Click Play to Listen to Podcast Now

Google Plus and SEO

Chuck: Yeah. “SERP Google Plus, SEO and Google Accounts.” Frankly, this is — I think this is what the change where Google was adding the Plus One feature to the Google results. And you know — this has probably been six months since then. And I feel like it. It works similar to Google Likes.

You know, if you’re on other sites and they happen to have the Google Likes — Facebook Likes badge on them then you can see which one of your friends liked it and so it’s pretty cool, man. I saw yours one day [00:14:49] [Inaudible] Plus — Chris Burres Plus One this. I think it’s pretty cool and whether — what sort of effect it has on search engine optimization, frankly, I don’t think it does. I think the bigger effect is user based.

Chris: Yeah.

Chuck: If I’m logged in to my Google account, they’ll probably show me results that people I’m associated with have Plus One.

Chris: Yup. And I think it may –

Chuck: It have some.

Chris: Yeah. I haven’t seen any specific evidence of it and I think it probably is gonna have an effect because as a good example, if Google knows that some of your buddies have liked that particular link and they’re page two of a search result, it just makes sense to bump that up for you so that you see that. Google Plus and SEO

Click Play to Listen to Podcast Now

International SEO Spanish English

Chuck: Make sure you do your basics first on page stuff and depending on your client over there but then get into some more advanced stuff and link that on things to that nature. “Google Plus One and SEO.”

Chris: Yup.

Chuck: We talked about that already. Do pluses have an effect on SEO? I think indirectly on SEO and yes, very directly in regards on to your personalized search engine results.

Chris: International SEO. I think what we’re really broaching — the subject we were attacking at that point is do you really need to do SEO in multiple languages? Can you get away with doing SEO in English or in any particular language and then having it translated? Our general best first pass is just translate it. And make sure you do a great job translating. Don’t use Google translate, right? You need to use somebody who’s actually familiar with the language. And again, the dialect is very important.

Chuck: Yeah. You might be puffing on a fag.

Chris: Yeah. Exactly. You might be puffing on a fag when you mean to smoke a cigarette. “SEO Update to Panda.” We were talking about a particular article where somebody got just slaughtered I think in the Panda update and so they — International SEO Spanish English

Click Play to Listen to Podcast Now

Local Phone Number and Local Places Listing

Chuck: Yeah. Local Factors I think for Google — we’re talking about, you know, send up your Google Places page and how to do them right and some of the factors that Google is looking for. One have a local — one, giving instructions on how to set up Google Local. It was more of some of the factors to give rank locally and it’s, you know, have a local address not a P.O. Box. It’s not gonna work. Local phone number, you know, if you’re in Houston then you should have 713, 281, or even 832 and not necessarily the 1-800.

Chris: Right.

Chuck: And so I think it’s that sort of thing are those factors that Google is looking for to rank you locally.

Chris: Well, and we also made the comment that the local phone number really is about a lot of people are looking for local service. They don’t want — they kind of — we’ve had lots of discussions lately at our office about directories and they kind of don’t want to call this 800 number. That’s a national directory for ARSS or whatever the plumbing service they want to use, you know, Joe the Plumber.

Chuck: Mm-hmm, Joe the Plumber. Web Design in SEO.

Chris: Joe — I wonder why I use that. Houston. Link juice, if I’m smart in that blog post, I’ve actually got links to our homepage and the –

Chuck: To our web design page and to our SEO. Local Phone Number and Local Places Listing

Click Play to Listen to Podcast Now

PPC Houston Doctors and Attorneys

Chuck: Yeah. What number this was? At 97? So this — and we’re on 130? So that had to be summertime maybe?

Chris: Some of the date’s on there. Yeah. So really Google Boost was this opportunity when you look at your Local Places, you could start marketing your Local Places and what Google actually intelligently did is that let me just take advantage of our AdWords program and I’ll just make an automated system based on the categories that you select. It came up with some — there’s some issues. I remember specifically like I didn’t wanna be displayed for marketing.

Chuck: Yeah.

Chris: You know, SEO marketing or internet marketing is okay. Marketing in general is not a term that I wanted to pay for.

Chuck: Yeah. And we couldn’t control –

Chris: — the keywords.

Chuck: — the keywords [00:24:43] [Inaudible].

Chris: Yeah, the keywords. Yeah. You can look it up in your AdWords campaign and see it there you just can’t make any changes. I thought that was pretty good. Now, organic search results obviously were weighing and what we tend to recommend is you should do both PPC and organic SEO. In fact, we read an article the other day. A guy just did a test. He shut off his PPC and, you know, a week later with statistics, turn it back on. PPC Houston Doctors and Attorneys

Click Play to Listen to Podcast Now

Google Golden Triangle for Google Maps

Chris: Or, maybe Facebook did. I don’t know. And anyway, we weren’t getting much activity on it. Go — scroll down on the left and there’s questions or just scroll down in the body on the wall of our Facebook page and we have a question. And the question is interesting. “If you’re on a mobile website, how often do you go to the full desktop version of that website?” You’ve got options like always, never 25% all the time, 50, etc. So go fill that out. We haven’t got many responses. It’s just really interesting stuff to understand what people do.

So Eye-Tracking in Google Maps that — like, how many people use Google Maps for anything? Like, the only reason I ever click Maps when I’m doing a search is because I’m just looking for somebody — one of our client’s Places page to see if it’s, you know, 100% complete or not. As you know, it’s important that it’ll be a 100% complete. So I never use Google Maps except for the actual app maps on my phone in the car.

Chuck: Well, I use Maps on the web. I use it –

Chris: Yeah? From time to time? Google Golden Triangle for Google Maps

Click Play to Listen to Podcast Now

Check-in and SEO

Chuck: What’s interesting about Foursquare and I [00:20:30] [Inaudible] this morning actually. They are — they redid their web version because they’re trying to get into a city guide [00:20:42] [Inaudible] check-in, where most check-ins are at, who’s checking in where.

Chris: Makes sense.

Chuck: Where your friends usually take in and hang out at and try to help people find things to do, kind of tourist type stuff.

Chris: Well, I checked in three places now. I check-in on Facebook, I check-in on Foursquare which I think sometimes also post to my Facebook so I end up checking in twice. And I check-in on GPlus. I used to check-in on Yelp. So the whole concept, right, makes sense of having a review site and a kind of a directory for Foursquare. Some of the cool things about Foursquare is you become the mayor if you’ve checked in at a particular location more than somebody else.

Chuck: I’m there at E-Webstyle.

Chris: Oh, dang. I need to check-in, you know, like an auto check-in software. Let’s see, what else can you — they have different types of badges. So I think — I went to some — I went to the Harry Potter movie and I got some Harry Patter badge which was pretty cool. Actually, I think Javier told me about that so that reminded me to get — oh, I got groped by the TSA. Is that at the — Check-in and SEO