account affects Search Results

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Do Twitter followers affect your SEO?

Chris: Frankly, when I post that I’ve actually posted a new podcast, I actually created e-webstyle.com/SEOpodcast because it was shorter than our real name which is like SEO-searchengine- whatever because I didn’t want to use a shortener and it’s keyword-rich and so it goes right there both in Twitter and in Facebook. So yeah, I definitely agree with that.

Chuck: Let’s see here. “Does the Twitter authority have an impact on the weight of the links that are shared?” “Yes.” This is Google’s answer. “The weight depends on the authority of the person. The author authority is used in limited situations and it is independent of page rank.” Interesting. So how popular that person is don’t necessarily affect the page rank generated from that link. Interesting. Bing says, “The author authority affects the link weight.” I think that’s any easy way to say what Google said. Do Twitter followers affect your SEO?

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10 SEO Myths

Chris:                           Interesting, wow.

Chuck:                         So like, you know, you search for something and then you change the search query but it’s still related to the previous search query, then they’ll show you some of the results although you omitted that particular key phrase.

Chris:                           And that was by Matt McGee, again over at Search Engine Land. Go check that out. They also did an interesting article, their second article of the day — Nicholas. Their second article of the day was about Santorum and how he’s actually not doing a good job of trying to get anybody who doesn’t know there’s apparently some beef and I’m loathed to even use that word in this case. 10 SEO Myths

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SEO copy must be 250 words in length

Chuck:                         Let’s see. Myth No. 8, “Words in your Meta keyword tag have to be used on the page. I used to spread this silly myth myself many years ago. The truth is that the Meta keyword tag was actually designed to be used for keywords that were not already on the page, not the opposite. Since this tag is ignored by Google and used only for uncommon words in Yahoo, it makes little difference at this point anyway.”

Chris:                           Co-sign, yeah.

Chuck:                         Yeah, yeah. Don’t — I mean, that kind of goes to best practices, doing on page SEO, am I really in the code because I’m editing the title, I might as well add my keywords and descriptions.

Chris:                           It might even — it’s kind of a good place to make a note to yourself of what keywords you’re actually targeting on –

Chuck:                         On any particular page.

Chris:                           — what’s you’re targeting on that page. So if there’s any doubt, you just pull up your own Meta keywords and you’re all, oh, okay, this is –

Chuck:                         What I’m targeting on.

Chris:                           This is why this page isn’t ranking. I’m targeting the wrong keywords. All right. No. 9, “SEO copy must be 250 words in length. This one is interesting to me because I am actually the one who made up the 250 number back in the late ‘90s. However, I never said that 250 was the exact number of words you should use, nor did I say it was an optimum number. It’s simply a good number to be able to write a nice page of marketing copy that can be optimized for 3 to 5 keyword phrases. Shorter copy ranks just as well, as does longer copy. Use as many or as few words as you need in order to say what you need to say.” I would — Continue reading “SEO copy must be 250 words in length” »