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SEO Foundation

Chris: Hi and welcome to the SEO Podcast Unknown Secrets of Internet Marketing were our mantra is…

Charles: Don’t be a douche.

Chris: Don’t forget we are your friendly local neighborhood top position snatchers. And we already covered our mantra.

Charles: Yeah. I thought you were backwards.

Chris: I was definitely backwards.

Charles: I think you need that [00:00:20][inaudible], too.

Chris: Let’s see. We’ll get there.

Charles: Yeah, it will come.

Chris: It will come up. Remember you are listening to the most popular SEO Podcast on iTunes that is because of you and you over there. Bill, you over there, Tom, Frank and Harry. Actually, we have a listener in Lusaka, Zambia. That’s in Zambia, Africa. They downloaded one podcast. Hopefully they enjoyed it. Hopefully they are tuning in again.

Charles: Lusaka?

Chris: Yeah, L-U-S-A-K-A, which I’m probably mispronouncing.

Charles: Yeah, most likely.

Chris: Because Lusaka sounds Japanese. I don’t think there’s that much Japanese influence there.

Charles: You got to say it differently, Lusaka.

Chris: Yeah, Lusaka. I feel like you’re going into great rhythm music. I also noticed there were 137 downloads in Paris, which is kind of cool. I’m wondering that could be just one person because we do have 140 somewhat podcast that are out there available for download.

If you are listening to this and you’re in Paris, I checked on the French version of iTunes, you haven’t written a review yet.

Charles: Blank stare at you.

Chris: That could have been our blank stare.

Charles: Yeah, 137 from Paris? Did you get what time that was?

Chris: That was within a week.

Charles: Within a week?

Chris: Yeah.

Charles: Who’s this? What’s up? I’d like to know who you are. You didn’t post a review.

Chris: Reach out to us. Get a punch in the face. Don’t make us kick you in the chin.

So, the tip from our previous podcast, maybe that’s what you thought I left out. It was good internet marketing does start with a great website. We talk here that [00:02:24][inaudible] about internet marketing, SEO, PPC, being social and really the foundation of great internet marketing is a great website.

And it can’t be explained any simpler than we had a client. They are doing PPC with another company. They wanted us to take over the PPC. We said we are not gonna do PPC until we redo your website because it’s juts a waste of money.

Charles: We didn’t wanna spend the money on that [00:02:53][inaudible] sending them to a site that we knew wouldn’t convert.

Chris: That would major in bounce. So, we re-did their website. They were still under contract with the previous company. We launched the website, their sales went up, right? Same traffic, same budget from the previous company, new websites and their sales go up. So, literally, you do need to have a great website to get started.

We’ve been working with a couple clients now where they say they don’t have the budget to redesign and we’re trying to do landing pages and I’m gonna be straight up honest, that has not been very effective for us.

Charles: Yeah, it’s not. I mean, because at the end of the day, we know that a better conversion takes more than just a landing page. You know, we’ve want thing to have a separate landing page that has the same look and feel of the existing site.

But your current is horrendous, and we designed a great looking landing page because you don’t have the budget to do a new website, then if that traffic happens to make it to your current site, then there’s your bounce.

Chris: All credibility is gone. Boom, immediately.

Charles: So, we prefer to redo that whole site and …

Chris: I probably have, frankly, one or two or more of those projects in me and because the results have been bad in previous case, we probably won’t do that again. It feels like it should work and our experience has been better, it hasn’t. So …

Charles: I think at the end of the day, it is gonna depend on the client in their industry. Because if your product or your service has a longer sales process, meaning they need to do a little bit of research, they have a few questions they need the answer, you may require them to read something else prior to contacting you, then a one page, landing page may not be sufficient.

Chris: It just won’t work.

Charles: It just won’t work. But if your product is simple, just a quick sale…

Chris: Single page close.

Charles: Yeah, then, you know, filling out a form, then not too much research involved, then it may work. We have PPC data to prove that. But moving forward…

[00:05:06]

Chris: In fact, we’ve tracked phone calls that haven’t even gotten to the website. [cross talk] the phone number is actually in the PPC ads and their unique phone numbers that we’re able to track. And we’re like, wow, we’re actually phone calls directly from the PPC ad.

And again, just for clarity, if they click the PPC ad, they go to the website and on that website is a different number. So, we’d literally know it’s the…

Charles: The ad itself.

Chris: The ad itself that’s getting the phone call.

A little bit of news. The US is gonna shut out – it’s gonna try and shut out the Megaupload got shut down. And they are about to determine what to do with the servers.

It looks like the US is gonna try and keep the Megaupload lawyers out of that hearing. And you know that seems…

Charles: Wrong.

Chris: That doesn’t seem American, frankly.

Charles: That seems wrong.

Chris: Yeah, that seems wrong. They should at least be able to go in there and say, say something.

Charles: Fight for their servers.

Chris: Yeah, fight for their servers.

Charles: Fight for all the data. Fight for everything that has been uploaded.

Chris: Yeah. It’s just kind of weird.

Charles: Fight for the users who were using it legally.

Chris: Right, all three of them. [laughter] To hire a lawyer, too, customer ratio. Apple, a couple ads out, article – Apple is going to unveil a revolutionary product in 8 months. And I’ve been theorizing, I’ve finished Steve Jobs’ biography and I kind of had the feeling because of the way or the length of time he was involved in all of his other projects that he certainly had time to be working on one more before he passed. And so, maybe that one more is about to come out in the next 8 months. [cross talk]

Charles: Are there any clues or…?

Chris: None.

Charles: Like, yes.

Chris: They were working on it really good. He even said for the last 7 years, I’ve been going monthly to visit Steve Jobs and since he passed, I’ve been going to visit his wife. So, that just makes it even more compounding, right? So, I think…

Charles: What could it be? Like, you know.

Chris: So there were some theories that it could be a remote control. Although I don’t know how you could make a remote control revolutionary.

Charles: Yeah, that was…

Chris: Because Harmony, their remotes are awesome, right? Like you connect them to the internet, you add your devices and you program them. They’re just phenomenal.

The other thing they were talking about is potentially like an integrated Apple T.V. And that’s where I would kind of lean. I think there’s a lot of room for the kind of ecosphere integration that came with iTunes, iPad, iPhone, iPod and then now…

Charles: In to games…

Chris: Well, and then iTV. I think maybe it’s taking negotiating and getting a better deal across the board for those. You know, that would be pretty revolutionary because Apple T.V. just hasn’t taken off. It does some nice tricks, but really would.

I might even kind of looking for a way to totally get rid of cable. And you’ve got Hulu out there, you’ve got [00:08:27][inaudible]. If I had an Apple T.V., I brought one time, if I had one, I could project my iPad onto the Apple T.V. or you can use Apple T.V. to buy shows and everything. It’s just they’re a little delayed and you know, it wasn’t comprehensive. Like I might be able to get some shows here but I couldn’t get them there and so…

Charles: I think I’m too big of a sports fan to get rid of cable right now.

Chris: Although you know, I was reading an interesting article in our library on the E-mail Bee and they have an insane amount of technology behind their broadcast and everything. So, you subscribe to E-mail Bee and you can get every game on every device you have. So, that is another option, you know, depending on your sport of choice.

Charles: Yeah, because you know cable is that, and then of course our cable providers are also our ISP’s.

Chris: Internet providers, yeah.

Charles: So, you know I don’t think cable is going anywhere in no time.

Chris: I tell you sometimes though I like just to sit down on the couch and see what’s on. I don’t wanna like, you know what I need to get caught up on XYZ Series, New Girl or Big Bang Theory, whatever. I just wanna sit down and kind of click through and if something catches my attention, I wanna watch it. There’s a big difference between going to blockbuster and choosing a movie that you’ve seen ten times, and then which I would almost never do. But if it happens to be on…

Charles: I might watch it.

Chris: I might watch it, right. That’s a totally different kind way of interacting. Last piece of news, this is interesting. Virus found in a fake Angry Bird Space for Android.

[00:10:10]

This is the first time I have actually heard of an Android virus. How about you?

Charles: First time ever. Virus found in a fake Android Space.

Chris: Angry Bird Space.

Charles: Angry Bird Space, the game.

Chris: So, if you get it from the market or which is now called Play.

Charles: Yeah, Google Play.

Chris: It’s that Google Play Space or something, I forgot what the icon says. It’s Play or something, right? Look that up.

Charles: I think it’s just Play. Yeah, Play Store.

Chris: Play Store. You’ll be fine. If you go – there’s a lot of other websites that have different apps and whatever and some of those websites have an Angry Bird Space which you don’t have to worry about when you’re on Windows. [laughter]

All right, we’ve got a couple of reviews. This is another one from, I think it was the Netherlands – World class for a reason. By the way, apparently people on the Netherlands write really long reviews.

“This podcast is world class for the simple reason they know what they’re talking about. Chris Burres and Paul Hanson,” so he’s a long time listener, “have a long track record with podcast which started in 2009. And admit when they don’t know something but they get back to it. With adding Charles Lewis, a.k.a. Chuck, a.k.a. the SEO Rapper, the show improved even more. The podcast is informative, mixed with fun and they keep their eyes on new developments in the field of SEO and internet marketing. “

“They have around 3,000 downloads a week.” We’re at seven now. “Including other sources and that means a lot. Start with the first one and let them take you through a journey, avoid the common peepholes of SEO. They answer questions from listeners and adapt to suggestions. Like the [00:11:54][inaudible] time limit, they also develop a great community on Facebook with their listeners. I think this podcast is world class and they have listeners from different countries to prove it.”

That was Juiced Coke. And I think we’ve read…

Charles: The name sounds familiar. [cross talk] Punch in the face, Mr. Coke.

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SEO for E-Commerce Sites

Chris: Thank you. And then, this was actually recent on iTunes in the US.

“Extremely enjoyable and informative. I’ve been listening for a few months now and this podcast has improved along the way. Usually the focus is not one key point of SEO, it covers the fundamentals, as well as more settle points such as Google penalizing certain changes.”

“The chemistry and humor between Chris and Charles make it entertaining. The fact that their mission statement is as irreverent as ‘Don’t be a douche’ is just perfect.”

I highly recommend you tune in for a show or two…

Charles: Or three or four or 145. [laughter] And speaking of 145, if you’re watching right now and you have a mobile device, or you’re in front of some sort of social media platform, do me this favor. Tweet us, #seopodcast145, tag us @ewebstyle, and let us know you’re watching. If you really wanna be cool, include a link, and we appreciate you doing it for us.

Chris: And if you’re on Google Plus, just stop by our website and Plus one us.

Charles: Yeah.

Chris: Actually, I think you need to go to e-webstyle.com/seopodcast and Plus one that page.

I got one more thing, this is from Facebook. This is [00:13:30] [inaudible].

“Hi, guys. I read a review on iTunes back in on 17^th of August, 2010. I’m pretty sure I’ve listened to all 165 shows,” which is amazing.

Charles: Yeah, that’s odd like, what are we talking about next week?

Chris: Could you let us know, we can actually broadcast a little earlier.

“And not heard it mentioned, I also sent an e-mail at that time to let you know but I didn’t hear back the reviews. Still on iTunes in Australia.”

He tried to copy and paste. He’s got a couple of websites. First off, punch in the face for reaching out to us again. Candlebaglantern.com.

Charles: Candle bag lantern?

Chris: Right. You know those – so you put a candle in those bags and then they float up?

Charles: Oh, okay. Awesome. [cross talk] anything else it would possibly be.

Chris: That’s what I’m thinking it is. [cross talk] The other option, because I did this once for Halloween with my brother is that you put a little bit of sand in a white kind of lunch bag and put a candle in it, and then you light them on the streets on Halloween. I did that at my brother’s once. So, it was cool. It was actually really cool.

I don’t know if that’s – I didn’t visit the website, so we could just – it’s probably a porn site. [laughter]

Charles: Yeah, [laughter] the sound of the candle bag…

Chris: Candle bag lantern. Ukpaperlanterns.co.uk.

Charles: Okay, that kind of makes you think of the things in the sky now.

Chris: And then Theglassvotivecandleshop.com.au.

“I love the show. And like I say I’ve listened to every single one.” And then he did go back and correct and say he’s listened to only 139 shows which make us feel less out of the future, less Bermuda Triangle-ish.

[00:15:07]

Remember you can follow us on Facebook. That’s Facebook.com/ewebstyle. On Twitter, it’s Twitter.com/ewebstyle. On Youtube, it’s Youtube.com/ewebstyle. And you can e-mail us at podcast@e-webstyle.com. Excellent. I’m done. Peace. Out. [laughter]

Charles: Hey, I saw, I’ve got some content. I actually got two different articles here and we’ll cover the first one. And borrowing our time, we’ll soon get to the second one which probably not.

But what I want to talk about today was e-commerce because I was thinking about our past three clients.

Chris: That’s true.

Charles: Our past three clients have been e-commerce sites.

Chris: And we really haven’t focused much on e-commerce on our podcast’s.

Charles: Exactly. Podcast’s is usually kind of small business or our plumbers as I would to go example. And so, I want to spend some time talking about e-commerce more importantly how to get ranking for e-commerce.

Before I get in to this, I want to first acknowledge some of the issues that people tend to run unto e-commerce sites. And it’s usually dup content that is by far the most…

Chris: Prevalent.

Charles: …issue that people have because they either getting products from manufacturers or competitors frankly, who also sell the same exact products. And therefore they copy the image so that image URL is a dup URL. The title is dup, the product description is dup. You know, I mean everything, from the price. I mean, this whole page is dup content. And if their product has the exact same name, and your CMS changes the URL in the page title, to the product title then you have duplicate URL’s. So, it’s dup content all the way around with e-com sites. So, that’s the first problem.

Chris: Yup. In fact, we had an e-mail, or Facebook question I think, or Twitter question or something recently, same thing. I don’t know if that’s why you researched this particular topic. But somebody hit us up and said, I think it was on Twitter. And said, “Is it a challenge when you’re using the manufacturer’s description?”

Charles: Oh, I do remember that vaguely. Yes, it is. I think my answer was it you know, rewrite it if possible which is kind of one of the solutions I have in this article here.

So, let’s get into it. Well, and the article really focuses on video. Google did the algorithm update called Fresh. And the Fresh update was all about new content, fresh content, updated content. And so what I want to do is talk about that particular update.

Chris: That’s the one we call Ziplock.

Charles: Yes, sir. Google Ziplock. Keep it fresh.

Chris: Inappropriately titled, in our humble opinion. [laughter]

Charles: Yes, [00:18:06] [inaudible]. It just would have been cooler.

Chris: Yeah.

Charles: And so I wanted to talk about Ziplock – Fresh in regards to an e-com site and how you can improve your rankings using video. And so few other things to say was – be unique. And I think that kind of goes with out saying. Don’t rely on the product videos and manufacture videos.

So, for example, if you’re selling Samsung Nexus by Google on your site. Don’t just use the video that Samsung put out or that Google released about the Nexus demo. Instead, create your own. Give your own viewpoint. Do your own video, give it your own title, put it on your own Youtube page and put that on your site. Google will see that and have a lot more appreciation for you generating some unique, original content rather than the same demo video that’s on everybody else’s who’s selling the same exact phone.

Also, be fresh. You know, like for example, my phone just got updated to Android 4.04. And so that would be a good time if I was selling this phone to redo another video about the Android update and it works with the phone and how I’m enjoying it and how some of the features it has. For two reasons, one is new and fresh updated content and two, somebody else probably had the similar experience and may have questions, and if they search for it, then I put content that can help them.

Chris: Right.

Charles: And the next one out here was listen. And I would really like, listen. He says, “Pay attention to what people are saying in the news and all our conversations on social media channels, listen there.”

[00:19:56]

So, I always go back to Google Alerts. I think Alerts is one of the best part of Google created and so use those alerts. If you’re selling devices, then set up an alert for Nexus, set up an alert for the New iPad, set up an alert for the Samsung Galaxy II. In that way, you can be aware of all the conversations that happening on the internet and then you can respond accordingly. If you find a conversation on Twitter, follow that person, re-tweet that person, jump in the conversation. If you find something on G Plus, add a comment, link to your video you just did. You know, things like that, that are relevant to the conversation. It’s not spammy because it’s contextual and it is on the subject and on the topic. In that way you can be aware of what your potential clients are saying.

Another thing was monitor. I like this one, I will be doing this on these new sites we’re working on.

Chris: By the way, if you guys haven’t heard of Google Alerts, Google it. And basically what it is, is you can put in a search phrase and anytime new content comes on to the web or anytime Google indexes a new content that would be relevant to that search phrase, they send you and e-mail, you know, you can schedule it to happen instantaneously so that you can kind of see how, what new information is out there about that particular search term.

Great example is, we did an interview with Chuck a long time ago. This is like two years ago. And so then, we would mention Chuck every now and then in our podcast, and because our podcast is transcribed and put on line, and because Chuck has …

Charles: A [cross talk] alert for it.

Chris: In this case, the SEO Rapper. We say the SEO Rapper a couple of times and reaches back out to us. We have another interview and he we are moving forward. That’s a great example of how Google Alerts works.

Charles: I mean, they were not for juts for that but for branding. I have alert set up for SEO Rapper, for Charles Lewis, for [00:22:10] [inaudible] Profit, for E-webstyle. And I have mine set based on importance, for like, my name, Charles Lewis. Once a week, everything Google has indexed that week, I found out that there was somebody in somewhere in the U.K., a dude named Charles Lewis who was on the run for murder of four people.

Chris: Not me. [laughter]

Charles: Yeah, I didn’t do it. [laughter] But you know same example, matter of fact, Charles Lewis Jr.

Chris: It’s like I don’t even know what he looks like, but he doesn’t look like me. [laughter]

Charles: So, then I have the SEO Rapper, those come daily. Anything about SEO comes to me as soon as it happens which I would probably be changing because I get repeat stuff of us.

Chris: Oh, yeah.

Charles: But yes, so set up some Google Alerts that way you can monitor what’s going on in your industry.

Chris: And that’s how you found somebody who had linked to your SEO Rapper video recently, gonna be that link this week.

Charles: And it’s great for branding and PR more importantly because if someone says something negative, you will get that as well.

Chris: Yeah.

Charles: And that gives you the opportunity to respond to it, to address it, rather than just let it be out there and you don’t know about it. So, set up some alerts. That’s across the board and I just let video marketing.

After that, respond. Which kind of go through what we were just saying. When you come across this thing, respond to them. Oh no, on monitor, keep an eye on what consumers are searching for on your website. So, if you have an e-com site, then you should probably have a search bar on your site. Run queries, see what people have searched for on your site because they may not search for this phone, they maybe looking for this phone but they call it something different. Or they just use a totally different search phrase. And he goes on to say, hear that not only should you create a page if you seen a lot of similar searches for the same thing, create a page for that, so that way their search results would actually give them something they can use and not say – not found. But do that.

And more importantly, if it’s worth it, create a video for that. Explaining what it is and kind of…

Chris: Why did you call it the wrong name?

Charles: [laughter] Direct them to what they should have been looking. And by the way, here it is. It’s nice and shiny. And click down there because we have it on sale – sort of deal. So, definitely monitor what people are searching for on your site.

It goes on to say, encourage. Encourage text conversations and reviews around your videos. And I got this video information from a blog post I read a couple of months ago. And the article was about how to write blog post that generates results and go viral, something like that.

[00:25:10]

And one of the things he keyed in on was always close the post with a question. And when you close the post with a question then people answer the question in the comments.

Chris: Right.

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SEO for Videos

Charles: And then when people answer questions, nobody has the same viewpoints. And therefore, that generates conversation and blah, blah, blah. I thought that was phenomenal.

So, I think, it’s kind of the same thing here, especially with the video. You know, close your video out with maybe not a question, but something that encourages people to take action, to comment about it, to share it.

Chris: Or you can do it, like with the Nexus example, you could do something like – Hey, anybody out there who has a Nexus, how would you make it better? Is there anything that’s problematic for you? Go ahead and click down there and add a comment.

Charles: Exactly. And so encourage the people to do stuff. Why? Because that usually generating content, Google loves it, it’s on your site. And then he went on to say, use some tools for that. You know, even if you don’t want to use the standard comment feature with the Word Press or something like that, then integrate the Facebook comments and make it social. You have a social conversation going on. Same thing with G Plus, and so take advantage of that.

Test. After you do this, test it. Run analytics. Go look at what pages work, what videos you put on which pages. For example, I could probably have two Nexus pages. One with that custom unique video, one with the demo video from Google. Then see which one has the most views on my site. See which one converts the most. I would even probably put different CTA’s on those pages, things like that. So, definitely do some testing to make sure you are focusing your efforts on which one is working.

Chris: Yup. And with e-commerce pages, it’s usually pretty simple that make one change to a product page and then you could do some AB variant testing with that. So, tweak it. One of the kinds of psychological studies that I often go back to is the one where they were on a college campus, they were selling jams and they had four flavors of jams. And they sold four flavors for about a week and they turned around and they sold 24 flavors.

And you know, our kind of intuition is well with 24 flavors, there’ll be something for everyone. The reality is, as soon as the decision gets too complicated, people are more likely to say no.

Charles: They would not make a decision at all.

Chris: So, they sold more when they only had four options. So, by the time somebody gets to a product page, you know so often you see a product page and it’s just clouded with good places you could go. Really simplify, try simplifying your product page. If you have reworked your content so that you have changed and it’s not duplicated from the manufacturer anymore, that place may end up placing well when people search for that product.

And when they get to that product they are all looking for, don’t distract them with everything else you offer. Not only we have the phone but we have a hundred other phones, and then somebody who came there to buy a Nexus is like, oh, well let me check out this phone. Oh, and the Windows phone and Angry Birds. [laughter]

So, now they’re distracted from the reason they came there because you actually, your website distracted them.

Charles: Yeah, you distracted them with you know, some of the other problems e-commerce sites have were this long horrendous navigations. Right, category less.

Chris: Yeah.

Charles: Simplify. You know vary pages. And when I say that, like some pages, when use bread crumbs, things like that.

Chris: Bread crumbs are better than continuing that same menu through the whole thing.

Charles: Yup. And so, these are things that we look at from a development space, and from a CiVO perspective. We want people to convert.

Let’s see, the last one out here was rotate. Add video user reviews to existing content and rotate new reviews in regularly. And so, depending on your CMS, you can probably find a plug in or something like that, that would do that for you. As you get new reviews, then it kind of cycle them out. So that way you’ll end up with the Fresh Ziplock appearance on your site. This is isn’t the same statement review that you’ve always had, these reviews are changing.

Chris: There’s a website, actually Cristina Hawkins with Global Spec sent this week that they help coordinate video testimonials from your clients. And I thought it was a pretty interesting idea. I wonder where the stats are on people who have cameras on their computers. I know laptops typically come with it, iPad’s and phones. Most phones have, most smart phones have the upfront facing camera.

[00:30:07]

So, kind of my message back to her was I really would only be interested, you got to make sure it works on iPad and iPhone because I have a camera at home. It’s not plugged in. I have a camera here at the office, that’s it right there. You know, it’s the one we use for our podcast. I think this statistics are probably a lot lower than people think about how many people have cameras on their phone.

Charles: Well, not just that but how many people would actually use it.

Chris: Take the time and use it and is it set up properly.

Charles: Who know how to do it? Right? There’s a learning curve there.

Chris: It’s probably a much greater thing to do through like an iPad app or you know an Apple app or an Android app because then, there’s no set up. Use the front facing camera, the speaker mic, hold it here, and go.

Charles: Or maybe something that we’d look into. Maybe it’s a way to make the app do that for you after the purchase. It could be part of the sales process.

Chris: That’s a great idea.

Charles: Click here to, you know….

Chris: Describe the sales process.

Charles: Describe it, whatever you just bought. And then it turns on your webcam and you can start recording. Anyway…

Chris: Great. In fact, we should patent that and sell it to Amazon. Right? Because Amazon has an app. So, if you buy it from the app, 9 times out of 10, there’s –well, let’s do 7 out of 10, there’s gonna be a front facing camera. Go ahead and…

Charles: Front facing cameras sucks compared to the back camera.

Chris: Oh, yeah. And you know, maybe that’s why people aren’t doing it because the front facing camera is usually pretty bad. Maybe it’s probably worse on this iPad.

Charles: Probably. Oh, I got some blank stare.

Chris: That was good.

Charles: This blank is at everyone who doubted Facebook’s decision to but Paintress. I’m sorry, to buy Instagram. Because prior to the purchase, Instagram was at 27 million users.

Chris: Right.

Charles: Right? From their existence. They have been operational for a while. Facebook bought them and in the span of ten days, they got 10 million users.

Chris: 10 more million more users. Wow.

Charles: 10 more million in ten days. That’s like a million a day.

Chris: Wow.

Charles: Counting me. I wasn’t an Instagram user until they purchased it. And I said, okay, I might as well try it. I’m on everything else, and be on Instagram. And it’s okay, it actually, you know there’s some series of filters…

Chris: It enables you to post pictures that you can share with your mom, your dad or you [cross talk] filters.

Charles: Well, no. Filters are like development filters. Like, do I wanna Sephia it, I want it black and white, do I want it…

Chris: Oh…

Charles: You know whatever.

Chris: For adjusting it, get rid of red eye that kind of things?

Charles: Not that conflicts. [laughter] Getting the red eye, you can just, let me see here. I’ll do this, matter of fact. Take a picture.

And so yeah, you do that and this is pretty cool. It does sync up with Facebook, Twitter, Four Square and all my other social platforms or social apps that I have on this phone, which is pretty cool. So those are checked off. And once I post it, then it goes to those with the little [00:33:53] [inaudible] that I chose. And so, it’s okay.

Chris: Interesting. It’s not Photoshop.

Charles: Exactly. So, right here, the filter is here. So, we’ll do Chris and I’m about to post it so you all see it in black and white.

Chris: Early morning coffee. Well, mid late early afternoon, just before noon coffee.

Charles: So, my post is to go up there so you will see it and everybody else to see it.

Chris: Cool. Well, this is – I think this environment, we’re actually sitting in our chairs really mellows this out and [cross talk] like we need a cigar and a glass of scotch.

All right. Well, I think that’s it. You know, one other thing I did wanna mention about e-commerce. When you’re doing straight e-commerce as opposed to just kind of service oriented or [00:34:48] [inaudible] stores, one of the things you have to turn on is – first, you got to have Google analytics or assuming that you have that, and then you can track e-commerce through to Google Analytics.

[00:35:01]

So, you can literally, if you’re running a Pay Per Click campaign, you can literally say, this particular campaign, I spent $1,000 and it actually netted me, whatever, $500 or $1500 in sales. Boom, boom. ROI simple, easy to calculate like it can’t get anymore traceable.

Charles: This is huge. It’s huge. We do that for one of our clients. It’s so granular to the point where we can go in and see that we’re – that particular client that we run a remarketing for. And so I’m able to go in and compare the remarketing campaign to the regular PPC campaign to his organic traffic. And figure out which keywords, number one, are being brought in from east campaign and then the revenue generated. I mean, down to a specific dollar cents amount for each campaign.

So, if you’re doing e-comm or if you have any site, definitely have analytics on their. If you’re doing e-comm, then make sure your analytics ties in with your stores e-commerce. So that way you can track things down to the dollar amount.

Chris: And one thing, just as a business owner, you know sometimes you just go to remind people, in a lot of case, it’s actually worth taking a small loss because the value of a client is almost never the first and/or one time purchase.

Charles: Exactly.

Chris: So, if you’re spending a thousand and you made a thousand, or even if you’re spending thousand and you made 750, some people are like, you’re dumb for losing money. But if you know that that particular client on average that client is gonna purchase twice a year or 1.5 times a year and it’s the same dollar amount, then all of a sudden, it looks a lot more attractive.

Charles: Especially if the marketing is right. After that client purchased, you left him with you know, maybe for a coupon to come back later. Or you encourage them to do that.

Chris: And sign them up on a newsletter or something where you’re engaging them.

Charles: Keep them involved, exactly. Especially if you know your product, if you know your product runs out every 90 days, and so they’ll need to get a new one. Yeah, it’s definitely worth taking – I won’t even call that a loss because it’s not really loss because you’ll get it back later. But it’s worth taking it decrease in revenue upfront, just to get it multiplied down the line.

Chris: Here is an extreme example. Alarm systems, home alarm systems, when they’re installed, the amount of money that goes to the installer, the cost associated with that, the company that’s doing the monitoring, even though typically that’s sold on a, I think it’s a three year contract. At the end of that three year contract, the alarm company is still in the red. And your obligation is over but they know statistically that people extend that contract and they’ve got so many people on the books who are paying 24.95 a month or whatever it is.

Charles: That six years…

Chris: That works for them and that’s how they just continue to grow all those clients, grow that business. So, there’s a situation where they have really done the analysis, not on a one year basis, not on a two year basis, not on a contract term three year basis but really a four year basis. At four years, they’re making money and then at that point, you know, frankly they’re banking. It’s 24.95 in the bank because how many times does an alarm system call somebody, you got a call center of people. They take a 5 minute call once every six months for 24.95 a month.

Charles: You know they took the hit upfront to do what kind of started that. You know that cost these 17 bucks of click for residential alarm system and Google [00:39:00] [inaudible]. And so, you pay them and then you have to give a great offer like for installation. You know, or 99 bucks or something like that. So, you take that loss if you will for the sake of you know, three years later making ten times more than it.

Chris: Yup. So, all right. I think that was good, I think we covered e-commerce. We’ll probably covering it a little bit more because we are getting more and more e-commerce clients. So, it really calls us to dive into those subjects and bring our learning’s to you guys when we get a chance.

Remember, you are listening to the most popular SEO Podcast on iTunes. I also like to say you’re listening to the most popular Internet Marketing Podcast on iTunes that is because of you. We really do appreciate you. If you haven’t gone out and written a review, if you have listened to more than three podcasts and you haven’t written a review yet.

Charles: Shame on you. [cross talk]

Chris: Kick in the chins to you.

Charles: Sounds like water splashing.

Chris: Yeah. We’ll work on our sound effects.

All you need to do is go on to iTunes, create an account, submit a review. And then if you want, you can send us an e-mail, let us know, hey, I just submitted a review, I appreciate what you guys are doing. That really keeps us motivated, we’re really excited to read these positive reviews. And we’re happy that most of them are positive. It’s a pretty awesome feeling. Thanks to you, guys.

All right. Well, until the next podcast. This has been podcast number 145. Until next time, my name is Chris Burres.

Charles: Charles Lewis.

Chris: Bye-bye for now.

[00:40:50] END OF AUDIO

Click Play to Listen to Podcast Now

Google Glasses and SEO

Chris: Hi. And welcome to the SEO Podcast Unknown Secrets of Internet Marketing. I was on a multi-tasking [cross talk].

Charles: That’s why I’m laughing because I’m looking at those. Like, okay…

Chris: Thos are probably in the way. My name is Chris Burres, owner of the E-webstyle.

Charles: I’m Charles Lewis, your internet marketing specialist.

Chris: Thank you, guys, for tuning in to Podcast number 144. As always, tips from previous podcast. Every word will begin with a P today. Opposite to what the articles – so, last time we covered the details of this article by Melissa something, the name got cut off and the article title was “How to Maintain a Good Relationship with Your SEO and Web-“something got cut off. [cross talk]

Charles: Yeah, now ranting. That Firefox printing sucks.

Chris: Oh, that’s Firefox printing sucks.

Charles: Yeah, that was “How to Maintain a Good Relationship Your SEO and Your Web Design Firms”.

Chris: And you, the client. And so, we’re saying, opposite to what this article said, you should expect to be treated with respect by your SEO Company. That’s just our fundamental principle here.

Let’s get in to news. News for today, there’s some kind of cool stuff going on. Do not forget, we are your friendly local neighborhood top position snatcher. And our mantra is …

Charles: Don’t be a douche.

Chris: And if you are sitting down in front of some electric device, or you have one in your pocket, pull it out of your pocket and tweet, Facebook and G Plus right now. And what are you going to look…

Charles: This portion of the program is sponsored by Google Nexus.

Chris: Google Nexus and Twitter.

Charles: And Twitter. Yeah, tweet right now – #seopodcast144. Tag us that you’re watching us. Tag us @ewebstyle, so we’ll know you checked us out and we too, we can interact, kind of get your thoughts on it.

Chris: No dash on that ewebstyle.

Charles: No dash.

Chris: News – Mac Flashback Trojan affects 600,000 users.

Charles: Mac Flashback…

Chris: It’s a Trojan, yeah. 600,000 users, so this is kind of, at least as far as I can remember the first Trojan malware, whatever that has really gone after Mac and had an impact, too that’s new worthy. I think Apple has released two updates for it to try and fix it.

Charles: I didn’t know that but I did just got an update. I did on my Mac Book. I did just got an update. This probably has just been restarted.

Chris: Now, you’re safe from Flashback which is apparently a flash, there’s a hole created in the Apple OS by Flash, Steve Jobs’ favorite friend.

Charles: Yeah, of course. That almost makes sense. Like, there shouldn’t be a hole.

Chris: In the Flash.

Charles: Exactly.

Chris: That was the whole purpose of that entire company now called Adobe.

Google Glasses, have you seen anything about this?

Charles: I saw it in the news t his morning. Looks cool and looks not safe. [laughter]

Chris: And to think we saw the lady who fell into fountain. There’ll be a lot more ladies [cross talk].

Charles: And so now, I got tweets and pop ups and a map kind of where Vanilla Sky is, right? But I think you know, we’d head in that direction. And maybe if they release, then we will probably be somewhat prepared for it. But it looks cool.

Chris: Yeah. And there was a picture of Sergey Brin, one of the founders/owners of Google standing next to – I can’t remember the actor’s name, a good actor. And the actor tweeted later, he was like, yeah he wouldn’t let me try them on. But he could see that the information was flashing.

Charles: I just don’t know how, you know. You probably can’t drive with them on.

Chris: So, maybe I’ll be looking at you and I would pull up SEO rapper and …

Charles Just give him a whole profile, SEO.com, SEO Rapper, [00:04:07] [inaudible]. Oh, doing what the? You know, everybody [cross talk].

Chris: Exactly. I think you and I are okay with it. There’s a lot of people who would not be happy with this, it’s like – you’re a pedophile.

Charles: Yeah.

Chris: I’m really – we’re done.

Charles: Yeah. No, the meeting adjourns.

Chris: Yeah. [laughter] I don’t know how you got pass the receptionist. Although she’s quivering in the corner.

Charles: I just was doing my tweet, #seopodcast144.

Chris: Wikipedia dumps Google Maps and selects Open Street Map which is like an open source mapping system. And I don’t know the difference between Open Street Map. I don’t know if there’s even an app to download it and try it versus Google Maps. Apparently, Google started charging for server hits, 400 bucks for you know, whatever a thousand server hits or something.

[00:05:06]

And so, Wikipedia dropped them and Four Square dropped them recently. So, they are over on Open Street Map. I just though that was interesting.

Charles: That comes from having probably the best map system. You know, that it gets a lot of traffic people use it.

Chris: You got to try and at least pay for it somehow. How about do you hear Yahoo?

Charles: Blank stare.

Chris: Okay, we’ll skip that one in. I wanted to bring up, we’ve talked about this recently in the last couple of podcasts. Blackberry, have you been seeing ads?

Charles: I have.

Chris: They’ve been doing a good job, right?

Charles: They’re trying to do something. I was glad they got away from the whole push they were trying to do.

Chris: Right.

Charles: Remember, they were trying to mix fun and corporate. And so they had all the business people with the Blackberry Curve or the Blackberry Bold on roller coasters. And it was like, okay, I see it but it’s not working.

Chris: I’ve actually done that. [laughter] Try to answer an e-mail on a roller coaster.

Charles: I broke my Blackberry on a roller coaster. I was in [cross talk], riding the bullet and it – I got off the phone and my whole screen was [00:06:12] [inaudible]. So, yeah.

But anyway, I’ve seen some of the new ads, and you know, they were okay. Good luck with that rim.

Chris: I think it’s cool. They were like, it just works as kind of the [00:06:25] [inaudible] if they use that tag line, they should pay me because there’s something else that does that, isn’t it? It just works.

Charles: Just probably a few people.

Chris: Yeah. I saw this article, this is on SEO. In this bright SEO future, don’t forget the basics.

I had to read this first – we finally made it to April, folks. I’m just gonna reads the first paragraph. Apparently, Charles is gonna read the remaining part.

“And I say it with more than joy than usual, since March was a crazy month for SEO. If you made it through March, with out an e-mail from Google, or a penalty from Google, or a drop in Google Organic Search traffic, do the Panda updates or paid link related issues, you should give yourself a high five.” Boom! That’s us giving us a high five because we have just not seen any of those issues [cross talk]

Charles: Matter of fact, our [00:07:13] [inaudible] got better.

Chris: Yeah. We’re gonna cover the rest of that article because it has got some really good back to basics. I’ve got – these are really long. I’m gonna blow through them.

Darren Booy, long time listener, excellent fan, punch in the face. Is that right? Punch in the face to Darren Booy.

“I’m an experienced website design consultant at Darrenbooy.eu. That’s B-O-O-Y.eu, with a PhD and over 10 years experience in website design, website accessibility and SEO. However, the more podcast I listen to from E-webstyle, the more I progressively learn my ignorance of SEO. It doesn’t matter how much you think you know, these guys are world class on what they do and can guarantee that it would be a significant learning experience for anyone.” He can guarantee that.

“The content is clear but detailed. And the presenters are friendly, relaxed and makes something which is typically boring, interesting and accessible to people at all levels. They also cover not only SEO but internet marketing insights to enriching your website. Quite simply, if you value progression and enrichment, you will listen to these guys past and the future. I just found this last night because it’s stored on iTunes under the Netherlands section.”

Charles: Punch in the face to Darren.

Chris: And you know the title, and this is back in December 2009. Don’t let a blind butcher do a skilled surgeon’s job. [laughter]

Charles: It’s the vision of the blind butcher.

Chris: Yeah. Which way is he? Like Jordan in the piñata. Charles told us a good story about his son and letting him lose on a piñata.

Charles: Oh, man. People need to follow instructions. [00:09:09] [inaudible]. And I told Joe to back up.

Chris: Further. You are not backed up further enough.

Charles: [00:09:19] [inaudible] [laughter]

Chris: People run and tripping over people, stepping on small children.

Charles: And he took a thousand swings and did not hit the piñata once.

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Internet Marketing Podcast

Chris: All right. We are the most popular SEO podcast on iTunes because of you. You guys can follow us, chase us, stalk us, and annoy us at a couple of locations, Facebook.com/ewebstyle, Twitter.com/ewebstyle, and Youtube.com/ewebstyle. And you can contact us at Podcast@e-webstyle.com. Reach out to us and we really appreciate it.

[00:09:58]

There was no new review, although I did find these so that prevented me from [cross talk]. And all you need to do is go on to iTunes. Three steps, create an account, step number two. Step number three, write a review and if you want to, optional step number four is send us an e-mail at podcast@e-webstyle.com and let us know that you submitted a review. We’ll look for it, we’ll read it on air, we’ll give you a punch on the face, we’ll say [00:10:26] [inaudible], and then we’ll move on.

Charles: Cool thing about [00:10:30] [inaudible] is that it’s spelled P-T-I-F. Or P-I-T-F. Yeah. Which is punch in the face.

Chris: How cool is it that our stick has a sound effect.

Charles: That’s spelled the same.

Chris: That’s awesome. That’s really cool. Was there anything else that I wanted to cover? I was thinking that – oh, another place that you can write a view. You could go to our podcast page and that E-webstyle.com/SEOpodcast.

Just another the second set of video images, because we got some video images under there, there’s a Google Places page link. Go there, submit a review about our podcast, we really appreciate it.

You know what, and do that unless you’re getting good value out of this podcast. If you appreciate this podcast, do it. Thank you.

Charles: We need to probably make that easy to find.

Chris: Yeah, probably. [cross talk] it should be on the right section.

Charles: Well, under the [cross talk]

Chris: Oh, but that’s a – once you get into our bug. Once we redesign our website.

Charles: Yeah, redesign a couple of so and so. Never mind.

Chris: That would be easier then.

Charles: All right. Let’s dive into the content on this good Friday. Don’t plan on being here long but you did bring up the article and so I also read that article. And the article really talked about moving forward pass March. All of the Panda changes and linking changes and all of the algorithm changes Google has put in place. If you survived, great, but either way, make sure you don’t forget your basics. And not only not forgetting the basics but it goes into some other stuff about things that people tend to overlook. And so we’ll talk about those briefly and we’re now going to the second quarter of the year. Hopefully you can attack this stuff.

Chris: I like his little note about – so all these changes and everything is going crazy, you know what we really have to do, we have no other recourse than to end this list. And the list is one, build an awesome website. Two, build brand recognition authority and trust. Three, produce great content all the time.

Charles: That’s the keyword there, great content.

Chris: Four, implement SEO basics and advance strategies onsite.

Charles: Five, build links. Avoid paid link networks because Google just banned another one, [00:13:24] [inaudible] which is a paid link deal huge company. I’ve heard about them years ago. And now they have been eliminated.

Chris: Well.

Charles: Six, track everything. Speaking of that, shout out to Bill, punch in the face to Bill Hamburg. He’s in the Piwik.org, an open source analytics for [00:13:29] [inaudible] Go try that out. I will put it on SEOrapper.com and let it run for a month or two and see how it works.

To be honest, I asked my Google Plus people and I asked some people on Facebook. Only two people responded but their reviews weren’t all that positive.

Chris: Okay.

Charles: And so, and then it isn’t that complicated but it’s not as easy as Google Analytics, so…

Chris: It takes at a little server level stuff, it seems.

Charles: Exactly, which is not my lane. And so, but yes, if you have tried it, hit us up and let us know what you think about. But if you haven’t tried it and you can, go to the site. I’d like to get your thoughts on it. So, yeah, track everything.

Chris: Number seven.

Charles: Number seven was test to optimize conversion and implement changes as necessary. Test, is what that means. Especially if you’re optimizing, especially if you provide a service and you’re optimizing pages that are meant for conversion, then you want to test maybe different landing pages. You wanted to optimize these pages differently or maybe target similar keywords but not the same keywords on different pages. See which one ranks, see one converts more or see which one generates a better response.

You know, does this one information generate questions, does this is one information generate clicks or sales or potential leads. And so you know, definitely test. Frankly, he is talking SEO here but that goes with Pay Per Click as well.

[00:14:59]

And in any marketing, you know, I always test what’s your control with working against other things and then you know, tweak as necessary.

And number eight is repeat. Well, number one, you kind of breeze to building off some website, that’s always the start of any internet marketing campaign because that website becomes the foundation.

Chris: I was literally on the phone last night with a potential client who desperately needs a redesign, doesn’t necessarily have the budget. And I shared the story of a recent client who was running PPC with another company, who was gonna switch PPC over to us. We said, we didn’t want the PPC until we had the chance to redesign the website because we don’t want that liability if you will, of sending lots of…

Charles: Traffic to that site.

Chris: Yeah. So, we redesigned the website. There was a little overlap after we redesigned the website, where it was still running with the old Pay Per Click Company and they called us and let us know that their sales went up because of that website redesign. That’s how important redesign is. I’d literally told the guy. I said, I’m gonna go back. I’m gonna talk to Charles about this particular account. And he is literally gonna say, okay, great, Chris. I looked at the website. As soon as we finish the redesign, we will start this kind of campaign.

And then I will have to explain to Charles that there’s no budget for redesign that we’re gonna have to – in this case, the full E-commerce site. So, we’ll end up doing mark ups that will be great landing pages. And interestingly enough in this particular product, it’s not a landing page, it’s landing pages. We’ll turn those over to their guys and they’ll implement just those few pages rather than redesign the whole website. But anyway, that’s how important it is.

Charles: Yeah. The last thing you wanna do is to drive traffic to a page that …

Chris: Will never convert.

Charles: It’s basically on a paid search. [00:17:00] [inaudible]. You’re just gonna waste your money. For the optimized site, it takes a lot to get to the first page. You know, the last thing you wanna do is get there and your site doesn’t convert. Building off the website.

Building the brand recognition authority and trust is huge. I was just reading another article which kind of getting me an insight. Something I already knew but it kind of hammered it down on a different way to build brand recognition.

Comment on your Youtube videos. The one place where I just choose not to – I stopped replying the comments. You know we’re always quick, as internet marketers to make sure you follow up on Facebook is somebody says something or somebody posted a comment when you blog. You comment that immediately. Somebody, you know, misses on the tweet, you re-tweet that, you reply, you readdress those immediately.

Chris: Right.

Charles: However Youtube gets tons of comments and we kind of brush those off to the side.

Chris: Yeah, we don’t think about them as much as we should.

Charles: The article I was reading from search engine and I’ll post it later, he was saying that you know, Google likes Youtube, which we know. They like videos which we know. And if the creator, the profile, that the Youtube profile is replying to comments, with the information about the video, it gives you more authority, your comments get placed to the top of the comment box and it says it so what more in the search engine records.

Chris: Interesting, yeah.

Charles: So, immediately wanna look at my latest SEO Rapper video which is like…

Chris: And reply to comments.

Charles: I just got curious. [cross talk]. And do the thousand comments. [cross talk]

Chris: Just do one.

Charles: Just later. Put that on the list of stuff I need to do those will eventually get done when I hire somebody. [laughter]

Chris: We have a collection of lists around here that was just one of them.

Charles: One of them.

Chris: We have a list for lists.

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Producing Great Content for SEO

Charles: So, yeah. Produce great contents, was another one, all the time, everyday. I think this kind of take that with a grain of salt. You know, if you’re in some industry that’s…

Chris: Plumbing.

Charles: Plumbing, yeah.

Chris: We talk about regularly.

Charles: How much content can you create a day? Unless your journaling your daily experience.

Chris: Or if you’re a product based. So, if you’re selling to plumbers, then you know, there’s a new product all the time, right? You know, it depends on where you’re at.

If you’re a one man operation, you know, that’s probably not in your best interest to spend that time doing that. If you’re an ARS which they outsource typically or they hire contractors or whatever, then it’s a big enough company where they would be doing that.

Charles: They can [cross talk] doing content everyday. I’ve done [00:19:47] [inaudible] a presentation before and I was talking about content. And content should be informative, and it should also be captivating and if possible, entertaining.

[00:20:00]

Because what happens is, if it is entertaining, people will pay attention, it will captivate them and then they’ll learn something.

Chris: And they might actually, [cross talk]

Charles: They become shareable at that point. The people share with one another now. They share what helped them. If your content doesn’t help them, then they won’t share it. Or worse, with Google’s new deal they have, this is another algorithm change, I need to figure out what they called it, but you know on the search engine result page, if you click a link, whether it’s paid, or natural, or local listing, if you click it and then you bounced, using your bag button, you know Google pops up a message that says do you wanna block ads from this post.

And so, I just know that if you get enough of those, you will be blocked permanently. You know, not just from me but from everyone. So, good content prevents that. One thing you don’t wanna do is have people bouncing off your site.

So, those were some of the things he talked about. Then, he went in later to talk about some basics that people tend to forget that’s necessary to do. Like, for example in your robot file. We still get web analysis. Everyday we do web analysis, CiVO website analysis.

Chris: That’s our other podcast. You can find it Unknown Secrets of CiVO Website Analysis.

Charles: We do those everyday and people still don’t have a robot file. And so, do that. Let Google byte and the rest of the search bytes know, yes, index this site. And more importantly, index these pages. You may have some pages you don’t want indexed and that’s where you listed it.

Out tags on product pages and images and things like that. People tend to overlook it, go back and do it. We’re using the CMS, take that extra time. You know, when you add the numbers to Word Press for example, there’s a field for that. [cross talk]. If you’re rushing, you just saying even it keep you moving. No, go ahead and at least copy the image title and paste it in the out tag and hoping that that’s the keyword. So, at least you can have something there.

Another thing he mentioned on here was the updated [00:22:16] [inaudible]. Even though you build your site, you submit it to webmaster tools which is [00:22:25] [inaudible] on the first. And then by the 15^th, you’ve changed your navigation, add in new pages because it’s a new site. So, you’re still changing it and making updates, send the updates to [00:22:36] [inaudible].

Use correct 301 redirect that one he has on here which is what we’ll actually have to be careful to do about redesigning the site. We have several internal pages that rank first page. And we’ll go by the rules and use the same URL structures [cross talk].

Chris: If we don’t use the same URL structure which actually we probably won’t because we’re switching from .ASP to Word Press which is .PHP or just index.PHP, then we will have to, on a page by page basis, do a 301 redirect to the new PHP page.

Charles: Definitely. Possible duplication of title tags and Meta tags and keyword tags. So, this is again basics but I think most of these sorts of things happen when you rush. You know, we’re rushing to get a [00:23:26] [inaudible] so you’ll tell yourself I’ll go back and do that. But in the meantime, you know, Home, About Us, Product, Services, Contact Us and FAQ, they all have the same title. And they all have the same Meta information. Fix that. Title should be keyword reached about that particular page.

Chris: Content relevant, yeah.

Charles: This is the water heater repair page. Your title should say water heater repair page. It shouldn’t say take this water heater installation. Different page, different topic, different keywords.

So, that was about it. I thought the basis for cool, you know, have a great website and really cover your basics. Don’t overlook some of the other things that really come into play.

Chris: What was interesting because it was funny, talk about adding humor to a dry subject. Given all these radical changes, remember the only thing that we could possibly do is this [00:24:23] [inaudible] and then that’s like, wait, that’s the same list that it’s been for the last four or five years.

Charles: Yeah, it’s not the first time here.

Chris: Exactly. Just keep doing those things. And we always kind of roll back to the fundamental, the basic which is if whatever you’re doing is gonna provide a good experience to the Google user, then Google is gonna like what you’re doing and gonna reward you for that. And if what you do isn’t a good experience for the Google user, Google is gonna be aware of that and they’re gonna penalize you for not doing well.

[00:25:00]

So, people like to see videos. People like to see images. All of our blog posts have images. All of our Facebook entries have images. Because it’s not just Google that loves, people that like to see them and so therefore Google likes to see him.

You know, there’s some statistics, if you’ve got an image on your post on Facebook, I don’t remember what the numbers is. It’s got to be something about 80%. You’re 80% more likely to get that thing viewed and shared and whatever than if you just say, I’m at the pizza store. Right? You say I’m the pizza store and you take a picture, and people are like, oh yeah, it looks good, whatever.

Charles: Then I see it and I do this, I pin it to my food pin board, right? Which include the link back to your post which is awesome about Paintress.

Chris: I don’t have an account there, I don’t know what’s going on.

Charles: So, yeah, definitely do that. One of the things I read earlier, I will close in a minute, kind of advanced SEO stuff were really about the coding. When Google did the top, heavy algorithm changes [00:26:03] [inaudible] really the top portion of your code, they’re placing the most relevant on.

It was saying use absolute position in your CSS to position encoding, in the right – so, it may be below, but you positioned it here, so Google will see, this is okay, this is positioned at the top. This is the most important content and hopefully it’s keyword reached.

Chris: So, what you’re talking about is in the code, it comes first. But when it’s displayed on the browser because of the position, the CSS position, it actually could be at the very bottom.

Charles: It could be in the side board, it could be at the bottom, it could be anywhere. And it’s not black hat.

Chris: Yeah. Not even gray hat because remember that gets into black hat when what you show to Google is different than what you showed to a user.

Charles: If I’m showing Google water heater repair content, that’s just keyword stuff but then the content on the site actually reads pretty well, but it doesn’t have the key phrase in there enough. That’s not good. But this is the exact same content that’s on our site.

Chris: You are literally trying the same thing that just Google interprets it different than the user. So, that’s okay.

All right. Well, you have listened to the most popular SEO podcast on iTunes. This is podcast number 144, we are only popular because of you so we really do appreciate you guys. Hopefully you got a lot of valuable information. If you got one tidbit out of this, make sure you like us, tweet us, pin us and Plus us.

Charles: Add us to your circle.

Chris: Thanks for anything – oh, we got blank stare? We do have blank stare. Yeah, I had blinked. Other than the blink, it was good.

Charles: The blink blank stare. Yeah, well, Yahoo. 2,000 employees …

Chris: Out of there.

Charles: Sayonara, you know what I’m saying.

Chris: Out of there. 2,000 employees laid off from Yahoo.

Charles: But the interesting thing about it was that was only a small percentage of the force.

Chris: It’s tiny, yeah.

Charles: So, like how many employees do they have and what are they doing because Yahoo [00:28:25] [inaudible] they will. What are they doing at the office?

Chris: We almost have like a sub-plot of our podcast is the deterioration of Yahoo because we’re constantly talking about the CEO meltdown of Yahoo.

Charles: That it went through four CEO’s in two quarters.

Chris: Yeah. Let us just not speak well.

Charles: Like every other month, I quit.

Chris: Yeah.

Charles: Not just I quit, but the top of the ladder. He quits.

Chris: Yeah. Sayonara. Good luck.

Charles: So, all you know, Yahoo is waiting on football season store. I bet that thing is the most traffic because that would be the only time I’ll [00:29:05] [inaudible] in the Yahoo.

Chris: Your Yahoo account almost goes dormant.

Charles: Immediately after week 14 when my Fantasy season ends then, yeah.

Chris: Done. All right. Thank you, guys, for listening. My name is Chris Burres.

Charles: Charles Lewis.

Chris: Bye-bye for now.

Click Play to Listen to Podcast Now

Internet Marketing Podcast

Chris: Hi and welcome to the SEO Podcast, The Unknown Secrets of Internet Marketing Podcast. My name is Chris Burres, owner of E-WebStyle.

Charles: I’m Charles Lewis, your internet marketing specialist.

Chris: Thank you guys for tuning in. We know that there are some people watching live, thank you guys for watching live. Thank you for your patience and as you can see, we are exactly on time.

Charles: You know I was definite. Right answer, you said and here to the back you said it’s always your fault.

Chris: [Laughter]. Listening live and commenting. Thank you, guys. You are listening to the most popular SEO Podcast on iTunes that is because of you and you and you—

Charles: You over there.

Chris: Over there and—

Charles: You right there.

Chris: You docking under your desks, I see you right there.

Charles: Yeah, don’t do that. Cobwebs and there’s cords tangle–

Chris: And bubblegum. [Laughter]. The reason we’re the most popular SEO Podcast on iTunes is because you guys listen and because you guys write reviews. If you have not written a review, in fact, before we even talk about writing reviews, if you’re in front of some sort of electronic device that has the ability to twit, Facebook, Plus One, Stumble—

Charles: Digg it—

Chris: Digg it.

Charles: Trip it.

Chris: Trip it. [Laughter].

Charles: Just following him.

Chris: A crosses between Chit and Chong, Bob and Doug McKenzie Trip it. [Laughter]. Trip it, man. Anyway, get onto iTunes. [Laughter].

Charles: How’s Chit and Chong impressive?

Chris: Yeah.

Charles: Okay.

Chris: I was like— I was like in basically drag out stage last Saturday on stage, it was really good.

Charles: [Laughter].

Chris: Maybe a little inappropriate because I was like stoned, like way stoned six-year old.

Charles: Oh, wow.

Chris: But it was like, you know—

Charles: [Laughter] forty drugs.

Chris: Unfortunately no. Anyway, so go on to iTunes, create an account, post a review and then send us an email. You can send us an email, podcast@—

Charles: e-webstyle.com.

Chris: Send us that email. Let us know that you’ve submitted a review and we’ll read your review on air. We’ll give you a punch in the face. We actually have a sound effect with the punch. Based on this review, this is kind of cool. So this is—

Charles: Oh yeah. Well, I realize that you were tending up today.

Chris: Yeah, I know, yeah. I even took one off. I just felt like it was getting overdone.

Charles: [Laughter]. We’re not on row.

Chris: Chain is enough. [Laughter]. First one is actually from iTunes—

Charles: Start looking like Lil Wayne. [Laughter].

Chris: I just needed that head to toe— tattoos on the neck have to like hurt. I have to think that it hurts really badly. What a great tool for helping grow a website. This is by stiverslegal.com. It reads what a great Podcast. I started a new website to expand my law practice and these guys gave me all the tips I need to start seeing my traffic grow along with my client base. Exciting and educational. You’ve been testing based on him?

Charles: Yeah, yeah. I based on another day, he says nacho, and I watch the Podcast you guys are doing great. I guess I should go do a review. [Laughter]. So appreciate that. A punch in the face to you, oh men, I’ll reach out to you. Don’t be late.

Chris: Let’s get— I’m going to skip that. I’ve got some more to read— reviews to read but I’m going to jump into news real quick.

Charles: Okay.

Chris: And before we get into news, do not forget we are your friendly local neighborhood top position snatchers.

Charles: Yeah, we’re going to get that.

Chris: And we have a mantra.

Charles: Don’t be a douche.

Chris: Don’t be a douche. In news, I saw Best Buy. The comment of the article was, is Best Buy destined to go the way of Circuit City and I tell you what this is something I don’t— but it was probably about 8 years ago, somebody mentioned this. I’ve heard it on the radio and I started thinking about it and this person on the radio was incredibly preachy about what you should and shouldn’t do. And they said if she— I think it was Dr. Laura or something— she said if you go to a store and preview a device and then go online and buy it, you’re actually going to— you’re actually doing something wrong.

Charles: Yeah.

Chris: Because— and if you think about it, we need Best Buy. Where are we going to go to play with our electronic gadgets and go check out TVs? So you know, it may be great that you’re saving money by going to Best Buy and finding the right TV and then using your Amazon Prime and having it delivered the next day but if you keep doing that, yes, that’s going to push them to keep the prices low but there’s only— there’s some level where they can’t compete, you know, if you’re— all you’re doing is saving taxes then you’re penalizing a local company that is providing a legitimate service to you, the ability to see the TV and you’re ripping them off and—

Charles: Well, and I understand logic but at the same time as a consumer, it’s not my problem. [Laughter]. I mean, you don’t say anything. Well, it’ not my issue.

Chris: So what do we do when Best Buy goes away?

[0:05:05]

Charles: Go Fry’s. [Laughter]. I mean— but I mean, well, seriously speaking on Fry’s maybe that’s something Best Buy should consider. I think one of the reasons they’re in that situation now is due to—

Chris: So many locations.

Charles: So many locations. I think and as a matter of fact, I read an article. They’re seeing someone who come down who come out with a smaller mobile type scanner and so I think that they should—

Chris: Everything’s smaller and mobile withheld, right? If their concept is just to have one location and we were also— if, if that trend continues though then we will go to Fry’s and see the TV and then buy it from Amazon. I mean obviously, it seems like Fry’s business model is working so maybe that’s not— that’s not too big a deal. All right. You know, I think, I think it’s something that I had never thought about until I heard it. And what—it’s frankly true about most things. [Laughter]. And, and—

Charles: Like life.

Chris: And it kind of opened my eyes like wow, you know, they are providing a service and if the service they’re providing is access to see the equipment and they don’t get paid when you access to see the equipment, you know, it’s—

Charles: Good.

Chris: Frankly, that’s a business model that’s going to go away so I just thought that was worth mentioning. Google Drive is about to be launched or it has been on Beta or something.

Charles: Yeah, I saw it.

Chris: And similar to Dropbox, they are thinking that Google Drive’s going to be free at the 5 gigs. Dropbox is free up to 2—

Charles: Gigs.

Chris: Yeah and I was checking. I actually have a paid Dropbox account. It’s at 6 so I could probably trim that out a little bit and switch over to Google Drive and the HTC the One is coming out that I literally brought my new phone not too long ago and I had debated waiting for I think, you know, it’s still going to be a while before it’s transformed but—

Charles: It did.

Chris: It did get launched and they were comparing the phone on the HTC to the phone on the on the iPhone, the camera, not the phone.

Charles: Okay.

Chris and Charles: The camera on HTC. [Laughter].

Chris: Yeah. Well, I will take a sip of coffee now. [Laughter]. And it will be quick because I have to read a couple of review.

Charles: Yeah. Go ahead.

Chris: GoatCloud Communications. This is on own Facebook page. By the way, you can find us on Facebook.com/ewebstyle

Charles: e-webstyle

Chris: Or Twitter.com/ewebstyle

Charles: e-webstyle

Chris: Or YouTube.com/ewebstyle

Charles: e-webstyle.

Chris: And this one is on our Facebook page. It says, “I listen to your Podcast every week. I find you funny and informative and not necessarily in that order. [Laughter]. You’ve given me a lot of good ideas for the various sites and online present properties I managed. Thanks guys, a big punch in the face to you.” Boom, back at you Mr. GoatCloud.

Charles: GoatCloud. Yeah.

Chris: Yeah. Go check them out GoatCloud. You didn’t leave— I’m assuming it’s like GoatCloudCommunications.com or something. And the next one is from RhythmPassport Kia. First off, Kia, thanks for the CD. It was— it’s awesome.

Charles: Oh, the CD. Okay. Yeah.

Chris: I’ve listened to it. It’s really good. It’s a— I got a lot of [0:08:01 crosstalk].

Charles: Kind of international—, yeah.

Chris: Yeah. Very mellow. It would be really good to—as background music for Trip it. [Laughter]. Big shout out to you both and a big PITF—

Charles: And a big—

Chris: Punch in the face?

Charles: Okay.

Chris: PITF.

Charles: PITF. [Laughter].

Chris: PITF. [Laughter]. I thought he was spitting. [0:08:24] [inaudible] we’re still on camera.

Charles: Yeah, I like this kind of rude. [Laughter].

Chris: All away from the UK—

Charles: Okay, yeah. [Laughter].

Chris: Been listening to your Podcast on SEO. They are great, informative and funny. Only discovering them about a week ago but listened to about 10 already. Awesome. I submitted my—

Charles: A long way to go.

Chris: [Laughter]. I submitted my site—yeah, we are on 143—rhythmpassport.com and actually I spoke of them after he wrote this. I had a good long, long 1-hour conversation with him and it was, it was great. He’s, you know, a guy who’s got a passion about what he’s doing about his website and, you know, that it’s always great to see and I love international music and so that’s something that he is doing. Basically, it’s a site where you can—if there’s an international band playing in the London area, you can actually find out where they’re playing on his website. He even breaks it down so if you want to find a Senegalese artist who you may not even know the name of the artist but you just want to hear some music from Senegal and you could pull up Senegal and if there’s no artist playing in London from Senegal, he’ll have it.

Charles: That’s pretty cool.

Chris: Yeah, yeah. So that—

Charles: Pretty cool.

Chris: And I think that’s an opportunity to expand into, you know, the cities that could support it. I mean, Houston probably could support it.

Charles: And this international situation here in Houston.

Chris: Yeah. You know, of course, the first four largest cities in the US, we’ve got London, Paris I’m sure, so it will be pretty niche little product and so it was exciting to shop with him for about an hour and he paid me with a CD which was really, really cool and really great music. I’m a fan of Manucho anyway so that was great. All right. That’s it. We have restarted gino time limit.

[0:10:07]

Charles: Okay. So I got a punch in the face to—

Chris: PIFT. [Laughter].

Charles: To one of our— [Laughter.

Chris: Okay. I got it. PIFT.

Click Play to Listen to Podcast Now

Google Places Optimization

Charles: Oh, well since I’m talking Twitter, first of if you’re in front of Twitter right now or would you chose Facebook or anything like that. Go ahead and tag us at e-webstyle. Let us know that you’re watching this hashtag SEO Podcast 143 and to tag us at the website, I will— we can retwit you or whatever we want to do. The reason I use hashtags in gplus and in facebook even though they’re not—

Chris: They don’t support it—

Charles: Support it.

Chris: Right.

Charles: Because I think eventually they will.

Chris: Yeah.

Charles: You know what I mean and if you would have realized that if I use a hashtag in a Facebook post or a comment and then I turn around and searched, well not in Facebook, I haven’t notice it there but I have noticed that in gplus and if I turn around and search for that hashtag—

Chris: Like Google Search for it, yeah.

Charles: Google Search for those full results will show.

Chris: Yeah. Makes sense.

Charles: And so— and so, yeah, hashtag SEO Podcast 143. Talk in Twitter, punch in the face @justinromack. So he hit me up then he asked a couple of questions so we will answer those briefly. One of them was about places. How do you get your places to rank for certain key places? We’re not going to address that. First thing first, complete your profile—

Chris: One hundred percent.

Charles: One hundred percent.

Chris: Probably 110 because I add a little bit extra. Once even it— we even with it so it’s 100%. There’s probably I think space for another image—

Charles: Something.

Chris: Space for another video, a little more text so but at a minimum, it’s got to be 100 what Google considers 100 complete.

Charles: Now, for our 2-day question, we’ll have four certain key phrases. So what— what you do is first of, make sure you use the categories that— that Google placed its page on already list for your answers. Then they give you an option to add more categories, custom categories. Those custom categories should be keyword friendly and to have two what you offer.

Chris: Right.

Charles: And then yes, so do that then yes. Fill out everything and frankly, make sure your site—your site is optimized well because as we’ve talked about on—

Chris: Right.

Charles: The last Podcast that your places’ face can show up with the internal link to your current website and so you, your paid places’ face tag so we complete and your site need to be optimize fairly well. The 2nd question was, how do you deal with negative publicity and I’m kind of shortening it, and I gave you a longer explanation. Guy has some bad press about his business since then, their desk partly false—

Chris: Right.

Charles: And you know but its doing the search is whatever what comes up.

Chris: We have a good- in our Google Places page. One of the reviews is this service sucks.

Charles: Yah, from Moe.

Chris: Something like that from Moe, yeah.

Charles: Yeah.

Chris: So the way you deal with that is you— rough— go ahead.

Charles: You call him and you say, you see more bust there. [Laughter]. Moe, over there.

Chris: I’ll get you [Laughter].

Charles: Now what you do is you have to suppress it. I mean the only way you can you the bad pub is to get more good pub and so unfortunately, bad pub travels faster than good publicity does but I would, I would pursue better reviews—

Chris: Or write comment.

Charles: Yeah.

Chris: Right because you’re—-

Charles: They definitely respond to it.

Chris: Respond to that better links.

Charles: With links. Get other industry people you know whose best and people who have maybe an authority in a certain area who have a publication that people tend to read. Have one give you positive comments and reviews on it and over begin to kind of over shadow the bad pub but make sure you address the bad pub. When people do see, they also need to see your response.

Chris: That’s reputation protection.

Charles: Yeah.

Chris: Yeah.

Charles: So hopefully— hopefully that helps, take our words for work and let me know how they worked up.

Chris: You know I forgot to give the tip from last Podcast.

Charles: oh pwoh!

Chris: Yeah was that, that wasn’t a PITF, that was pwoh, which is the sound that you get when you kick somebody in the shins. [Laughter]. The tip was spend—

Charles: I thought you got to— ouch. [Laughter].

Chris: That, too. There’s the sound and then the response. Spend time on your relative altertag to improve surf visibility.

Charles: Yeah, an altertag. Briefly, we talked about that last week. That is when you search for something and then your search engine results pages shows you listings and next to those listings you may see an Avatar. Avatars are usually poor from your Google Plus profile and what Google is doing is saying, well, what is happening is they’re showing you Avatar because that’s proof that you authored that particular article and so in order to do that, you have to go—

[0:15:05]

Chris: Go back and listen to the Podcast.

Charles: Well, we called it— we called it the Bermuda—

Chris: Bermuda Triangle.

Charles: No, that wasn’t it.

Chris: Well, its there— it’s started as the Bermuda Triangle of something— what do we call the relative author of Bermuda Triangle.

Charles: Okay.

Chris: I wrote in down. [Laughter].

Charles: What is it but I’m— you didn’t have to do that. It is the day you’d make sure your search engine listing a little more visible.

Chris: Yeah, well, you’ve seen it where, you know, it may— maybe there are a couple of authors with their Avatars and using their Avatars or pictures of the actual author and those listings standout. So, take the time to go back and listen to Podcast #142, figure out—frankly, you can Google it—figure out how to do relative altertag and make sure it’s done properly. There’re ways to test it and then when your results starts showing up for those pages that you’ve actually spent the time to do the relative altertag on, your little Avatar or an image of you will show up.

Charles: Since I had few articles here, we’re kind of short on time, so I’ll— would you do this one.

Chris: Okay.

Charles: This is pretty cool. I put in a search engine journal for Melissa. How to maintain a good relationship with your SEO and we affirm. [Laughter].

Charles: Yeah, I know that.

Chris: Pay bill. [Laughter]. That’s step 1.

Charles: Yeah. Would you consider— you put a few things on here and what are the things I like to highlight is that first of, make sure that the firm you’re dealing with is reputable—

Chris: Yeah.

Charles: Make sure that— that they actually know what they are doing and that it’s worth, you know, crying the bill—

Chris: Yup.

Charles: You now, know— do your research. Do your research on any company you deal with of any sorts or whoever, make sure that you’re happy, going to have a happy working relationship and that— which they know what they’re doing.

Chris: Yup.

Charles: So one of the things you say is number 1 was the show respect. The more the better. You know, we have the skills to create a foundation and we should respect that. I agree but what—the one thing I didn’t really like about the article was that it was very one-sided.

Chris: Yeah, it doesn’t, yeah, because I think you should use Reagan’s trust and verify, right?

Charles: Yeah.

Chris: I respect you and I also want to see results. [Laughter].

Charles: So I think this is, most of this should be in two-way street. You know, who’s— we should respect the client.

Chris: Yeah.

Charles: Right, you know, because they’re after all they’re business owner, they’re coming to us and so we’ve got mutually helping each other.

Chris: Good way to deal with clients. I—in the book The E-Myth, it says the client is not always right and it is our job to make sure the client feels like he’s right. Right, so that pulls it because everyone’s like, you know what, the client isn’t always right and people keep this mantra of all the client’s always right. No. They’re not. [Laughter]. And you should make them feel like they are right and that resolves all conflict. I think that’s a great way to approach it.

Charles: Number 2 is don’t be condescending. When you have behaved in a condescending manner, you doom the relationship. I’ll agree with this. I haven’t experienced it here.

Chris: I think it’s more likely to go the other way, right? It seem— it seems like an SEO firm is more likely, you know, you get a really talented SEO guy who, you know, who just release all these ducks in a row. He knows how to just knock it out of the park and you might sit with somebody who doesn’t much. It’s more likely he’s going to be condescending to the client so.

Charles: What I noticed I haven’t experienced that here but at previous firms I worked at, clients who have some familiarity with SEO, right, they’re going to be forward and frankly, they think they know it.

Chris: Right.

Charles: They all talk to you like, you know I know more that you— I’m paying you to do this, go do it blah, blah, blah and so I mean, don’t do that because it won’t work. [Laughter]. Remember, you have responsibilities, too. Yes, if you’re a client and you come to us, I need your picture, I need your content, I need to know, I need you to have this conversation with me about your business, I need to know you’re target audience, I need to know your demographic, I need to know what you want to accomplish, you know, throughout the term with this contract and the next 3 or 4 years after that. You know, I need to know these things so, so participate. It’s your responsibility to give that information to your firm. Number 4, don’t be an evil or texting bully. People who— I get those, you know, and what, I’m quick to place a phone call immediately.

Chris: Right, yeah.

Charles: You know, they’ll email me, beat me up and man, when I call you—

Chris: Be nice to me, yeah.

Charles: You know how was your day, you know.

Chris: Yeah.

Charles: No, I don’t do that. It’s not a good look. I don’t do it, don’t do that.

Chris: Yeah.
Charles: Manner. Let’s see here. Don’t expect hand holding in unlimited time.

Chris: Yeah. [Laughter].

Charles: Because you know I agree with this one but I think it’s based on a client. If we get, we get a lot of business owners who frankly aren’t experienced with internet marketing and so even though it’s more time consuming and even though the amount of time spent may not be equal to what we’re charging them frankly, it’s still worth doing a hand riding it. You know, just for the sake of educating the client and really it’s building that relationship.

[0:20:00]

Chris: well and the goal is you do that in the beginning and you educate the client a little bit more and you know, that kid of tapers off as that relationship continues.

Charles: Yeah. Don’t treat your SEO or wheel marketing person like an employee. It’s the vendor. I think you should look at it as a vendor.

Chris: Yeah.

Charles: You pay UPS to ship your stuff. You know you pay Comcast for your internet services. You pay your web people for your marketing and so, you know.

Click Play to Listen to Podcast Now

SEO for Business Owners

Chris: I know. Was his comment relative to like asking him to do other things like, can you make me copies also? [Laughter].

Charles: Well, do— do you not have unrealistic expectations, you know, doing stuff that’s not agreed upon. We’re not your employee. We work for ourselves, blah, blah, blah.

Chris: Right.

Charles: And so we don’t have to reply to a phone call and email immediately.

Chris: Right, right.

Charles: Right, so that sort of thing. You should get a response. You know, we try to respond to everything, you know, pretty quickly—

Chris: right.

Charles: We know but yeah, if you email me at 9:59, I might not email you back at 10:00.

Chris: Right. [Laughter].

Charles: You know, maybe 11:00. [Laughter]. I mean but you will get it.

Chris: And that’s PM, he’s really dedicated.

Charles: Yeah. You’re always dancing— because I’ll be up. I’ll— you know, I’ll be up before you’re up. I get your email, I will respond so it’s true, take the time to say, excuse all typos and things like that.

Chris: Yeah. [Laughter]. Short messages—

Charles: But I will respond. Keep in mind, you are the only client.

Chris: Yeah.

Charles: Yeah. And listen, open your mind. I think this is a good one because some clients come in, business owners come in with this kind of preconceived notion of how it’s going to work, what they should do, this is what you need to do and I’m just paying you how to do it.

Chris: Right.

Charles: When actually I’m an expert. This is an expert. Like, we know what to do and when and what is going to work.

Chris: And what not to do.

Charles: [Laughter]. And what not to do.

Chris: Right.

Charles: Yeah and so if— what would you say— we’ll give our recommendation and they will do what you asked.

Chris: Yeah and we will vehemently support our, what we recommend and then we’ll do what the client wants, yeah.

Charles: Yeah, so won’t say no to you, you shouldn’t put your picture of you and your dog in there but if you demand it, then there will be a picture of you and your dog on there. And you will change it after a month or two when you realized you should never have [0:22:45 inaudible]. [Laughter].

Chris: That’s the hand holding part where we can brainwash them slowly. No dog, no picture of you and your dog.

Charles: Number 10, don’t expect advice for free. I disagree with that.

Chris: They’re— they’re going to Podcast.

Charles: I know. We—

Chris: And that’s fundamentally different than what we think, how we think.

Charles: I think given that— especially to a business owner. I mean, but I think it’s worth giving that advice. I think it’s worth sharing tips and information that could help them. I mean frankly, that’s how we get referrals. You know, if you help people then they’ll, they’ll respect that. They’ll honor that and you know, complement you with meeting my friend who runs this business and he needs help with his— with his Google stuff.

Chris: Right.

Charles: Without internet listing. [Laughter]. And so—

Chris: And with the working group, I’m the Google guy so I get the Google stuff. [Laughter].

Charles: So yeah, we give advice for free, man, you know, this Podcast is advice frankly, if you like it to the body. This one is kind of interesting. Don’t ask your friends what they think about what we are doing. And so but he will not think, this is more web design related. We know our web design is aimed at meeting the needs of your target markets, not to please you or you’re friends. And so, my guts kind of concur but I do feel like the client should be happy with what the final product is.

Chris: And frankly, the client’s significant other should also be happy. [Laughter]. Yeah, I kind of— I kind of, you know what, you can say it. Like you can put that in your list and every client will show it to their friends.

Charles: [0:24:25] [crosstalk].

Chris: Yeah, it’s not even worth including in the list because what are they going to do, hey, look at my new website. Friend, you look at my new website and what’s the friend going to do. I mean, we tend to look for flaws and thing when we see them or like, oh, they can fix this and this and this so that’s just going to happen. I mean, don’t put her, and take it off, scratch that off the list.

Charles: Scratch it off the list. Pzzzz, there’s my virtual finger stylus, scratch. [Laughter]. Oh, so that was that list. So it’s pretty cool. I think, you know, I wanted to go through that because we are firm and we deal with clients, lots of clients and I was impressed by the list, well, reading the list kind of impressed me about us. That makes sense here.

[0:25:11]

Chris: Yeah.

Charles: The list kind of impressed about us because we don’t follow them all.

Chris: Right.

Charles: We give advice for free. We hold hand clients. We’ll, you know, I mean, based on salary alone, you know hold handing a client and walking to dual a process, we’ll probably lose money frankly.

Chris: Right.

Charles: You know, but if it’s worth doing it for the business owner who don’t understand, then it’s worth doing it.

Chris: Well, and our business model is the long term—

Charles: Exactly.

Chris: Relationship with our clients and so, you know, that hand holding is what fosters that value that, you know , convinces the client to sign the next contract and, you know, and in four years’ time, we may lose money in the first 6 months because we don’t order on so much hand holding and in 4 years, we’re, you know, it’s makes a really profitable company and with a really solid customer base.

Charles: Yeah. Exactly. Okay so I got a blank stare.

Chris: Alright.

Charles: This is a pose like [laughter].

Chris: I think with my eye, my eyeball. [Laughter].

Charles: Well, okay. Oh, this makes them interesting because a few podcast possibilities blank stare was about Black Bear and how you’re guiding in and he said that he didn’t [0:26:27 inaudible].

Chris: We’re good. We don’t need to change it. What are you talking about. We’re good. [Laughter]. If you’ll look at the chart, is the chart you’re looking at turned 90 degrees. [Laughter].

Charles: The reverse. [Laughter]. This thing is going down, it’s not going up. [Laughter]. But so, anyway—and so their new CMO, a new CEO and everybody came in and so they released their last quarter numbers.

Chris: Right.

Charles: Wow. Not good. We have a new drop to 4.2 billion.

Chris: Wow. Like what percentage— does it have a percentage on that?

Charles: Eighteen percent.

Chris: Wow.

Charles: That’s huge. Sales drop, 21%. But the article I read made decent comment. It said that, hopefully, they are at the bottom. [Laughter]. Meaning, I mean, once you’re at the bottom it means it would go up, you know. [Laughter].

Chris: Isn’t that what you should say after any massive loss?

Charles: Well, well—

Chris: Well, hopefully, we are at the bottom now. [Laughter].

Charles: The positive thing was BlackBerry playbook sales went up, basically, up to five hundred thousand levels.

Chris: Wow.

Charles: And so the comment, the 1st comment was hilarious. In a comment, the dude say yes, yes, I had the—I was a strong BlackBerry user. I held onto it as long as I could. My job required me to get an iPhone so at first, I was a guy walking around with 2 pistols, one the six-shooter BlackBerry and two, the Ultra High Speed Black iPhone. [Laughter]. He said—

Chris: Immaculator. [Laughter].

Charles: Yeah and then over time, he really began realizing that the iPhone had all the features plus some—

Chris: He realized he was reaching for the immaculator and not the six shooter.

Charles: He says so now, his six shooter sits on his night stand and they just have awkward stares at each other. [Laughter].

Chris: Oh God. Remember when I used to go with you? [Laughter].

Charles: He’s coming but I’m going to say, yeah, mine moved from the night stand into the inside the drawer and I just burst out laughing because mine is inside the drawer.

Chris: Drawer, right by the night stand.

Charles: Right in the night stand.

Chris: Great, it’s ready to go. It’s—

Charles: [0:28:31 inaudible].

Chris: Waiting, yeah, it’s—yeah.

Charles: Pow, pow yeah, pow BlackBerry.

Chris: Oh, well, and you like to play boat, right? Like you’re— you’re [0:28:41 crosstalk]

Charles: I’m okay. I test drove one. I’m bit blaster, you know. [Laughter]. I tell you I was a BlackBerry fan, you know—

Chris: Right.

Charles: You know and so, yeah, I’m android tablet now and android phone and probably soon to be—

Chris: iPadding?

Charles: Yeah.

Chris: Yeah. They’re all— that’s a— admired your phone, the Galaxy S II android— I love it, such an awesome phone. It’s faster, thinner, yeah, it’s an awesome phone.

Charles: Yes, it is.

Chris: And the pictures are just phenomenal. It’s crazy. Yes, so we no longer need a point to shoot. Did we cover all? Like all over, we did our Facebook, we did our Twitter, we— alright, so—

Charles: Yeah, that’s it.

Chris: You’ve been listening to the most popular SEO Podcast on iTunes. This was Podcast #143 and— and we appreciate you guys tuning in, make sure there’s 2 places that you can put a review. We’d covered iTunes, also go to e-webstyle.com/SEO Podcast, just under the videos, you’ll see [0:29:42 inaudible] go ahead and go there and submit a review. Only do that if you think you’re getting value out if this Podcast or if we make you angry and—

Charles: Your name is not Moe. [Laughter].

Chris: I will get you. [Laughter]. Crank call and Bart. Actually, our whole network years ago, Bart is a Simpson’s character. We don’t have a Moe. We need a Moe.

[0:30:06]

Charles: Do we?

Chris: No. All right. Thank you guys for tuning in, until the next Podcast. My name is Chris Burres—

Charles: And I’m Charles Lewis—

Chris: And bye-bye for now.

Click Play to Listen to Podcast Now

Instagram, Tumblr, Pinterest and SEO

Chris: Hi. And welcome to the SEO Podcast, Unknown Secrets of Internet Marketing.

Charles: Well, you got the title right even while sitting down.

Chris: Even though I was sitting down, man. Sitting down feels so much different for those of you actually watching our podcast. Chuck and I are sitting here in our living room.

Charles: It’s living office space.

Chris: My name is Chris Burres, owner of E-WebStyle.

Charles: I am Charles Lewis, your internet marketing specialist.

Chris: Thank you, guys for tuning in this is podcast number 142. You are listening to the most popular SEO podcast [00:00:23] [inaudible] the planet, in the known universe, in the unknown [cross-talk].

Just frankly, we judged that by going on to iTunes, looking at the reviews and also noticing when – there’s certain podcast that are out there haven’t actually produced a podcast in like six month to nine months. So, we kind of exclude those.

We’re up to about 80-something reviews, 86 reviews. So, we’re gonna get to the century mark of our reviews here pretty soon.

Charles: Oh, that’s gonna cost for brandy and cigar.

Chris: Then we’ll be here in our living room with the brandy and a cigar.

Charles: And a smoking jacket.

Chris: And a bunny on the table because we’re both married. [laughter] And it’s video taped. So, all of those things combined.

Remember, we are your friendly local neighborhood top position snatchers. Where are mantra is …

Charles: Don’t be a douche.

Chris: Yeah. Don’t be a douche.

Charles: It is not a good look at all.

Chris: And just briefly, a douche is somebody who goes out and post useless and non-contributory information on a blog, or on Facebook or on Twitter or – hey, speaking of Twitter, if you are seating next to some sort of electronic device and can do some sort of electronic interaction with us, do so now. On your computer, tweet, and what you should tweet is …

Charles: #SEOpodcast142. Tag us under @ewebstyle and let us know that you’re watching and we shall appreciate it and give you a punch in the face. Go do it right now.

Chris: That reminds me, we had a great idea. Anytime somebody new comes on the podcast and tweets about it, we had to – who was it?

Charles: Got a couple of new ones. Shout out to Carrie. Punch in the face to Carrie. [cross-talk] Punch in the face to Carrie over at the Content Factory [00:02:38] [inaudible] @contentfac. So, all of our people, man, give her a punch in the face. Show us some love on Twitter. And thank you for joining the team.

Chris: Cool. And you are gonna do that tweet right now, right?

Charles: Yeah. I’m gonna try, too. I can’t do two things at one …

Chris: Let me take over for just a minute because we have a tip from our previous podcast. Our preview podcast was 141. And the tip is if you are going to engage in a social media campaign, make sure you’re willing to be social.

Charles: Good. Definitely. You don’t wanna go in and create platforms and create names and set up all the stuff and then just have them.

Chris: That’s interesting because I have two-fold approach to social. The first one is, and actually you taught me this, it’s another place you can get found, right?

Charles: Yeah.

Chris: So, if E-WebStyle has a Facebook page. We think we do, isn’t it Facebook.com/ewebstyle or you can hit us on Twitter. Twitter.com/ewebstyle, Youtube.com/ewebstyle. Podcast@e-webstyle.com. Excellent.

So, if the Facebook is just another place that you could actually find your business. So, I actually believe even if you’re not gonna be that social or even social at all, go ahead and set up your account. And then once you set up your account, realize you should be social. And either do it yourself or subcontract that.

I mean, we actually do social media marketing, we’ll actually engage your fans in a way that conforms to your business. And it’s actually very cost effective. So, you know, give us a call if you’re interested in doing that.

Charles: A good point to also add there would be keep in mind that type of social platform and the account you’re creating and how you should use it. For example, if you’re doing Pinterest or something like that. Then it’s very image-heavy or content sharing-heavy. And if you’re not the person who usually likes images or reads a lot of content, then it’s probably not the right platform for you because you won’t be sharing and pinning the way you should be.

[00:05:00]

Same thing with the Instagram or Tumblr, with the photo heavy size, usually mobile, frankly. So, you’re not the one who will be out seeing something cool and snapping the picture with your phone, then Tumblr is not gonna work for you. So, keep that in mind.

Chris: It’s interesting that you mentioned Pinterest. In a little bit of news today, I found Pinterest and there’s something that I called the Pinterestification of the internet.

Because the Pinterest is done so well and it’s market’s share just shut up really quickly, a lot of websites are grabbing the Pinterest look and feel. And so where they may have been the traditional banner and one main body section and then, a bar on the right, now they’re going for three bars all the way down the page.

And there were totally adjusting you know maybe that’s…

Charles: Well, you know, that’s part of our blank stare though.

Chris: Okay. Hopefully I’m not stepping on the blank stare.

Charles: No, you’re good.

Chris:` And what happens is, it’s just a different approach and it turns out at least as well as Pinterest is done and frankly, some of that is because of what? Pinterest is not just how it’s laid out but that lay out still has a good feel.

And frankly, that layout has the feel that we’ve been putting in to our clients for a long time. And that’s the blocks. Pinterest is comprised of a bunch of blocks with a blurb I think, just a little piece of text or whatever.

Charles: Something like that.

Chris: And so, our websites, we recognize and actually learn this from what’s called Google Universal or universal search, is that people will look at the sections, the individual sections. So you wanna increase time on site, you actually make little blocks that people’s eyes will be drawn to.

So, I just thought that was interesting. Hey, little trivia question for you. What does Angry Birds Space or what do Angry Birds Space and I have in common?

Charles: This is the easy one. You’re not on Windows.

Chris: Yeah. I will never be on Windows 7.

Charles: You’re not on Windows. That’s easy. I have read that this morning. That’s why I know that.

Come on, Windows. I mean, it’s not the fact that you know, one of the most popular mobile games, is not going to your platform. What’s more important is their reason behind not doing it.

They feel that the platform probably sucks, that it’s not going to grow, and that the [00:07:35] [inaudible] crash and burn.

Chris: Too hard to support – was the quote that I had. It’s too hard to support Angry Birds on a Window 7 phone. So, we’re not just gonna put it on a Windows 7 phone.

Charles: I feel like they just didn’t want to supply the necessary resources to make it work there, like it’s not worth it.

Chris: Yeah. There’s not enough people over there.

You may notice there’s another tear tattoo over here. I may have some more reviews to read.

Charles: But there’s no new ones.

Chris: There’s no new ones.

Charles: How can I catch up? Go to iTunes, subscribe for an account, leave us a review, hit us up, tell us you did it.

Chris: Podcast@e-webstyle.com Let us know that you’ve submitted. Well, you know, the other thing you could do. You could actually, in this account, this would help erase the tear tattoo that’s now just covering my entire face.

You go to e-webstyle.com/SEOpodcast and when you scroll right under the videos, you can see a Google Places link. Go to our Google Places page, and submit a review over there. We’ve got a lot of people put some nice reviews over there. So, thank you. And one Moe has put a bad review.

Charles: Moe?

Chris: Yeah.

Charles: He’s probably, you know. Never mind.

Chris: All right. So, here we go. I think this is from the UK. The title of the review is – This is the best SEO info. Ibiz121.

“These guys really know their stuff. They are easy to listen to. I can listen to this podcast all day and still crave more. Keep up the great work.”

That’s awesome. Punch in the face to Ibiz121.

The next one is – Don’t be a douche and listen to this podcast.

I think there’s supposed to be a comment in there. This is by Ryan McLain. “I listened to almost the entire series of this podcast on a road trip I did for work. It was a real punch in the face when I realized that there was so much about SEO that I didn’t know. I pity the fool who gives you four stars.”

Charles: So, he was around that time. That was, wow. Okay.

Chris: December 2011. “Blank stare to all those people who complain about the [00:09:57] [inaudible]. It kept me awake on the road and I owe you for that.”

Here’s a big punch in the face to knock unconscious.

[00:10:00]

Charles: Yeah. Pity the fool who go to sleep driving.

Chris: I always say, if I’m driving and I need to sleep, only until the next bridge. [laughter]. You do the math.

All right. We’ve got some interesting things to talk about. Things that we’ve been working on and going around at the office today. And one of them is the relative author Bermuda Toggle. Real author Bermuda Toggle.

Charles: All right. So, instead of triangle, Toggle. Okay, I’m with you. I got you.

Chris: So, you may have noticed in the SERP’s that sometimes when a page shows, there’s actually an image of an author. And you may be wondering, much like we did, how do you get your image next to a page hopefully that you authored, in the Google SERP?

Charles: And what we thought out is that image is actually your avatar from your Google Plus page.

Chris: Profile.

Click Play to Listen to Podcast Now

SEO Keyword Research

Charles: Yeah. And so what we have to do is the half kind of triangle which is where our title comes from, links you have to associate with either the side that was posted, that came up in the search, your Google Plus page and the bio page on your site.

And so, you have to link all through those together in the triangle. And you can’t get lost doing it, it’s the Bermuda part, and then they will pull your avatar and show it there because you’ve proved it, you’ve authored that post.

Chris: It’s really cool. I guess technically, it’s not a triangle because you need a link from the page that you want to show the author for to a bio-page on your same domain. So, this is the biography of you, the author. And that bio page needs to link to your Google Plus account and then your Google Plus account needs a link back to that bio page. [cross-talk]

Charles: It’s not necessarily a triangle. It’s more like two acute angles that don’t share one side.

Chris: We’ll call it a two step. [laughter] The two acute angles that share one side.

Charles: They don’t share one – they’re missing the right side. So if we go this way, and back this way, we never hit that last side.

Chris: So, it’s just one angle with a U-turn.

All right, we need a GPS now. And the next thing that we did around the office here – I missed one piece of the news. I thought this was cool. Google is actually pushing through a patent where they’ll listen to your phone calls. And the patent describes a technology where they can understand that it’s raining and try and saw you an umbrella.

It will listen to the background noise and know what’s going on and try and market to you that way.

Charles: I do not want you to listen to my phone calls.

Chris: What is a phone for if you can’t hold it over your head to use as an umbrella? I mean, I don’t think I ever done that once.

Charles: [00:13:20] [inaudible]

Chris: All right. So, the last thing – this is also something that we did around here. And we actually talked about this back in podcast 94. And I had actually theorized that Google was in the process of merging Google local places and organic. Because if you remember when Google local places came on to the scene, it was the 7 pack [00:13:42] [phonetics] and you could have an [00:13:45] [phonetics] place and an organic place.

Charles: And even before that became official, we podcasted a while ago and they were still restructuring it. The maps were shown in the middle, then it was shown on the right side and they were switching up depending on how many results they showed.

Chris: You know all of that was A/B variant testing. Like which one got us more clicks and made us more money.

Charles: And confused us.

Chris: And made the SEO-ers like freak out. So, when they finally narrowed that down, and I was teary eyes, that there’s no reason not to merge these. So you take the best of Google local place, you take the best of organic and you create one top 10 or top 15, I don’t know what it is.

The numbers are a little different now.

Charles: Yeah, because you’re still getting the 6 pack, 7 pack. You’re still getting [00:14:37] [phonetics] and you’re still getting the natural listings.

Chris: But I don’t think it’s 10 natural listings still. I will have to count that. And so it’s somewhere between 10 and 16 or 17 listings on that first page.

Charles: A,B,C,D,E,F, – seven.

Chris: Seven. Yeah, seventeen. See we can be our own GPS with the alphabet.

[00:15:00]

So, where you’re found and specifically at Podcast #94, I noticed that the Google local places listing, the actual URL in the link was to an internal page.

Charles: Yeah.

Chris: And if you’re familiar with Google local places, Google local places only allows you to put your home at just your domain. It doesn’t allow you to put an internal page as your kind of main Google local places, not Google local places page.

Charles: Yeah.

Chris: So, in our case, it’s E-webstyle.com. We can’t have E-webstyle.com/SEOpodcast. So as soon as I saw that internal page, that internal page had some organic SEO weight that helped Google determine to put it as a local listing in the top 7 of the local listings at that time.

Charles: Yes. So what was interesting was that, as you know, usually local listings, we know how local listing looks, it has a title, which is usually your company name. And that title goes usually to the homepage because that is the URL that you can put in the Google places account as your homepage.

And then you have your stars and the pin, indicating which letter you are. What we noticed is that when we begin hovering over those titles, in one account in particular, we noticed that it wasn’t going to the domain. It was going to a natural subpage.

Chris: Internal page.

Charles: Yeah. And that’s where we again do some further research and realizing that they are [00:16:36] [inaudible] together natural listings for a local search. So, in particular, this company we were working on as an account of ours, their natural listing showed up below the places listings, frankly below the 7 pack.

But inside the 7 pack, I think it was letter D or something, their local listing was actually going to an internal page. And when we double checked the places page, and it was the domain we had listed. So Google had to do that, we can’t do that. So I think they’ll continue get even more [00:17:15] [inaudible].

Chris: Well, and remember when Google local places first came out, it was actually very common to have a local places listing and an organic listing. And I think Google rightly sown, I mean frustratingly saw for SEO-ers and people who want multiple positions on the first page.

But when you think, we always talk about the fundamental thing to do as an SEO is make sure that you’re providing a good experience to the Google user. And if you take all ten slots, remember the old days, you could actually get all ten slots, that’s not a good experience for the Google user. I mean, that’s like saying okay, we’re gonna close all stores, you can only go to Best Buy now.

Charles: I remember that, too. It was like, man, these first four are the same people.

Chris: Yeah.

Charles: Old school but I remember that.

Chris: Yeah. And so when Google local places first came out, it was very easy to have, I’ll do quote and quote easy to have a Google local places listing and an organic listing.

And what we’re finding is you can still two people with two slots.

Charles: Yeah, occasionally.

Chris: PPC Houston were in two slots on the first page. And one of them is in Google local places. So that can still happen because it turns out to be the most relevant content for that key phrase.

But what you’ll see is it’s less likely to have an organic local places listing and an organic listing. It’s gonna be the same percentage as if there were no local places listings.

What percentage of the time are you able to get two slots?

Charles: And what I would like to see from Google is some stats that they probably won’t release in regards, or maybe they’ll might, how many people still click the natural listings over the local.

Chris: Right.

Charles: Because just how some people always say they overlook pay listings. I’m pretty confident that some people over look maps.

Chris: Yeah. Because they look weird for some reason and so they wanna avoid them. Absolutely.

Charles: And so you know, I would prefer not to be merged into a local listing if it’s gonna remove my natural listing below.

Chris: Right. Absolutely. My guess is, though, I tend to click the local places listing. And I think …

Charles: Unless you’re an advanced searcher. I mean, research…

Chris: We’re definitely different, to be sure. I would imagine though that Google, if it realized that people weren’t switching, clicking that local listing, that means people are scrolling.

And as soon as you’re asking people to scroll, you’ve come up with the design that’s not as efficient or effective so they probably would have bumped the local listing to the bottom or something along those lines.

So, my theory clearly because I just described it, is that – that was what all the shuffling was about and they were trying to figure out the optimal way to get people to click quickly and searches all the pages.

[00:20:08]

Very interesting [00:20:10] [inaudible]. You guys have anything to add to it. Please let us know either on Facebook or Podcast@e-webstyle.com.

Charles: We have to start doing blank stare at Google Plus. When are we going and get the [00:20:28] [inaudible] names.

Chris: Yeah.

Charles: I can’t say Plus.google.com/100955 [laughter] I can’t do that. And so, I mean, Gplus is a great platform for discussion like this.

Chris: Yeah.

Charles: And so, go to ewebstyle.com/SEOpodcast. There is a link to our plus space there. Hit us up. I’d like to hear what you all think about that.

Chris: Cool. Well, if we were to include those last segments, those comments about experiences that we just had in the [00:21:02] [inaudible] that we’ve just blown through the [00:21:04] [inaudible] like it’s exploded nuclear bomb. It’s been North Korea – now we’re getting to the real content of our [cross talk]. Yeah, it was good stuff.

Charles: Well, as I put an article for Neil Pattel posted on Quicksprout.com and the article was titled – 10 SEO Trends You Can’t Ignore If You Want High Rankings.

Of course, I was like, well it caught my attention, so great title. But I figured, you know, I’m going to this objective.

Chris: I’m like, I can ignore them. [laughter]

Charles: Yeah. I’m going to this like, okay, what makes them great? Why shouldn’t I ignore them? And I’d like to see what they had to say, present it to you, guys and see if we’re on the same page.

So, what I did, brief through the article and it was pretty informative. The first one, about the [00:21:53] [inaudible]. He was talking about the Google algorithm updates that happened last year.

And so, if you are doing SEO, this is definitely an update you can’t ignore. This update affected people with content, who had a content that wasn’t unique. It affects the people who were scraping content, I call it site jacking. If you were taking content from other places and it affects the people who maybe have been spending articles, and doing all sorts of other content form related things, and using that content on their site.

And so if you were doing that, chances are you probably went from page 1 to probably page 10 maybe, or maybe into the outer space.

Chris: Off the index. Result 1 million.

Click Play to Listen to Podcast Now

Google Algorithm Updates and SEO

Charles: Yeah, exactly. So, if you were doing that, fix your content, start rewriting, and start researching. Put out some content that’s useful that Google will find useful for their users.

Number two is Caffeine which is another Google algorithm update.

Chris: That was more of indexing.

Charles: More of system change.

Chris: And indexing update. So, increasing the ability index for sites rapidly and then, you know, they seem to break up indexing and the algorithm out of – certainly there’s a lot of – if you index it incorrectly, it will screw up your results. So they are obviously all tied together.

Charles: Caffeine in initial was the ability for them to index the entire internet extremely fast.

Chris: They said every second.

Charles: As a matter fact, [00:23:40] [inaudible] that Google does have the process and power to take a whole snapshot of the entire internet. But they won’t do it because it will probably set it down.

Chris: Take the internet down. That’s impressive.

Charles: Yeah. That’s highly impressive.

Number three was unexpected SERP changes. SERP – Search Engine Results Page. Kind of [00:24:00] [inaudible] what we’re talking about earlier with the local listings.

If you were ranking for a C listing in the local listing, and maybe seeking a third spot in natural, and then they merged, it’s fair enough to say that your traffic will probably decrease by half because you moved from two listings to one.

So, be aware of Google SERP page changes and how they’re laying things out especially in regards to your sponsored ads as well. Keep that in mind.

Because one thing I don’t like is if you had no sponsored ads and you’re running ads on the size, so you’re not top bidding. When you scroll, those ads slide under the map.

Chris: Right. They don’t sit there.

Charles: They don’t sit there. [laughter] So, top bid if you know, well at least three spot. That’s a good place to go. That’s the only [00:24:52] [inaudible] part is.

[00:25:00]

Number four was May Day. May Day was an update that was similar to the Caffeine but May Day is – he puts in here that site is getting this traffic and still index but they may not rank as high as before. The May Day algorithm from what I understand it to be was really focused on long tail key phrases.

So, you may not rank well for highly competitive phrases but you may rank well for long tail phrases. And if those long tail phrases that you intend to get a good placement for are related to a high competitive phrase, then Google may start increasing your ranking if your content is good.

Chris: Right.

Charles: And so, you know, the May Day was kind of would like help, I’m a great site, I have great content, and I rank well for this term but I need to be up here. You know, help me out.

Be aware of that, but hopefully, I think if you’re doing a great content…

Chris: That was a benefit to you.

Charles: Yeah. If you’re doing a great content, then here you go. That was like a pat on the back for you. [Cross talk]

Google Instant, number five. That’s a great one. Google Instant, remember that? The moment Google Instant came out, everybody panicked. It’s that whole snap because Google is now giving…

Chris: We had an issue yesterday that made us doubt Google Instant. We were like – we got to get a hold of Google and they screwed something up because we’re looking at Google Analytics and it turned out it was us.

Charles: Yeah. Google Instant for those who may not know, is the sample search queries, sample search keywords rather, that Google shows you as you begin typing in the search board. Instant results.

And then, the SERP page changes as well as your letters type. And so, I think our worry, I won’t call it a fear, our worry at that time was that is this gonna change impressions. Is it gonna change everything for pay listing so those changes will – is this gonna change our impressions there which could entirely affect your cost per click or natural listings. Is it gonna move – they had all sorts of stuff but what do we[00:27:12] [inaudible], 30 seconds or something like that. If they click or if they don’t click but that page stays up 30 seconds [cross talk] And so they no need to panic, everybody calm down.

Chris: That’s well defined and we’re okay. Breathe easy.

Charles: Yeah. Number six was site speed as a ranking signal. This one didn’t have a huge effect like Pando did but it’s definitely more towards user experience, I think. Nobody likes a slow site.

Chris: [00:27:45] [inaudible], he said this affected like 1% of search results. And one of the things I’d like to point out is that it doesn’t mean 1% of the people who used to be in the first position aren’t on the first page. It means maybe position 1 and 2 got switched, right? Because they were fairly equally rated in terms of content and inbound links and you know, the lay out of the content but one of them was a little bit faster. So, let me put the faster one in position 1.

It may not have actually changed the pages on page 1, it just may rearranged the order. Obviously if you are in position 10, that may have prompt you to the second page and brought number 11 to the front page.

So, I doubt – they probably weren’t indexing pages that took 25 seconds to load anyway. So those are dead pages to Google anyway, it was just a matter of okay, we should actually show a page that’s quicker. That’s gonna be, once again, a better experience to our Google user.

Charles: One thing about [00:28:54] [phonetics], he’s kind of [00:28:56] [inaudible]. How’s it gonna fit 1%, and think about how many searches Google gets. 1% is huge.

Chris: Only 1%.

Charles: Of a billion, right?

Chris: Yeah. That’s a hundred million searches. [laughter] Actually ten million searches.

Charles: Number seven – Bing gaining on Google. This is interesting. So, in this article, he puts that Google takes up 67% of searches. I’d like to see that, I’ve seen them before, they’re still closer to [00:29:33] [inaudible]. But either, I think Bing is somewhat gaining on Google maybe if not by direct searches by indirect. Meaning, [00:29:45] [inaudible] and things like this, different search networks. Because people are using Bing, I mean, frankly, Internet Explorer is still – well, until the other day. [cross-talk] took it over for one day. [00:30:00] [inaudible] actually was the most used browser than IE.

[00:30:00]

Anyway, Internet Explorer, the default search is still Bing. And my mom use Internet Explorer.

Chris: And Bing. And therefore, Bing – you haven’t sat down and updated her.

Charles: I do. But she’s like – what’s with the Fox? Where is my blue E at? So, she founds the blue E.

Yahoo-Bing merger, it was completed a while ago.

Chris: That’s the big reason that Bing is catching up to Google it’s because they merged with Yahoo and the results anyway.

Charles: Yes. And just keep that in mind. Do AdWords, frankly. Or do adCenter because if you do it in Bing, you sold up in Yahoo and it’s a lot cheaper. Frankly, if you guys click from both Yahoo and Bing, it would still come out cheaper than AdWords.

Chris: Yeah.

Charles: That’s a food for thought. Socialization of search. This is a key one. Same client we were referring to with the local listings issue was affected by the social signals which was the [00:31:15] [inaudible] in 2011 by Google.

And pretty much you’re getting weight by Facebook and Twitters, StumbleUpon and Digg and all these other sites. That if Google is noticing that your link to your post, to your content, to your page is being retweeted and shared and liked and plus oned and dugged and stumbled.

Chris: Socialized.

Charles: Socialized. Then they feel like, okay, this is pretty relevant and pretty important, so let’s add that result with the rest of everything else that is optimized, write titles [00:31:49] [inaudible] and let’s rank them higher. So, definitely socialize your content.

The last one is the importance of brand link. I think it’s actually decreasing a little bit. It used to be you know – if you search for iPad, you would immediately see Apple and Best Buy, you’d probably still do. But the point I’m making is that, you know those brands aren’t taking up the top listings anymore.

Chris: Right. Not necessarily.

Charles: Not necessarily. And that’s probably due to, frankly, the local listings merged and the fact that Google is kind of spreading the juice to more people who have better content.

Chris: What I would also say, I mean, the reality with an iPad and for a good experience with the Google user, when I type iPad, I actually don’t wanna go to the Apple site.

Charles: Yeah. I’m not trying to buy it.

Chris: I wanna see reviews. I wanna see if I can find the cheaper somewhere else. I wanna see frankly, everything but Apple’s page that’s talking about the New iPad or iPad 2 or whatever it maybe. Because that’s the information that I’m really searching for so maybe they’ve got some triggers to understand. And it’s interesting because you would think that every review site would link back to Apple. That would be my natural inclination, so they’re inbound link should weigh heavier even though I think a lot of people out there when they’re searching want reviews and want [cross talk].

Charles: Using information not necessarily, you know, Apple of course is the best thing since sliced bread on your site.

Chris: Yeah. It’s about as thick as sliced bread, too. Funny how that works. [laughter]

Charles: A couple of punches in the face. I got a couple of punches in the face with the Content Factory earlier. Respond to my e-mail. I would like to get your thoughts on what I sent you.

Oracle Marketing. Appreciate the follow. You can follow him at oracle_SEO [00:33:59] [inaudible]. He is @iresources. And Nicolas Greening, that’s @Ngreening1976. These are our new followers. They’re watching the podcast. Appreciate your support. Hit us up, tell us what you think about them.

Chris: All right. Well, we have reached the end of podcast number 142. You have been listening to the most popular SEO podcast on iTunes. That is because of you, you, you, and you. We have been between, it’s a big range, but between 5 and 7,000 downloads per week of our podcast.

Charles: [00:34:31] [inaudible] blank stare next time.

Chris: Until the next podcast. My name is Chris Burres.

Charles: And I’m Charles Lewis.

Chris: Bye-bye for now.

Charles: All right.

[00:34:42] END OF AUDIO

Click Play to Listen to Podcast Now

SEO Keyword Research

Chris: Hi. And welcome to the SEO Podcast Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of E-WebStyle.

Charles: I’m Charles Lewis, your internet marketing specialist.

Chris: You are watching and/or listening to the most popular SEO podcast on iTunes. We’re probably the most popular podcast on Ustream as well.

Charles: Yeah.

Chris: I can’t imagine [cross-talk]. Most popular SEO podcast, period. Internationally known through out the microphone. [laughter] That’s just scary, right?

This is podcast number 141. As always, we have a tip from our previous podcast which I made up this morning. And let’s see, it is when doing SEO’s, start with on page basics, only after you have identified the correct keywords.

Charles: Definitely want to make sure you do your keyword reset first. Figure out who you’re targeting with their searching and then take that data and do your on page. Maximize your on page, make sure you do all your titles, your headers, your cross linking, your content and navigation structures. And all other things that encompass SEO basics, do that first.

Chris: And in fact, we’ve been seeing lots of articles how people are saying, oh the SEO basics are useless. The SEO basics are useless, the SEO basics are a thing in the past and all these. And the reality is I still think 90% of the people out there who need to do SEO can actually accomplish what they wanna accomplish with just the SEO basics. So, do that first.

And then you can get into more complex things. We’re actually gonna talk about social media marketing today a little bit. You know, there are all sorts of everything that you can get involved in. Do the basics first.

Charles: I’ll tell you what the basics [00:01:45] [inaudible] apply. Because when you look at the search result page, the search engine results page, for the natural listings, those titles that you see are the page titles for the website. That is basics. That snippet that you see of content that comes from the [00:02:01] [inaudible] description, that’s your basics.

So, people say they have different views and stuff about doing the basics and not doing the basics, my synopsis is do the basics.

Chris: Do it. Start there. Absolutely.

Remember, we are your friendly local neighborhood top position snatchers. That was out of tune. [laughter]

Where our mantra is do not be a douche.

Charles: Don’t be a douche. It’s not a good look.

Chris: Remember, right now. We know you guys are all techno geeks. So out there, tweet, Facebook something right now. Sitting at your computer, pull out your iPhone, iPad, android device.

Charles: Let’s talk about Google Nexus. A new droid phone, too.

Chris: I’ve got my Galaxy S II.

Charles: That’s pretty cool.

Chris: Man, its screen. Its screen is killer. I decided to go with the white. I said, you know, let’s do something a little different this time. So, I’m pretty happy with it.

And there’s a cool new app that I’ve been trying to convince people to use which has not been always easy which is Boxer. Go check it out.

Charles: So, get on your device. #SEOpodcast141 and then tag us in @ewebstyle. And you know what I’ve been doing? Even though Facebook hasn’t really incorporated hashtags and stuff like that, I carry them over in to Facebook anyway. [00:03:22] [inaudible] they’re gonna have to figure out a way to simulate things that people are talking about, that are more searchable.

Chris: You’re right.

Charles: To make them more searchable and they are related. If you’re on the other side of the globe, and you hashtag SEO podcast141 and one of our other listeners does the same thing, then it’s gonna be a great way for them to lead each other, comment about what we’re talking about and things like that. So, let’s go Facebook.

Chris: Remember, you can stalk us. You can hunt us. You can scare us.

Charles: [cross-talk] You probably can’t scare me. You can try.

Chris: Facebook.com/ewebstlye,Twitter.com/ewebstyle, Youtube.com/ewebstyle

Charles: Podcast@e-webstyle.com

Chris: All right. A little bit of news. The iPad actually launched today, they were talking about people – you can get them – going out purchasing them. The lines have been crazy. Unlike China, there have been no arrests or killings.

Another one is – I thought this was cool. First off, because I had never heard of it and now we’re signed up and we probably won’t use it. Yammer, the CEO of Yammer offers 25 k signing bonus to Yahoo employees. Right?

Charles: Hold on. Yammer offers $25,000 signing bonus to Yahoo. So, leave Yahoo and come over here, we’ll give you 25k.

Chris: You got 60 days to do it. Right?

Charles: In the next two months.

[00:05:00]

Chris: And the premises, apparently, Yahoo is now really using their becoming what’s called Patent Trolls. They have these patents and apparently like half of the patents would shut down Facebook and its entirety. And then every other social and probably blogging aspect of the web.

Charles: They just tried to sue – I was reading this the other day earlier this week – Yahoo was suing Facebook for patent …

Chris: Yeah. Being able to show ads based on who the person is, right?

Charles: Yeah.

Chris: And so, frankly, I’m kind of a big IP person. I believe if you created the intellectual property, you went to the process and acquire the intellectual property, and then you have the right to go after people for that stuff. So, I don’t know …

Charles: I feel like– use it. It’s one thing you created, put it into practice. You know, if you’re using it, and actively using it, then okay. You have a [00:05:56] [inaudible] then on. But I can create a thousand ideas.

Chris: Yeah. And then hopefully one of them I can sue Google or Facebook for.

Charles: Yeah. So, use it. Put you to work with it.

Chris: I got a little bit of news for you.

Charles: News for me.

Chris: ICS is coming to the Nexus. So you’re gonna have ice cream to the sandwich.

Charles: Fancy. And this part of the program is sponsored by Google Nexus. [laughter] [00:06:20] [inaudible] with just saying it.

Chris: All right. So, on Facebook, we’re actually running a contest. It’s not gonna be for much longer. Go out and check it. You’re supposed to fill in a blank. It’s supposed to be SEO is to [00:06:30] [inaudible] as Facebook is to [00:06::32] [inaudible].

And I got one, it’s from Lorie Duzet Alexander. And it’s – “SEO is to your website’s popularity with search engines, as Facebook is to a 13 year old girl’s popularity with the cool girls. “

Charles: That was okay. I thought that was pretty good.

Chris: I love that commercial. The guy was like, I can’t afford to [cross-talk] of popular girls.

Charles: That’s gross.

Chris: That’s gross [cross-talk]

Click Play to Listen to Podcast Now

Punch in the Face Podcast

Charles: And I felt them because I have been there in the refrigerator late night. And he looked like he wants to say, yes I am [00:07:09] [inaudible].

Chris: Yeah, exactly. I’m gonna eat it anyway.

Did you wanna have another one that you wanna … kicking lizard, that’s one.

Charles: Kicking lizard. Let’s see if I can remember this. “SEO is to kicking lizard…”

Chris: No, monkey or something.

Charles: Yeah, I’m sorry.

Chris: Facebook.com/ewebstyle. Got you. Yes.

Charles: I was thinking about kicking lizard as to talking monkeys, something.

Chris: That’s kicking lizard, yeah.

Charles: It was funny.

Chris: Go to our Facebook page, check that out. And also hit us up on our Facebook page.

Okay. I debated putting a tattoo on because we have this long list that we’re going through for all the international reviews that we received on iTunes so if you set your iTunes to UK, if you set it to Australia, if you set it to New Zealand, and there’s different reviews for our podcast out there and we’re kind of go on through those.

And there was no new podcast in the US. So, come on Americans.

Charles: Let me get the review at.

Chris: Yes.

Charles: It’s pretty quick. It’s not that hard. Three steps: go to iTunes, sign up for an account, and post the review. It’s not hard.

Chris: And if you want to, one more step, send an e-mail to podcast@e-webstyle.com. And let us know that you submitted the review and we’ll read it on air and give you a little bit of link [00:08:24] [inaudible] and a punch in the face, which if you don’t know is a good thing.

So, here is one review of our podcast. Quality info and these guys don’t preach. This is from Firstpagesydney.com. It reads –

“Great podcast for all levels of SEO.”

Charles: That’s pretty cool.

Chris: “These guys know their stuff but don’t preach other than – Don’t be a douche. I like Chris’ Seth Rogen laugh. Sometimes it blows the audio levels and I laugh along like a mental chimp in the car. “

Back to the monkeys, we’re a monkey show today.

“We’d like to get the theme as well but can’t work out the song with [00:09:07] [inaudible]. “

By the way, the song, the theme song, Gold Mine is by [00:09:13] [phonetics] who is a friend of mine and his band is Circle the Cat, and they’ve disbanded. So, hit me up, I can see if I can try — [00:09:22] [inaudible] and I’ve been a little lax about getting back to them. I can see if I can get you, maybe he’s got some cd’s you can buy somewhere.

Charles: We’ll find the mp3 somewhere.

Chris: He says, “Keep it up, guys, with the most popular SEO podcast on iTunes.” That’s Murray Stewart in Sydney, Australia.

Charles: A punch in the face to you. Appreciate your listening. Appreciate your—maybe you’re watching. But if you’re on iTunes, you’re probably listening. So, thanks. Appreciate your support and hit us up.

Chris: The next one, title is SEO rap from Texas. I wonder who they’re talking about there.

“What’s up, sport? Always good, entertaining content, easy to listen to, relevant subject matter, interest first with irreverent humor.”

[00:10:00]

I like it. That’s good.

“Not so sure about the punch in the face references but I guess Texas is full of cowboys and all those steroids and the beef are percolating up through the food train.”

Apparently it’s a steroid infused punch in the face to you.

Charles: Yeah. Punch in the face is good. You know that?

Chris: Yeah. This is – what’s up, sport?

Charles: It’s the equivalent to a shout out for those who don’t know. Instead of screaming at you, I’d rather punch you in the face.

Chris: It seems so more intimate. And it’s even more intimate if you go watch the slow motion pictures of people getting punched in the face. It’s hilarious.

Charles: I might have to go repost it.

Click Play to Listen to Podcast Now

Social Media Marketing

Chris: Yeah. Just for fun.

All right. So, in the last two podcasts, we’ve actually covered PPC, marketing and actually we’re cutting out video segments in our podcast. So we’re creating the video segments that we’re gonna put on our web page, our pay per click page, the last one was actually our SEO page. And this one, we’re gonna do our social media page. So then, again, for our regular listeners, this is a behind the scene. It’s gonna cover some basics about how we approach social media marketing. We’re gonna use this video, you will see it on our website shortly.

Charles: And I don’t know what shortly means but this summer. By the time we finished design and finish rewriting content and go to production.

Chris: Yeah. It will be that long. So, we’ll take a very brief break so that we’ll have a good place to cut. And then we’ll start off with that segment that is gonna be the video for social media marketing page. So, thank you guys and bear with us.

Hi. And welcome to our social media marketing page. My name is Chris Burres. I’m the owner of the E-WebStyle.

Charles: I am Charles Lewis, your internet marketing specialist.

Chris: Today, we’re gonna talk about social media marketing. First, welcome to our social media marketing page. You’re probably wondering or maybe you’re not since you’re here, we’re gonna cover it anyway.

What is social media marketing and why should you be doing it? Fundamentally, social media marketing is a number of products that are available on the web. The most predominant are Facebook, Twitter, LinkedIn.

Charles: There’s Youtube, Google Plus.

Chris: Tumbler. There’s a ton of them out there. We really tend to focus on the handful. Charles is gonna talk about that in a second. Social media marketing is a way for you to interact and engage your customers regularly again in a more interactive way.

It’s about customer retention. It’s also about word of mouth. Taking advantage of word of mouth marketing except in this case, it’s word of internet marketing, if you will.

Charles: To me, social media is really digital word of mouth, if you will. It’s the same concept, that people giving referrals and sharing news face to face. Instead, they do it click to click.

Chris: Why should you be doing social media marketing? Well, one of the reasons is you’ll end up with a Twitter page, you end with a LinkedIn account. And those are all ways that Google can find you. And the reality is the more ways Google can find you, the more likely people are gonna find you. So that’s the very first reason you should be doing it.

The next are there’s some interesting statistics out there. It says about 71% of the current web audience actually has a Facebook account. That’s 71% of the audience. It also says that people spend about 33 minutes a day on Facebook and about 10 minutes a day on Google. So, Facebook as a lead example is a great place to actually start your social media marketing.

Those are the reasons you really should be doing social media marketing. Charles is gonna talk about a little bit about how we do social media marketing here at E-WebStyle.

Charles: Our social media marketing campaigns are created, first off, unique to each client. What we wanna do is make sure we understand what you offer, how you offer it and really how you make money and what your goal is.

For example, if you’re selling products, then maybe your goal to get as much product exposure as you can. Figure out ways for people to share those products. Figure out ways that those products can be featured on in other places.

Or maybe you’re a new company and you’re focusing on branding. And then products may not be what you’re focusing on. Instead you need your name out there. You need people to see your name. You need people to learn your name. You need people to gravitate towards your name.

Or you may provide a service. Let’s say, you’re a plumber or a carpenter, something like that. And that way, you need to – or better yet a roofer or maybe do exteriors. And so maybe you need to show pictures of the different types of work that you’ve done. And a great way to use social media to do that would be to show those pictures and associate them with the actual clients you had.

[00:15:00]

And so, part of our process is to determine what you offer, what you needed to do and how social media can work for you. Once we figure that out, then we determine which profiles and platforms would work best for you.

Again, if you need a lot of pictures, then Facebook is gonna key probably for all of them frankly because [00:15:15] [inaudible] percent of people are on Facebook.

But you may need a new one, a [00:15:19] [inaudible] account, things like that. You definitely need a Twitter so you can start tweet picking stuff on the fly while you’re out and about providing services.

Let’s say, you’re selling products. And one of the things we’d like to do is maybe tie in the fact that people can share your products during the check out process. If we built that site and you’re doing the social campaign with us, then we will be sure to make the sharing [00:15:43] [inaudible] of your products through Facebook or make [00:15:48] [inaudible] through Google Plus as part of your process.

So, it really depends on, again what you’re doing. If you’re branding, let’s say you’re a new company, right? And you need to get your name out there, then we may focus on LinkedIn. So we can get you a LinkedIn account up. We can make sure that all of your key employee’s have pages and are associated with that page. So that way people who may have some sort of name recognition can be found online and be associated with your business.

We actually take things a step further, and – for the sake of branding. If you have a Twitter page of a Facebook fan page and things like that, that may require some sort of unique consistence, we definitely wanna make sure that they are consistent.

The Facebook page has the same color scheme, same logo’s as your website. Website landing pages and all of the other social platforms that you have resemble each other. So that way, there’s a consistent look and feel across the board.

It’s our goal to make sure – to be social for you. Frankly, most people create a profile and they don’t be social and so they end up with a profile and nothing more. Had nothing that doesn’t function.

Chris: Well, that’s exactly, you know one of the reasons to have a social media campaign, or actually just a social media account, it’s because it can help you get found. And then the very next thing that is supposed to happen is you’re supposed to be social. And what we’ve found is, is that a lot of owners we get – at first, we would help them set up their Facebook account, their Twitter account, maybe their LinkedIn account. And then, they’re saying, initially they’re excited and [00:17:25] [inaudible] oh yeah, I’m gonna be very social and I can [cross-talk] of a new client.

And we find business owners don’t have time. In order to take advantage of a social media campaign, you’ve got to be social. And if you’re a business owner and you don’t have time to do it, you need to find somebody else who can. You either need to hire somebody internally, which can be risky, or you need to find a company such as E-WebStyle to help you out with that process.

Charles: Definitely to hire someone internally could create additional cause, frankly, maybe more than our social media package.

Chris: I can guarantee it’s more than our social media package.

Charles: So, you definitely need to consider all of those things. Some of the other things we do as we understand how social media affects your SEO results. You know, we specialize in SEO as well and we tend to keep them separate because at the end of the day, they are separate things.

We can do SEO to help your site but you need social. So we really [00:18:24] [inaudible] social not for additional revenue, frankly, but because you need it.

And especially with thing like Youtube, if you provide videos and you need access to videos, videos help with your SEO. If you want Google Plus and we’re generating +1’s and people adding you to their circle, and a +1 in your page is gonna help with your SEO.

So, we tend to make sure that whatever social media marketing campaign that we’ve developed, not only is it unique to you but it also enforces and helps our SEO over all game plan.

Chris: Excellent. Well, I think that’s a good brief synopsis of what is social media? Why you need to be doing it? And kind of our general approach to social media.

So, why don’t you just pick up the phone? The phone number is right there at the top of the screen. Give us a call and we’ll help you today. Thank you.

All right. So that has been kind of a behind the scenes look. That is the video we’re gonna be putting on our website. As you guys know, we don’t believe in editing yet. As we grow as a company and as our podcast listenership expands, we might spend a little more time on that, who knows?

Charles: Probably not.

Chris: So, when we get our website live, go ahead and check it out. See, if you remember this podcast and see how it actually looks on our website.

Is that it? I think that’s it. That’s all we got today. [cross talk] It’s just blank stare. You don’t have blank stare? [laughter]

All right. Thank you, guys so much for listening. You have made us the most popular SEO podcast on the planet. That is you, you, you over there in South Africa. You over there in Australia. You over there in Peru, Chile, Columbia and Brazil. Thank you, guys for listening.

Remember, go ahead and submit a review. You can actually go, if you don’t wanna do iTunes and we understand that. There are some people who are android fanatics or something nicer.

Charles: They’re against Apple.

Chris: Yeah, go to Google. Go to Ewebstyle.com/SEO podcast.

Charles: On that page you will see right below the video, you’re hopefully watching right now, there’s a link to our Google places page. Click that link and give us a Google review.

Chris: Yeah. That would be great. Thank you, guys for tuning in until the next time. My name is Chris Burres.

Charles: I am Charles Lewis.

Chris: Bye-bye for now.

[00:20:52] END OF AUDIO

Click Play to Listen to Podcast Now

DIY PPC

Chris: Hi. Welcome to the SEO Podcast, Unknown Secrets of Internet Marketing.

Charles: You got it right that time. I did.

Chris: My name is Chris Burres, owner of E-WebStyle.

Charles: Charles Lewis, your internet marketing specialist.

Chris: Welcome to the most popular SEO Podcast on iTunes. As hopefully you know, SEO stands for Search Engine Optimization. Otherwise, I have no idea how you found out this podcast or why you subscribed. Well, I guess internet marketing really worked.

Charles: We cover more than SEO. We cover DIY PPC, we cover social, we cover local, and we cover internet marketing in a whole. So, everything.

Chris: When somebody asks us what we do, we say we make great websites, we put them on the first page, we Google and then we iterate with the traffic from Google to make that that traffic converts into business.

I’m thinking about changing that to – we use all the tools on the web to help businesses grow their business.

Charles: Yeah.

Chris: As always, we have a little bit of news and we have a tip from our previous podcast. This is Podcast number 140. So, in Podcast 139, our tip was – Hire an expert or let an agency run your PPC Campaign.

The small investment will ultimately save you money, and most importantly, save you time.

Charles: Definitely. You definitely wanna save time. What you don’t wanna do is waste time and money. And so, whatever result that would happen to generate by managing the PPC Campaign yourself, we probably broke even or even lost when you consider your time as an owner sitting in front of the computer, pointing and clicking.

Chris: We were talking to a very successful business owner this week. He was using a service that didn’t allow him to have access to all the details you can get in Google or in Bing, pay per click campaigns. He took it over himself, he actually did a good job, [cross-talk] and proved it. Significantly better than the company that he was utilizing.

We get on the phone with him, we’re like, so how much time are you spending? 30 minutes a day. Well, first off, here’s what I would do different on your campaign. I can actually improve it. You haven’t done those things. And 30 minutes a day for business owner, you know, shouldn’t you be making sure your employees have what they need to succeed the most. Shouldn’t you be schmoozing with that client who sent you a ton of business instead of pre-occupying yourself with [cross-talk].

Charles: Yeah. That’s two to three hours a week. And if you’re 30 minutes a day probably means an hour. [cross-talk] That’s a whole work day total, that business owners could be doing something a little bit more time for [00:02:43][Inaudible] with what they’re doing.

Chris: Productive.

Charles: Productive is the word I was looking for.

Chris: Hey, remember. We are your friendly local neighborhood top position snatchers.

Charles: Yes, sir.

Chris: And we have a mantra. What is that?

Charles: Don’t be a douche.

Chris: Don’t be a douche.

Charles: Yeah. [00:02:57][Inaudible] a good look.

Chris: If you are in front of some sort of electronic [00:03:01][Inaudible] device, go ahead right now and tweet. And you are going to tweet or [cross-talk].

Charles: Or pass tag SEO Podcast 140. Just as now you’re watching, just tag us at E-WebStyle that way we would know you got it. As a matter of fact, this portion of the program is sponsored by Google Nexus. [Laughter]

So, use your phone man, tweet us and let us know you’re watching.

Chris: And by sponsored, we mean we’re proud to have one. We’re proud to have paid full price for one.

Hey, Nexus. You just hook us up. It’s now with [00:03:36][Inaudible]. I can’t believe [00:03:37][Inaudible] doesn’t call us. I don’t get it. Here we are, the most popular SEO Podcast on iTunes.

Hey, I wanted to talk about this. I met an incredibly dynamic CEO and very young CEO of a not-for-profit organization. Go check out the website. It’s Thirstproject.org.

Basically, they put in wells in remote areas in Africa. The stories are of course, any sort of kind of charitable story you get out of Africa is not gonna be pretty and it wasn’t.

What I thought was interesting is for $10,000, you can significantly change your community. So, that’s what they do. They raise money to $10,000 goes towards putting in the well. And kids and women are walking three hours to go get water and because they’re doing that, each way, by the way, they can’t get an education. So, it really does…

Charles: Totally water this, frankly, we would need water.

Chris: He makes the point [00:04:40][Inaudible] we wouldn’t step in. And they’re collecting it so that they can drink it.

And you know, there’s a lot of health problems. I just thought it was really interesting that you know, if you can just put in the well, put it conveniently located, now kids can get an education. And that’s kind of cool.

[00:05:00]

So I’m not gonna push that. Just go check it out, Thirstproject.org and Seth Maxwell. He is a pretty cool 24 year old kid. He was living – yeah, punch in the face for Seth – he was living the [00:05:09][phonetics] lifestyle. And sold some photos and have some experiences that changed them and now he is the CEO. At their events, they’ve got actually some of the cast of Glee, are involved in this project. He apparently actually know some of them personally, which is kind of cool. So, go check that out, Thirstproject.org.

In terms of news, is there any greater news this week than the – well, is it the iPad3 or is it iPad 3^rd Generation, or is it the New iPad that – I don’t even know what it’s called.

Charles: Yeah, iPad 3.

Chris: They call it the New iPad. Anyway, and one of the points they made, I thought this is interesting. They, being news people.

Charles: Yeah, media.

Chris: Media. They didn’t wanna call it iPad 3 because statistically, this will be the first iPad for a whole lot of people. And so you don’t wanna go out and have the first one to be with the iPad 3. I got the New iPad. So, an interesting marketing thing.

Charles: What’s the difference with the iPad 3?

Chris: Yeah. Around here it would be known as the iPad 3.

Charles: Yeah.

Chris: And we may not see one for a while. [laughter] You know what’s different on it?

Charles: Well, I was surprised that I found out most of the rumors that they had going out weren’t true. Like it does have a home button, you know. And they were saying that it wasn’t.

I heard something along the lines of the screen was supposed to be kind of [00:06:40][Inaudible] so you could feel certain stuff. And the desk is not accurate either.

Chris: 3.1 million pixels.

Charles: Wow. Stupid clarity.

Chris: They pulled up a – this is on the TV news, not internet news. They pulled up an HD TV and then showed how many more pixels are in this tiny iPad than your big HD TV. It’s pretty crazy.

It’s also got 5 mega pixel camera. I love their term resolutionary. By the way, we have a new term to our vocabulary today. We’ll be getting to that soon.

And then also this was interesting – TI Texas Instruments, their profits are down. They’re selling less Kindle Fire’s than they had anticipated.

Charles: You know, some of our softwares is not surprising that they chose now to release the three. Remember, last year, they had the whole [00:07:40][Inaudible] Apple Store out there.

Chris: I’m surprised they didn’t do that this year. I mean with the three coming out…

Charles: They probably will.

Chris: Oh yeah. Maybe another [00:07:48][Inaudible].

Charles: If it’s this week, it will be crazy out there.

Chris: Although, are they coming out? They may not be coming out for two more weeks or something.

Charles: I think the release day was the 15^th. So, that’s next week.

Chris: Yeah. They probably missed.

Charles: Next Saturday. [cross-talk]

Chris: Maybe they’ll have one day at [00:08:08][Inaudible].

Charles: It’s running two days a week.

Chris: We’re gonna try and go – we’re actually trying to put things together. You can stalk us, Facebook.com/ewebstyle, Twitter.com/ewebstyle, Youtube.com/ewebstyle. E-webstyle Podcast at

Charles: E-WebStyle.com

Chris: I can’t even do it after you getting started. Those are the ways you can stalk us. If you go to our Facebook page, there’s a really good question and frankly, we don’t know the answer to it. Basically, there’s a gentleman and I didn’t include his monicker, so I don’t know exactly who it is.

I think I did speak with him. I think it’s Phillipe. And I think we may be interviewing with him later today.

Charles: We got contacted by two Phillipe’s.

Chris: Yeah. Two last name of Phillipe in the same week is crazy. He posted – he’s got a virtual assistant working with him and he wants to use a whole collection of tools. And he’s actually listed all the tools on our Facebook page, Facebook.com/ewebstyle.

And we don’t use those. So, we’re thinking that probably some of you out there use them. And if you guys do use them, get on our Facebook page and let us know your results.

Click Play to Listen to Podcast Now

SEO Education

Charles: Go to that post and in that comments, let us know which tools you used and did it work for you? Would you recommend it? Would you disapprove it? Let us know.

Chris: And [00:09:36][phonetics].

Charles: I was looking at that this morning. Okay.

Chris: We didn’t have to go through that. We’re gonna start with an international one. Good info and entertaining. This is by Matt Edwards.

Hey, guys. Matt here from the Emptyhead Designs in Melbourne, Australia, Emptyhead.com.au. [cross-talk]

Charles: Empty head?

[00:10:00]

Chris: Yeah. Let’s dump all of our stuff on your site. Love the podcast, it’s full of great info and presented in the way that I can deal with. What can sometimes be an incredibly dry subject is made to be reasonably entertaining. We’ll take it. Keep up the great work, Matt.

And then we’ve got our new word. This is awesome. This is from Mark. This is from the other Phillipe. And it’s Punchutational SEO.

Charles: I think he said punchucational.

Chris: Oh, punchucational. Yeah, I did say that wrong. Eventually, I’ll get a punchucation and be able to say punchucation. [laughter]

And this is from Mark. These guys make learning SEO fun. This is a little long, do bear with me. My brother turned to me on to the podcast a little over a month ago to help me promote my blog and future business. Since then, I’ve gone back to the first podcast and I’m nearly completely caught up with all of the podcast.

Charles: He’s been on it. Today is 140. And he’d go back to number 1.

Chris: Yeah. At the end of each podcast, I feel like I’ve been schooled on SEO while being punched in the face. It feels great. It is now time to pass this information to my home schooled 15 year old son. By the way, that’s a compliment that you’re gonna take our podcast and gonna home school your kid with our podcast. Thank you.

He loves computers and I’m creating a computer class for him which will include in part the SEO podcast of Unknown Secrets of Internet Marketing.

Charles: And he got the title right.

Chris: Well, I don’t think we have it up there. Yes, he got it perfect. I know that because of the way Chris and Chuck present this information, he will enjoy being punchucated on SEO. Punchucational and punchucated.

Mark, punch in the face to you. Just like a left, a right and an upper cut and then a jab.

Charles: Punchucated is the art of being educated while being punched in the face.

Chris: It’s a verb. Not always related to SEO. Usually there is some sort of education going on when somebody is getting punched in the face. Some form or other.

All right, you guys who tuned in the last time we did a podcast, we kind of just broke it out and we said look, this section is gonna be a video that gets to put on our website. We’re gonna do the exact same thing today.

So, our regular listeners thank you for tuning in. This is gonna be behind the scenes. This is gonna be the video snippet that we’re actually gonna put on our SEO page.

Charles: So, last week we did a sort of 5 to 10 minute segment that’s going to go on our PPC page. So, this snippet will go on our SEO page. So, prepare to hear some basics, you may have heard some of this stuff before but you know, thank you for tuning in and we appreciate your support.

Chris: Hi. And welcome to our SEO which stands for Search Engine Optimization page. My name is Chris Burres, owner of E-WebStyle.

Charles: And I’m Charles Lewis, your internet marketing specialist.

Chris: What we’re gonna do for you right now is we’re gonna go over a number of subjects. Well, first, we’re gonna talk about what is SEO? Again, that stands for Search Engine Optimization. We’re gonna explain to you why do you want SEO?

We’re gonna talk about how we approach, because we approach SEO differently with each client. And then, we’re gonna show some of the details that we go through in order to implement search engine optimization or SEO.

So, here we go.

What is SEO? Search Engine Optimization is the process of getting your website on to the first page of Google or Bing in an organic method. And what we mean by that is, in a typical search, you’ve actually got pay per click searches results that are across the top and right of your webpage. Those are pay per click.

Charles: Those are sponsored.

Chris: Thos are sponsored ads.

Charles: Usually are colored, they’re shaded. Sometimes yellow and on the right side usually white.

Chris: In that middle section is what we focus on in when we’re doing search engine optimization. And that’s how we get your website on that particular section.

Why do you want it? Well, Google makes billions of dollars off of their pay per click. Bing makes probably millions of a hundreds of millions of dollars off of their pay per click or sponsored ads.

And both companies readily admit that 75% of clicks happen in what’s called that organic section. So that’s not the pay per click or the sponsored ads, it’s the remaining part.

Even part of that section is the local search results. So, you’ve all done a search and you’ve seen little pins. And those pins are related to the map and those are called the Google Six Pack. Isn’t it?

Charles: Yeah.

Chris: And that Google Six Pack is also part of search engine optimization. So the reason you want to do search engine optimization is because 75% of clicks happen there.

One could argue that if you spend a thousand dollars on pay per click, you should actually will be spending $3,000 on SEO because it has that much more value.

[00:15:00]

Next, we’re gonna talk a little bit about our approach. And how we approach search engine optimization for each of our clients. The first thing that we wanna do is bring in a client and understand their business. We wanna make sure that we can apply our skill sets to your particular business in a way that is more valuable.

Charles: Definitely. We need to make sure that we understand what their business offers, how SEO is going to help them. Because most people, frankly business owners, may not be sure on the post they need to do.

Are they trying to maybe sell a service or a product? Or are they trying to promote the company and getting some brand awareness? So, we need to meet and first determine what the goal is.

Chris: You can imagine that focusing on branding as oppose on focusing on immediate sales has a totally different process. You know, absolutely totally different process.

You may, in terms of branding, in traditional marketing you may be doing things that don’t lead to immediate sales and again, lead to good branding.

So, we wanna understand that. Often, people come to us and they want sales. So when you talk about sales, two of the questions that we like to ask are – what do you sell the most and what makes you the most money?

Because often, they’re not the same and frankly a lot of business owners don’t really know, you know it’s not on the tip of their tongue and we give them a few minutes to mull it over and then they have an answer. And that gives us an idea on what to focus on.

Because sometimes you wanna focus on growing your existing customer base even though it may not be that valuable because you know it’s easier to get.

And there are some percentage of them translates to more valuable customers. And sometimes you may wanna say, you know what, I sell thousands of these and everyone of these other widgets that I sell, I actually make twice or ten times as much. So, I really wanna focus on that particular item.

So, that’s what we do is really understand the business and then come up with a marketing plan to cover both of those.

One important thing, because Charles is about to get into some details of search engine optimization, one important thing to know is that internet marketing in general really all supports search engine optimization. So, as we grow a campaign, as a campaign becomes more effective, we tend to add more services to that campaign to make sure that the campaign actually thrives. So, you should be doing some social, you should be doing some pay per click and you certainly should be doing SEO.

As soon as we identify what we wanna focus on, we have to identify key words.

Charles: Yes. Keywords, keywords, keywords.

Chris: And he says it three times for a particular reason. We all know in real estate, everyone will say – what’s the most important factor in real estate?

Charles: Location, location, location.

Chris: Location, location, location. In search engine optimization and frankly, in internet marketing in general, the most important thing is keywords, keywords, keywords.

And Charles, take it away with some details about search engine optimization.

Charles: The reason you know, the target is keywords, keywords, keywords it’s because at the end of the day, we’re talking about searching. And you search with keywords. And you sort of content and other things like that to promote those particular keywords. But we have to make sure that we have the perfect foundation. And that foundation is the keywords.

So here, [00:18:36][inaudible] what we’re gonna do after we’ve consulted with the client. After we’ve determined the path they wanna take. Are they selling a product? Are they promoting the business? Are they trying to put their name out there to create more brand awareness or are they providing a service that they wanna do?

Once we’ve determine all that and we’ve done our keyword research, then we dive head first on SEO. With that dive, I mean it’s first things first, we cover the basics. Usually, what Chris didn’t mention is not only do we recommend the pay per click and the socials to have to go with the whole gamut of internet marketing, a part of that is also the web design. So usually we have built in manage that website in the house. And so that allows us to go in and attack the basics.

When we manage their site, when I say SEO basics, I mean your titles, your [00:19:29[inaudible], link sculpting, making sure your navigation is right. Making sure you have the right amount of pages on there. Content generation – to be frank, most business owners don’t have good content. When they come, neither it’s some is written in first person, some is written in third person. Maybe the keyword density is incorrect. And so we will take a whole another step in rewriting and generating the right content that makes your company look good. And that the users can understand and relate to and that’s the search engine is like.

[00:20:00]

And so we make sure we get that content together. When we have that content, then we go through a series of cross linking. Making sure that all these pages are connected in a way that the Google [00:20:11][inaudible] can index and find. And that users who are reading that content can click it and make their way through using the right anchor ticks, using the right tags and link titles, and things like that.

All these are basics and there are hundreds of other basic things that we would also do. And this is just the starting point. We make sure we’d cover all these basics using the right keywords. And this is our on page stuff.

Off page stuff, we start going into some link building, submitting to directories, maybe some guest blog posting, articles and things like that, that you’d need to do off page to build links to the site in order to, again, approach and try to get that ranking that we wanna get.

Chris mentioned that earlier that you know, on that similar page of the search engine results page, is really broken down into two sections. One is your natural listings and above that is your local listing, the Six Packs [00:21:08][phonetics].

Most companies won’t do this but we actually manage your Google local places page, and not just Google, but Bing as well, as part of our SEO campaign. And so, if we are managing your SEO, then you can expect us to also manage your local listing.

Click Play to Listen to Podcast Now

How to get Google Places Page Reviews

Chris: Right.

Charles: And part of that entails, making sure your places page is right. Making sure it has all the details Google wants. Part of our off page link building stuff is done to assist in your places page, submitting to other directories, city search, addresses, things like that, that help generate the [00:21:49][phonetics] that Google wants to see to help your places page improve.

Everybody knows that Google places page reviews. And so one of the things we do is operate with integrity, we won’t do any fake reviews or anything like some people do. And so, part of our job is to consult with our business owners about how they can generate reviews.

Chris: How they can change their internal processes so that they drive their insisting customers to reviews.

Charles: Yeah, definitely. I mean, an example would be you know, if you are selling let’s say, we’ve built you an e-commerce store. And part of your check out process would be you know, thank you for your purchase, with the link to your Google places page. Please give us a review about your process or about the product itself.

And so that way, as we tend to drive traffic and that traffic converts to sales, it can also convert into reviews.

Chris: Which helps more traffic when the cycle continues.

Charles: Definitely. And so, that’s just part of it. And lastly, reporting. You have to know how it’s working. Which keywords are working best for you? Which keywords frankly are not working? Which pages are being viewed the most? Which referral source is working?

And so, our campaign has always include natural listings, they include places listings. And whether it’s SEO or pay search or social, you will also get reporting. I need to let you know where your traffic is coming from. How many page reviews did you get? What’s your bounce rate? You know, things like these help us determine what’s working? What’s not working? What we should change? And we will do more than just send you the reports and tell you have a good day. No, you will get the reports and then we need to talk because what looks good on black and white may not necessarily be what’s happening at the office.

I could see you getting a thousand clicks and you could say my purchases haven’t gone up. We need to fix that. We need to address that. One of the benefits of having us do everything is that we can immediately address it.

Chris: And everything meaning, the website and the internet marketing. So, the website and driving traffic to that – like I said, the third thing that we do well is iterate with the traffic from Google and your website to make sure that it actually converge into business.

Charles: Definitely. And so, with our SEO, that’s what you can expect. You can expect that your basics will be taken care of. You can expect for us to go in and handle the advanced stuff, especially for an industry that’s a little bit more competitive and a little bit more complicated to kind of crack that first page ranking. We know what to do to get you there.

You can expect to get reports to understand what’s happening and why it’s happening. And you can also expect some consultation to help you work on your end so we can all achieve that same goal.

Chris: Absolutely. You’re probably wondering how good are we at what we do. If you Google internet marketing Houston, online marketing Houston, PPC Houston, pay per click Houston, website marketing Houston, we’re the only company that’s on the first page for all of those terms.

So, that’s us going against our [cross-talk]

[00:25:00]

Charles: Houston is the big market.

Chris: Yeah, fourth largest city in the country. There is a lot of SEO people focusing on that particular term in this city. And we’re the only company that’s on the first page for all of those terms. And you know, that is constantly changing so I will put the [00:25:12][phonetics] that is as of 2012 because maybe somebody else is listening to our podcast and maybe adjusting their efforts to catch up to us. And the reality is all they would be doing is catching up to us. They wouldn’t be passing us.

That has been a good explanation of search engine optimization. We told you what it is. We told you why you specifically want it. We kind of showed you a little bit about how our approach is different on a per customer basis. And Charles went in to some good detail about how we actually implement it and things that are important it.

One thing that I’d like to say is do a search for a term that you would like when people search that term for them to find you. And at the very top, right under the search bar, you’ll see how many results there are for that search. And what I’d like to see is how many times would you like people to be driven to your website. And if that number is bigger than what it currently is, give us a call.

Charles: Definitely. Give us a call. Let’s talk about it. If we can’t help you, which I doubt would happen. I’m pretty sure we can but we’d like to talk about it and maybe we can help you get to that number.

Chris: Excellent. Again, my name is Chris Burres, owner of E-WebStyle.

Charles: Charles Lewis, your internet marketing specialist.

Chris: Thank you.

That was good. Our SEO podcast listeners, thank you. We’re getting applause, that’s awesome. Our SEO podcast listeners, that was a great behind the scenes thing. Do we have any blank stare news?

Charles: I do got blank stare.

Chris: Oh, we have blank stare. All right, I didn’t warm up last night. I think I can still do it, though.

Yeah, that was void, with a smirk.

Charles: Blank stare with a smirk. We were talking about our iPad 3 earlier. So, this blank stare is at Sprint. And that’s my carrier.

Chris: Mine, too.

Charles: Sprint is mad because they didn’t get invited to the iPad 3 launch party. Not realizing it’s called iPad 3 Lte, they don’t provide that for [00:27:19][phonetics] service.

Chris: So, why would you be invited?

Charles: Yes, come on Sprint. Get the game right. They did release a statement saying that hopefully by this summer they’ll had the network and everything in place. And so, you know, we’ll see. I know a few iPhone users on Sprint network and I’ve been hearing negative stuff. So, let’s hope Sprint get it together.

Chris: It’s been bad with the iPhone on?

Charles: Yeah. I know few people who have iPhone’s with Sprint.

Chris: But iPhone have problems on AT&T. Literally have problem from day 1.

Charles: That’s true.

Chris: It is not the best phone out there from a phone stand point. It is one of the best phones out there from a multi-user device and a smart phone device without a doubt. Excellent.

Charles: That’s true. They did have problem. The only one they seem to succeed on is [00:28:12][inaudible] pretty well with it.

Chris: Yeah. Well you know, and somebody made a point, and I know I’ve mentioned here on the podcast, that even with AT&T, the other phones never had a problem.

So, iPhone users would blame AT&T and you know, their other phones that didn’t have that kind of problem. And then of course, the iPhone 4, when it came out and had that – you can’t hold it properly issue.

Charles: Hold it sideways.

Chris: You know that kind of shed a little light maybe on the design of the actual phone components on the iPhone. So, I think it would be great to get the iPad on Sprint.

I was actually just in Sprint the other day. Apparently, they’re dropping the – isn’t it Sprint rising this together. Anyway, there’s apparently a whole new spectrum that’s gonna be opening up and available to Sprint so they’re gonna try and take advantage of it. You know, low spectrum. Some spectrum, I don’t know.

Anyway, you have been listening to the most popular SEO podcast on iTunes that is because of you. You over in Africa, you over in Asia and you in Central and South America.

We actually have listeners on every continent that has population. Thank you very much.

If you could do us a favor, there’s two ways that you could help us. One is you could go to iTunes. You could create an account. You could write a review and then send us an e-mail on podcast@edeskwebstyle.com. And when you send us that e-mail, let us know. In fact, the one that we read today with punchucational, they already got my punchucation.

Charles: He’s been punchucated.

Chris: Past, present and future. That one was, actually, submitted on iTunes and then he sent us an e-mail. So, we were both actually sharing it with our significant other. That was really cool. That he is sharing it with his son and he is coming up with this great terminology.

And then the next thing that you could do for us is go to our podcast page, e-webstyle.com/seopodcast. And on that, if you go down right above where my biography and Charles’ biography starts, there’s a link to our Google places page. Go there and submit a review there if you could.

Charles: They would love that Google review.

Chris: And wait, we don’t want you to do that unless you enjoy and get good information from our podcast.

Charles: Yeah. [laughter]

Chris: All right. Here’s a punch in the face to all of you guys. My name is Chris Burres, owner of E-WebStyle.

Charles: Charles Lewis, internet marketing specialist.

Chris: Bye-bye for now.

[00:30:55] END OF AUDIO

Click Play to Listen to Podcast Now

HTML5 and SEO

Charles: All right.

Chris: Hi and welcome to the SEO Podcast – Unknown Secrets of Internet Marketing.

Charles: You got it right that time. You got it right that time.

Chris: We have a mantra here and that mantra is…

Charles: Don’t be a douche.

Chris: Don’t be a douche. My name is Chris Burress, owner of E-Webstyle.

Charles: I’m Charles Lewis of Internet Marketing.

Chris: And right, pulling up because I had the wrong page…I have from our previous podcast and our tip from podcast 138 – because this is podcast 139

Charles: One thirty-nine.

Chris: Almost 140, woohoo – is identify your audience and keep them in mind of [00:00:33] [genre] content.

Charles: The content on your web is not your [00:00:36] [Inaudible] but actually addresses the audience and the concerns they may have when they visit your site.

Chris: So if any of that sounds a little foreign to you, go back and listen to our previous podcast. In fact, just go back and listen to all of our podcasts.

Charles: Yes, [00:00:51] [and picture] who’s trying to do that too. So a punch in the fact to y’all.

Chris: Boom. Remember, we are your friendly local neighborhood Top Position Snatchers where our mantra, as we just mentioned, is…

Charles: Don’t be a douche. It’s a little early with that.

Chris: You change it up every now and then, right? Remember, if you’re at some sort of electronic device that enables you to be social in any form or fashion, we’re asking you – imploring you – at this moment: be social.

Charles: Be social. It’s very easy.

Chris: Get on Twitter. Get on Facebook and tell people that you’re actually listening to podcast #139 right now. On Twitter, how do they do it?

Charles: #seopodcast139. Make sure you [00:01:40] [Inaudible] online.

Chris: Thank you. That’s actually been working really well. We’ve been getting lots of feedback. While we’re talking about social, you can stalk us at facebook.com/e-webstyle; twitter.com/e-webstyle; youtube.com/e-webstyle. By the way, we’re actually getting all sorts of labeling descriptions and title tags in our YouTube pages now.

I just heard some talking. Was that me? A slow echo check. Then you can also e-mail us at podcast@e-webstyle.com.

All right; a little bit of news. I thought there were some cool stuff going on. We know HTML 5 is coming out.

Charles: Yes.

Chris: We know HTML actually has the ability to do video in it, right? One of the challenges that they’re having with it are what are called DRMs. Do you know what DRM stands for?

Charles: Dr. M.

Chris: Dr. M; Dr. Media. He’s the dude who’s writing the code for HTML 5 so that it can show media. [laughter] He’s highly educated.

Charles: It’s just my guess.

Chris: It stands for Digital Rights Management (DRM).

Charles: Yes, okay, Digital Rights Management.

Chris: Yes, how you can lock out people to make sure that people can’t record videos and all of that stuff. Google has a guy on staff who is actually instrumental in saving HTML. His name is Ian Hickson and he says that all DRM is unethical. The government has already decided we have specific things that we can do with media after we purchase it.

Charles: Mm-hm.

Chris: For instance, you can go out and buy Toy Story. You have the right to cut out a snippet and blog about it. You have the right to actually make a copy of it for yourself. In my case, I need to do that because I have small kids and they like to go over to the DVD, grab the DVD out and rub it all over stuff so it would no longer work. A copy is really nice. So I actually appreciate that perspective

Another thing he’s saying is that the whole reason of having video in HTML 5 was to get away from the plug-ins – the Flash plug-in, the other plug-in – necessary to watch video. So by putting in a DRM system, you actually end up with a plug-in still. So what’s the point of that? I just thought that was pretty interesting.

Charles: An almost blank stare where they…

Chris: Yes. Let’s create a new standard so we can get away from plug-ins. First thing we need is a plug-in.

Charles: Yes.

Chris: Do Not Track. There’s a consortium like Google and online Facebook and online people who are just coming together and they’re creating this standard which is Do Not Track. Actually, it’s the Digital Advertising Alliance – that group. What it really means is ‘do not target’. So they want to have built-in into browsers the ability to not target. We all feel a little Big Brother-ish the first time we realize that an ad is being displayed to us because we went to a website. Does it really upset? I’m sure it upsets some people, right?

[0:05:00]

Chris: How many people does it really upset?

Charles: Personally, the only reason it upsets me is because we do PPC. So every time we market it to is usually a client of ours.

Chris: Oh, yes. I’ve never been interested in that.

Charles: It’s an ad I created that’s constantly being sold to me.

Chris: “I did that. Oooo.” It gives you an opportunity to tweak the ad.

Charles: Yes.

Chris: Definitely. “That didn’t look good that time.” Yes, so they’re trying calling a Do Not Track. The gist of the article was really ‘do not target.’ So the name Do Not Track is trying to circumvent Congress from trying to protect our privacy. They make an interesting point. If you don’t want to be tracked but you want to have all of these social tools and you also want your Yahoo page to show up and have all of your customized content on it, it has to know who you are to track you.

Charles: It has to track you.

Chris: Crazy. On our Facebook page, we are currently running a contest. It’s actually a really fun contest. You know how at the beginning of every Simpson episode…?

Charles: Writes a different sentence?

Chris: Bart writes a different sentence so there’s a link to a place where you could go write a separate sentence and the contest is whoever comes up with the most entertaining one will win a gift card. I’ve just printed out two of them here and one of them is: “I will not wear my black hat when giving SEO pitches.” [laughter] Sounds like maybe that was a lesson learned?

Charles: Lesson learned. No, that guy’s in one of my videos. [00:06:43] [Inaudible] with Aaron Goldman. I chose to wear the white hat.

Chris: Right, I remember that. Awesome video. Go out and check out the SEO Rapper because there are some great videos and I think that was some of your most inspired stuff, the back and forth with Aaron Goldman.

The other one I have is: “Write keyword-rich content. Click here for more information.” That’s just hilarious. [00:07:08] [Darren Bowie] wrote that one. Thank you.

Charles: Probably watching now. What’s up, Darren?

Chris: Punch in the face. We’ve got two questions. Before we get to questions…

Charles: Got some reviews. I noticed there wasn’t [00:07:17] [a tear].

Chris: [00:07:18] [A tear, yes.] I didn’t have to stop by my friendly local neighborhood tattoo artist.

Charles: Tatted up on [00:07:21] [Inaudible].

Chris: This one is: great actionable SEO podcast. This is from William Parlaman.

Charles: We’ll address him later.

Chris: Yes, he’s got one of our questions too, yes. I love these guys. They do a great job of sharing the most recent SEO topics and share their real-world experiences with you. It’s like Christmas morning every time they release a new episode. That’s awesome.

Charles: Phenomenal.

Chris: If you’re in SEO or responsible for your company’s search campaigns, this is a must-listen: a nice mix of SEO 101 and Advanced SEO Tactics. Again, Bill Parlaman, Radical Marketing Solutions. Punch in the face. Yes, he’s got a good question.

The other one is: great resourcing entertainment. That’s the title and then the first line is…

Charles: Five stars.

Chris: Five stars. Punch in the throat to you guys.

Charles: Ouch. Punch in the throat?

Chris: Yes.

Charles: He has to determine what that is.

Chris: Exactly.

Charles: That might not be good.

Chris: I can’t even say thank you. I’m learning about SEO while having a great time. Thanks for helping me put some basic thoughts in my website while in development. When it’s ready to show, I’ll ask for an analysis. Thanks again, Adam. His handle was [00:08:41] [engineerbell].

Charles: Punch in the throat?

Chris: Punch in the throat.

Charles: Adam, I appreciate it, I think.

Chris: I think, if I could speak.

Charles: Oh, yes.

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Yahoo Directory Good For SEO?

Chris: I’m still trying to catch my breath. We’ve got more from our international sites. We’ll get on those next time.

All right, so we have a question from our Facebook page. Tim [00:09:01] [Calling], who has become a pre-interactive listener, thank you. Punch in the face, Tim, for that.

Here’s a new question for experts: is it still worthwhile to pay to be added to the Yahoo directory and does the Yahoo directory still exist?

Charles: A good thing about that question is I responded to Tim on Facebook and my immediate answer was yes. Some paid directories work and frankly, the Yahoo paid directory is one of those that works. It does have a cost associated with it [00:09:31] [Inaudible] the books but it generates a high PR link. Google seizes that value and at the end of the day, it helps your ranking. What was cool about that was two days later – which would have been yesterday – SEO [00:09:49] [Inaudible] posted a video by Matt Cutts addressing directories and in Matt Cutts’ video, he went on to say that ‘just be careful which paid directories you use’. Some fly-by-night ones have a low PR.

[0:10:00]

Charles: They don’t really trust them. The categories and the criteria for them to publish your LinkedIn and business information in the directory is sub par so they actually devalue it. Then there are others that have a high quality rate, have great categories, do a lot of research, all most require a verification process and those get a higher PR. Then he went on to mention that they value Yahoo. So definitely, Tim, paid directories work and Yahoo is one you should invest in if the budget permits it.

Chris: This next one is again from William Parlaman. I like this: you guys mentioned you do both SEO and PPC for clients. I just took on about 20 new SEO clients. I would love to hear and episode where you guys talk about how you manage your time when it comes to working with SEO and PPC clients. SEO is time-consuming and a lot of roll-up-your-sleeves type of work. We’d love to hear and SEO and time management secrets.

Will, we’ll actually cover that in another podcast because we have something special for you guys today. It’s really for you guys and for us. We’re about to take the video from this particular podcast and it’s going to transition and it will become a video on our pay-per-click page. So, Bill, if you’re listening, you’ll be able to hear what we do for pay-per-click clients. You’ll hear a case study and so that can send you down the right path. I know your question is towards SEO so we’re just going to table that question.

Charles: I’ll respond to you, though.

Chris: Yes. Frankly, it’s a lot of roll-up-your-sleeves work. There are a couple of tools that we use that certainly help us. I would imagine you’re aware of them. We don’t keep them secret or anything. We don’t have any time management.

Charles: Let me give Bill these two tidbits. Two good things that’ll save you a ton of time is sync up your AdWords account with Analytics.

Chris: Yes.

Charles: In that way, when you run the reports, you can access Analytics and pull PPC reports. Do that and then get friendly with AdWords Editor.

Chris: Yes, there you go.

Charles: Take that, run with it and I’ll send you some more information across e-mail.

Chris: So like we mentioned, we’re actually about to start the section of this podcast that we’re going to cut out and use on our webpage. So enjoy.

Hi and welcome to our pay-per-click page. You are about to learn everything you need to know about pay-per-click. We’re going to get started with Charles Lewis. He is our…

Charles: Internet Marketing Specialist.

Chris: And I’m Chris Burress, the owner of E-Webstyle. So here we go with pay-per-click.

Charles: So we’ll start by calling pay-per-click as ‘page search’. Page search is really, in a nutshell, a pain to drive search traffic through your website. There are several different ways you can do it. Pay-per-click – or PPC for short – is one way you can actually pay Google, Yahoo and Bing for clicks. You can do that in a couple of ways by buying keywords or bidding on keywords. You can bid on display ads which are actually images that can show in Google’s content network across different sites. There is also a form of remarketing which is getting very popular right now. Remarketing is a spin-off of display advertising, how you can display ads to people who have already visited your site.

Today I want to talk about how we do page search. To be honest, what we’ve tried to do upfront is be very transparent with all of our clients. This should go across the board with most firms. Unfortunately, it doesn’t.

Chris: Right, yes.

Charles: So one of the things we try to do when we address the page search is tell you have to monitor billing. Let’s address the facts first. We’re very transparent. We do our billing on our client’s cart. Google and Bing require that you to apply some sort of billing payment method like a credit card. We use our client’s cart; not only that, we create login credentials for that client so they can login and see the billing. They can see the ads. The client can login and see traffic. They can see CCTR. They can see a lot of the things that, to be honest, most agencies and most firms try to hide especially if it’s not performing well. We want the client to see that for two reasons: so they’ll now; and since I know they’ll know, I have to definitely put our best foot forward.

Chris: I think transparency is key. The other thing is by the client having login, when we call to follow up with details about how the campaign is performing, the client is actually able to login and look at the exact same reports at the exact same time. It’s incredibly valuable.

Charles: Definitely, yes. It’s very valuable and at the end of the day, we ease their mind.

[0:15:00]

Charles: Unfortunately, a lot of small business owners out there who have been burned by different agencies – and they’re [00:15:01] [Inaudible]; I won’t give names now – that use a different platform set-up so you can’t really see the information that you want to see as a business owner. So we decided to just not do that and give you information you want to see.

I’ll be blunt and say that I’m pretty confident that we can probably do it better than you if you’re the business owner. We have one client, a windshield replacement Houston guy, Delta Auto Glass. What they did was they were spending a ton of money on pay-per-click, around $5000 or such. They came to us and told us that they spent it with an agency and they weren’t quite sure how it was working. They weren’t getting reports.

Chris: They didn’t have the transparency that we were just talking about.

Charles: They just couldn’t see the keywords. They couldn’t see CTR. They couldn’t control which keywords were working and all of that. I looked at it and I told them I could probably decrease their spend even while adding. I work for a 15% management fee.

Chris: Yes, we do have a 15% management fee on the budget that’s spent either with Google or Bing.

Charles: Just on your page search budget in general. We could probably lower your spend while adding our 15% and still get you better results. He took us up to the challenge. It immediately dropped it to $3000 plus our 15% and within two weeks, he saw significant increase in business. Before the end of the first month was over, he called to move it back up to $5000 because he had seen business coming in and he wanted more of it. To this day, that budget has doubled and their business has almost tripled. They have expanded to offer new services, services in new locations, hired new employees, bought new vehicles and are now looking to get a new north side location.

Chris: And raise their prices.

Charles: And raise their prices. So a punch in the face to you guys.

Chris: An important aspect of that campaign was the fact that we’re an internet marketing company that’s responsible both for the web design and development and also driving the traffic. If we saw that we were sending traffic to his website and it wasn’t actually converting into business, we would pull back and actually rework the website and figure out why it’s not working. We have lots of experience doing that. In his case, we just revamped the entire website which had some positive impact even before they switched over to us managing the campaign. Then once we started managing the campaign, it’s just been through the roof for them.

Charles: To add on to that, one of the benefits of doing that is like you said, we rebuilt the website first. Knowing that we would eventually take over the page search campaign, that allowed us to turn that development phase to go ahead and create the necessary landing pages that we knew we would need to make the pay-per-click campaign successful.

So dealing with an agency that can not only manage your page search but also maintain your website has great value.

Chris: Absolutely.

Charles: And an important process in doing page search involves a couple of things. We always determine what the goal is: what does your business do online; are you selling a product; are you providing a service. In Delta’s case, they provide a service which includes a product. We have other clients who are strictly e-commerce so they sell products. Once we determine that, then we need to go in and figure out what page search campaign we should apply. If you’re providing a service, then Display Network may not be the best for you because it’s a longer sale.

Chris: Right.

Charles: If you’re selling a product online, then Display Network just might work. Frankly, remarketing will probably even work better because people are shopping online so you need to have your products in front of them as often as you can.

One of the things that we do is also establish where those ads should be published. Should they be published on Google?

Chris: On money.com?

Charles: Should they be included in Google’s content network? Should they be on mobile devices? We need to determine all of that before we even begin creating the ads so that we’ll know what sort of ads we need to create.

Chris: And that comes from a good understanding first of what your client base is and how we target that specific client base.

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Negative Keywords and PPC

Charles: Definitely. After we do that, we go in and figure out what sort of page search is needed, if they need remarketing or if they need regular pay-per-click. If they are a social company, they may need Facebook ads and things like that. That helps us determine what the overall budget should be and how we can tweak that budget to make sure it works.

[0:20:00]

Charles: After we can determine all of that, we go back into the basics – keyword research. Always start there. Figure out which keywords you need. Develop as many as possible. Tag them with the locations.

Chris: I’ve got to stop here. They say that in real estate, it’s ‘location, location, location.’

Charles: Yes.

Chris: We always say in internet marketing: it’s keywords, keywords, keywords.

Charles: Definitely. You have to do that. One of the things that I’ll give you is this tip. One of the things the people tend to leave out when they do keyword research is they don’t take the time to do negative keyword research.

Chris: Oh, yes.

Charles: When we take over a pay-per-click campaign for someone, I’ll notice they may not have any negatives or they’ll only have two or three. So I can quickly go in and just look at Google Analytics and see what kind of traffic is coming to them and realize that some of the traffic use the wrong words. So I go and add those words to the negative list.

I would suggest that you do you negative keyword research or while you’re doing your regular keyword research. You’ll get those same words at the same time.

Chris: Do them as thoroughly because they really both require a lot of attention.

Charles: They require a lot of attention which is why at E-Webstyle, I’ll go in at least daily and check spend, make sure it’s spending right. I’ll make sure nothing’s going haywire with your budget. At last twice a week, I’ll go in and add negatives or tweak ad groups or remove keywords that don’t perform at all, increase the budget on words that are performing very well, and make adjustments. In that way, we earn that 15% and at the end of the day, the client can see some results.

After the keyword research, we get into what I call ad creation. Ad creation really happens once we determine where these ads are going to go. If we determine that you’re doing display ads and remarketing, then I’ll give our graphic designer the CTAs and a copy of the ad text and he’ll whip up horizontal ads, square ads, banner ads that have the same look and feel as the website. The ads will also be used on that landing page so in that way, when they click the display ad, they land on the page that has the same graphic or a similar graphic but definitely includes the same offer. In that way, you won’t lose the client and they won’t think that they landed on the wrong page.

Ad creation also includes the text ads, the typical Google ads with 25 characters in your title – 35 in your first line and 35 on your second line. Take advantage of that. Speaking of those ads, this is a great time to do some advance stuff. We determine if we should use what Google calls DKI, for example. That’s Dynamic Keyword Insertion. We make sure that the words you searched will show up in the title. It will be bolded throughout. You can put this in the title. You can put it in the description or wherever you really want it to show. Do some advance techniques because most people who do PPC should know this stuff but that’s a stage that we tend to implement that at.

Once we create the ads, we go onto budget. One thing we try to do here is we’ll max out on Bing first. Until the table has turned and Bing becomes more expensive than Google, we’ll continue to max out on Bing first because at the end of the day, a click is a click.

Chris: If somebody goes to Bing or somebody goes to Google and they type a keyword that you would like to be found for, you don’t care that they were on Bing or Google. You do care, though, that Bing is cheaper.

Charles: Definitely. The click that’s $5 in Google is probably $1.80 in Bing or less. So we’ll definitely max out on Bing as much as we can and then the remaining budget which usually averages 30%. That 30% of traffic and the clicks we can get from Bing is usually maxed out and we take the remainder of 70% and manage it effectively in Google.

It also depends on how we’ve managed that budget, right? Depending on the industry, we may pour it all in and gradually decrease it after we see what kind of clicks come in, after we see how it’s performing. We may also start off low and gradually increase it once we see that it’s spending too fast or it’s not spending fast enough. We take all of that data, note-take it and report it so that we can refer back to the client to make sure that we’re managing your budget to the best of our ability.

We’ll complete the basics. We’re talking about budgeting. Google has what they call Quality Score – the better your quality score, the lower your ads; the higher your placement, the better your CTR. There are several ways we could do this.

[0:25:00]

Charles: I won’t go into too much information about that but we do cover the basics: make sure that the landing page is consistent with the ad group, make sure that the content on that landing page is consistent with the ad text. In that way, Google will say, “Okay, this ad group is landing on the right page and the content on that page is definitely related to the ad.”

From a client’s perspective, that’ll likely get you a conversion which would increase your CTR.

Chris: Continuity.

Charles: Definitely. From Google’s perspective, they like the conversion and that’ll increase your Quality Score. So they’re saying, “Click that.” What’s costing $5 over time may cost you $4.75 or $4.50 or $4.25 because you’re providing a great experience to the Google user.

Lastly, I’ll say review it. Constantly review it. The last thing you want to you on a page search campaign is sit there and forget it because at the end of the day, it’ll spend and it’ll keep spending and your client probably won’t notice it but you’re not really making the best of the budget. You have to go in constantly and check the budget and negative phrase, tweak the terms, and test new ad groups. We tend to do two or three ads, frankly, per ad group. In that way, we could let them rotate and compare them with each other. If three ads get shown 100 times apiece and one has a significantly higher CTR…

Chris: Clickthrough rate.

Charles: …yes, clickthrough rate. That’s the one we go with. Then I’ll make that one a primary, get rid of the other two and maybe even come up with some spin-offs of the primary and then test those. In that way we can constantly improve on CTR and the ranking.

Chris: There are three things that we’re constantly focusing on. First, it’s the keywords, then the text ads or graphic ads and then the landing page to make sure that you’ve got continuity through all of those. Whatever the client searches, they see in the ad text and whatever they see in the ad text, they see on the page that they land on. We’ve all clicked pay-per-click ads where I thought I was looking for an air-conditioning unit and it showed me a refrigeration page or something.

Charles: Yes.

Chris: So that results in a bounce. That’s just wasted dollars for that particular client.

Charles: You may send an ad to a homepage and while you do AC repair, your homepage says AC repair, refrigerator repair, washer and dryer repair and you’re creating additional clicks and really wasted time for the user. They search ‘AC repairs’ and it doesn’t land them on AC repairs. To take it a step deeper, if they searched ‘AC repair with a free service call’, then we land them on a page that says ‘free service call with your AC repair’…

Chris: Right.

Charles: Continuity.

Chris: ‘And fill out this form. So if you want to have a good call to action (CTA), you fill out this form or give us a call immediately and we’ll get you set up.’

Charles: In a nutshell, that’s E-Webstyle. That’s how we start off managing a page search campaign and those are just the basics. We really dig deep. We could have talked about match types and things like that but we’ll talk about that another time.

Chris: Thank you, guys, for visiting our pay-per-click page.

That was our little segment that we’re actually going to throw on our website. Thank you, guys out there, for listening to our podcast. Do we have anything else? Is there any blank stare?

Charles: No, no blank stare today. No blank stare today. I was going to talk about how Android shares went up. Their users went up and Apple’s actually went down.

Chris: Oh, wow.

Charles: That was almost expected.

Chris: With how many devices are holding the Android operating system on it.

Charles: Definitely.

Chris: So you have been listening to the most popular SEO podcast on iTunes. This was podcast #139. Remember, do us a very small favor. Go onto iTunes. Create an account. Submit a review and then send us an e-mail so that we can actually give you a ‘punch in the face’. We’ve got a lot of reviews coming in. We really appreciate it. Our fans are just awesome. We’re getting more and more engagements. You guys are out there tweeting. Remember, if you can tweet right now, #podcast…

Charles: #seopodcast139.

Chris: That’s right.

Charles: Yes, give him the buzz or something. Let me do this real quick. For our fans and people who follow us and stay in tune with what E-Webstyle is doing, do me the big favor. DM and e-mail address through Twitter or send us a message through Facebook or e-mail us at podcast@e-webstyle.com because we’re about to go through a whole website redesign of E-Webstyle.

[0:30:00]

Chris: In the video, we did what no other internet marketing company would probably ever do. We released a podcast where we did an analysis and it’s pretty cutthroat. It’s probably one of the most cutthroat analyses that we’ve done of our own website. Check that out. We’ll be posting that on Facebook here shortly. Then we’ll be coming out with some designs. We’d like to get feedback from you guys.

Charles: That’s why I want those e-mail addresses. Once the new design mock-ups are done, I’ll send it to you and get your opinion on it and we’ll take it from there.

Chris: All right. Thank you, guys, for tuning in to the most popular SEO podcast on iTunes. Until the next podcast, my name is Chris Burress.

Charles: Charles Lewis.

Chris: Bye-bye for now.

[0:30:51] End of Audio

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Duplicate content and SEO

Chris: Hi and welcome to the SEO podcast, Unknown Secrets of Internet Marketing.

Charles: God, that went backwards that time.

Chris: Did I?

Charles: Yeah.

Chris: All right.

Charles: I don’t know. It feels, yeah.

Chris: SEO, the internet – close enough. My name is Chris Burres, owner of E-Webstyle.

Charles: I am Charles Lewis, your internet marketing specialist.

Chris: You are listening and potentially watching the most popular SEO podcast on iTunes. I guess that kind of inherently means we’re the most popular SEO podcast on U-stream. We got to be – we got to be. I can’t image if there’s another one out there.

Charles: If ever you’re sitting right there, you’re over there and you’re right there and all you’re watching. Thanks for tuning in.

Chris: And good news, no tears. But let’s get to our format. First, a tip from our last podcast. This is podcast number 138. The last podcast 137. The tip was, for content, Google loves – excuse me, there was no comma there. For content Google loves, make it relevant, well formatted, and with a specific purpose and mind.

You know, they always say content is king. We always say keywords, keywords, keywords. Make sure your content has a purpose and make sure that Google loves it.

Charles: Well the content is definitely important, which is why today we’ll continue our discussion talking about content.

Chris: It’s teaser. Look at that. Remember, we are your friendly local neighborhood top positions snatchers where our mantra is?

Charles: “Don’t be a douche.”

Chris: Don’t be douche, that’s not do’s. Our transcriber keeps getting it to do’s.

Charles: Yeah, yeah.

Chris: Don’t be a do’s

Charles: That is not a do’s. Being a do’s is cool, maybe. You cannot…

Chris: Yeah.

Charles: Look at all kind of douches you’re talking about. Yeah. Don’t be a douche.

Chris: A little bit of news because we actually have a whole lot of content we got to cover. Nevada gives the green light to self-driven cars.

Charles: Well, how’d you know if that’s the green light to self-driven car?

Chris: You know if that’s – you know that’s been coming and people are – they’re debate is “Are we actually going to allow self-driven cars?” And sure enough they are going to – I think of all places Nevada.

Charles: Vegas.

Chris: Yeah. It’s fairly a great place to have self-driven cars.

Charles: Well.

Chris: I mean get in my car – what do you mean I don’t have to drive it?

Charles: Well I love – I think of – what was the movie with Schwarzenegger?

Chris: Terminator?

Charles: When he was driving the car and the car is driving me almost kind of like a futuristic movie.

Chris: Oh, you’re talking Fifth Element. That was Bruce Willis. Bruce…

Charles: No, not Fifth Element. I remember Fifth Element because Chris Tucker was in there and he’s a little bit crazy.

Chris: Oh, yeah.

Charles: This one has Schwarzenegger and – I can’t – I’m drawing to blank.

Chris: Anybody out there, who knows, let us know.

Charles: Maybe they know who I’m talking about.

Chris: Yeah. All right, we’ve got a review – I’ve been reading reviews from UK, from Australia. We’re going to jump ahead to the US because we thought this was really good. This is from Dwayne Reeves who by the way we will be calling shortly after this podcast.

Charles: Punch in the face to you.

Chris: Boom! Timely in relevant is the title of the podcast – it says, “This podcast covers the nuts and bolts of SEO without the big pitch. They even offer free analysis at E-webstyle.com because the search engines are constantly – because the search engines are constantly changing the metrics. They use to rank their site a dusty three-year-old book from Barns and Noble just won’t cut it.”

If you want to read tomorrow – yes and – that’s right. “If you want to read tomorrow’s newspaper today, be feat to this podcast. I personally plan to punch them both in the face with my check book as soon as they return my call. Tick, tick, tick, tick.”

Charles: All right, we’re going to cut this short right about now.

Chris: Yeah, we got to go. We got to make a phone call as you see.

Charles: Well punch you in the face Mr. Reeves. Look out to getting my call probably within the next hour and a half.

Chris: And let’s go ahead and do one more. We’ve got good stuff, this is from Jabbawockeez999.

That’s the dance group, right, from American best dance group, Jabbawockeez.

Charles: I have no clue.

Chris: First year is awesome. Anyway – some very useful…

Charles: Yeah, I have no clue.

Chris: Trust me, it was awesome. I think they’re in Vegas now actually.

Charles: So they can really drive cars?

Chris: “Some very useful info and practical SEO tips. Some people comment on the banter, but I don’t mind it. Makes it different from the others, always pick up something of interest each episode.”

Charles: Who was it?

Chris: That was from Jabbawockeez9999.

Charles: Who said it?

Chris: Yeah.

Charles: Quick. You know we always ask for reviews. We really love and appreciate the iTunes reviews. And for those of you who are submitting Google reviews, we appreciate those as well. And I want to ask for some nuts right here.

Chris: Okay.

Charles: People who review us – first of, thanks for the review, but send us your site because usually if you were listening to an SEO podcast, like ours, then chances are you have a business and you have a site and that’s the reason you’re listening or watching this podcast is to update the marketing on your site. Send it to me. I like to check it out, do analysis on it and we’ll send you some free tips, information on what you can do to increase your ranking.

[0:05:00]

Chris: Send us some tips.

Charles: Right.

Chris: Yeah, send us tips. If you’ve got something that you’ve tried, that you didn’t know about, send it to us and you can let us know. Don’t let her know – like don’t put her on air if you think it’s – you know, a really for proprietary. But you know we’ll hit your back and say, “Yeah, we think that’s a great idea.” Or, you know, “That was irrelevant to the process that, you know, probably have – didn’t have the effect that you think it did” or it was something else.

Charles: Or you’ve tried it and got this result, you know.

Chris: Yeah. Be careful that it might get you banned. By the way, we haven’t had anybody banned but, you know, we do know people who have. So, you know, you got to watch out for that. What do we got next? I think I did…

Charles: That’s the one I get to my Twitter shout outs.

Chris: All right.

Charles: A Twitter punch in the faces of a few people – I mean, shout out to – shout out…

Chris: Punch in the face.

Charles: You know, punch in the face, the balls…

Chris: I may have to kick you in the shin if you do that again.

Charles: Kick in the sand. You know punch in the face to kicking lizards.

Chris: Yeah.

Charles: We can put up a e-web glossary.

Chris: Yeah. Oh, yeah that’s true.

Charles: All right, so call Stevenson. That’s at @cstevenson77. He’s download – in think he was listening to 133 at the time. So punch in the face to you. Got Jeremy Picker, that’s @jwpicker, appreciate you listening and supporting. Artist Works Inc. @artistworks, I think you’re doing some pretty cool stuff over there. I took a quick glance at the site so I probably reach out to you a little bit later. And Dave Gibbons, that’s @dave2511, he actually asked the question which I didn’t print but his question was – this is the Twitter question.

Chris: Okay.

Charles: So I’ve…

[Cross Talk]

Charles: And then we’ll get the other questions. Dave’s question was, “On an e-commerce site, how big of an issue is duplicate content?”

Chris: Yeah, I remember some – and they talked about if you’re using some of the manufactures duplicate content does that hurt content that’s on other pages that’s not dup-content.

Charles: So well first of, thank you for watching. Thanks for supporting and a great question. I would like a little bit more information in regards to what you’re asking, right, when you said, “Does it affect duplicate content on other pages?” Are you referring to other pages on your site, on that same domain name, or are you referring to other pages on different sites. But I did do some research. This is not a foreign issue, something we deal with all the time.

Chris: Yeah.

Charles: And what I’ve come to find out is that Google – while they don’t like duplicate content and in fact they hate dupe-content, they do give some mercy to eComm sites because eCommerce sites by default are going to have duplicate content when you have multiple products that are similar.

Chris: The same manufacture or even the same manufacturer description across multiple sites.

Charles: Yeah, exactly because most sites they sell products, get them from the same manufacture and that manufacturer usually supply some sort of feed with the same size image – same image file name, same product description, same technical specs, and so Google understands that. What I would recommend you do is take your top five – top 10 products depending on how much time you have and dedicate some time to rewriting those descriptions just to take advantage of not having that duplicate content.

Chris: And if I understood that question, I think Google – the theory is Google takes each page independently. So if you had a, you know, the theory being – if you had 101 pages and a hundred of them were dupe-content and one of them wasn’t, the hundred dupe-content – especially dupe-content because Google – you know one of the challenge is if somebody could create – end up creating dupe-content on your websites so Google doesn’t want to really – they don’t really penalize you for dupe-content.

Charles: Yeah, they just won’t.

Chris: They find what they believe is the original content generator and then remove the rest of them. What’s up Javier? And then they remove the – what –they don’t remove them, they put them to the – what’s called the supplemental so they end up showing at the very end of the results. So you know, whenever – if you want to find your dupe-content page when you see one out of a million results, just go to page whenever…

Charles: 1,000,003

Chris: …100,000 and then boom, you’ll find your content. That is not suppose to affect a separate page that does not have dupe-content. That’s the theory we’d love to have some more. You know, we’d love to have some more information on that, but that is the theory.

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Blog what to do with Anchor text

Charles: Now on the side note things I have noticed though, is that if other pages on that same site tend to rank very well, then usually your product pages that contain that duplicate content will probably outrank other sites that also have that content. Just due to the fact that your site has pages that rank well.

Chris: Yeah.

Charles: Trespasser.

Chris: Trespasser, exactly, length trust. Hey, remember you can stalk us. There are a hundred ways to stalk us. I’m going to mention four of them because I don’t know the other 96. You can go to…

Charles: The other 96 are actually being worked on.

Chris: Yeah, we’re working on them. We’re working on them.

Charles: Yeah.

Chris: You can actually find us at youtube.com/Ewebstyle …

Charles: Ewebstyle.

Chris: Twitter.com/Ewebstyle …

Charles: Ewebstyle.

Chris: Facebook.com/Ewebstyle …

[0:10:00]

Charles: Ewebstyle.

Chris: And epodcast@…

Charles: Ewebstyle.com.

Chris: I got my self on that one.

Charles: Okay, so.

Chris: Here we go. This is one last little piece of news and then we’ll jump into some questions. This was a – this is really interesting; this was on the Wall Street journal. Google’s iPhone tracking, it turns out that Google and probably Bing and Yahoo and a couple of other search engines were – there was a way to bypass – there’s a setting in Safari were you can say I don’t want people to track what I’m doing, what I’m seeing. And there was a way to bypass that setting. So, you know, the news says Google was actually…

Charles: It automatically…

Chris: …view you automatically using that hack to view information of these people who are searching and you know Google is getting heavy in the mobile. The largest mobile browser right now Safari. So a very interesting – I’m sure that Apple will have that hole plugged soon.

Charles: Speaking of mobile browsers, we talked about this before. I’m still baffled as to why android does not have a default chrome web browser.

Chris: Yeah.

Charles: Anyway, that’s another, another discussion, another podcast.

Chris: They should almost set just whatever – with the default browser should be called Chrome like this Chrome beta and then everyone are going to be…

Charles: Chrome mobile – I mean, you know – yeah.

Chris: It’s a little bizarre. All right, so here’s a couple questions. These are a little long winded questions, so bear with us. “I own a small business that provides non-medical in-home care givers to elderly people in their own homes and we’ve created a website for that business. We have a services page on our website that describes those caregiver services. That services page is optimized for the keyword phrase, caregivers in San Diego County.”

“We published blog post three or four times each week. Each of these blog post contains useful information – good – and is optimize for some variation of one of our targeted key phrases. All of which are variations of wording combining descriptions of what we do with the mentions of the cities in our service areas.”

“We do this because we believe that people would search for such phrases. For example, we optimized for caregivers in ocean side and the phrase on the next one might be personal attendance and vista two cities in the service area.”

“We could create one or two internal links in the body of each post back to the earlier describe services page with anchor text. However, that’s where we have the question. Should we create those internal links with anchor text that matches the targeted keyword phrase of the blog post, such as personal attendants and vista or should we create them with anchor text that matches the target keyword phrases of then services page, caregivers in San Diego County?”

That’s an easy one. Anytime you have an anchor text, the anchor text needs to be relevant to the target page, right? So if the target page is caregivers in San Diego County, then that’s the anchor text.

Charles: That’s the anchor text.

Chris: Even if it’s – well, especially if it’s on a page that’s targeting personal attendants in vista. So the really short the answer is always make sure that – in fact ideally the title of the page that you’re sending it to – again that’s the keyword title…

Charles: The keyword title.

Chris: …should also be or I meant Meta title should also be the keywords that you use in the anchor text that points to that location. So there’s that one.

Charles: Yeah, so something else to add to this, because you’ll probably get tempted to add multiple greeting internal links. You’ll probably be tempted to add multiple internal links to that page. So take advantage of maybe changing the keyword. If the first keyword is caregivers in San Diego County, then later on in that text maybe the next paragraph or the paragraph after that, use another link, internal link to that page and call it San Diego County Caregivers. That way you can have two variations of the key phrase going to the same page.

Chris: Excellent. So that was a great question. Thank you very much. I can’t remember who it was who posted that question. And I’m looking at my second question and it seems to be quite identical to the first question. I’d email it to you to include in the podcast, so I printed the email and then went to the website, it was like “Oh, here’s another question.” So, yeah… we need some work on our.

Charles: But it was just an email.

Chris: Yeah. We need to work on our production personnel.

Charles: All right, so check this also. Last week we talked about content and so I do want to get into some content. I found an article on SEO, search engine journal, the site that I frequent – and I had a pretty good topic on there called “Nine Audiences Your Content Marketing Should Address.” It was written by Melissa Fach. And so I read the article, I agree with a lot of stuff she said so I figured we’d present it to you guys and we’ll be quick here.

[0:15:00]

Charles: She starts off saying that, you know, “There are nine people who your – who your content on your site should focus on, who is your target.” And on the first one, right there?

Chris: Oh, it is.

Charles: That I was hearing myself twice and I was. Visual learnings and so visual learnings are exactly what they sound like. They learn from things they see in sales. They learn from, you know, the graphics, videos, charts, photos, and things like that. And so, I think about this podcast. This podcast, you’re watching right now for example, well, it’s the video. You either watch it on UStream at ustream.com or it’s embedded on our site. Frankly, when we do the blog post, it should be embedded there.

Chris: Yeah.

Charles: And so… it should, right?

Chris: Yeah.

Charles: And so, that this — that’s for our visual learners. She also talks about auditory learners.

Chris: I can give you a great example on visual learners. We’ve always had a good balance here and this is going to be quite typical, I think, of an internet marketing company or just a web development company. They are two different kinds of companies.

Charles: Uh-hmm.

Chris: And that’s your graphic designer. Typically, it’s going to be more – they want to see a graph, they want to see, you know, really short stuff and I’m a reader. So, you know, we always have been able to find this good balance between making sure that the graphics and the images are really engaging and then that the content is sufficient enough. So that I’m, you know…

Charles: To hold your attention.

Chris: …to get hold of my attention.

Charles: Yeah, I think you were like number seven on this list. You talk about two. Number two was auditory learners. Auditory learners are influenced by what they hear. Videos also work for auditory learners but it just can’t be a boring video. So, I think – we kind of take a different approach to auditory learners which is – what makes us the most popular SEO podcast on iTunes is that we actually strip the audio, upload the audio to iTunes and that’s what gets download it like 7,000 times a week. And so, that’s – the number one, is re purpose in our content.

Chris: Right.

Charles: Number two is giving these auditory learners a way to absorb our content and actually appreciated. The newbie…

Chris: Speaking of appreciated.

Charles: Uh-hmm.

Chris: Go onto iTunes, create an iTunes account, write a review and then send us an email so that we know that you wrote a review and we will give you a punch in the face.

Charles: Yeah. That’s a good thing. Don’t be scared of the punch. The newbie, the SEO or social that they found your site or blog. Make sure your content is clear and easy enough for the newbie to understand but it also has to have a related post that are crucial and very influential. So get him a chance to learn from you and create trust. Yeah, this is that person who visit your site, who really doesn’t know about the industry. They’re probably researching to do business with someone and they just – they’re almost scared, they’re new. And so you want to make sure your site is appealing with information and that they can – it can build trust.

Chris: When targeting them, don’t use the big words in the first paragraph.

Charles: Yeah. Yeah. Don’t scare them to with – yeah, executing the penetration.

Chris: Yeah. Yeah. Yeah.

Charles: I think that – I think that…

Chris: We’re experts in SEO PPC. We concentrate on your ROI and your CTC, you know, you don’t want to…

Charles: Yeah.

Chris: …that bounce.

Charles: Another good look. Let’s see here, the second – this will be the fourth one. The fourth one is the intermediate. This audience knows things and have a good grasp on a subject, service, or product. So this is your person who probably had done some SEO, they’re visiting on our site. They may have done some web graphic or frankly, it’s probably a business owner who tried up on sales.

And so they learned a little bit, they fail, they will make some successes and so now they’re coming. When you do it in that sort of person, you want to make sure your content definitely captures what they’re looking for, maybe even include some of the buzz words that they are accustomed to hearing but also answers any potential questions that they may have.

Chris: And in USP is a little more important in that situation…

Charles: You have to…

Chris: …especially the way you describe someone’s who’s tried it themselves, and then has come back. You got to, you know, distinguish yourself why are you, you know, why should I – I’ve done it. Maybe it wasn’t 100% successful but I’ve done it.

Charles: Uh-hmm.

Chris: So, why am I going to pay somebody else to do it and there’s got to be some good strong unique selling of points and propositions withthat.

Charles: Definitely. I think about PPC management, you know, we get several clients who say, “I’ve done to myself, you know, I’ve made money doing it. I spent a lot of money but I’ve made money. So, why should I pay you 15% to manage it for me?”

Chris: Right.

Charles: You know, and that’s because you wasted…

Chris: Yeah.

Charles: …a lot of money, frankly.

Chris: Yeah.

Charles: You know, I can go in and clean it up for you and, you know, with that 15%, you’ll still turn a better profit, probably – most likely with the lower spend.

Chris: Yeah.

Charles: You know, so that’s why.

Chris: Focus on ROI.

Click Play to Listen to Podcast Now

SEO Expert Houston

Charles: Definitely. The fifth one would be the expert.

Whether you have a blog or some – or you’re selling something, the expert is going to scan your content first to determine if you even have a clue. I like experts and then I hate experts. Because she’s absolutely right. I’m an SEO expert in Houston, right? So anytime, I get a post or I see content, or I see whatever. Yeah, I definitely scan it to see if they knew what they’re talking about.

Chris: Yeah.

Charles: And so, you’re absolutely right. Frankly, I don’t think we market to the Houston SEO expert because she’s an expert and don’t need our service.

Chris: Unless she’s just tuning in for our, you know, time limit and…

Charles: Yeah.

Chris: …for entertainment.

Charles: Well, he’s using our expertise to become an expert.

Chris: Yup. So that’s why he…

Charles: I would deep right there.

Chris: I mean, there’s a hundred and what – a 138 podcast now for someone to become an expert?

Charles: That was deep to – and I say some right there.

Chris: Yeah.

Charles: Let’s see – the uninformed assistant. I like this guy. The assistant has to be told to collect that on the subject there is a part of – it has no idea about it and he just researched it. And so this is the guy who – he knows buzz words but didn’t know what they mean.

Chris: It’s kind of the very similar to the newbie.

Charles: Kind of, yeah.

Chris: Except he has no interest in the subject other than getting it paycheck…

Charles: Exactly so he knows, he needs SEO, he has no clue what SEO is, how it works or what it does, but he’s looking for it. So, this is the guy who you need to educate him real quick which are content and make sure that he feels comfortable enough to collect that data and give it to the – whatever decision maker he has to report.

Chris: And I would say that, again, as an example – we’re just using SEO as an example.

Charles: Yeah.

Chris: This would apply to anything…

Charles: To any industry.

Chris: Any industry. As an example, you know, our Podcast can do – can do that, for that person who’s researching, you know, they could connect, you know, connect to it on iTunes, add it to their Podcast, a couple of rides into the work. Now, they know a lot more about SEO than they did prior.

Charles: Uh-hmm. Let’s see here. The boss. This audience has either been provided information by the assistant or they researched in sales. They compare data, extremely informative and, analytical thinker. And so with this person, your content has to be on point. I’m like, you can’t…

Chris: An ROI focus. Okay.

Charles: Yeah, you definitely have to highlight the benefits of using it, why they should use it, the features of using it and make sure – that it makes sense to them. And then they’ll, at end of the day, make the decision. This is who you want, this is the decision maker. This is the person who will – who will pay for your services whatever your services may be.

The pessimist, and we’re almost done here, the pessimist – don’t trust anything easy, they quick to find problems. Is that the easiest way – the easiest way to satisfy the pessimist is to – don’t make a mistake. Don’t have any misspellings, right?

Chris: Right.

Charles: Make sure your information is correct. Make sure it’s easy to find, make sure that you do all the right things, like credit your sources when we’re posting this, you know.

Chris: Right.

Charles: So that way, they can’t say – you can’t give them anything to create a fuss about. The pessimist is the one who will go give you a bad review for no reason, right?

Chris: Yeah, for a misspelling.

Charles: Exactly.

Chris: Yeah.

Charles: Let’s see, now last but not the least, the hippie. The hippie is often the hippie…

Chris: To — yeah. Dude.

Charles: They’re pretty happy, life is good, people are good. The grass, and the grass is a blessing.

Chris: You know you said the time I saw it, I…

Charles: Because they believe everything is good. They all – they trust too easily so it’s important to point out to this audience how to avoid typical and potential problems. Good way to deal with the hippie, let’s say you are a granite countertop installer, right? One thing you need to point out to the hippie because they are probably be looking at price frankly is to point out some of the things that could go wrong when you hire the wrong, sort of installer.

Chris: Yeah.

Charles: Right, you know…

Chris: The top five things to look out for in a granite top installer – Installation Company. Yeah.

Charles: Yeah, give them some things that they may not be aware of, that they should look out for it. Unfortunately, with the hippie is usually the one who get screwed.

Chris: Yeah.

Charles: I mean, because they just didn’t know better or they placed too much trust up front.

Chris: Right.

Charles: And so, you definitely want to, you know, keep them in mind. Now, that the oh — and the last one. The hardest part of all this is addressing all of these different people in your content, that’s probably only 250 – 300 words. And so, you have to play it safe. I think you really determine who your audience is. If you’re, you know, who your target is, who—what type of clients are you looking to get? Who do you want to come to your site? And then, you know, figure out which sort of person that is? Are they audio, are they visual? You know, if it’s an entertainment industry, then it’s probably audio and visual.

Chris: Right.

Charles: Right? If it’s something that’s more analytical or medical even then it’s probably somebody who’s reading a lot.

[0:25:02]

Chris: Yeah.

Charles: Or you want a lot of research. And so, determine whose coming to your site and then, you know, create your content accordingly.

Chris: Yeah. So this article is “Nine Audiences, Your Content Marketing Should Address” and is by Melissa Fach, F-A-C-H. That’s fine.

Charles: Yeah.

Chris: And it’s on search engine journal. So go check that article out, we will add that to our Facebook page…

Charles: Definitely.

Chris: …to give a proper credit where credit is due. That’s a great article, great concept.

Charles: Yeah.

Chris: And a great way to break out what a hippie is all about.

Charles: Yeah. The grass is a blessing.

Chris: Any blanks there today?

Charles: Oh, we got some blanks there.

Chris: I got a little blanks there. You know…

Charles: Yeah.

Chris: There’s a sort of things.

Charles: Yeah. That was super sore, I hit the weights yesterday. I got crazy blanks there, Netflix.

Chris: Again? Okay.

Charles: Yeah, Netflix again, so…

Chris: Okay. They just change your whole pricing structure again?

Charles: No. Well, kind of. They’re about [0:25:58] [Inaudible]. Maybe at first, they tried to merge DVD in all our streaming. That’s what cause the price increase…

Chris: And they split it.

Charles: Then they split it but they didn’t change the prices. So now, they’ve let DVD go back to its original pricing. And they lower the price for DVD and they’re keeping it separate. Then are forcing you to try the online stream…

Chris: Oh, okay.

Charles: And, you know, my blanks there to you guys is, because you should known it. You should – there are two types of people. People who watch DVDs probably don’t live stream.

Chris: Yeah.

Charles: I mean…

Chris: The cross over is probably pretty tight…

Charles: Yeah, exactly.

Chris: …in a market, yeah.

Charles: And so, you know, that – I could have prevented this mistake.

Chris: With – and there’s a thing called market search, right? And you’re not, you know, a smaller companies tend not to do market research because they don’t have the budget. You guys have the budget. How hard would have it been to…

Charles: Realize.

Chris: …to do some market research on this? And the other thing is, you know, were – there is one challenge with market research and that, I was reading this in that book “Four Hour Work Week”. Where if you get, you know, 10 people in a room and you say, all right, who would buy this product at this price. And nine of them may say yes, and you go, “Hey, I got some in my car, let’s go get it.“ Yeah right, it’s a different thing. So maybe they did do market research and maybe the market research was, “Hey, if you get DVDs, would you try this? Would it be worth $5?” “Oh, yeah, that sounds reasonable.” And then they get a bill that’s $5 higher and I’m like – I’m cancelling.

Charles: Uh-hmm.

Chris: Right. So, you know, maybe it was just a situation where their market research did not – did not.

Charles: It goes application. They forced it. I’ll spend, you have a higher price now instead of then the opt in…

Chris: Inherently, a bad plan of the higher price. Cool.

Charles: Okay. So that was it. Other than that – oh, check out mobile one-on-one, new SEO…

Chris: Oh, yeah.

Charles: …new video. I shout out to a hardly mobile council and everybody out there.

Chris: What’s the easiest way to find it?

Charles: Go to theseorecord.com, search mobile 101. Matter of fact, it would be the first post there.

Chris: Cool. You have been listening to the most popular SEO podcast on iTunes. That’s because of you, guys all out there. Hey, we have like five countries in Africa now that have download of our podcast.

Charles: I almost said something. All right, I appreciate it. I didn’t know how to say it if I didn’t…

Chris: All right. So it’s pretty – it’s pretty cool all it spread out throughout Africa. So we’re hopefully, I mean, we’ve hit all of the inhabited continents already. So, now we’re going for, you know, at least one listener in each country. So, that’s cool. Thank you guys for listening. Again, go on to iTunes, especially if you’re a UK listener, Australian listener and frankly any listener outside of the U.S., when you send us an email at podcast@…

Charles: e-webstyle.com.

Chris: Make sure that you tell us what country you’re in because iTunes separates reviews per country, so we will never find your Mozambique review…

Charles: And we know about it.

Chris: …and unless we know it’s in Mozambique, I’ve actually got to change my iTunes setting to Mozambique and then I can actually see that review. So, thank you guys for listening. Until the very next podcast, my name is Chris Burres.

Charles: I’m Charles Lewis.

Chris: Bye-bye for now.

[0:29:10] End of Audio

Click Play to Listen to Podcast Now

Great SEO Strategies

Chris: Hi. And welcome to the SEO Podcast, Unknown Secrets of Internet Marketing.

Charles: Right that time.

Chris: Boom! My name is Chris Burres, owner of E-Webstyle.

Charles: Charles Lewis, your internet marketing specialist.

Chris: Here at E-Webstyle where we are your friendly, local neighborhood top position snatchers with a mantra. What’s our mantra?

Charles: Don’t be a douche.

Chris: Don’t be a douche.

Charles: Yeah, because it’s not a good look.

Chris: Being douchy is bad. We, as always, have… it’s just bad. As always, we have a tip from our previous podcast. Plan out your SEO strategy before you start using your SEO tactics.

Charles: Definitely, we want to make sure that you have a plan of action. You know, you plan on talking on this keyword, to accomplish this goal, to get this ranking and hopefully bring in these sorts of clients. Now [0:01:05] [Inaudible] in the SEO because you may do it wrong and frankly you won’t get those type of clients. You won’t get the – it won’t add on the page you want. So definitely make an action.

Chris: Plus the gist cast last – pretty six on tactics [0:01:19] [Inaudible]. What do you do on G plus? Do you update?

Charles: Update.

Chris: Update on G plus, go ahead and do that right now. What information are they need included?

Charles: Hash tag, SEO podcast 137 and then tag us of at E-Webstyle. We need to get the G plus accounts set-up, right? Tag us at E-Webstyle and on that, we can track back and punch you in the face for shouting us out and also let us know what you think about this podcast here.

Chris: Please do. You can also follow us not just when we’re on air. We are on air more like 9:45 Central Standard Time on Friday mornings so you can catch us live at E-Webstyle/seopodcast. Either ways, you can stay in contact with us or facebook.com/ewebstyle…

Charles: …ewebstyle.

Chris: Twitter.com/ewebstyle…

Charles: …ewebstyle.

Chris: Youtube.com/ewebstyle

Charles: …ewebstyle.

Chris: Ustream.com/ewebstyle…

Charles: …/ewebstyle. Yeah.

Chris: I think it works.

Charles: I hope it works.

Chris: And you can always send us an email podcast@…

Charles: …e-webstyle.com.

Chris: Excellent. A little bit of news then we got a question and then we got some great information. It’s actually really, really good information.

Charles: Content, get ready. The content questions, hopefully we’ll answer those today.

Chris: So a little bit of news, it’s funny, one of the guys at the office here yesterday got his Ipad2, received it in the mail.

Charles: Blank stare at him.

Chris: Yeah.

Charles: And our partner, he was buying an Ipad2 the day before the Ipad3 drops.

Chris: He was almost, like, I come in today to pull up the news and everything is Ipad3. Ipad3, they’re looking for apps to show in their commercials. It’s going to drop in March, for early March, if not March one so it’s all over the place.

I saw this. I thought this was cool. You know, Tesla, the auto company, they’re the electric auto company. They have a new SUV out which looks pretty cool. It’s not a big SUV. It looks small.

Charles: Like a crossover?

Chris: Maybe like… yeah. Yeah. It’s got some cool features, going doors, front – at least the back, I saw that in the image. Because it doesn’t have a transmission drive train underneath and because…

Charles: …it’s lower?

Chris: …well, it sits lower and they said that they had a dude stand up in it. So it’s about the height of my Odyssey. I’ve got a Honda Odyssey and you can stand up in it because it drops down. It’s kind of cool.

Charles: I see where that’s going to ever be necessary.

Chris: Yeah but…

Charles: No.

Chris: If one of your rap songs comes on and you want to start doing the page rank. I don’t even know how to do the page rank.

Charles: That is the sprinkler.

Chris: The sprinkler right? I think I got that wrong. Then you got to stand up and dance. Get your dance on. The other thing I thought was – just olds are cool. The first company I started was a carbon nano material company and they now have nano lasers. They are one micron in diameter, this laser.

Charles: I have no clue what that means.

Chris: The human hair is 600 microns.

Charles: Okay so what’s the purpose of having a laser that small?

Chris: Why are you asking such ridiculous questions? [Laughter] They say that they can use it for data transfer and they can – things like that so maybe you’re system bust could be replaced by lasers…

[0:05:00]

…smaller than the human hair, 600 times smaller than the human hair. Crazy…

Anyway, we have a question. For those of you who – check out our Facebook page from time to time. You can come – you can go there, find questions. We actually post about our podcast. We post interesting things that we saw, interesting things that we heard.

This week, one of the things…

Charles: I saw that image about the social media.

Chris: Oh, that’s awesome. That’s powerful. And one thing I posted this week was a quote that I heard. I was watching Mobbed with Howie Mandel. You know that show?

Charles: Yeah, kind a cool show.

Chris: And they were playing a prank on somebody and the quote was “You’re dancing is so bad. You do not deserve to meet your father.”

Charles: Wow.

Chris: [Laughter] Because it’s like – it’s so bizarre right? That’s really bad dancing. All right, here’s a question from Facebook. I’ve had a website for two years at websitesandthings.co.uk and recently websitesandthings.com came available. I bought this domain from a different provider to where the site is hosted and to where the .co.uk address is registered. How do I change my site from the .co.uk to the .com? Just boarding the url? What else do I need to think about in terms of SEO?

I think that’s just a phenomenal question.

Charles: I think it’s a great question but I think what you have to consider, number one is where you’re target is. Right? Because if you’re using the .co.uk domain name then it indicates you are on the UK and that maybe where your target clientele is. If that’s the case and you’re already ranking there, then I probably wouldn’t consider even changing my domain name to the .com. I would probably void it.

If, on the other hand, you’re trying to rank with your .com name, you don’t want to use the UK name then, yeah, I would switch them in GoDaddy. I’m not sure who the host is. It did say we’re using a different host from a different register. Was pretty simple and GoDaddy, I mean, for the most part it’s probably pretty simple across the board but definitely.

And the .com name to the UK site and then once it’s propagated and is active then remove the UK.

Chris: Yeah and I think you want to leave your UK up for a little while with 301 redirect.

Charles: Definitely. Take care of any ranking you have or anything like that and frankly thing to be careful for is how that kind of domain change is going to affect the [0:07:46] [Inaudible] management system you might be using.

Chris: Yeah, there’s a number of things it can bump into. In general, the principle is move an exact copy of your website over there and then 301 redirect each and every page on the .co.uk over to the other one and I think Charles makes a great point.

If you’ve got the .co.uk for a reason and your target is UK then don’t – you may not want to make that change. If you’re trying to go a little more global or even target US, a US audience, there is value in .com.

Also, I don’t know the mindset of Brits. Are they happier at a .com or do they feel more comfortable? Do they not care? I don’t know. Maybe Darren Buoy can hit us up and let us know… it is.

Charles: …what’s the word?

Chris: Because he actually won a $10 gift card on our Facebook page. That’s another reason to be a fan of our Facebook page and follow. We give a $10 gift card away every week. He won it once. I’m trying to get it to him and he actually wanted Amazon.com. I got to Amazon.com to try and purchase this gift card and it says, “These are not useful in amazon.co.uk.” And I’m like, “Okay.”

So I go to Amazon.co.uk, I don’t have an account over there and now I got to make an account. And so I, Darren Buoy, hit me up. Let me know if you know you can use – I didn’t even buy it yet. I’m like, “Can you use a amazon.com?” I don’t know. Whatever. Maybe people in the UK can’t even – they won’t let them buy from .com.

That seems stupid but…

Charles: If that’s the case then yeah, definitely…

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SEO and switching Domain Names

Chris: Figure a way for us to get you your $10 gift card. That’s what we need to do. So I think that’s a great question. It’s a big concern that people have. We have clients come here in more competitive industries and if their domain name doesn’t match and we think we’re going to have a hard time, we’ll ask them to switch their domains so we’ve got to coordinate that. Make sure we don’t lose any – I mean, they’re first question is, “If I’m going to switch my domain name…”

Charles: “Am I going to lose?…”

Chris: “Am I going to lose my good rank?” And usually our answer is, “First off, you don’t have good rank.”

[0:10:02]

There’s really nothing to worry about. Second, if you did, no. You’re not going to lose it.

Charles: I mean at the end of the day, it’s your name so you should be okay with it. I’ll see no tattoo tears?

Chris: No, oh right, we’ve overused. Quick, stall. Tell them what they’re about to see.

Charles: I got them. So yeah… content for today is about Content. I put a great article…

Chris: …Okay, that’s enough.

Charles: Which I put a good article. We’re going to talk about content so get ready. We’re going to some things that talk about good content, bad content, poor quality content, great quality content so hopefully this will be of some assistance to you guys.

Chris: Okay, I’m going to read two reviews. We’ll keep it short. First one is title, “Very enjoyable, four stars.” Boo. Kevin Gallagher, “It’s a shame this podcast hasn’t got more reviews so you, potential listeners, get a true reading of how enjoyable the podcast really is. Don’t let the seemingly light heartedness of this podcast put you off the fact that these guys know their stuff. As a SEO manager here in Scotland at movin on up in Edinburgh, shame as plug, so everyone go out right now and Google Movin on Up in Edinburgh. I really enjoy this podcast even if sometimes their time to get to the point takes a while. Keep up the good work guys and who says SEO has to be boring?”

We don’t say it has to be boring and punch in the face to you Mr. Gallagher.

Charles: That name sounds familiar.

Chris: Yeah. I don’t know.

Charles: I can’t pinpoint it but I’ve heard that name before.

Chris: Next one, title is, “Useful help,” by the way, obviously this is the UK collection of reviews from iTunes. “Useful help to small business” by Webby in the UK. “Very helpful content on all aspects of internet marketing. The host don’t take themselves too seriously.” That’s for damn sure.

“And explain the content so that us, mere mortals, can understand it. Their podcast are the main reason why we have seen huge increases in traffic to our website.” Oh yeah. I mean, pat myself on the back here. “These guys have taken a bland but very important topic and made it fun and interesting. The guy who gave one star is either a jealous competitor or a douche bag.”

Charles: Wow! Who’s that?

Chris: This is right here, Neo…

Charles: I’ll tell about the one star guy.

Chris: Oh yeah, that one star is Mjen200. That’s crazy and that was Neil Webb, UK. Excellent man.

Charles: Appreciate you Neo. Punch in the face.

Chris: That’s a over the pond punch in the face. That’s awesome.

Charles: Over the seas in the UK.

Chris: All the way over there.

Charles: Long business punch in the face, that’s what’s up. All right so let’s dig in since even now we’re four star. Well I think we beat our Geno [0:12:56] [Phonetic] time…

Chris: Today, we’re just cranking business fast.

Charles: This is a pretty long article. I put from both blog. I actually got the link on SEO [0:13:03] [Inaudible] and I read through it and it has some pretty interesting points. It’s kind of a nifty article so I went in and I wanted to highlight some things that I think would, not only help you, but also help us.

And really the whole reason for the article was how to deal with Panda. If your site has been affected by the recent Google Panda updates, like you maybe lost your rank or you probably just not showing any more contents, traffic is down, conversions are down then this article – this is going to give you some changes, some things you could do to your site to help improve that.

This article for promotional content but I wanted to include some CEVO stuff because they kind of go hand in hand with us. So the first thing he says, I like the first line, it says, “Shallow content provides little value to users and offers low quality based on intent of the query.” And I totally agree with that.

I hate coming across sites when I’m looking for something and the content is shallow. It may rank well, frankly, but there is no value to me and the problem that could raise is a high bone.

Chris: Yeah.

Charles: Because definitely if I was reading the first two or three lines and I haven’t seen inkling of what I was searching, I’m out of there.

Chris: So that’s kind of even two things, that’s relevancy where we often call our relevancy shallow like what are examples of something that would be shallow or things that you could do to make sure it’s not shallow content.

Charles: Well, I think it depends on the search so if you’re searching for a product, right, then make sure on that product page that should rank, give me a great description. Give me great pricing. Give me shipping information. Give me user reviews. [0:14:53] [Inaudible], technical information that makes this content worth it.

Chris: How about the price? [Laughter]

[0:15:00]

Charles: Yeah definitely. I think I said that.

Chris: Oh okay. Yeah because I mean you go websites every now and then, you’re just like, “What were these people thinking?” They missed some key components of either a product or if it’s an informative website. One of the things that we really stress is you got to have bullet points. People just don’t have time or patience or generation X, Y, Z can’t read or can only read – bullet points are just a great way. Got to have a good image, that’s a way – when you start seeing bullet points in an image and maybe a chart, that’s when you start knowing when you’ve hit good content.

Charles: Definitely. Last thing or worst case scenario, you search for a product and all there is is a price.

Chris: Add to cart price.

Charles: Yeah. Why should I add this to the cart? You know, that’s a pretty good example. Another thing about content, this kind of goes into if you’re publishing articles and blog post and things like that, newsletters, content authority. Who’s the author of this content? I would cite for an example.

A great way to identify that is by links. Link to your Twitter page. Link to your G plus page. Link to your Facebook page. Link to a VAIO page about yourself so that way people can see who authored this content. They could also see your background, what makes you credible, what gives you the authority to write about this particular subject, whatever that subject is.

Chris: By the way, straight up, I need to incorporate, I’ve got a template for our transcription of our podcast. We take this podcast, the audio goes out onto iTunes and then we transcribe it. The transcription goes on to our blog for content, highly recommended.

When I put in the transcription, I don’t really identify the author.

Charles: Yeah.

Chris: Right? I mean it’s us clearly but they’re looking for that authored by or by tag and then a link to our bio’s so that could start creating credibility. So that’s something we will be adding to the next podcast upgrade.

Charles: Yeah, frankly we should author by and tag it with hash tag SEO, podcast, 137.

Chris: Yup.

Charles: Another one they talked about I heard was the site credibility and I like the line I read on here. “Credible websites have a high percentage of [0:17:22] [Inaudible] time, are easy to use, easy to navigate and have a high pay speed. They look professional based on the purpose of the site and they make verify content easy and provide physical contact information.

This is basic CEVO stuff to me. Make sure your site is up. Don’t go with Joe Blow hosting and your site is down most of the time.

Chris: When you said that, I had that picture that commercial of the credit card service with the Russian guys and all the bones.

Charles: Don’t go with Peggy.

Chris: Yeah, don’t go with Peggy’s hosting service.

Charles: Yeah, definitely. Make sure it’s easy to use, easy navigation, easy to figure out where you need to go throughout the site. Definitely include maybe text nav and image nav if applicable. The high pay to be, this is isn’t low fas, don’t use those heavy images. Kind of one of the reasons why we don’t already like handing over the keys to a website to clients. They can, we just don’t recommend it because they’ll like to go take brand new pictures, good pictures.

Chris: Off of their 10 megapixel camera.

Charles: Yeah and so…

Chris: And upload them and compress them. Not actually compress them, they just shrink them and so now they’ve got a 1.5 megapixel image that’s got to be downloaded for their website to show properly.

Charles: Yeah and you know, it sucks. That can affect your site credibility. Another good line here, “What is credibility?” Site credibility is the sum of expertise plus trustworthiness. That was awesome.

Chris: Right.

Click Play to Listen to Podcast Now

Site Credibility, Expertise, Trustworthiness and SEO

Charles: Expertise plus trustworthiness equals your site credibility so prove that your expert. That’s how with the authority links in with the different links coming to you and show your site’s trustworthy. Good nav, good layout, great information, good links coming in and then improve your site cred.

Frankly, they probably improve your page rank. That one just hit me. I’m feeling it right now. Let’s see…

Content purpose was the next section they talked about and we said, “It is critical for content to fulfill a unique purpose.” Definitely, don’t just write about anything that doesn’t help anyone. There’s a lot of that already out there. If you want your content to be shared or for people to link to or for it to even have some value then give it a purpose, fulfill a need.

Our content, you go through all the site we write about, our blog post are about SEO.

[0:20:00]

This podcast, this content about SEO and the purpose is to help you guys, who are watching and/or listening, to what your SEO offers.

Chris: I did a blog post yesterday because I had a challenge. We’re trying to get a customer switched over on to Google apps. They wanted to make sure that all their emails could get migrated from where they were to where they’re at – to Google apps before they flip the switch which is great. There was a little challenge with Google and getting the emails ported. I figured a work around. I posted the work around on the blog.

So we’re actually providing good, valuable content. Not just for SEO, for all the things necessary for hosting and – which involves email et cetera.

Charles: And then just for the sake of helping us, remember [0:20:49] [Inaudible] SEO. We’re generating links. I’m pretty confident in saying we weren’t the only people who have experienced their problems. And so, as people begin to search for it, the article he posted should come up and provide some assistance to some people.

Chris: And hopefully they’ll subscribe to our podcast.

Charles: Exactly. Poor quality content, pages with lots of words, saying little. Blah, blah, blah, keyword, blah, blah, blah, keyword, keyword, blah, blah, blah, keyword. That’s a page with no purpose or I like this one. Pages who’s sole purpose is advertising.

Chris: Yeah.

Charles: Boo, no punch in the face for you.

Chris: Kick in the shin. Kicking lizard in the shins.

Charles: I would punch on the face to kick a lizard.

Chris: Words are rants also. Words are rants also, come on.

Charles: Content reliability. Uptime accessibility and functionality can now be quality indicators of reliability. It kind of goes back to your credibility statement. As long as your site’s up, it’s accessible, and it functions well then that makes you reliable.

You touched on this earlier, content relevancy. And so I think some of the thing here really talk about SEO like using click here as anchor text.

Chris: Oh yeah.

Charles: Take advantage of that. If you’re still doing that, shame on you.

Chris: Just to roll back, the text that is in the section that you can click when you take it to another page, that text is called anchor text. That text should be keyword rich and the keywords that are rich in that text should be the same keywords that you’re targeting on the page that you’re sending them to.

Charles: Definitely so for example, on our page, on our site, we have an SEO page. And on our SEO page, we talk about how we do right head SEO, how we follow the guidelines, how we understand great content and then we quickly talk about the difference between SEO and pay per click. And our pay per click text in that paragraph is a link to our pay per click page. And so rather than say, “Click here to learn about PPC.” It says, “SEO is different from pay per click,” which is the link.

So definitely take advantage of using keywords in your anchor text.

Chris: It just makes sense when you guys think of it from Google algorithm standpoint. The information at the end of this is going to be about either click here or pay per click.

Charles: Exactly.

Chris: You decide.

Charles: I see it so many times. Another one to probably get rid off is more info or learn more. A lot of times we use a plug-in for our other podcast. It’s called SEO Quake and SEO Quake allows us to see the content, in the back end, how many times a certain keyword is in the text and most of the time it pulls up, “Tour, reiterations of more info or learn more or click here,” frankly and when it could be keywords.

Chris: There’s some plug in on WordPress that we use so that it doesn’t – so that you can control that more info instead of more info, you put in a keyword rich phrase.

Charles: Yeah.

Chris: Scratch that. We’ll edit that out as soon as we start editing.

Charles: We don’t do this often. [Laughter] Another one here, I like is content recency. First statement said, “A frequently updated site encourages people to return as long as your content remains relevant and engaging.” I totally agree with that statement and I think this is more in line with sites who provide information that changes frequently like news sites or maybe sites that focus on health industry or entertainment even where the homepage probably changes frequently and it needs to because there’s a lot still happening.

[0:25:00]

Tech industries, sites like Tech Crunch and those who need to have…

Chris: …like five articles a day, five new articles a day or something…

Charles: Yeah and so the key to making your content recent is not only keep it up to date but make sure that all that are copyright dates are [0:25:16] [Inaudible], keep your site maps up to date. Don’t have any expired product fee if you’re doing a merchant. Yeah, that was something so don’t do that.

We’ll keep moving. Content format which is a pretty good one. Visual elements should align with the purpose of the site and note interfere with content. Ever been to a site and the first thing you see is an image that shows up and that image has nothing to do with what you searched or the rest of the content that’s on the page.

Chris: Yeah, let me think. What did I do when that happened? I think I bounced. [Laughter] Yeah.

Charles: And I got a new balance, I got a new mouse with my…

[Cross-talk]

Chris: We should just call it the reject button.

Charles: Yeah, I’m click, click, back to my search engine results page so definitely make your images relevant to the content that’s on the page and this kind of goes back in the – they call it the poor quality content. I called it bad SEO and bad CEVO and some quick examples of that would be page layouts with excessive advertisements, ads placements that get in way, now you get it anyway.

If you have too many ads, which is interesting, quick I read an article yesterday that said, it talked about the algorithm change Google made, calling it top heavy in regards to people having too many ads above the fold. Now, I think the article with the stretch because they say, “So how does Google rank in this because if you searched on Google, the top three are paid ads, right?” [0:27:03] [Inaudible]

And so technically, these are ads above the fold.

Chris: Yeah, there’s a hundred stories of how Google has violated it, their own kind of policies like as an example, you’re not allowed – you’re not supposed to buy links. Well, that’s all that Google does is sell links. That’s they’re whole business model. While they provide them free in the organic section and then they sell them in the paid section.

People try and draw that hypocritical perspective and I’m like, “Come on.” They are the search engine that you want to be on. Just follow the rules.

Charles: Yeah, bad titles, poor quality code, that sucks. If your code is bad, revisit that. It really has a huge effect. Keywords step footers which is planning post. Sometimes you have to do what you have to do. Just do it wisely in a way that it makes sense. I came across a site last week and literally, there were probably 200 words in the footer that were just keywords.

Chris: Wow.

Charles: They weren’t linked and so, yeah – work on them. Duplicate stop photos, one I hate. Don’t have the same stock photos especially with the chick with the black hair and the headset. Like, come on, she had a lot of jobs.

Chris: Yeah, she does not work for you.

Charles: She works for everybody. Let’s see. Content arrangement and we’re almost done here. Users know good content when they see it and would likely want to direct other users to it. I think that that’s talking about link bait.

Chris: Yeah.

Charles: And so if you have a great info graphics, great, great [0:28:52] [Inaudible] videos or just content that’s unique and needed, content that people are looking for that they can’t find anywhere. If you created and you publish it in a way that’s easy to share, it will get shared.

Bad content, poor spelling, bad grammar, bias or factual errors, that’s not right.

Chris: That’s eject.

Charles: [0:29:22] [Inaudible] button, possibly spam and pinning on where I read it to determine my action. I read it on Twitter, block the follow, leave me alone. Read it on Facebook, unlike. Read on G plus, get out of my circle.

Chris: Yeah.

Charles: Definitely don’t put in the wrong information. That’s it.

Chris: All right. Well that was good.

[Cross-talk]

Charles: Content, our posts is up on Facebook so you guys could check it out. Pretty good information in here.

Chris: I thought it was cool the name of Panda came from one of the guys who was involved in that project was named Panda.

Charles: Wow.

[0:30:00]

Chris: That’s what it said so – what do we say? We said the great Chinese restaurant should be called “Two Fat Pandas?” I think that’s great. There’s probably like 100 of them already in the country. All right so that’s it. Thank you guys for listening.

You guys have been listening to the most popular SEO podcast on iTunes. That is because of you all around out there punching the face to all of our listeners. Please do us a favor, go to iTunes, create an account, submit a review and then hit us up somehow, Facebook, Twitter, email and let us know that you’ve done that.

Charles: And if you couldn’t do it on iTunes, for the people who are having difficulty then hit us up on Google, frankly, E-Webstyle, go to Google, put up on places page and put some review there. We’ve covered Google places plenty of times here and we all know the value of having reviews there.

Chris: And a couple of people have already done that so punch in the face to you guys.

Charles: Yeah.

Chris: We’ll read those reviews on air as well. We really appreciate you guys. I think that’s all. That’s it. All right, until the next podcast. My name is Chris Burres.

Charles: Charles Lewis.

Chris: Bye, bye for now.

[0:31:16] End of Audio

Click Play to Listen to Podcast Now

SEO Australia, SEO UK

Chris: Hi. And welcome to the SEO Podcast, Unknown Secrets of Internet Marketing.

Charles: Yes, sir.

Chris: That you are watching — I’m not even sure I did that right.

Charles: Yes, you get it right.

Chris: You are watching the most popular SEO Podcast on iTunes that is because of you, you and you over there.

Charles: And you over there and you who’s looking at us right now, who just logged on.

Chris: Thank you very much for tuning in live. We do broadcast on Friday mornings about 9:15, 9:30 — 45.

Charles: 10 o’ clock.

Chris: 10 o’ clock. Oh, yeah. Exactly at 10 o’clock. So the way you find us so that you can actually tune it and watch the video live is go to e-webstyle.com/seopodcast. My name is Chris Burres, owner of the E-Webstyle.

Charles: I am Charles Lewis, Internet Marketing Specialist.

Chris: We have a great show today as always. We have a tip from our previous podcast and the tip from the previous podcast is, “Always remember, with SEO, step one is keyword research.”

Charles: Yes. Yes. Definitely, do your keyword research because last thing you want to do is optimize for the wrong keywords or frankly target phrases that don’t bring you any value.

Chris: It’s – it’s almost like you need to have a good keyword strategy versus tactics.

[Laughter]

Chris: That will be coming up. We are your friendly, local neighborhood, top-positioned snatchers…

Charles: Yes.

Chris: …where our mantra is…

Charles: Don’t be a douche.

Chris: …and that’s just a left-over from a podcast from long ago. Actually, I was chatting with a potential new client who’s getting us a website built, who will be making contact with us after his website is done and he’s like, “Oh yeah, I’m going to go back and listen to all your podcast.” And I was like, “Wow, that’s a pretty lofty goal because there’s a 135 of them already. It’s 30 minutes apiece.” Somebody can do the math to figure out how many hours. That’s a lot.

Charles: Yeah. That’s like — yeah, probably three weeks straight.

Chris: Yeah. Just keep going. Remember, if you are sitting now, if you’re listening to the podcast, if you’re watching the podcast, if you’re listening to the podcast, I think I’ve covered them all – go ahead and your next to some sort of electronical device, go ahead and tweet right now. What are they tweet?

Charles: They tweet hashtag SEO podcast 136. Tag us at E-Webstyle, we’ll, you know, punch you on the face, thank you for watching and, you know, we appreciate it.

Chris: Thank you very much. Look, you see, no – no tears anymore.

Charles: Yeah. I actually got the other tattoos removed.

Chris: They are all removed, erased. I’m going to add invisible — I don’t know, the reverse, what’s the reverse of a teared tattoo?

Charles: I don’t know.

Chris: An earring. I’m going to have to get an earring. I don’t know how that’s the reverse of a teared tattoo. It turns out — so, we just got a new client. It’s in Australia and he was telling us that there are 17 reviews on his iTunes. And it turns out that their iTunes is nationalized or regionalized is a better term.

So, at the very bottom of iTunes, way down at the right, there’s a little circle with a map in it. You click that and you can actually change the regionalization of your current iTunes experience.

And by going in to Australia, by going in to U.K., by going into — I went into Spain. That was a mistake. Yeah. Our review in Spain – our one review in – we are the not the most popular SEO podcast in iTunes in Spain. I believe you use the word redneck.

Charles: Wow.

Chris: Yeah. I’ll read that a little bit later.

Charles: You say that in Spanish?

Chris: Yeah. It’s amazing. All the reviews from Spain were actually —well, the one review was in English. I wonder if they — I don’t know if they are translating or, well, obviously you’re listening to our podcast, this is – it’s at least speaking English and we wrote pretty well too. I didn’t like what he wrote. They were just well-written.

So, I was able to find a ton of reviews. I mean we got pages of pages. So, we’re going – we’re going to slowly go through these. We’re not going to, you know, bog this podcast down with one — one whole podcast of review reading.

Here we go. Great stuff. This is from Martin. This is just what you need for an SEO podcast when you’re finding your way around. Good content and a lively style, makes it really listenable, punch on the face.

Get straight to the content please. Too much random chat at the start of each podcast. Please just get to the content within two minutes. Now, we got a timeframe. I didn’t realize it was two exactly…

Charles: Oh, that previous genuine, old time limits.

Chris: That was just principle right? Now, we got an actual two…

Charles: Too late.

[Cross Talk]

Chris: Oh, sorry. Sorry, [0:04:45] [Phonetic] Mr. MGEN200. You should probably be tuning out. I was fast forwarding for over 10 just to get pass the casual chat and self-promotion.

By the way, we’re not [0:04:55] [Inaudible], we don’t self-promote that much as one of the compliments that we get. So, yeah, we — that’s – the people who – people who love our podcast love that part. People who hate our podcast…

Charles: Hates it.

Chris: …that’s the only complain they have. There is real good information in here.

[0:05:10]

Charles: We’ll try to maybe find out hectic medium.

Chris: Was that – was that at Blank Stare News already? And let’s just do one more. Really enjoyable — this is from Chris Distant Cloud, “Love listening to this and have learned a lot from it. I enjoyed the chat and bent or two but remember content is king.” That’s — that’s I liked that. That’s a good – good comment.

And we also have a little bit of news which I don’t know if that’s going to count as fluff or is it actually a news.

Charles: Let me stick to the script.

Chris: Yes, stick to the script. Facebook IPO, they had their big IPO this week. People talking about it being – or a $20 billion dollar company Mark Zuckerberg’s shares is $16 billion. That sees a $16 billion dollar-man. That’s crazy kid really, right? I mean, wow.

A couple of notes that I got out of it, they – they’re filing, one, Facebook is really big. They didn’t know that. They have no path to profit for mobile. So, right now they don’t show ads.

Charles: [0:06:12] [Inaudible] about it.

Chris: Yeah. They don’t show ads on the mobile. And so, people maybe checking. They’re may be, you know, uploading photos. I do that regularly. In fact, I think mobile is part of the reason Facebook is really growing, right?

And Google is their biggest threat as something that came out in their IPO filings. Firefox, I’m having a meta — I mentioned it last week. I’m having another problem with Firefox, its upgrade. You didn’t – you refuse to upgrade

Charles: Yeah. I’m not going to Firefox 10.

Chris: Yeah.

Charles: Maybe I shouldn’t say that publicly, maybe it leads me open to some sort of security thing. But yeah.

Chris: We know Chuck is actually on Firefox at 9.

Charles: Yeah. I just have several plug-ins that I use for – for research and work purposes that don’t work with 10 yet, it work with nine, so.

Chris: Aardvark, work, one of them.

Charles: So, being – is one of the key one. So…

Chris: By the way, Firebug actually has the ability to do what you’re doing with Aardvark. I can show you that. That’s interesting. So, what – what we’ll do is when you turn Aardvark on and you hover over to the different parts of a webpage, it will tell you if it’s an H1 tag, it’s a DIV, is it whatever it is you tag, so, it can be really useful to know how well people are optimizing that website.

I saw this AOL sales still sliding but the clients are slowing. What does — what does AOL do?

Chris: So, they’re sliding slower.

Charles: Yeah. They’re sliding slower. They were at – their [0:07:34] [Inaudible]. What did they do? Like I don’t – you know, every now we get clients with an airwell.com email and I was…

Charles: Yeah and I’ve got like two recently. And like, why do you—what happened to you? Like you would use that?

Chris: Yeah.

Charles: If it works?

Chris: Does is it still say, “You’ve got mail”?

Charles: Probably.

Chris: That would be the only reason to use it. New York Times did an article on the work…

Charles: That was awesome when it first came out.

Chris: Oh, yeah. I was like, “Dude, did you — I got mail!” My mailbox doesn’t do that.

Charles: Man, I get, you know, I seemed like a thousand emails a day, I would hate that.

Chris: Oh, yeah. You got mail, you got mail, you got 10 mails. All right. New York Times did an article on the working conditions at Fox Run which is the company that’s in China making the iPads…

Charles: Okay. Yeah.

Chris: …the iPhones and all that stuff. Paris talk about it – you don’t do an article on how wonderful the working conditions are in China. You don’t ever see that article. So, the article was obviously about how bad the working conditions are.

And – and some of them — the kind of the premise of the article that I saw was – which was a comment on the New York Times article was, should we boycott? I got a working conditions so bad that we should boycott or, you know, is it over there? And I’m like, “Dude, I’m not giving up my iPad.”

Charles: Yeah, yeah. We’re reading from an iPad.

Chris: Yeah. That means I would have to go back to paper. And this was interesting also. This was the last piece of news. Twitter stayed live during on the SOPA protest. And I thought this is a really cool quote. The CEO of Twitter said, “You do not pull the battery on the microphone when you’re giving a speech.” Right?

So, Twitter was one of the microphones to promote the SOPA. So, if you pull that off, then how do people communicate and say they are all pissed off about SOPA. So, yeah, I just thought that was a really cool quote.

All right. That is all that I have for news. Sit perfect right at two minutes.

Click Play to Listen to Podcast Now

Google SERPS and Sitelinks

Charles: Okay. Well, a quote on article today, I found an interesting article…

Chris: You know what, let me interrupt you because I did have one email.

Charles: Oh, about the email we got, yeah.

Chris: Yeah. So, we got this email again. This is also from – from Paul in Australia. And he’s the one who turned us onto the fact that there are other reviews and he asked this question. He had actually attached a couple screenshots and his question is, “How do you settle at the website so, that when someone searches on Google, they don’t just get your one liner, they actually get the sitelinks?”

[0:10:13]

Charles: The sitelinks. Yeah.

Chris: And that used to be 12 and now then they come back to six. And so, what that what is, is, you know, if you – if you type in his case, you typed in Monika’s dog rescue and it’s M-O-N-I-K-A-S and then Monika’s dog rescue was the first result. And – and it has, “See the dogs, contact us about us, volunteer job list, foster dog and five steps to adoption.”

And when you do his particular domain name, it does show up first but it doesn’t have a sitelinks. So, his question is, “How do you get those sitelinks to show up?”

Charles: Yeah. And I think this is – there’s several things. One it’s — first off, the sitelinks is — it was an algorithm change that came last year with Google even displaying those. And so, I think all sites prior to that change either may or may not have had the right structure.

I think it has to do a lot to do with the next quote thing in regards to your navigation. I didn’t research but I wouldn’t be surprised if the sitelinks that showed from her came from either a top now or maybe the first few of the subnet.

Chris: Yeah.

Charles: So, I think it’s also – it’s all SEO related. Those are probably the most content-heavy pages that are on her site, that were relative to the search term and so therefore, Google searched those.

Chris: I think it also has to do with — in the case of Paul, I don’t — I’m not 100 percent on this. I think he did not have that much — he may not even have had six pages of content.

Right. So it was pretty lean, or some of the content was more on a blog side. And so, it seemed a little less relevant. I also think, Google probably weighs things like it should have an contact us and it should have been an about us.

Charles: Yeah.

Chris: Because that’s just kind of standard, those are the kind of standard things people are looking for.

Charles: You know, who have probably static pages which – which I didn’t think about. You know, you mentioned he probably had a ton of blog pages which probably won’t show the sitelinks because they were so prone to change.

Chris: Yeah.

Charles: That these are the step, you know, about us contact us. Those are static pages that are — that frankly won’t change.

Chris: Five steps to adoption, they’re not going to change volunteer job list. That may be changing but it’s not – it’s not – you’re just not continually adding, it’s not growing, so. I thought that was a really good question and we’re worth bringing up. I thought I had one other. I guess not. That’s it. All right.

Charles: Okay. We’re still…

Chris: At two minutes.

Charles: I’m going to dig more to sitelinks because it’s definitely a key area. It would go us easier. The more links you can get up there, of course the better.

Chris: And it’s probably pretty straight forward. I mean, you know, we haven’t messed around and targeted it. Typically, the web pages we design and we don’t know exactly why, we’re just kind of using conventional design techniques that those sitelinks show up so it’s not a problem.

So, how do you — maybe somebody just — how could we just tell – in this case, Paul, you know, here’s the three steps you need to do. If you add one more page or content, make sure you’ve gotten about us and add a contact us then you’ll get sitelinks, you know, we’d like to have that information…

Charles: Yeah. And maybe we kind of, I’ll go back to our process…

Chris: Yeah.

Charles: …and figure out, you know, it was [0:13:24] [Inaudible] SEO process and the design process what is — maybe enhancing our opportunities to get sitelinks.

Chris: Right.

Charles: Because if you Google — we’re doing something right?

Chris: Yeah.

Charles: And in sitelinks therefore, oh, another clients. So, we have to be doing it. We just don’t know we’re doing it.

Chris: Yeah. Exactly. And so you know you’re smart when you’re smarter than you thought you were.

Charles: Yeah. You know you’re smart when you’re smarter than you know.

Chris: There you go.

Charles: I’m going to tweet that.

Chris: All right. Anyway…

Charles: …so I put this article today from SEO journal, search engine journal called because most SEO’s don’t know what strategy means.

So, it caught my eye because I do SEO and you know, I was almost offended. God, I know what is that. I don’t know what strategy is knowing — not knowing what strategy is but the article he goes in to talking about the difference between strategy and tactics.

And so, my thought, okay, I kind of consider that direction is going. Then, Bill, an only person, my first logic was, “Okay, this article is a tactic in his strategy to…

[Cross Talk]

And it worked. It got my attention and I’ll post it later. So – so, kudos to you. But he did call up some different steps and strategy and tactics and we’ll talk about those briefly.

So, what is this your strategy? He says, your strategy is the basic way you’re going to accomplish something. So, if you were an army and your objective was to conquer Iraq then your strategy might be to communicate in bombed cities and blah, blah, blah.

Chris: Communication, bombed cities, tear-down statue.

[0:15:00]

Charles: And so, and you go, “Yo, your strategy should be number one, assess how search-friendly your site is. First step is find out where you stand.”

Chris: You know, my first reaction to that was like, “Well, no, we just make a site search-engine friendly like we don’t even really assess it, inherent in that process is a little bit of assessment.”

Usually when websites come to us they just haven’t had much SEO if any and so it’s less about assessing how search-engine friendly it is and more about erasing and starting from scratch and making it search-engine friendly.

Charles: What I’m realizing is our assessment really comes prior to – to the production of the site. Yeah. I mean, it’s – it’s during the desire process, this is how it’s going to go. This is going to be laid out. This is where content is going to go. You know, during the production phase that’s usually in WordPress. And we are assessing how this is going to be built. And so, when it is built, it’s already search-engine friendly.

Chris: Yeah.

Charles: Number two is that you value your competitors. Look at your competition, who are they, who you think they are and figure out, you know, some of the things they’re doing.

And I agree with it. You definitely have to do a competitive analysis especially for people who are ranking for the same terms you are targeting. Definitely, do the basics, check their immediate information, right.

Chris: And that’s even – that’s almost part of each step, you know, step one, assess keywords.

Charles: Exactly.

Chris: So, you type in a couple of keywords. You see who’s on the first page then you actually go in to those sites and see what are other kind of auxiliary keywords that they are targeting, are they relevant to this particular project.

Charles: Retail content. Open up site explorer. Sue is making [0:16:40] [Inaudible] which I think is coming on list. We know that this is part of the techniques.

Chris: Not strategy.

Charles: Number three, generate profiles on your target audience. So, basically if you want to figure out who your audience is. You know, are they white, are they black, are they male, are they female.

Chris: Are they Mojo users or are they desktop users.

Charles: Figure out who they are so you can determine your plan of action to attack them in a good way.

Chris: Go. What is this, war, attack? Did you ever play the game Stratego? That was a good game.

Charles: I consider that one. Never heard of it. Generate C keywords, develop an extensive list of keywords and put you in to a spreadsheet. Typical keyword research, I usually start off with, you know, we did the whole podcast on it probably in the 90 and 99 area podcast.

[Cross Talk]

Chris: We’ve been podcasting since 1990.

Charles: Before there [0:17:50] [Inaudible].

Chris: Did they have microphones back then?

Charles: But do the keyword research. He said, use a spreadsheet, I conquered [0:18:01] [Inaudible] I would fill-up the spreadsheet full of different sheets for different — each phase of keyword research, start off with your C phrases then I’ll do another sheet with competitive phrases, then I do another sheet with my target phrases and then do some more research and come up with other phrases. Then, long tail key phrases. So, definitely do your keyword research.

Step five is part of the SEO strategy is that become a great writer. You can’t become a great SEO unless you recognize that content is king.

Chris: Yeah.

Charles: I conquer. The content is king and therefore keywords — what is it?

[Cross Talk]

Chris: Keywords, keywords, keywords.

Charles: Okay. I didn’t [0:18:43] [Inaudible].

Chris: Oh yeah, what’s the important were – go, cut, go again, we’ll edit this out.

Charles: So, content is king. And so, what is the second most important thing?

Chris: Second most important thing – the first and most important thing is the keywords, keywords, keywords.

Charles: What he said — but definitely become a great writer and the whole point is to when you become a great writer or not hire a great writer.

Chris: You know, if you’re going – if you’re going to be, you know, because here he is debating the difference between strategy and tactics. And I, you know, if we’re going to get nitpicky, it’s not become a great writer, right?

Because there are great writers who can write content that will do — that will be utterly useless for SEO. Being a great writer has almost nothing to do with it. You got to be a great SEO writer, right?

Your pros may not get published, you know, by RAN and whatever but you – you can write content that will actually place well and keep customers who decide to really engage. That’s a great SEO writer and that’s I think is a totally different skill set.

Charles: Yeah, totally different.

Click Play to Listen to Podcast Now

SEO Writer in Houston

Chris: Yeah. So, if we’re going to get nitpicky about tactics and strategies, you better call it great SEO writer in Houston not just a great writer.

Charles: Yeah. An SEO writer doesn’t mean a person who writes strictly for the search engines because that’s a no, no because then you’ll have content that mixes the word keyword and then it mixes the word keyword and then it mixes the word keyword and after that it mixes the word keyword and it won’t make any sense. And so, you become a great SEO writer, that’s a great point.

[0:20:20]

So, speaking of tactics, some of the tactics enlisted and we’re trying to [0:20:23] [Inaudible] through these. Number one, was collective share content. You can accomplish this by creating a site that there’s nothing but aggravate content.

Frankly I think it’s a little — I won’t say too late for that but the examples you gave were like [0:20:37] [Inaudible] post or matchable and things like that and no sites are out there.

And so we’re going to create those sites. I would say use those sites, participate on those sites, comment on those sites, share those sites and then that way you can kind of reap from, you know, some of those benefits.

Number two was a business institutional links. It’s a little investment of time, you can get links from businesses like in local chamber commerce, library, colleges, government. This is huge. These are more kind of link-building tactics and any links you can get from, you know, .gov, .edu, or your library. These are great links

Chris: Core plus PR places, yeah.

Charles: Yeah. Plus, yeah, get a higher page rank. These – these are great for link building and it’s a great pat on the back as Google sees it.

Chris: Yeah, yeah. It’s harder to get. It takes more, you know, there’s a lot more effort involved in that, so.

Charles: Number three, testimonials or opinions for an article. You can get links to your site plus spreading up testimonials. Hopefully the people will link to them would created inbound link to you to show off their testimonial. Maybe. Interview big bloggers. Interview me, I’ll interview for you.

Chris: Actually, yeah. It reminded me — that reminded me that we need to — that should be one of our goals this year for our podcast is to start doing some – some interviews.

Charles: Yeah. Convincing big bloggers to interview you is not hard. Most of them don’t mind and they’ll – they’ll link to it, right? So, it is always good to kind of have a guest.

Number five, we’ll see assist design for your website. This worked for me, personally. If you have a beautiful design, start use a CSS, you submit it to us a CSS gallery. If you get accepted you will get a link back to your site with the first SEO wrapper design layout.

WordPress liked it so much, they featured my — it was a custom theme, they featured it and they got the link back to my site which was like a PR and eight link, you know?

Chris: Wow.

Charles: And so, that – that boosted my rank to six. And so – so, I conquer with that submit to places that judge…

Chris: Was it a PR six stud, is that what you said in your – in your video, in your rap? [0:22:57] [Inaudible] PPCMC?

Charles: Uh-hmm. Listen here. Contents, creative contents that encourages competition based on entering information. They have a chance to win something, where they have to produce something.

For instance, you could give away seats to a conference for winning essay on some sort of topic. That’s really a tactic to generate some – create on user-generated content that not only people would generate and submit on your site that they’ll probably link to to show other people what they did.

Chris: From their site, yeah.

Charles: So , it’s kind of a…

Chris: Win, win, win, win ,win.

Charles: Definitely. The trick is creating a contents that people want to win.

Chris: Yeah, yeah. Want to work hard and put together good content to win, yeah.

Charles: Exactly. Number seven, competitor link data, one of the most common tactics and good SEO who’s making a list of the all the links come to your competition.

Like I said earlier, using site explorer is a great tool. Just if we got who’s making to them, what – what phrases are they using to link with pages are they making to. And so that way, you can, you know, if it works with them, you should probably target those same links.

Moving on with number eight, the social media. There are, I think I’m almost getting it. There are so many segments coming from Google that they suggest – that they’re using social media to rank content. So, go and links to your contact to social media is critical.

Chris: Yeah.

Charles: As a matter of fact, yeah, taking out on Pantries. I got that account.

Chris: What? Pantries? Okay.

Charles: Yes, sir. The one there today, [0:24:28] [Phonetic] pantries.com/mostserious. So, I’m new to it but I’m there.

Chris: Cool.

Charles: Put me in the gang coach.

Number nine, repurposing your content which is something we do here.

Chris: Right.

Charles: Build means back to your site can be done with new trying to get in with other products. So, one of the things we do here, this exact podcast will go up as video…

Chris: Hey Robert.

Charles: …on a new stream…

Robert: Hey.

Charles: It will go in to a YouTube video, it will get a transcript and put out as a blog post. And soon, it will come to your inbox in a form of newsletter.

Chris: Yeah. Around the corner, yeah.

Charles: Yes. That’s four different ways. We’re using this exact content we’re creating right now.

[0:25:07]

Chris: Yeah, so…

Charles: So, and then, of course, it will get shared and hopefully you’ll share it. And so, definitely, repurpose your content if you can.

And then lastly, number 10, he says social bookmarking, a worthy post. So, use sites like Techmeme or Google Trends. See what’s trending and then, you know, you have to – if you create a post right that’s worth. You can’t just create any, you know, post and think people will share it but create a post that people will actually find beneficial…

Chris: Right.

Charles: …submit it and then encourage others to dig it or scramble it plus want it, like it. Pantries did, you know, it seems like that in way that will those social signals will bring back maybe indirect link back to your site.

Chris: Yeah. That trust factor. Right.

Charles: That’s it from there.

Chris: It’s a good article.

Charles: Yeah. I’ll post this article – I’ll tweet it in a minute and I will post it on a Facebook page too and comment on it. There’s no two things.

Chris: By the way, you can actually follow us on facebook.com/…

Charles: …ewebstyle…

Chris: …twitter.com/…

Charles: …ewebtsyle…

Chris: youtube.com/…

Charles: …ewebstyle…

Chris: …podcast@…

Charles: …e-, that’s a hyphen, webstyle.com.

Chris: I think that’s it.

Charles: That’s it.

Chris: That’s all the ways to follow us. Would you going to need any blank stare today?

Charles: No blank stare.

Chris: No blank stare.

Charles: I mean, I was going to in to the IPO on Facebook but, you know, I think it wasn’t surprising that the 16 billion…

Chris: The $16 billion dollar man, that’s pretty blank stare. And I guess pretty impressive.

All right. So, you have been listening to the most popular SEO Podcast on iTunes that is because of you…

Charles: You, you, you over there.

Chris: Something that you can do if you’re in Australia, U.K., any place around the world because we know we have international listeners, go to iTunes, create an account, submit a review and then let us know. And if you’re in a different country, let us know what country you’re in so that I – that I can actually pull up that review.

Charles: Well, just say this, if you’re having a problem with iTunes, hit us up ewebstyle.com/seopodcast and post a Google review. Frankly, I will read — I love to get to Google reviews. Everybody know who views, help replaces the agent. Help us up.

Chris: Yeah. All right. Thank you very much. Until the next podcast, my name is Chris Burres.

Charles: I’m Charles Lewis.

Chris: Bye-bye for now.

[0:27:29] End of Audio

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Panda Data Refresh

Chris: Hi. And welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. Yes.

Charles: You did get it right.

Chris: My name is Chris Burres, owner of E-Webstyle.

Charles: I’m Charles Lewis, Internet Marketing Specialist.

Chris: Thank you guys for tuning in to the most popular SEO Podcast on iTunes that is because of you.

Charles: You.

Chris: And you, and you commenting over there. No heckling today. As always, we have a tip from our last podcast. That was a hard one to do because really we just kind of went over RAN, the fish skin’s predictions, so our tip is test and follow RAN’S predictions by following the Unknown Secrets of SEO podcast. That’s us.

Charles: And we’re supposed to tweeting it. Somebody told us we need to tweet our tips.

Chris: Oh, that’s a good idea. It may have been – may have been Aaron.

Charles: I don’t think AT did it. It was – I forgot.

Chris: Somebody out in Twitter?

Charles: Twitted. Yes.

Chris: Aaron, punched on the face. We had a conversation – this has been a long week, sometime in the last 10 days. It was a good conversation we talked about Teleprompters New York, gave them some ideas kind of shifted over to his production company in New Jersey, New York area, also serving Philadelphia and great conversation. Hopefully we can get you on board.

Charles: Oh, last Friday.

Chris: And punch on the face for you because you are always an avid listener and follower. Hey, do not forget we are your friendly, local neighborhood top-positioned snatchers where our mantra is?

Charles: Don’t be a douche.

Chris: Do not be a douche. Well that’s a good one too. Neither or is kind of bad.

Charles: I know.

Chris: One smellier than the other. Right now you should tweet if you’re near device. This is for you Aaron, you should be tweeting right now and you should be tweeting hashtag.

Charles: Hashtag SEO Podcast 135.

Chris: Dude, I got that right?

Charles: Good. You got that right.

Chris: And you can actually read my handwriting.

Charles: Man, your handwriting is so bad. And it’s a whole another podcast just as long his hand writes, how his handwriting hurts you, is he? Hashtag SEO Podcast 135, tag us at E-Webstyle and let us know you’re watching it, tell us what you think and, you know, if you got a site or something like that, include that we’ll check it out.

Chris: And there are – there are myriad of ways you can actually follow us, contact us, talk us, e – facebook.com/…

Charles: …facebook.com/ewebstyle/…

Chris: …twitter.com/ewebstyle …

Charles: …ewebstyle…

Chris: …youtube.com/ewebstyle …

Charles: …ewebstyle…

Chris: …podcast@…

Charles: …e-webstyle.com.

Chris: That’s – and that is of course our e-mail address. Feel free to send, we got lots of good questions. Did you see the new tear tattoo?

Charles: Oh new tear. Yes, new tear.

Chris: I’ll tell you what, there’s actually something that accommodates that we do have some – we have some reviews that on our Google Places page – Google Places.

And this one is a – these guys provide very knowledgeable and up to date information. Thank you all for the help. This is a force from Robert. The next one is from Aid. These chaps claim to have the most popular SEO podcast on the planet.

With good reasons, these podcast are most informative. I wish I had listened to them as they were broadcast originally. I would have – I would have learned from them then by the time I caught up within SEO had moved on.

Yes, there’s a certain style to this podcast blah, blah, blah, we’re going to go on this. He – he actually has – just like we have blue one on widgets.. He’s got peep – bride people with cake and his website are come up. Listen and talk to them about SEVO, not the summer to the chaps at copy blogger. This is a long one.

Charles: Yeah.

Chris: We’re done.

Charles: Punching the face, what was his name?

Chris: That was Aid – it was Robert and Aid. Oh, and then on our Google Places there is one more by Mo and it’s titled “Worst Service Ever, No Comment.”

Charles: Yeah.

Chris: Thanks – thanks, Mo. Why don’t you getting contact and we’re going to actually address whatever pseudo concerns you have.

Little notes that I have about news. We’ve – I was re-marketed too on Ustream. So as I was researching our last podcast, listening to our last podcast, trying to figure out what our tip was going to be for our last podcast because normally we do it immediately after a podcast. Last podcast we forgot and I can’t even find my notes. So, that’s just – that just how that goes.

Charles: His handwriting is hide from…

Chris: Don’t make me worst. So – so, I’m looking on Ustream, listening to our last podcast and there we are re-marketed to Goose Creek Candle Valentines Sale.

Charles: Yes, punch on the face the Goose Creek Candle they – plan of ours doing about a re-marketing, not a good thing is going on, destiny candles in the country right now.

Chris: The next thing I noticed just because as I was doing research this morning, flash it’s crashing a lot. I don’t – are you bumping into that or – I have like a hundred windows open all the time.

[00:05:05]

Charles: There’s question on you in Firefox.

Chris: In Firefox, yes.

Charles: I’ve been, I’ve been Chroming daily.

Chris: Okay. So maybe – maybe it’s a…

Charles: Well I’m still using both but I haven’t – I haven’t been accessing any flash component websites in Firefox.

Chris: You know, Gmail has flash – some flash in it.

Charles: That’s pretty good.

Chris: It does have some flashing it. So – so you have – if – because I know you’re on Gmail all the time. What’s interesting is I was going to make a podcast – a point in the podcast that, you know, “Hey here’s Steve Jobs. This is the reason that he didn’t want to have a flash on his devices. Ironically, I opened iTunes and it crashed. So I won’t be making that comment.

Charles: Wow.

Chris: There was a Panda data refresh today and I read through some of the details. What I found – found was really interesting is Google actually won’t do algorithm updates in the holidays. Like they readily say, “We’re not going to make major changes during the holidays,” right? Because if you’re going to build up into a particular place and then you – they slash you, it kind of admits our algorithm updates aren’t perfect.

Charles: Yes.

Chris: Right? And so we’re not going to do them at a critical time for a business because, you know, it could do way too much damage to a business.

Charles: Well, thank you, Google.

Chris: Yeah. We – we appreciate that. Also Gmail – it has been a little buggy. Gmail has been crashing on me. And like – maybe it’s a Firefox thing, maybe it’s a Gmail thing, maybe – I don’t know. It’s a little frustrating.

Charles: Google has been crashing on me. Well, I won’t say crashing but when we had the storm and we had the outage here…

Chris: Right.

Charles: …when the Internet did come back up, I can’t access every site but Google.

Chris: Oh, that happened before, right?

Charles: Yeah, and then – they did in the mission that came up. So, I don’t know if it’s an issue with my PC or what.

Chris: Well, a router barfed on us too, so we had to switch our router.

Charles: Router barf. We have to muffle it.

Chris: Router barf.

Charles: This is what we did on either router barfed.

Chris: That’s good. Alright, so we actually have content for today.

Charles: Yeah, yeah. This is an article called SEO Short Cheat Sheets. It’s a pretty good cheat sheets. Of course, I’ve, you know, read through all often before we decided to present it to you guys.

Chris: You cheated? You cheated about the cheat sheets?

Charles: Well, you know, make sure it was – make sure I agree or even disagree but at least make sure it wasn’t also, well, ridiculous. And it’s actually pretty good. It has some Cheat Sheets. Basically, some other things basics you should be doing if you’re running an SEO campaign.

Chris: And so this is – this is by [00:07:53] [Phonetic] [Max Manfire].

Charles: Yeah.

Chris: That’s going to be a pin name.

Charles: Probably so, hopefully so.

Chris: His dad opened OfficeMax.

Charles: And his on fire.

Chris: And a gas station.

Charles: Number one was Keyword Basics and they both going to say that the most important thing with keywords for your website is that you begin the process with proper research and that’s definitely true. Like one should make sure that the keywords they’re targeting especially for SEO are the right phrases. The last thing you want to do is optimize the site for the wrong phrases.

Chris: For the wrong phrases.

Charles: Yeah. You know, phrases that bring unqualified traffic or other search that often or frankly just don’t fit.

Chris: We we’re visiting with the – with our client at Delta Auto Glass last night.

Charles: Yeah.

Chris: And punch on the face to them, their campaign – well, punch on the face to us…

Charles: Yeah.

Click Play to Listen to Podcast Now

With SEO it is Keywords, Keywords, Keywords

Chris: …because their campaign is rocking and they’re excited that businesses doubled. Their marketing budget actually hasn’t doubled. It is increased a little so that’s it, really exciting. And one of the points that Charles was making at during the meeting was that go search glass because just the word glass is not the – not the word you want to be optimized for, for an Auto Glass company. There’s just too many –too many options. It’s too unqualified.

Charles: There’s an Interglass and commercial glass and outsources stuff and – and the reason that even came up was because he was saying that one of his competitors is always on top, paid search. And I gave from that example to just really highlight of mismanaged pay per click budget…

Chris: Right.

Charles: …coming up for glass.

Chris: Yup.

Charles: In service when [00:09:36] [Inaudible].

Chris: And with regard to Keyword Basics, I mean we always say, keywords, keywords, keywords. Everything starts with keywords.

Charles: Yes, sir. Number two was Create Great URLs. And it goes on to say there are many steps there going to creating great URLs, started from the beginning, you should pick a domain name that is short, memorable and includes the most important key phrase.

[00:10:00]

Charles: While hyphens are acceptable, more than two begins to get excessive and spam-like. This one here I feel subtle about.

Chris: Yes, I’m more than – I haven’t heard – I’ve never heard that.

Charles: Yeah. Well, I’ve heard it before but I felt suspect about it at the end. And so, you know, my – my thing is the keyword which domain name was always great to have. And in regards to the rest to the URL if it’s three or four-word phrase, you know, once you’ll replace in Houston like I would deal it to client then there’s two hyphens that I have to have.

Chris: Right.

Charles: And – and there’s no way around it. So, I don’t think it become a spam-like. Frankly, I think it’s assisting in the SEO because now I have a clearly identified key phrase in my URL.

Chris: Yup. And – and that breaks it apart. It actually makes it…

Charles: Easier to read.

Chris: …even users who aren’t aware of an address bar and that the address bar exist if they’re going to ends up there, it makes sense for them.

Charles: Yes. And not just that, when you start thinking about blogging and how different platforms and permalinks links and things like that work, if we do a blog post then this is probably going to have five or six hyphens…

Chris: Yup.

Charles: …you know, due to the post title.

Chris: Yup.

Charles: And so – and knows my great URL. So I kind of disagree with this one. So I do agree with the fact that you need – it’s great to have keywords and the domain name but if you have hyphens and your URL due to the subject matter of your post, you know, so be it.

Number three, file long tail key phrase. Long tail keywords often are the secrets to great search engine ranking. Long term key phrases are great because doing SEO they tend to rank easier. Usually someone is searching a long tail key phrase that’s more qualified because they knew exactly what they’re looking for.

And so, yeah, if you can find a long term key phrases that kind of support your highly, you know, competitive target phrase then – then find an optimize form user.

Number four, use a Latent Semantic Indexing or LSI, which is the process of including related key phrases and words to your main phrases in order to boost your site’s value than the search engines.

So that’s kind of along the line of long tail, right? So for example – the example they gave was, if you were optimizing for coffee makers then you should include some other phrases like iced-coffee or organic coffee around those phrases to kind of help boost your rank engines, so run.

Chris: Yes. And we – we tend to – we’ll target three keyword sets or so depending…

Charles: Per page.

Chris: …on – per page, depending on the competitiveness. And so, that’s going to – going to happen naturally with the content that we tend to create in the end result of the page that we tend to have. It’s interesting that Latent Semantic would also imply that, you know, there’s other ways to describe a particular service.

Charles: Exactly.

Chris: So auto glass – well, it would almost be like auto glass repair and replacement except for the fact that, you know, our in case, our client actually doesn’t do repair.

Charles: Yeah.

Chris: They only do replacement. I’m just trying to think of some other example where there’s two ways to describe it with two totally different keyword sets and to include that with on the same page has value because of the fact that the semantics are – the semantics are different but the meaning is the same and Google is aware of that.

Charles: Definitely. Number five says, get smart with internal links. Many websites don’t properly use their internal links to their own advantage. It’s an easy way to help each of your pages get a higher and more targeted ranking in the search engines.

I agree, and frankly, from my user prospective it’s an easier way to help the people who would visit your site, navigate through the site bar reading content especially if you, you know, have these links with the right [00:14:07] [Inaudible] in the content in the right places as they’re reading. Kind of guide – guide them to the path we want them to take.

Chris: That really – it really lands itself leads themselves towards SEVO, Search Engine Visitor Optimization, which is being able to take somebody who’s come to your site. In this case usually from a search engine and guide them towards whatever end goal that you have, whether it would be picking up the phone, whether it would be filling out a news letter, sign up form or white paper sign up form which would obviously should also give them on a news letter whatever the end goal is, so yeah.

Charles: Yes, it does has some SEO ranking as well but keep in mind that if you have multiple internal links that all go to the same page, Google is only going to pay attention to the first one. And so, make that first one have the right ethics, the right, you know…

Chris: And critics.

Charles: …and critics that you wanted to have because that’s the one that’s the one that actually pay attention to.

[00:15:04]

Charles: Diving to PPC, whereas other SEO strategies take time to work, PPC advertising is a great way to see immediate results. Start running the campaign for your website back with the keyword research already done, and start some all because costing build – we agree, one of the things we do here is we offer package. And package includes SEO and pay per click management because that’s the easiest way for you to, first off, get an immediate return in your investment. And two, it’s the best way for us to gauge which key phrases are going to work best.

It’s not costing any money. It’s not generating any results then I probably shouldn’t optimize for it. If it is cost the money, it is generating results and it’s teaming very populate then we should have to [00:15:52] [Inaudible].

Chris: Yeah, absolutely. And it has – it has a lot of other advantages. The SEO sometimes you have less control of the landing page. So that’s one of the reason that your landing page needs to be really succinct and have the ability to send people in the right direction because people can land on our landing page, on our homepage, because of our SEO Houston or because of Pay Per Click Houston, whereas with the pay per click campaign, they actually would land on our Pay Per Click Houston page for pay per click field or our SEO Houston page.

And so, the advantage with pay per click is you can – your landing page for particular ad group really can be highly targeted on our landing page for PPC. We don’t even have to mention that we do SEO. No reason to confuse the client about, [00:16:40] [Inaudible] SEO, let me go research it before I make a decision. No.

If you click the pay per click – pay per click ad and you landed on the pay per click page, you’re probably ready to go. So, pick up the phone, call us and we’ll get you start on pay per click.

And again, organic tends to send people to their homepage, you do have some control over that. There are mitigating factors that will help you control that. You got to make sure that your homepage is – is, you know, has clearly identified ways.

And frankly, we’re not doing a great job of it on our own – our own site. So, that’s something that we have under works is to revamp our homepage.

Charles: On the same topic, you know, we talked about earlier about keyword research, right? And I’m thinking about Delta, a client we just spoke about doing really good. And this is the situation where keyword research and PPC helped us with the SEO because during the research part of this campaign auto glass repair was the phrase they wanted to target.

And so we begin doing a keyword research. I pulled, you know, probably 150 different variations of the, you know, auto glass repair, windshield repair, car auto glass repair but what we found out while doing the paid search campaign for repair was that people who search repair don’t their windshield replaced.

Chris: They actually wanted repair.

Charles: They want to repair the little crack, you know, fix and things like that and that’s not what they do, They do replacement. And so luckily, going and pause that campaign and I hadn’t – I took the term for repair.

Chris: Right.

Charles: That would have been a problem.

Chris: Yup.

Charles: I had really optimized for replacement because I knew that was a target. And so again, PPC helps you realize those in that way you don’t make a long term mistake.

Chris: And that explains to you why, you know, why all of these internet marketing needs to be a month to month in process where we’re iterating with the client, understanding where they’re at, what results they’re getting, are there the right results and then tweeting the direction of the campaign regularly.

Charles: Yeah. Number seven, Optimizing Images. Always include up tags for the images that describe what the image is with targeted keywords and phrases. Check. And that would also include in this title because what I’ve learned, well, yeah, what I’ve learned is that when you do browser updates, now it’s not the up tag that shows when you hover over it is the image title.

And so, people who don’t have an out – they do have an out tag but no image title, if you have hover over an image with your mouse you won’t get the pop-up.

Chris: Right.

Charles: It’s the title that pops-up. And frankly, screen readers read the title. And so, definitely give your images the out tag in the image title and put the keyword in both places.

Chris: Yup.

Charles: You could take a step further for my people doing some advance SEO and change the image file name.

Chris: To match.

Charles: To keyword.jpeg.

Chris: Yup. Okay.

Charles: That one is free.

Chris: Oh, yeah. Given it all away.

Charles: And number eight, optimize your title tag. Many people think that anything they’re putting a title tag will be sufficient but this can be farthest from the truth, your page title provides an excellent opportunity to boost your rankings as well as draw people into your side to see more visitors.

[00:20:00]

Charles: Yeah, yeah. Optimize your title tags. Don’t overdo it, you know.

Chris: No keyword stuffing?

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Auto Glass Houston

Charles: Yes. Don’t – don’t have, you know – well, and it’s kind of strange because on your homepage, when you cover on a variety of topics, kind of throwing people to the site then maybe you do want to have two or three different key phrase.

Chris: I was thinking like stuffing like Auto Glass Houston – Houston Auto Glass.

Charles: Okay.

Chris: You know, Auto Glass replacement.

Charles: Replacement. Repair. Houston stuff for, you know?

Chris: Yeah. You want to be careful about – about your keyword density. And you’re right, you know. We’ve – we’ve got all those terms, we’ve got, you know, SEO Houston, PPC Houston in our title tag on our homepage, so.

Charles: Yes, I mean, on individual page is direct for that particular phrase.

Number nine, meta tag notes, the meta keywords tag is no longer use Google for ranking although other search engines may still use it. Make – more important are the meta title and meta description tags. Keep your 70 characters list, keep your meta description 160 characters list and – or anything more will be cut off with search engines.

Chris: And we always say that meta description is the thing that shows up as the description in…

Charles: The search and result page.

Chris: Search and result page. So, that’s your first opportunity for SEVO. That’s the first opportunity, you can start closing clients. We’ve actually put different phone numbers in the – in the – and track the phone number in the description and know that we get phone calls without people going to the website.

I mean maybe they call first and go to the website or whatever but they are actually calling the number that’s only in the surf. It doesn’t exist anywhere else. So, you know, it is the first opportunity for search engine visitor optimization.

Charles: Definitely. Number 10, link building and what not to do. Many people go in the wrong direction when it comes to link building. For example, via links or participating in the link form is doing from the get-go. You should also avoid low qualities spammy directories. I conquer, you know, definitely good, and there’s one of those things where it’s – it’s not hard but it’s definitely time-consuming and tedious.

And so, if you’re going to do it, do it the right way, you know, guess blogs and really submitting to directories that aren’t spammy, that are relevant to your industry. Blog posting, and don’t go post a spammy comments., “Oh I like your post but check out my site link.”

Chris: Right.

Charles: You know, because frankly, if this is my blog I won’t approve your comment. But most people won’t either but it stays – stays relevant to the post and then link to your site. And if they will let you link to your site in your comment text with the right anchor text kind of the internal link, some sites will allow you to post HTML in the comments…

Chris: Right.

Charles: …some don’t. if they do, take that, well, there’s a huge factor that can get your keyword in there and usually they’ll going to approve.

Number 11, link building what should, what you shouldn’t do. Okay, well, submit a high-quality directories [00:23:11] [Inaudible]. These can pay off his dividends. I agree and I also add Yahoo! Search Directory today. Three hundred bucks, I mean, it’s worth getting a half pee on it to your site. Oh, give that word again.

Chris: Canonicalization.

Charles: Yeah, don’t forget.

Chris: Canonicalization.

Charles: Yeah. We’re going to maximize your search engine results while improving your ability to track your site’s traffic then I’m sure your pages aren’t being account to more than one. Yeah, you don’t have, you know, ewebstyle.com and www.e-webstyle.com.

Chris: Yup.

Charles: Make one of them, the default and for [00:23:50] [Inaudible].

Chris: And if that’s all about link tunes, you know, so don’t want to spread, you know, if people are linking to www and non-www and other people are linking to the non-www, you’re spreading your link tunes canonicalize them and have it at all one.

We actually do 301 redirects which is more solid. The canonicalization is more something that we want to do if you got some structures that’s related to blogs that really makes sense and you want to keep that structure and still kind of tell Google where the original content is.

Charles: Definitely. Last but not the least, number 13, stick with HTML. The benefits of JavaScript and other program languages are lost because code isn’t searchable by the search engines. To help your calls of ranking highly, stick to easily access HTML for your website. Avoid over complicating your site with access form frames of any kind or code that isn’t searchable.

Chris: Yeah.

Charles: I would agree, some JavaScript is good, you know.

[00:25:00]

Charles: if I were to say, what he didn’t say and I’ll say is stay away from flash, you know? Feeds and flash navigation or you know, different flash headers, they rotate, you know, all these new sites rotating banners is the new thing now, and so new JavaScript for those.

Chris: Yup.

Charles: So that way the tags that’s on those is usually pretty keyword wit and should be scannable, indexable and with flash is not what JavaScripted is. And so, I would definitely, you know, stay away from flash and use a new script when we can.

Chris: I like the note.

Charles: The note. And it’s state in number 12, I love WordPress, go WP. Why? Well, many engineers that Google said this, “WordPress does 80 to 90% of what Google love without changing a scene. If you have it already, look for ways to use WordPress in your business.

Chris: Yeah.

Charles: I love it. Yeah, all the sites were good and we’re [00:25:53] [Inaudible] on WordPress.

Chris: And I’m finishing a triple site for – for one of our clients and it’s a mess. I mean, it’s a mess. It’s – it’s a client that we’re – we’re taking care of. They actually build websites, they subcontracted to us and so it’s her responsibility to take it to the client. And we’re just going back and forth and like, you’re going have to explain a lot to your client and if your clients never going to get it and that’s okay.

Frankly, when we do WordPress sites for our clients, we understand that nine times out of 10 they are not going to do what they envisioned they were going to do from the beginning, they’re not going to get in there and tweet content, upload photos, all that stuff. That’s just how it is. They’ll end up coming back to us.

Charles: [00:26:36] [Inaudible] we shouldn’t be doing it.

Chris: We shouldn’t be doing it.

Charles: But they can and with WordPress if they choose to, is this…

Chris: Significantly easier like just crazy easier. So to Axons – so that’s a good article so check that out.

Charles: Yeah, on Google, post this on – on our Facebook page.

Chris: Excellent. Remember to follow us on our Facebook page. Remember – so that I don’t have to, you know, put another tear tattoo, you need to go to iTunes, you need to create an account and you need to submit review, please.

And you can also submit a review on our – on our Google Places page. All you got to do is – actually the best way is go to e-webstyle.com/seopodcast, and there towards the bottom, right above Charles’ bio and my bio is a list of links that are related to e-webstyle. One of them is our Google Places page.

Charles: That’s a brilliant idea. I am going – we’ll talk about that.

Chris: Yes. Remember brilliant – alright.

Charles: Oh, got some blanks there.

Chris: All right.

Charles: Yeah, there’s blank there with a smart.

Chris: Oh, with the smart?

Charles: Yeah. These blanks there is that the CEO of REM, right?

Chris: Right.

Charles: Blackberry.

Chris: Blackberry REM? Right.

Charles: So he made a comment…

Chris: Research in motion.

Charles: Yeah. He – he gets on – he gets on ESPN2 we interviewed about something and his comment was I don’t think we need change. And so…

Chris: At first I thought you were going to say his phone rings and it wasn’t iPhone.

Charles: I think he probably carried an iPhone. All right. And I don’t think we need change so that went and that was – on my mind, I was like, “Yeah, no need to change, thank God.”

Chris: Have you paid attention to your market share?

Charles: And so, then he came and he had wanted all as well. What had happened was moments - he came back and cleared it up and was saying, “I don’t think we need structural changes like in regards to, you know, employees,” and these and that.

Chris: The organization.

Charles: Yeah, he was saying that we need – there are a lot of other changes, you know, in regards to the products we’re putting or how we release them. And so, they have some pretty good things. They got a new OS for the PlayBook…

Chris: Right.

Charles: …which is supposed to be nice. And instead of releasing three or four phones at one time like they usually do in a stock room…

Chris: Right.

Charles: …like Samsung does.

Chris: Yup.

Charles: And so – so hopefully it will work. I used to be a CrackBerry user, so we’ll see.

Chris: Yeah. They made a good product. It was – it was the best business phone ever really and, well, until now. At that time it was the best. Their – their push technology was pretty – pretty genius and the way they integrated it.

Not easy to submit reviews using the iPhone. Yeah, that does that.

Charles: It looks the iPhone or with iTunes review.

Chris: Yeah. We – actually I was on the phone with one of our listeners in Australia and – and he – he can only – he submitted a review a long time ago and it’s not showing up so I think iTunes actually does keep Australian reviews separate from U.S. reviews because he says only sees 17 and we have like 75 reviews.

And so I asked him to send us a screenshot and he goes, “Well, I’m – I’m viewing it on my iPhone. I have no idea how to send you a screenshot. So, another iPhone issue.

Alright, flash it’s cheesy.

[00:30:10]

Charles: Who was that from anyway?

Chris: That was from Jen Beckman, punch on the face. Alright. Well, that’s it, we’re done. You have been listening to the most popular SEO Podcast on iTunes that is because of people like Jen Beckman, Aaron Thomas who are actually listening live real-time. Thank you, guys.

Remember, you can follow us – actually you can watch the video of this by going to e-webstyle.com/seopodcast. We broadcast where our start times a little rough, sorry guys, some time between 9:15 and 10:15.

Charles: Yeah.

Chris: Follow us on Twitter because I tweet literally about five minutes before we go on air. So then you don’t have to be sitting at your computer, we don’t want that unless you are tweeting about us.

Charles: Yeah, hashtag SEO Podcast 135.

Chris: Thank you guys for tuning in. Until next time. I’m Chris Burres.

Charles: Charles Lewis.

Chris: Bye-bye for now.

[00:31:09] End of Audio

Click Play to Listen to Podcast Now

Design At Work, Houston

Chris: Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. Is that good?

Charles: I think there’s way…

Chris: That worked. My name is Chris Burres on e-webstyle.

Charles: I’m Charles Lewis, internet marketing specialist.

Chris: Thank you guys for tuning in. We have some special guest that we met last night. Hopefully, they are tuning in, give a shot out to – excuse me, a punch on the face to Matt if he actually tuned in. I met him at a nice – actually, a really good event, Design at Work.

Charles: Design at Work.

Chris: It’s a local PR advertising firm that they just expanded their facilities. They had a great party. Actually, the owner and some of its key staff were playing in a band and it was great event last night.

Charles: Phenomenal office. I mean phenomenal layout, from the design to the layout, to the employees working there, just great company that’s doing some big things over there. You know, I appreciate the invite for, you know, we [0:00:51. 7] [Inaudible] just check it all out.

Chris: That was awesome. Hey, as always, a little bit of a news and a tip from the previous podcast. The tip from the previous podcast is help your SEO efforts with a properly manage social media campaign.

Charles: Yup.

Chris: Done with that. Remember if you’re near some sort of electronically device, Twit, Facebook, do something right now. He always has the recipe.

Charles: Yeah. Yeah. Get on your device.

Chris: He’s got a new device.

Charles: You see, this is my seamless glove for my new Google Nexus phone, but, yeah, get on the phone or your – whatever device you’re on and Twit us, man. Twit us as e-webstyle and tag this one, #seopodcast134.

Chris: A lot more people are doing that. That’s pretty exciting to see that happening. That’s great.

Charles: Yeah, punching the face until you’re all pro, you’re watching right now and you take it out last week. I’m going to take this out in a punch in this face out, Regulus AT [0:01:46. 3] [Phonetic], I know you’re watching. So, just thank you, Darren and all you guys. I really appreciate the support.

Chris: Remember, we are your friendly local neighborhood top position snatchers where our mantra is…

Charles: Don’t be a douche.

Chris: Don’t be a douche.

Charles: Hey, it’s not a good look.

Chris: And don’t finish your podcast with…

Charles: Deuces.

Chris: Deuces. Our transcriber for podcast, I’m reading the last line of it, I’m like, . Deuces. . Man, Charles is going – I don’t remember Charles going after somebody going after somebody calling him a bunch of douches and then I realized it was deuces.

Charles: Deuces

Chris: We’re out.

Charles: Deuces.

Chris: Hey, we have a review on iTunes. Look at this. I’m actually using the iPad to view the reviews on iTunes. That’s…

Charles: That’s, you know, that was about right.

Chris: Yeah. And, frankly, it’s only because my computer was acting out this morning. This one was a great podcast, the title seattleorthodontist. com. This podcast is not only informative but entertaining. I especially like the video format and the website reviews. I think they’re actually talking about our…

Charles: Seattle Ortho, we do web analysis…

Chris: We did a web analysis of them. That’s our other podcast, The Unknown Secrets of SEVO Website Analysis.

Charles: Yeah.

Chris: I have improved my website using a number of Perls I gain from this podcast. Unlike this podcast, most of the other SEO podcast out there of date which make them or out of date which makes them a limited utility in terms of current SEO. I added the current. I hope these guys keep working on this podcast.

A punch on the face to you at Seattle Orthodontist. And hopefully, you take some of our advice from your web anal and incorporate it and hit us back with, you know, like the stuff we have from the one guy. We gave him one comment. You said…

Charles: Central Park dude.

Chris: Central Park, I increase the video views by 70%.

Charles: Yeah. Do this favor for me because I’m very analytic. Why don’t you check the date that you made those changes, those Perls you spoke about and check it for the rest of the month. And then hit us up and let us know, you know, what changes did you see, what kind of improvements, what things didn’t work frankly, and, uh, just let us know.

Chris: Cool. Another punch on the face for Paul Shaw. He’s actually in Sidney Australia, boom. He called up, actually, like Tuesday evening. I was just about to leave home and we had a good lawn conversation. He actually does karaoke machines.

Charles: Okay.

Chris: And we did SEVO website analysis of one of the sites you actually submitted to and the other one was more important, so we’re actually going to do that today. And we just had a really good conversation and a big punch on the face to you, Paul.

Hey, a little bit of news, the senate actually postponed the vote on the people of legislature bill. I think it’s bill. So the legislature was pushing through a bill and they postponed that vote.

Charles: Yeah, they post it. They stopped it. People, protester [0:04:47. 4] [Inaudible].

Chris: Yeah, something I thought was really interesting. Google announced that they slowed down their crawlers to try and ensure that those people who blacked out their website, like Wikipedia or whatever, we’re not – we’re less likely to get crawled and less likely to get penalized by this particular issue.

So, out there, you know, cheers, tip of the hat, punch on the face to Google for supporting this community, the web community in their effort to protest what is clearly a problematic bill. It was interesting because Google actually – they didn’t blacked their website. They just put a blacked out of their Google logo.

Nothing happened on Yahoo and nothing happened on bing. They didn’t make any changes and basically Yahoo’s co-founder resigned this week, so maybe their preoccupied with that. They’re going to delay our blackout.

And as much as they’ve been selling off and getting rid off and everything else, I don’t think they’re in the position for whatever cost it would be to blackout their website.

Charles: Yeah. Yahoo kind of reminds me of the Titanic. I mean and it’s now the – the captain is just about to jump ship.

Chris: Yeah.

Charles: And then – yeah.

Chris: That was one of the founders that…

[Crosstalk]

Chris: Yeah, the founder and the – was he CEO? What does he – he’s a co-founder in one of the principals in the management team. So he’s out of there, you know. Moving on to bigger and more things moving – things that aren’t sinking, because it’s a sinking ship. All right. Is that all I got? I think that’s all I got.

Oh, we have a Facebook contest and speaking of Facebook, there is a way to actually get a hold of us. There are some few ways. You could follow us on Facebook, facebook. com/…

Charles: e-webstyle.

Chris: You can also hit us on Twitter, twitter. com/e-webstyle, right? I left out the slides there.

Charles: Yeah, yeah.

Chris: Change…

Charles: You can’t get me as always.

Chris: Youtube. com/…

Charles: ewebstyle

Chris: podcast@…

Charles: e-webstyle. com.

Chris: And then last one is just – if you want to send us an email. We are running a Facebook. It’s a captioning contest right now. If you’re listening to this on audio, on iTunes, the contest is probably over and that means there’s probably a new contest. So, go hit our Facebook page. Again, facebook. com/e-webstyle.

Get in that contest. Whoever’s winning the contest is getting $10 something. I know, Darren Boyce specifically requested a $10 amazon card. He didn’t really want the Best Buy cards. So, you know, we’re open to whatever it is that you guys need and so you got to check that on Facebook. Those are always fun.

Charles: So remember they use the algorithm of date. I think it came out yesterday. They call it the Google page layout algorithm update. So this algorithm, it’s really an indicator of how Google is taking into effect more issues in regards to design and layout. They’re really trying to present the – again, the best content and the best experience for the Google user.

Chris: Yup.

Charles: And this is another way of doing that. So what they’re trying to do is really – the author, I read, basically said that they’re trying to prevent frustration, all right. How many people go to a website and then you automatically hit with articles or not articles but you hit with ads.

Chris: Banner aids.

Charles: Banner aids or square aids or display ads or frankly content or voting images that don’t necessarily have any fit on what they’re searching for, right? We do that a lot; especially with these newer sites they all tend to have a rotating banner.

Chris: A really big rotating banner.

Charles: Yeah, which is fine if it’s relative to the search or the page that it’s going.

Chris: It’s going, yeah.

Click Play to Listen to Podcast Now

Above the Fold SEO

Charles: So they’re trying to remove, though. Anybody who doesn’t have relative content to the search phrase on their website above the fold, and this day, they have tons of ads and images is going to hurt their ranking. I think that’s awesome.

All these black sites would, you know, a banner at the top and then another banner here and then a small text ad here and only this is above the fault of we had consider to redesign.

Chris: Yeah.

Charles: And I appreciate it. I don’t like it.

Chris: Sure. How many – you know, I think I’ll take a kind of inventory of websites that I go to and I don’t see that mini pages. I know there’s a ton out there. I just don’t see that many pages that are overwhelmed, where the ads are overwhelming on the top.

How about you, like, what’s your…

Charles: I see a lot but I think we kind of search differently and we’re going to sue maybe the content reviewing.

Chris: Right.

Charles: I look at a lot of…

Chris: Sports.

Charles: A lot of sports, a lot of urban content. And so what I found is these sites that half frequent visitors…

Chris: Right.

Charles: That half frequent content changes in nude post, they, you know, they make their money off edge.

Chris: Right.

Charles: And the ad always go up with the more visitors they have and give more visitors by…

Chris: And the more ads that are up on top, yeah.

Charles: Exactly. So I think it’s those sites that I feel are paying the most.

Chris: So really niche sites that, you know, somebody’s out there or frankly it may even be a hobby that they’re doing and they’re just trying to get as much value out of that hobby or just kind of a new business. And so they’re putting a lot of ads up top, above the fault, so it doesn’t generate as much revenue as possible.

Charles: Yeah, I think it was small to medium size businesses who we usually target, who may, you know, frankly, content won’t change that often maybe okay. If you’re somewhere in Houston, you’ll probably don’t have ads. And we did decide to definitely know

Chris: By the way, our litmus test for whether you should have ads on your site or not is if you’d sell and make money somehow, you should have not ads because ads are just a way that dragged people away from your site. You know, we’ve had – I was talking with a moving company that had Google AdWords at the bottom of their website. I’m not going to…

Charles: They had AdSense at the bottom.

Chris: Yeah, AdSense. And not only that, it was ads for other moving companies. So like not only are you driving traffic away from you, you’re driving it to your competition. You know, literally if you can make money doing what you’re promoting on your website, you should not have ads on your site.

Charles: What’s interesting to me is Matt Cutts when he talked about the Evo update, he’d mentioned that, you know, in typical fashion of this won’t have a huge effect.

Chris: It’s going to affect one-tenth of one percent of…

Charles: Yeah. And I don’t encourage people to be leery of that because Google also said the same thing about protecting the keyword data.

Chris: Yup, basically, it would be less than two-digit percentage and we’re consistent…

Charles: And usually not provided those…

Chris: Twelve, thirteen percent of the seventeen percent.

Charles: So the net effect, we’re giving some of it later, I believe that, say, in this year, that will probably be closer to 25%.

Chris: Yup.

Charles: Because of Google plus and what people use in Android. And so, you know.

Chris: I saw this on search engine, man, that AdWords is getting more granular with new mobile targeting options. I thought that was pretty cool. You can actually drill down to the particular operating system.

Charles: Yeah.

Chris: All right. So, you could show different ads to somebody who’s on, you know, IOS, obviously, Apple product or Android or WebOS, which is I’m guessing…

Charles: That was palm.

Chris: Palm, yeah.

Charles: So, I mean, yeah, I started. I remember AdWords all the time.

Chris: Yeah. Yeah.

Charles: And so it’s pretty cool, but, you know, I think…

Chris: I don’t really know why you’d want to show different ad to like your phone, in an Apple, on an iPhone.

Charles: It can depend on what the ad is targeting.

Chris: Yeah.

Charles: If I’m targeting – if I had an Android based ad maybe before new Android phone or that.

Chris: Yeah.

Charles: Then, you know…

Chris: I don’t need to show that ad to iPhone users. No, that’s very true. So there is certainly some places where that’s going to happen. So, what else we got?

Charles: You can see an ad for Google Nexus, right, like this one. Then, yeah, I don’t need to show it to anybody using Apple’s OS.

Chris: Right, absolutely.

Charles: We got this here, posting predictions that ran for [0:13:25. 9] [Inaudible] he would list a few predictions of what he thinks is going to happen with SEO in 2012. And so I figured out to run this you, we’ll kind of see if we agree or disagree.

Chris: All right.

Charles: So I didn’t get all of my permit to do that I thought were kind of cool. SEO without social media will become a relic of the past.

Chris: It depends on the industry. I think it depends on industry. I think that’s social and its interaction with SEO is not going to get that maturity level this year.

I mean worse of getting clients who aren’t doing SEO and aren’t doing social, and so that implies that we’re going to start getting clients where everyone were – our new client, everyone we’re competing against – is doing SEO and social.

I don’t think plumbers are going to be doing SEO and social. We’re pitching it…

Charles: And we’re closing it.

Chris: And were closing it.

Charles: That was the point I was going to make is that you’re right. We’re getting new clients who aren’t doing them, but when we offer them, we explained the benefits…

Charles: They like it.

Chris: They like it.

Charles: And it makes sense. And so I think there’s – I kind of believe them. I believe that what you’re talking about is really inexperienced, they’re maybe under educated client in regards in search.

Chris: Right.

Charles: But as they become more educated they’ll understand the need to do both.

Chris: I guess my [0:14:53. 2] [Inaudible] is with relic, you know, like because the reality is that plumbers could come into our office this year and we could just do SEO and we could do really well with SEO and not need social. And plumbers, you know, whatever they – competitive in a target area, niche players don’t need social to succeed in SEO, just flat out.

And they’re not going need it by the end of this year, they’re probably not going to need by the end of next year. That’s not necessary for success in niche markets. For instance, we will never need a social page for blue one on widgets…

Charles: Yeah.

Chris: …ever, so I don’t think you can call it relic if it’s still valued. I mean it’s almost like saying I meet keyword, just a relic. Well, it is for Google but it’s not for bing and Yahoo. So I think that’s a little strong term.

Charles: It is.

Chris: I think it’s a good prediction. I think, yeah, it’s, you know.

Charles: So probably not a relic. But what I do believe is that you must include some sort of social. It may not be necessary but do it anyway, because – especially, we’re just talking about providing stuff.

Chris: Yeah.

Charles: And so that really is for people who are rolled into Google when they search. And now using Google Plus, if you’re allowed in the Google when you research, what do you see? Your results change due to how many people you have in your circles and what they plus, if they plus one it.

Chris: Yeah.

Charles: And so your search is going to be totally different from my search even with the same query. And so if, you know, that’s the reason to be on Google Plus.

Chris: To be social, yeah.

Charles: Definitely.

[Crosstalk]

Charles: Same thing with Facebook likes. I think those will come back somehow because Google is like in a lawsuit right now. They’re saying they’re favoring their own products instead of displaying others in regards to the search plus…

Chris: Somebody had sued them or what.

Charles: Yeah.

Chris: I just don’t get that. I mean there are big player. I don’t know at what point do you regulate that. They can sell their own products. I mean they have the right to put their – I mean it’s their page like the result page is not community property. It’s actually their, you know, just like…

Charles: It just happens to be the most top of the way.

Chris: Yeah. It’s kind of like Yahoo back or directories, like email, where there are actually men, you know, people going through and filtering them, you know, actually, physically looking at the pages, you know, you’re going to tell them how it gets so granular and tell them what pages they should or shouldn’t include on the first – but it doesn’t – I don’t get it. I mean go ahead and sue, but I think it would be very sad if they have the right to tell Google what to put on the first page.

Let’s just open the state run search engine and keep that over there and that’s the most objective, whatever the hell that means. And it’s like the NPRR search and just, okay, go ahead.

Charles: If you think you’re not there, you can come here.

Chris: Or you can get these results which people seemed to like.

Charles: Yeah, that’s the core thing about it. Google is not going to ever put themselves in the position to lose markets here. As a matter fact, to this day, they are still – we have 80% of the search market. I don’t think they’ll do anything to harm that.

Chris: Yeah.

Charles: Google will finally take stronger pedestal action against manipulative link spam.

Chris: Right.

Charles: Right. I agree with that. I think they will. As a mater of act this whole page layout, update is kind of – I think it’ll fixed it.

Chris: If you know what I’m saying, yeah.

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Perfect SEO Anchor Text

Charles: Yeah. What they’re trying to do is stop people from standing links. I’m actually reading another article today about anchor text and so one of the things – for those who do SEO, right, anchor text is when you have or pay the content and you have a link inside the text and the anchor, the text that’s in linkage are anchor text.

Chris: Right.

Charles: And so what they were talking about was how having multiple anchor links with different anchor text on the same page that links to the same page is stupid and foolish, so you shouldn’t do it.

Chris: Yeah. Okay. So they have like SEO Houston linking to our homepage and also to PPC Houston and linking to our own page would be…

Charles: Well, the example they gave, we’ll, let’s say, we were on our SEO page.

Chris: Right.

Charles: And within the content on our SEO page, we had texts that link to the same page with…

Chris: Oh.

Charles: Yeah.

Chris: So, yeah, linking back to that page.

Charles: To the same page that you already.

Chris: Yeah. I have seen that and thought that if that was getting past Google, I don’t know how and it can’t last long.

Charles: Yeah. So, yeah, don’t do that. They’re taking steps to pushed that bill. We are here in Pinterest.

Chris: Pinterest.

Charles: Yeah, Pinterest is a new social thing. It’s invading right now. They aren’t accepting invites. I’m still waiting on my reply. I actually signed it for last week or some time. And it was transferred, we have a client, Alexis, she brought it up yesterday. But, anyway, Google is considering buying it. It’s pretty cool, over a hundred million bucks. And what they do is a social platform that allows you to pin things on like sort of like a pin board that interest you. And people can pin stuff to your board that they think…

Chris: That you would like?

Charles: Yes. Kind of a like a graphical bookmarking.

Chris: Or like a community cork board, you know, like at Starbucks or whatever.

Charles: Exactly. Something like that.

Chris: Interesting.

Charles: And so, you know – who’s prediction is that that they’ll break into the main stream. So probably they’ve been acting for awhile. So, we’ll see. I signed up. I like to go back to the mainstream, so approve my invite, please.

Chris: That would help.

Charles: Yeah, it would help. Let’s see, overly aggressive search ads will result in mainstream backlash against Google. I don’t quite understand this. Overly aggressive search ads will result in mainstream backlash against Google.

Well, I think what he’s talking about is aggressive ads where people maybe, you know, using multiple domain names and running the same ads and taking people to the same sites, things like that and Google allowing it to happen. I think that’s where the backlash would come in.

I think at the end of the day Google still wants to provide the best experience for the user. And so I don’t think that will become a problem. I think they will cancel that out before…

Chris: Well, I think you also – you’re like what is backlash, right? So there’s one thing for a large or even a vocal group of people to say this is wrong when the rest of the people are voting with their dollars and actually utilizing those benefits.

So what is it mainstream backlash mean. The only backlash that is of importance frankly is going to be to vote with the dollars and say I’m not going to use this particular search and I’m going be vocal about it. I think you’ve got to be careful about social movements to guide Google into what they should be doing and the reality of the pocketbook, which is if the pocketbook is, if that’s selling and doing well and I’m not seeing any financial penalty, then it’s not going to change.

Then there is no mainstream backlash. That’s the only backlash that actually really matters. So, I think for some of it, you really have to get a huge grass roots, organization to create what you’re calling mainstream backlash. It would have to be gigantic in order to have enough people motivated because I’m looking at some of the screenshots she has. I don’t use that search. I don’t know what search she’s doing.

It’s very particular. And so I could join them. Yes, [0:23:08. 1] [Inaudible] I don’t do what I never did before did and that will not affect your goal, right? There would be no like so.

Charles: Yeah.

Chris: Good. Don’t do what you want doing before. So, yeah…

Charles: And then the fact that Google at this point, I’m going to say, it doesn’t care about the money in the sense because, frankly, they do release their earnings and the earnings we’re lower. They had been projected.

But even with the page layout, they’re moving sites that have ads which usually come from Google display advertising or AdSense, you know, they’re decreasing their rank. And so by default there’s no – they reduce the amount of…

Chris: Their revenue. Yeah.

Charles: The revenue that they receive.

Chris: Yeah.

Charles: And so I don’t think that it’s more of a – I don’t think it’s a budget issue or money thing. I think it’s just…

Chris: What is the right experience.

Charles: Exactly. What’s the right [0:24:00. 9] [Inaudible].

Chris: And last thing for that. I do that blank stare.

Chris: All right.

Charles: Yeah, that was good, all the way blank, like you could almost see through…

Chris: That was Zen blank.

Charles: Zen blank. So this blank still goes to our federal government who shut down megaupload.

Chris: Wow.

Charles: And, you know, to their defense megaupload is one of the biggest file sharing sites out there and, yes, there is a lot of content on there. But more than half of the users that use megaupload are legitimate.

Chris: And use that for storage.

Charles: Use that for storage.

Chris: Or use it kind of like a Dropbox.

Charles: Use it for storage, use it for transferring files. Well, I can’t email anything over 20 minutes, but I can upload to mega upload that only takes, you know, three minutes.

Chris: Right.

Charles: And saves you a two gig file.

Chris: Right.

Charles: And do that for free.

Chris: Right.

Charles: On top of it.

Chris: Right.

Charles: And so there’s a lot of people doing it and what I think they didn’t think about was the effect it’s going to have on the whole internet. And a lot of broken links out there now and people who post directions on how to use megaupload to do this than the other. And now all of these sites will have broken links.

Chris: That you’re blank stare where…

Charles: Oh, wait. So give it together, I should have done a little more researching to figure out a better way to handle it.

Chris: Yeah, you need some better staff. You need to hire from Google employees to let you know what the impact of what you’re doing is actually going to be on the internet. All right, is that it?

Charles: That’s it. That’s all I have.

Chris: You have been listening to the most popular SEO podcast on iTunes, that is because of you. You.

Charles: You over there.

Chris: We know that there seems to be some challenge in creating iTunes reviews. At least Paul Shaw had some challenge in getting one to us. He posted one rollback, he hasn’t seen it yet. Keep trying, keep doing it.

Just go to iTunes, create an account, submit a review and hit us up on our email, podcast. e-webstyle. com. Let us know that you’ve submitted a review, we’ll give you a punch on the face kicking lizard. We actually finished [0:26:11. 3] [Inaudible] this week.

Charles: Yeah. They’re very tasty, very tasty. I’m going to be greedy right now. If you have a red one…

Chris: Or maybe two red. You send two green, maybe you can send two red.

Charles: You know, so I’ll do red salsa. In regards to the reviews, I’m going to give you this alternative, but for some reason you do have all these problem, hit us up on Google places.

Chris: Yup.

Charles: You know, and Google have review there.

Chris: The best way to find our Google places ad is just go to e-webstyle. com/seopodcast. So that’s where people often watch our podcast. And in there right when it starts talking about the bios and has links, there’s our link to our Google places page.

So you can click that and be right on our Google place’s page and submit a review there that would be great. And if you’re using G-plus…

Charles: Plus one.

Chris: Yeah.

Charles: Plus one, me.

Chris: Chris, Chris, [0:27:01. 4] [Inaudible].

Chris: He’s album.

Charles: Yeah.

Chris: Yeah, a couple of people recognized him at the event last night. They’re like, . You look – I’ve seen a video with you. . Oh, I don’t…

Charles: I thought he’ll play low-key, man. I’d see a [0:27:12. 7] [Inaudible] and you know, and no hat and no – didn’t recognize me while people give me that look like. You should be dress different. You need a hat, you know.

Chris: So that was kind of cool. All right, well, thank you guys for tuning in. Thank you for making us the most popular SEO podcast on iTunes. Until next week. Bye-bye for now.

If you are here you may be here because you received the error “You cannot create a mail account for youremail@yourdomain.com” when you were trying to add a pop3 account to your Google apps email.

In my case I was trying to import email from my existing POP3 account before I switched the mail provider to Google Apps. Google Apps did not like the fact that I was trying to add the email account that I was logged into. If this makes sense you are in the right place and I have the answer for you. Make up a bogus email address to get past the screen, on right, that is giving you a problem.

Once you get past that screen enter in the proper credentials and Gmail will bring in the emails.  You may want to leave the emails on the old server, I did, so make sure to check the “Leave a copy of retrieved message on the server”

Good Luck.  -CB

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Google+ EPIC and SEO

Chris: Hi. And welcome to the SEO Podcast Unknown Secrets of Internet Marketing.

Chuck: Yeah. You did get it right.

Chris: That was the whole title this time. I nailed it. You are watching the most popular SEO Podcast on iTunes that is because of you –

Chuck: — you, you, and you over there.

Chris: — and you and you over there. We’re the most popular on iTunes — podcast on iTunes because you guys watch us and because you guys follow us. You can follow us at facebook.com –

Chuck: — facebook.com/ewebstyle.

Chris: Twitter.com/ –

Chuck: — Twitter.com/ewebstyle.

Chris: Youtube.com/ –

Chuck: — Youtube.com/ewebstyle.

Chris: And podcast@ –

Chuck: — e-webstyle.com.

Chris: That’s actually –

Chuck: [00:00:41] [Inaudible] give you with that no more.

Chris: Yeah, yeah. I caught you the first few times on that. As always at our podcast, we give you a tip from our previous podcast. Our tip was “Don’t believe all the SEOs — to the SEO Podcast Unknown Secrets of Internet podcast.” I had an extra podcast in there. I can’t even write it properly. All right. We also cover a little bit of news. I thought this was pretty interesting. By the way, if you’re near some sort of electronic device and you can actually tweet, Facebook, something, you need to tweet or Facebook this podcast right now.

Chuck: Hash tag — yeah, go to Twitter, #SEOpodcast133. Tag us @ewebstyle, then we can come back, punch in the face, and give you some link love.

Chris: Hey, by the way, this podcast today is sponsored by –

Chuck: — Kicking Lizard.

Chris: Kicking Lizard Salsa.

Chuck: Shoutout to Kicking Lizard Salsa. They hit us up a couple of podcasts ago. They were watching us. As a matter of fact, they submitted an iTunes review.

Chris: Right.

Chuck: And then we gave them a punch in the face. We kind of joked, yeah, send us some salsa. And they did.

Chris: Oh, look at that.

Chuck: They sent us the salsa so we’re gonna try it like I said we would. And I’d be honest, I usually eat the red salsa.

Chris: Right, right.

Chuck: [00:01:51] [Inaudible] do the green but –

Chris: Hint, hint. That’s the red one.

Chuck: We’ll go and try it out.

Chris: I already tried it out. They’re both good.

Chuck: Yeah.

Chris: I think I favor the creamy salsa just a little bit better.

Chuck: Thumbs up to Kicking Lizard.

Chris: Kicking Lizard, wow. Awesome. Here — here’s that punch in the face. Remember we are your friendly local neighborhood top position snatchers where our mantra is “Do not be a douche.” A little bit of news, as always. EPIC, if you guys don’t know what EPIC stands for, it’s in the — I didn’t — Electronic Privacy Information Center is talking to the FTC about Google and the fact that Google is incorporating their Google Plus into their search results. Even then, Sullivan jumped on his bandwagon.

Apparently, in some situations because I did a test. If you Google Facebook, Mark Zuckerberg’s unused Google Plus account will show up. And I was like, okay, that’s not relevant. And Danny Sullivan was saying, well, why do they even bother showing this? This is not relevant for that kind of search. And my point is, they’re advertising one of their own products. They can do it like relax about it. It doesn’t make sense that everybody’s all, you know –

Chuck: I think frankly what they’re doing is putting Twitter and Facebook and these other networks in the position to have to agree.

Chris: Or have to advertise.

Chuck: Exactly.

Chris: I mean, Twitter’s probably not advertising on Google right now. And Facebook’s probably not — or probably never will advertise on Google. So you’re right. This puts them in a position where maybe they need to be doing advertising because at the end of the day, Google’s out there advertising their competitive product on the most popular search engine on the planet. So I thought that was interesting. CES is going on in Vegas.

Chuck: Yeah. That’s all electronics.

Chris: I would love to be there one — I wanna go there one year. By the way, maybe Larry Williams is watching. He called just before the podcast. I told him to tune in. He’s with VIP Moving Service. Larry, we’ll be getting back to you a little bit after this podcast. Dean Calhoun, longtime listener. Hopefully, we’re gonna see him at South by Southwest.

Chuck: Mm-hmm

Chris: He’s always putting great information on our Facebook page and he had what I thought were like four nuggets of good information worth sharing. Three of them he combined. He says these are mistakes that you can make when you’re doing SEO. “Ranking high for a keyword that has no traffic. Go back to the blue one-arm widget that you have mentioned.” By the way, Google Blue One-Armed Widget were all over the place and you can find out why we talked about it. Really, at the end of the day, getting on to the first page of Google is actually really easy.

Chuck: Yeah.

Chris: His No. 2, “Ranking high for a business name that makes no sense for the business that you’re in.” And Dean readily admits in his market, he’s a great example. He dominates the ranking for the term “affygility”. That also means somebody has to know affygility exists and be interested in our service before they even get there. “Ranking high when you are logged in to Gmail or any another Google account.”

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Log into Google account affects Search Results

Chuck: Yeah. I recognize that you’re logged in and so they’re showing you the results that they feel are personal to you.

Chris: Yeah. Then get this regularly. Yeah, my website’s on the first page. What terms? Whatever.

Chuck: Company name.

Chris: Yeah, air conditioning service used in. And we say, okay, well, let me look that up myself here. I’m not seeing you. Oh, yeah, I’m right there. First position. Are you logged in to your Google account? Yeah, does that matter? Log out and do another test.

Chuck: Speaking of A/C service, let me give a special punch in the face to Hartford Services in Sugar Land area, or Katy, Richmond [00:05:39] [Inaudible] anywhere. [00:05:40] [Inaudible] get your A/C done, your heating, electrical, plumbing — a pretty cool company. We’ll meet with them later today.

Chris: And one last thing. Here we go. “Carefully crafting of the Meta descriptions helps have some meaningful language in the sitelink’s snippets.” So sitelink snippets is when you do a search like in Dean Calhoun’s case, for affygility, and his website obviously comes up in the first position and it’s got all the different sitelinks Google will show. In his case, I think it’s six different sitelinks. And the text that shows up under those sitelinks is actually his Meta description. And that’s, again, we say that SEVO, Search Engine Visitor Optimization, starts at the search engine result page and –

Chuck: The green one is good.

Chris: Yeah. The green one is good.

Chuck: It’s better to have one.

Chris: Yeah. So make sure that you’re doing a good job on your Meta descriptions. That’s really your first opportunity to sell, sell, sell, sell.

Chuck: Sell, sell, sell. All right. So we’ve got a couple of articles. We were looking — well, Chris mentioned it earlier. He talked about the Search Plus, Google incorporating Google Plus into the search results. And so when they did that, of course, Twitter began ranting. As a matter of fact, this is a good time to go on to my blank stare.

Chris: It was short rants.

Chuck: It was short Twitter rants.

Chris: Lots of them.

Chuck: Yeah. Short rants but it’s been 140 [00:07:04] [Inaudible] right?

Chris: A lot of them.

Chuck: But basically, they were saying that, you know, usually breaking news happens on Twitter, which is true. And so the fastest way to get some new information is to follow people on Twitter. The problem with the Search Plus world that Google has implemented, the problem Twitter has with that is that those results are omitting Twitter results.

Chris: Right.

Chuck: And so Google came back and said, well, last year –

Chris: — we were showing your results.

Chuck: — and you declined to give us that information. I guess that feed, whatever they use to display the latest results from Twitter. And so technically, you haven’t been showing and this change doesn’t change that. You still won’t show unless you, you know, give them what they need.

Chris: Turn that back on or whatever.

Chuck: Yeah.

Chris: So that sounds like a Yelp situation.

Chuck: Exactly. That’s what I thought about.

Chris: The same kind of Yelp situation where they asked to have their reviews removed and then they’re like, well, if we remove your reviews, we’re gonna just remove your entire site. And they’re like, oh, we don’t want that. And then now, Google has enough reviews so they’re just excluding Yelp reviews altogether.

Chuck: I see you brought up Danny Sullivan earlier. Danny Sullivan had a chance to talk with some representatives from Google and Bing about social media and how social media affects the search site. I’ve got some of the questions he asked. We’ll go through a couple of these. One of the questions he asked them was “Are regular search results affected by social media buzz?” What do you think about that before I tell you what Google said?

Chris: Well, I think it certainly has — it should have — fundamentally, it should have an impact. Google was pretty good at doing what they should do. And Bing is pretty good at following Google so my guess is that it does actually have an impact.

Chuck: Yeah. What Google said “Yes. It is used as a signal especially for news.” Bingo — Bing also said “Yes, it’s a signal. Some weight is passed and regular results are affected.” Second question. “Are social and real-time search results affected by buzz?” Google says, “Heavily affected.” Bing also says, “Heavily affected. Authority metrics are used to determine hot posts.”

Chris: Right.

Chuck: So by hot posts I think they mean posts that probably got shared frequently that have a lot of comments, a lot of back links and things like that.

Chris: And especially I think when you get outside of the social buzz and you start ending up on blogs and articles, that’s when that buzz really reaches a peak and it’s gonna display promptly — I mean, prominently.

Chuck: “Are Twitter links taken into account (aka do they pass link juice)?” Google says,” In some limited situations the data is used.” Bing says, “The data is used. The weight depends on how often a link is posted, the number of tweets and re-tweets and the authority of the people that post it.” Interesting concept here because I kind of figured that, which is why I don’t like shortened URLs –

Chris: Right.

Chuck: — because I think you lose some sort of link juice once — because the URL is changed. It’s not your URL anymore. It’s bit-l-y or, you know, whatever you use.

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Do Twitter followers affect your SEO?

Chris: Frankly, when I post that I’ve actually posted a new podcast, I actually created e-webstyle.com/SEOpodcast because it was shorter than our real name which is like SEO-searchengine- whatever because I didn’t want to use a shortener and it’s keyword-rich and so it goes right there both in Twitter and in Facebook. So yeah, I definitely agree with that.

Chuck: Let’s see here. “Does the Twitter authority have an impact on the weight of the links that are shared?” “Yes.” This is Google’s answer. “The weight depends on the authority of the person. The author authority is used in limited situations and it is independent of page rank.” Interesting. So how popular that person is don’t necessarily affect the page rank generated from that link. Interesting. Bing says, “The author authority affects the link weight.” I think that’s any easy way to say what Google said.

Last question. “Does the Facebook authority have an impact on the weight of the links that are shared?” “Similar to Twitter, the weight of each link depends on the authority of the profile.” So I guess the more firewalls you have, the more action you have, the more powerful their link is. Which makes sense. It’s like if I re-tweet a link to e-webstyle.com, it may not have as much as value if Danny Sullivan goes and re-tweets that link.

Chris: Right, yeah.

Chuck: Danny is a lot more powerful, a lot more influence. So pretty good article. We’ll post the entire link on Facebook so you can review all of the questions. But overall, I think it was pretty good and for the most part, kind of confirmed what we thought in regards to social media and how that affects SEO.

Chris: And it boils down to you should be doing social.

Chuck: Exactly.

Chris: I know there’s a couple of reasons and this is one of them to support your SEO. We talk about that regularly. Don’t do social in lieu of SEO. Depending on your market, I mean, there may be some situations where you don’t need to focus on SEO as much. You should be focusing on Facebook, on Twitter, and some certain markets more than SEO. And we really use it as a follow up.

If we feel like there’s some campaign that isn’t performing as well as we want, then we’ll encourage the client to start doing social media. We’ve got a social media package so that that can support that SEO effort.

Chuck: Exactly. I’m gonna omit blank stare today for the simple time to say, go, Texans. Good luck in Baltimore and let’s keep pushing.

Chris: Is that all we got today? Very short podcast.

Chuck: Short podcast.

Chris: All right. Cool. Uh-oh, look up here. Look at that.

Chuck: It’s turning light green and then the [00:13:10] [Inaudible] one is phenomenal.

Chris: Here’s an on the spot review from Javier. “Thumbs up. Thumbs up.” Leaping — Kicking Lizard.

Chuck: Kicking Lizard.

Chris: You’re not leaping lizard, Kicking Lizard. You got a thumbs up from Javier. One of the reasons you should be following us on Facebook, we are doing a $10 giveaway — gift card giveaway so make sure that you like us on Facebook. You mentioned something earlier. I thought this might be an interesting question.

What’s the first time you remember Twitter and thinking that Twitter was gonna be something significant? I can tell you from me, it was actually when Michael Jackson died and we’re watching VH1 and they were showing tweets of all the celebs. I was like, wow, maybe this Twitter thing is gonna do something.

Chuck: Yeah. And that for me, it was — I signed up for Twitter when it was in Beta.

Chris: You got Chuck. Like he’s Twitter.com/Chuck. That’s above Chuck Norris. That’s above Chuck Charles Schwab.

Chuck: Yeah. Chuck Norris, Chuck E. Cheese, Chuck on NBA TV.

Chris: We got Charles Barkley. Chuck, yeah.

Chuck: Yeah. I get a whole bunch of tweets for all of them. Name your price. You can have it.

Chris: Name your price. A dollar and fifty?

Chuck: No. I don’t have to agree to it –

Chris: He can name it. Let’s agree to a price. So yeah, go ahead. Hit us up on our Facebook page and let us know when was the first time you realized that Twitter was gonna be pretty impactful. Again, if you’re actually in front of an electronic device right now as you’re listening to this, or you’ve got one in your pocket, go ahead and tweet that.

Chuck: #SEOpodcast133.

Chris: 133. All right. You have been listening to the most popular SEO podcast on iTunes. That is because of you. One way that you can help us, if you get good information out of this, other than following us on Facebook, is to actually go on to iTunes, create an account, and submit a review. And then after you submit a review, send us an e-mail and let us know you submitted the review. We’ll give you a punch in the face. Actually, Dean Calhoun just came back and he upped our rating from four stars to five stars because we’ve been working on our audio quality and he’s just, you know, enamored of us.

Chuck: Punch in the face, Dean.

Chris: Yeah. Dean, you’re always a good support. Until the next podcast. My name is Chris Burres.

Chuck: I’m Charles Lewis.

Chris: Bye-bye for now.

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I will use Google before I ask dumb questions.

Chris:                           Hi. And welcome to the Unknown Secrets of Internet Marketing. I missed something.

Chuck:                         Did you?

I will use Google before asking dumb questions

Chris:                           Yes, it’s the Internet Market — Unknown Secrets of SEO — I don’t know. Anyway, welcome to the most popular SEO podcast on iTunes. It’s the –

Chuck:                         [00:00:15] [Inaudible] this is gonna be.

Chris:                           — first podcast of the New Year and no indication of how the rest are gonna be. As always we talk a number of things. First off, if you’re at some sort of computing device where you — or you have a mobile phone and most of us are geeks so we know you do — get on Twitter and just say that you are actually listening. Just say you know –

Chuck:                         You’re listening to #SEO Podcast 132. Tag us, that’s @ewebstyle so we’d know you did it where [00:00:46] [Inaudible] and link love and all of that.  So do that for us.

Chris:                           And if you wanna be particularly annoying, do that at 2 AM because that does get forwarded to my cellphone and I get a, you know, “brrring” whatever –

Chuck:                         You still have those activated?

Chris:                           Yes. Maybe I should. Remember we are your friendly local neighborhood top position snatchers where our mantra is –

Chuck:                         — don’t be a douche.

Chris:                           Don’t be a douche. As always, we have a tip from last podcast and because this is the New Year, as always is not this time. No tip. Go back and listen to our previous two podcasts last –

Chuck:                         As always, you know, two, right? You don’t really mean it.

Chris:                           They were the 2011 SEO Year-end Review.

Chuck:                         Yeah.

Chris:                           I think it was fast, it was rapid fire and listen to those. I grabbed a little bit of tech news because we’ve got a lot to go through here.

Chuck:                         It’s mostly about WordPress.

Chris:                           WordPress right there on the back of his Android phone. Speaking of Android — what a great segue — it’s predicted that Android could actually grab 50% of the smartphone market this year.

Chuck:                         Yeah, I saw that. I saw that.

Chris:                           There’s a new powerline adapter. I’ve never used these. I just thought it was cool, worth mentioning. They’re the one that’s plugged. They use your powerlines in your house to get internet from one location to the other so you have one on one spot where you’ve got your, you know, cable modem or whatever –

Chuck:                         Mm-hmm.

Chris:                           — and then one and another spot where you got a PC. And it actually –

Chuck:                         The power likened to the — into the –

Chris:                           Into the power, yeah. So it filters, of course, out the dangerous power that might cause your PC to explode, I hope. And then allows the internet traffic to go through that [00:02:30] [Inaudible] where there’s TCP/IP traffic to go through. It’s kind of cool.

Chuck:                         Interesting.

Chris:                           Anyway, they’re now smaller. Apparently, they used to be really big and now they’re a lot smaller. And Toshiba is bringing out the thinnest — what they call the thinnest and lightest tablet. No name, nobody knows anything about that except Toshiba and maybe that new source. All right. So we got Scott Bonner who is a longtime listener, goodtime friend. I like that, goodtime friend.

Chuck:                         Goodtime friend.

Chris:                           He actually has included our links in two sites. One of them is movingbusiness.net and if you go to movingbusiness.net/resources, you’ll see a link to us. That’s really cool. We appreciate that, Scott. And the other one is training.movepoint.com/moving-company-resources. So basically, he’s including — what his company does is they sell software to moving companies.

And I think that you can literally run your entire moving company on their software platform including, you know, leads coming in from the website, sending out quotes, coordinating crew. I mean, it’s the whole kit and caboodle package for moving companies. And he’s included us. In fact, he’s given us a referral for some clients before. Thank you, Scott. And he’s now our client. Thank you, Scott. And has included us on references.

Chuck:                         Thank you, Scott.

Chris:                           Thank you, Scott.

Chuck:                         We appreciate it, we appreciate it.

Chris:                           All right. Next, there’s a cartoon on our Facebook page. You got to go check it. Nah, you don’t have to go check it — you should because it’s so good I got to read it on air. You know, how –

Chuck:                         The Bart Simpson.

Chris:                           Yeah. You know how Bart Simpson writes on every episode at the beginning.

Chuck:                         A different sentence.

Chris:                           A different sentence. This one is “I will use Google before asking dumb questions.”

Chuck:                         Yeah, do that. Google it.

Chris:                           Yeah. Just don’t ask dumb questions. Somewhat of a pet peeve of mine. Here we go –

Chuck:                         Dumb questions get dumb answers.

Chris:                           Well, so I have this — the only dumb question is the question that you already have the answer to. Right? And so, I get those from time to time where, you know, the person who asked me actually knows the answer and I kind of probe a little bit and they realize they know the answer. And that’s a little frustrating. I hope and expect of myself — which is why it’s my pet peeve because sometimes I don’t do it. You know, I think about things before I ask dumb questions or Google it. In fact, some of my advice now to good friends instead of actually fixing problems for them is “Here’s the Google phrase I recommend you use.”

Chuck:                         Mm-hmm.

Chris:                           Because we may be a little bit better at searching, right?

Chuck:                         Yeah.

Chris:                           Other people might be flailing in the dark and we can be kind of laser-targeted. Reviews, we got a ton of reviews over the holidays.

Chuck:                         Well, let’s hit it. Reviews make me happy.

Chris:                           Hey, speaking of the holidays, you had some pretty exciting stuff happen over the holidays. You had an album release –

Chuck:                         Oh, yeah, yeah.  Just a project. I appreciate that.

Chris:                           Yeah, absolutely.

Chuck:                         You know [00:05:37] [Inaudible]. So if you’re into Gospel music and Christian music, and you like rap, go check it out at portalprofit.com. Hit me up. Tell me what you think about it. I appreciate it.

Chris:                           I’m actually not into Gospel or Christian music and I’ve listened to it. And I am into rap and it’s good rap. So really cool, go check that out. Very cool. So back to our reviews.  We’ve got reviews of our podcasts over the holidays. I love the title of this. I actually used just the title in my networking group on Tuesday. Splendiferous.

Chuck:                         Splendiferous. Okay.

Chris:                           Yeah. From Tim Collin.

Chuck:                         So that’s splendid, different and marvelous mixed in?

Chris:                           There you go. I like it, I like it. Yup.

Chuck:                         Okay, okay. I could rock with it.

Chris:                           Yup, I was thinking SPLENDA which I put in my coffee. I think splendid is probably a little better and more accurate. “This is my favorite podcast. I enjoy their clever banter. They bring good news, updates, and they deliver terrific SEO tips. Here’s a big punch in the face.” And in parenthesis “that’s a good thing, right?”  Yes, Tim.

Chuck:                         Yeah, punch in the face is great.

Chris:                           Boom, only if it knocks you out.

Chuck:                         How about — is that Tim Barr Smith probably?

Chris:                           Nope.

Chuck:                         Okay. Shoutout to Tim Barr Smith. Hit us up on twitter. That’s T-i-m B-a-r-r Smith. So follow him. He’s a podcast listener.

Chris:                           Here’s another one. “Thanks. This is from Downtime Scuba.” We actually did a –

Chuck:                         — a review on him, mm-hmm.

Chris:                           — a web anal on him. He says, “Many thanks. I knew nothing about SEO but I did know nobody was finding my website. I found and began listening to this podcast and I have learned so much that I will be incorporating it into my website design.” Thank you so much, Downtime Scuba. What was — Gary, yeah. Thank you, Gary.

Chuck:                         Yeah. We appreciate it, man. Thank you for submitting the web anal. Hopefully, we’ve told you something that worked for you and, you know, if you need help, man, reach out to us.

Chris:                           By the way, Gary needs help with his downtimescuba.com. It’s kind of a hobby/business which his wife may be shutting down if he doesn’t generate some more revenue.

Chuck:                         Generate some income, yeah.

Chris:                           So go check out Downtime Scuba. That’s in the Dallas Fort Worth area. Here’s another one, title, “I really enjoy the show.” by dusty7969. “I look forward to each show — to the show each week. Very informative. I miss it when it isn’t on.”

Chuck:                         Sorry about that. You know, sometimes schedules prohibit us from being able to bring you this infotainment but thank you for tuning in, Dusty.

Chris:                           Excuse me. Splendiferous infotainment.

Chuck:                         Splendiferous infotainment. For the — I appreciate you tuning in, man. Punch in the face. And hit us up, man. Hit us up on twitter@ewebstyle. Send me link to your sites or whatever you’re working on. I’d like to check it out.

Chris:                           Absolutely. And the final one for today, title “Great Info!” by CEOroxy. We could probably Google that –

Chuck:                         CEOroxy.

Chris:                           Roxy is a person of few words and one exclamation mark. Thanks.

Chuck:                         So she gave us five stars today.

Chris:                           Yeah, five stars on all of those. So woohoo. Punch in the face to everybody who’s given us a review. Please, if you get any valuable information from this, go on to iTunes, create an account, submit a review, let us know.

Chuck:                         3 steps, 3 minutes. Let me shoutout at this in Twitter.  Follow what I did, Tim Barr Smith shoutout — punch in the face to ksimons21; appreciate you following, man, and tuning in. Hopefully, you’re tuning in right now. And Inheritance_Ade, telling us happy New Year.

Chris:                           Happy New Year. Happy New Year to everyone out there too. Have we decided what the opposite of a punch in the face is for us? Like –

Chuck:                         A kick in the –

Chris:                           A kick in the shin, yeah. A kick in the shin.

Chuck:                         A kick in the shin, yeah

Chris:                           Oh. I’ve got a little bit of news before we jump into a ton of content here.

Chuck:                         Mm-hmm.

Chris:                           I’ve got a little bit — I went to Search Engine Land and they talked about some changes that Google has made recently. They’ve done some image search improvements. They’re improving quality signal spam detection. I thought that was all thrilling. We don’t do much with images.

Chuck:                         They made like 30 — it was 30 algorithm changes in December.

Chris:                           Yup.

Chuck:                         Yeah, I saw it.

Chris:                           And some of them were image-related. They’re — it’s funny because in the article they talked about getting better at figuring out the byline date. So when was the actual article submitted if it were a blog post or whatever and then proceeds to show — highlight two specific areas where it’s about — it’s called a current date for a post that’s, you know, a number of years older.

Chuck:                         But what I do like though about — let me go to the image updates is that they are proactively trying to display high res, better images first.

Chris:                           Interesting, yeah.

Chuck:                         And so — I mean, I tend to do a lot of image searches, working on different stuff and, man, you hate finding a nice image and –

Chris:                           Low quality.

Chuck:                         Low quality, exactly.

Chris:                           What is that?

Chuck:                         So I appreciate it.

Chris:                           Can’t make that any bigger. And then other Google changes — Google says it’s doing a better job of determining where web documents are from so that country-restricted search results are more accurate. I don’t know if it means country-restricted or just country-focused. It may be country-restricted because as we know, there are some countries on the planet that restrict stuff.

Google says it has improved what it calls “soft 404” detection which is when website servers are configured to send the wrong response code to Google spider. I don’t even know why they would be configured to do that. And there are two changes mentioned in the topic of related queries including one that makes the algorithm more conservative and less likely to introduce results without query results — query words. How do you get a result without a query word? Don’t you –

Chuck:                         Get to — or probably related searches.

Click Play to Listen to Podcast Now

10 SEO Myths

Chris:                           Interesting, wow.

Chuck:                         So like, you know, you search for something and then you change the search query but it’s still related to the previous search query, then they’ll show you some of the results although you omitted that particular key phrase.

Chris:                           And that was by Matt McGee, again over at Search Engine Land. Go check that out. They also did an interesting article, their second article of the day — Nicholas. Their second article of the day was about Santorum and how he’s actually not doing a good job of trying to get anybody who doesn’t know there’s apparently some beef and I’m loathed to even use that word in this case.

Chuck:                         I know, right?

Chris:                           There’s some beef between Rick Santorum and somebody. Apparently, Rick is like laserly-focused anti-gay. And so some gay activist has actually — the first, just Google Santorum. And the first entry that’s — it’s not Wikipedia. I thought it was but the first entry is –

Chuck:                         It’s Spreading Santorum.

Chris:                           Yeah.

Chuck:                         Yeah. And it’s –

Chris:                           Gross.

Chuck:                         It’s a crazy definition.

Chris:                           And so that would be a definition that Santorum should be working very diligently to get off of the first page and we can actually help him with that. It really shouldn’t be that hard but apparently, well, they’re doing some of the wrong things. They’re focusing some of their pages now on just a form to accept donations.

Chuck:                         Yeah. They’re doing all this stuff trying to get money.

Chris:                           Right.

Chuck:                         That’s not a concern to them. It’s what I kind of get from them rather than, you know, focused energy on getting that page removed, they’re trying to get their donation pages placed over it.

Chris:                           What they don’t realize is we can do both. I mean that’s the balance that we — that’s the fine line we walk every day, how do we get what we want in search results and make sure that we’re motivating and activating the clients that are visiting to the websites, the visitors.

Chuck:                         They don’t realize is that, as gross as it is, Santorum — it sounds like he almost could have been angry.

Chris:                           Hmm, maybe it’s true. All right. So we’ve got an article here. Did you have anything else before we jump into –

Chuck:                         Oh, no. Just go ahead.

Chris:                           We’ve got an article here, it’s called “Holiday Tales: 10 SEO Search-Ranking Myths”. And this is by Tola Ajay — that’s interesting –

Chuck:                         Ojaya? Ajayi?

Chris:                           That’s interesting because at the end it says about the author — learn more juiciness like this at www.dougburson.com.

Chuck:                         Yeah.

Chris:                           That’s odd.

Chuck:                         Interesting.

Chris:                           Maybe that’s his pen name or his chosen — what appears to be an Indian pen name. Just odd choice. Anyway, 10 SEO Search-Ranking Myths, apparently, we have a little beef with some of these so I think this is gonna be really good.

Chuck:                         Discrepancy. I won’t call it beef.

Chris:                           Yeah.

Chuck:                         Beef is not the right word. It’s got discrepancy with some of these myths. The first myth was “You should submit your URL to search engines. This may have helped once upon a time, but it has been at least 5 or 6 years since that’s been necessary.” I would co-sign to that. It’s not mandatory to choose a myth but I think just from following these practices –

Chris:                           Yeah. I was gonna put that in the best practices check column.

Chuck:                         Yeah. That’s one of the things we do, submit your URL and get that done. Submit your sitemap and [00:14:46] [Inaudible] and all those other stuff.

Chris:                           And frankly, if you don’t change content much on your website, when you do, you really — you actually need to because what happens is Google will visit your website less and less frequently to some maximum if it’s not finding new content on your website. And then so if that time period is say, a month, I don’t know if they would go that far but if it is a month, then you make a content change. If you did it a day after the Google monster visited your website, then it could be 30 days before the Google monster visits again.

Chuck:                         Yeah, the Google pirate masters.

Chris:                           All monsters are pirates. So yeah, best practice is we can, yes, kind of. We’ll call that a kind of myth.

Chuck:                         Yeah. No. 2, “You need a Google Sitemap.” If your site was built correctly, it’s crawler-friendly. You certainly don’t need a Google Sitemap. It won’t hurt you to have one and you may be interested in Google’s other Webmaster Central Tools, but having a Google Sitemap isn’t going to get you ranked better.”

Chris:                           True.

Chuck:                         Yeah.

Chris:                           I mean, it’s not gonna get you ranked better.

Chuck:                         Yeah. I would co-sign at that again. I think it’s just kind of best practices deal. Create your sitemap, have Google index your site better. And frankly, if you go and do the sitemap, do an html version of the sitemap because I have ran into two people within the past month that actually put on the sitemap link at the bottom to find a page that they’re looking for.

Chris:                           Yeah.

Chuck:                         I don’t ever do it but apparently people do.

Chris:                           Yeah. All right. Myth No. 3. “You need to update your site frequently.” And here’s the — “Frequent updates to your pages may increase the search engine crawl rate.” That’s just what I was talking about. If you don’t update versus if you update regularly, what will happen is if Google’s on the month-long timeframe and they visit and they made a change — and you’ve made a change, they may actually shorten the — they’ll visit your website sooner, anticipating that you might be changing things more often. So it may increase the crawl rate but it won’t increase your rankings.

“If your site doesn’t need to change, don’t change it just because you think the search engines will like it better. They won’t. In fact, some of the highest ranking sites in Google haven’t been touched in years. I can co-sign to some of the highest ranking sites that haven’t been touched in years.”

Chuck:                         Yeah. That’s true. But I disagree with some of the other stuff you said in that same list. I think that if you update your content and you’re updating your content with more searches for any relevant content, over the course of time if that content isn’t spammy, it will rank higher. I mean, it has to rank higher. It can’t, you know, continue to be a lower-ranked and, you know, not on page one if you’re updating it with great content.

So update your content especially if you’re in an industry that requires frequent updates — entertainment industries or maybe some medical field where things are changing and you need to have the newest, most freshest content up. The stale sites that don’t have content that has been touched in years, the content typically doesn’t change. And so I think that’s why it’s okay for them to still rank high because the content there is still relevant.

Chris:                           And probably that’s also a situation where that’s not incredibly competitive.

Chuck:                         Exactly.

Chris:                           The keyword is what I would guess. In fact, we wouldn’t just say make changes to your content. Actually, make changes by adding content.

Chuck:                         Yeah.

Chris:                           If you’re gonna make effort to do some rewriting, add content because again, we always fall back to — are you providing a good experience to the Google user and if you are you’re gonna do well on Google. And people like to have content. People may not read it. There are some people who will. And Google knows that. That’s the other reason Google likes lists on ULs. What is it? Unnumbered lists. Because people like bullet points.

Chuck:                         Unordered lists.

Chris:                           Unordered lists, there you go. Because people like to actually read those and so Google knows that so that’s a value add right there. Add unordered lists to any of your pages.

Chuck:                         No. 4, Myth No. 4, “PPC ads will help/hurt rankings. This one is funny to me because about half the people who think that running Google AdWords will affect their organic rankings believe that they will bring them down. The other half believes they will bring them up. That alone should tell you that neither is true.”

Chris:                           So interesting. So the thought process –

Chuck:                         Ultimate co-sign.

Chris:                           Yeah. The thought process is — well, if I’m willing to pay Google for pay-per-click ad, Google should bump my organic down so that I get to click on pay-per-click, not on organic. And then the counter to that is, hey, it’s links. So there are actually links there.

Chuck:                         Mm-hmm, yeah. Both of those are — yeah. I’d totally co-sign with this for the simple fact that I’ve heard [00:19:49] [Inaudible] say it. You know, it’s two separate algorithms going on here. Google AdWords has nothing to do with the organic [00:19:57] [Inaudible]. Just nothing to do. Totally separate. Period. No effect either or there. So what we tend to do in house is we do both, frankly.

Chris:                           We recommend both, yeah.

Chuck:                         We will start you off doing pay-per-click to get some immediate ROI, to get some return and also to gather some data. For a while we’re optimizing the site, we can, you know, better talk in which terms we need to go for. So, yeah. But they have no relation to each other.

Chris:                           All right. No. 5, “Your site will be banned if you ignore Google’s guidelines.” There’s nothing in Google’s Webmaster guidelines that isn’t common sense. But it’s not mandatory in order to be an SEO.” You can read them if you want. Oh, what do you think of that one?

Chuck:                         I think that — follow the guidelines, you know.

Chris:                           Yeah. You should be aware of them, right?

Chuck:                         Yeah. If you’re doing SEO, you know, check about it at least once and, you know, my kind of grit is common sense. Some of it is, some of it is not, you know, some technical stuff in there.

Chris:                           I think when you start talking about hidden content and ways to hide content and versus like a CSS scrolling, you know –

Chuck:                         Yeah, displaying something different to the Googlebot than you showing to the Google user.

Chris:                           Some of those things — you know, to the novice may not even feel wrong. It may just be, oh, well, if I want to achieve this I just show them one thing and show my users something else and it may not dawn on them that that’s actually against Google’s guidelines. So I think you actually should at a minimum glance at it. You know, read the first sentence of every paragraph on it.

Chuck:                         Yeah, because you can get banned. So I disagree. You can get banned if you ignore the guidelines.

Chris:                           Yup, absolutely.

Chuck:                         So Myth No. 6, “Your site will be banned if you buy links. This one does have some roots in reality, as Google likes to scare people about this. They rightly don’t want to count paid links as votes for a page if they can figure out that they are paid, but they often can’t. If they figure it out, they simply won’t count them. It’s foolish of them to ban an entire site because they’re advertising on other sites.”

Chris:                           I think — I’ll tell you what my first impression here is. He’s missing the point on why Google can’t really give much weight to it. Because if I have a competitor, I could go out and buy a bunch of ads for their website and then Google would ban them.

Chuck:                         Mm-hmm.

Chris:                           Anytime you’re in a situation where somebody else could negatively impact your website, Google has to ignore that. It can’t take any — it can’t –

Chuck:                         It can’t place any value on it.

Chris:                           So they can — what they can do is ignore those links and not count them but they can’t penalize your website. They can’t ban your website because, again, I could go buy — you know, if I’m Rick Santorum, I could go out and buy all these ads for any other candidates and, boom, knock them off of the front page. So yeah. And that’s the key point that I think he missed.

Chuck:                         And then I think you know, he was also talking about — I think it’s getting into like link forms and things like that. You know, which is just a practice you really shouldn’t get into. But, you know, some paid links are okay. Some paid links are okay.

Chris:                           Here we go. No. 7, “H1 (or any header tags) must be used for high ranking. There’s very little (if any) evidence to suggest that keywords in H tags actually affect ranking, yet this myth continues to proliferate. His own tests seem to show that it makes no difference, although it’s difficult to know for sure.” How is it — if you’ve done tests how is it difficult to — I don’t — “Use H tags if it works with your design.” How do you have an H tag that doesn’t work with your design? You actually control it with CSS. I would have to disagree with this one.

Chuck:                         Yeah, I totally disagree.

Chris:                           Yeah.

Chuck:                         I think headers have tremendous value in SEO — not only for the Googlebot but for the Google user as well. For the Googlebot, they let them know that whatever this next section of content I’m about to index is  about these key phrases so I should really look for this key phrase and depending on how often it’s there will determine how I should go into how I rank this page.

From the user perspective, it’s just like reading a newspaper. You need headings to understand what you’re about to read. It will help you scan the page to figure out if you’re reading the right content, if you’re on the right page and so I totally disagree with Myth No. 7. H1s, H2s, all the way up to H — I’ll say 4 — I haven’t seen too many H6s or anything — definitely provide value to the website.

Chris:   Yeah, I think so. And, in fact, if we take that back up to what I was saying about Google guidelines, at least read the header tags of the Google guidelines. And I bet there are header tags because Google finds them valuable.

Click Play to Listen to Podcast Now

SEO copy must be 250 words in length

Chuck:                         Let’s see. Myth No. 8, “Words in your Meta keyword tag have to be used on the page. I used to spread this silly myth myself many years ago. The truth is that the Meta keyword tag was actually designed to be used for keywords that were not already on the page, not the opposite. Since this tag is ignored by Google and used only for uncommon words in Yahoo, it makes little difference at this point anyway.”

Chris:                           Co-sign, yeah.

Chuck:                         Yeah, yeah. Don’t — I mean, that kind of goes to best practices, doing on page SEO, am I really in the code because I’m editing the title, I might as well add my keywords and descriptions.

Chris:                           It might even — it’s kind of a good place to make a note to yourself of what keywords you’re actually targeting on –

Chuck:                         On any particular page.

Chris:                           — what’s you’re targeting on that page. So if there’s any doubt, you just pull up your own Meta keywords and you’re all, oh, okay, this is –

Chuck:                         What I’m targeting on.

Chris:                           This is why this page isn’t ranking. I’m targeting the wrong keywords. All right. No. 9, “SEO copy must be 250 words in length. This one is interesting to me because I am actually the one who made up the 250 number back in the late ‘90s. However, I never said that 250 was the exact number of words you should use, nor did I say it was an optimum number. It’s simply a good number to be able to write a nice page of marketing copy that can be optimized for 3 to 5 keyword phrases. Shorter copy ranks just as well, as does longer copy. Use as many or as few words as you need in order to say what you need to say.” I would –

Chuck:                         It’s a possible co-sign. I mean, I understand. I think that the more copy the better.

Chris:                           Yup.

Chuck:                         All right. 250 is a great, you know, 2 to 3 good paragraphs. And so I think as a standard, it tends to work well for having the right keyword density as he mentioned. But, you know, I agree with that part.

Chris:                           Yeah.

Chuck:                         Use as many words or a few words as you need to say what you have to say.

Chris:                           I would — I would go –

Chuck:                         I just thing the more the better.

Chris:                           I would go another way and say use as many words and tweak your content until you’re ranking where you wanna rank. So if you put on a hundred words and you’ve got, you know, your decent 2.5 keyword density and you’re not ranking well, then I’d be adding content.

Chuck:                         Yeah.

Chris:                           You know, more content is better. Again, also have an unnumbered list as well. So all right. Myth No. 10. That’s probably really loud with the mic on the table.

Chuck:                         Yeah, yeah. You probably shouldn’t — sorry about that. Blame him.  Myth No. 10, “You need to optimize for the long tail. No, you don’t. By their very nature, long-tail keyword phrases are uncompetitive; meaning that not many pages are using those words, and not that many people are searching for them in the engines. Because of this, ranking for long-tail keywords is easy — simply include them somewhere in a blog post or an article, and you’ll rank for them. But that’s not optimization.”

Chris:                           It’s not?

Chuck:                         Yeah.

Chris:                           I mean –

Chuck:                         What is it then?

Chris:                           Our mantra is for the SEO process is keywords, keywords, keywords. That’s part of the SEO process. So if you’ve — just by identifying the long-tail keywords, you are doing SEO. I promise you. Right? There are people who are not SEOers who can’t do that very well. And there may be people who focus on pay-per-click who can do that well. And then the next thing is to actually include it in your content somewhere, that’s SEO. That’s like the definition of SEO.

Chuck:                         Frankly, I disagree. You need to optimize for the long-tail.

Chris:                           Yeah.

Chuck:                         Long-tail for instance, you write [00:28:26] [Inaudible] most competitive but they are definitely more qualified and they rank a better user — more qualified, potential client to your site. Long-tail, for instance, usually attracts people who are in the purchasing mode. They type in a long-tail phrase. They don’t know exactly what they’re looking for. So I would definitely optimize for those.

Chris:                           Absolutely. So I don’t know. I guess we agree with what, 7 out of 10?

Chuck:                         Yeah.

Chris:                           And partially agree with another three?

Chuck:                         So I say 50% of the total.

Chris:                          All right. So I didn’t get the chance to visit this website. His website is www.dougburson.com. The author is Tola Ajayi, A-j-a-y-i.

Chuck:                         We’ll post it in on Facebook. You can check it out, read it, tell us what you think about it. I’ve got some blank stare.

Chris:                           All right. We’ve got some blank stare. It’s been a while since we have a blank stare. All right, here we go.

Chuck:                         Mm-hmm.

Chris:                           Yeah.

Chuck:                         Blank stare with a smirk.

Chris:                           Yeah, I was a little angry in that one.

Chuck:                         So check this out. This blank stare — and I feel kind of suspect about this because I’m a GoDaddy user. This blank stare is at GoDaddy, right. So, you know, they were one of the big internet companies who actually sided with SOPA.

Chris:                           Right, right

Chuck:                         You know, Stop Online Piracy Act. And all the other, you know, Google, Yahoo and all these other big internet companies were against it. Well, all the big internet companies started — they created a deal. Move your domain name. So they did a whole campaign. GoDaddy lost 70,000 domain names on that day. And so [00:30:09] [Inaudible].

Chris:                           Wow.

Chuck:                         So come on, GoDaddy, is it about what you believe or is it about the money?

Chris:                           Wow. Yeah, what do you think is actually gonna be best for your users? Although if you have no users –

Chuck:                         Exactly. That’s [00:30:29] [Inaudible] that is GoDaddy and like [00:30:28] [Inaudible]domain ads for them, 4, 5 hosting accounts.

Chris:                           70,000 is like nothing for them, right? There was like 2 to 5 million websites — that’s crazy. I’m actually impressed that 70,000 people are motivated enough to get the pain in the ass.

Chuck:                         But you realize, I met a guy Ben. He owns a company called Maha’s Cheeseburger, right?

Chris:                           Right.

Chuck:                         And so he actually tweeted that “I’m moving 1,000 of my domains in GoDaddy.”

Chris:                           Oh, the domains, not the hosting. Okay, yeah.

Chuck:                         Not the hosting, just the domains. And so you got people like him who have a thousand domains with GoDaddy.

Chris:                           Right, that’ll go fast, yeah. That does make sense. You know, something else that probably could have been blank stare was the CEO of PayPal moving over and now running Yahoo. Did you hear about that this week?

Chuck:                         I read about it but I didn’t complete the article.

Chris:                           Yeah. So apparently the CEO of PayPal has left PayPal and I think starts as CEO of Yahoo next week. And –

Chuck:                         I’m gonna look with that.

Chris:                           Yeah. Patch the holes, quick. Shift the sinking. You, patch a hole. You, patch a hole. You, patch. Everyone, patch a hole. At the same point, you know, there’s a ton of Yahoo stores and they’re making good residual on the actual orders and then on posting and everything.  I don’t know –

Chuck:                         [00:31:48] [Inaudible] suck. I hate when we get a client who has a Yahoo store and we have to –

Chris:                           — do something with it.

Chuck:                         Yeah. Like I can’t export a spreadsheet.

Chris:                           Yeah, yeah.

Chuck:                         Anyway, [00:32:03] [Inaudible]. But, yeah. Yahoo, like I said, fans with football. That’s why [00:32:05] [Inaudible] the reason I have not deleted my Yahoo account because I play fantasy football and all forms of football this year. And speaking of football, shoutout to the — punch in the face to the Texans, first playoff game tomorrow. Good luck.

Chris:                           Woohoo, go Texans.

Chuck:                         Yes, sir.

Chris:                           I’m a big fan of hockey. I use that every day. Anyone says something to me about a sports team, I was like I don’t watch hockey. And they just look at me like –

Chuck:                         Bob McNair, owner of the Texas Heat was trying to bring the hockey team from Houston to NHL.

Chris:                           Right.

Chuck:                         They got denied and so he pursued football.

Chris:                           So it’s not totally irrelevant. All right. You guys have been listening to the most popular SEO podcast on iTunes. That is because of you and you over there, and you over in New Zealand. I know we have listeners in New Zealand. So send us an email. You can actually stalk us. How do you stalk us? Facebook.com/ –

Chuck:                         — ewebstyle.

Chris:                           Twitter.com/ –

Chuck:                         — ewebstyle.

Chris:                           Youtube.com/ –

Chuck:                         — ewebstyle.

Chris:                           And podcast@ –

Chuck:                         — e-webstyle.com.

Chris:                           Thank you guys so much for listening. Until the next podcast. I don’t even think we said this. My name is Chris Burres, owner of E-Webstyle.

Chuck:                         I’m Charles Lewis, your internet marketing specialist.

Chris:   Bye-bye for now.

Click Play to Listen to Podcast Now

2011 SEO Year in Review – Part 2

Chris: Hi. And welcome to the SEO Podcast Unknown Secrets of Internet Marketing.

Chuck: You got it right that time; you got it right that time.

Chris: Where we come to you and share with our apparently — for SEO news, facts, figures, tips, and we actually also do websites.

Chuck: Yeah, yeah. We do websites — custom websites.

Chris: Welcome. This is Podcast 131. This is the second part of the 2011 SEO Podcast Year-end Review. This is our much acclaimed, much sought-after — well, I don’t know. It’s our 2011 Year-end Review Part Two.

Chuck: Part Two Year-end Review. So if you’re watching us right now, do me a favor. Stop what you’re doing and tweet this — Facebook it, just put it out there, #SEOPodcast131. I so appreciate it. And then tag as @ewebstyle so we’ll know that you did it.

Chris: Remember, we are your friendly, local neighborhood top position snatchers where our mantra is –

Chuck: — don’t be a douche.

Chris: Do not be a douche. We got two reviews in iTunes. That means, I think I’m actually erasing one of my tear tattoos. First one is “Punch in the face,” from gqsmooth. “Hey, guys. I want to give you all a big punch in the face for making me wait so long between podcasts.”

Chuck: Our bad.

Chris: “I’m gonna be honest. At first, I didn’t like the podcast. I thought you guys were just jokesters and didn’t provide any value so I keep on listening, yes, after the 8-minute mark and saw that you delivered good value and that kept learning fun. Great job, guys. I think it’s time to step up and do two podcasts a week.” Wow.

Chuck: We actually do.

Chris: We do. Yeah.

Chuck: We actually do. Sometimes four or five. But we only do one SEO podcast like you’re watching now the podcast or a website analysis where people go to our website, they fill a web anal quiz and we actually do a video analysis on site. So we do. But I get your point and we actually thought about it before but I just don’t know about that.

Chris: Yeah. Maybe in a year or two, we can handle two podcasts. It’s enough to put this one together and we really appreciate your feedback. Especially feedback like this “Best SEO podcast. Five stars. These guys –”

Chuck: Five stars.

Chris: “– get right to the point and freely share [00:02:23] [Inaudible] of advancement.” A little irony there. “They share a very advanced and insightful of knowledge, many other [00:02:30] [Inaudible] come off mostly in advertisement. There is real [00:02:33] [Inaudible] in every episode.” That’s –

Chuck: Is that so?

Chris: That’s a punch in the face to Mr. Tony Valey — Vayey.

Chuck: And we try to provide value. And the truth is, we don’t want to be in advertising [00:02:46] [Inaudible]. You know, I would go just to give you good information and frankly, SEO [00:02:51] [Inaudible] also admitted a research for us in order for us — I do with these up to date news in internet marketing, we have to research and we have to study and so it keeps us on our toes.

Chris: Yeah.

Chuck: So I appreciate that.

Chris: It really works all around. And we got two e-mails, which turned out to be decent reviews. Let me — this is Ner –

Chuck: Netlord, what’s up?

Chris: “Great content on the podcast. Just talking about 126 and I have a question. You talked about Google not showing keywords and Google analytics for those who are logged in when doing a search.” [00:03:20] [Inaudible] one of my keywords, analytics it shows [00:03:24] [Inaudible] –

Chuck: Not provided.

Chris: Not provided instead of the keyword.

Chuck: That’s exactly why.

Chris: Yes. He says also, “I’d like to point out that good content — this king theory is dead on. They are — has been found from 9,008 different keywords. Our bound is 24% and average of site is a neat 51.” He says he’s honest. He says, “Okay, maybe I just want [00:03:46] [Inaudible] a little something that matters.” First, thank you for thinking that we matter. And second –

Chuck: Punch in the face to the [00:03:54] [Inaudible]. That’s awesome, 130%.

Chris: Yeah, that’s really good. And he is a Droid, not an Apple.

Chuck: Yeah, yeah. That’s why we don’t get the iTunes review.

Chris: All right. Maybe we got a — maybe we’ve got to figure out some Android review or Android market.

Chuck: And it’s funny because I think I’m becoming a “drapple.”

Chris: A “drapple”?

Chuck: I mean, I use a MacBook Pro. It’s my laptop of choice.

Chris: Right, right.

Chuck: My phone is Android. But I’m about [00:04:19] [Inaudible] Sprint calling my name.

Chris: You know, I was leafing — withhold it from the Apple right now and I may need to do a research. And this is the iPhone is tethering because, you know, I got the iPad. I don’t have 3G on the iPad so I have to be able to tether –

Chuck: — from the phone.

Chris: And I can from my Android. And the Apple is a little tougher. It probably can be done. It just didn’t seem to be straight forward. Was there anything else?

Chuck: Well, let me address our Twitter — our Twitter fans. I don’t [00:04:52] [Inaudible] on his name [00:04:53] [Inaudible]. He has two [00:04:57] [Inaudible] one about redirecting a secure service HTTP in regards to retaining link juice. Second question was what do [00:05:07] [Inaudible] at the end of the URL [00:05:09] [Inaudible]. So for question one, I don’t know. Frankly, anything that’s on a secured server with information that’s probably secured.

Chris: For a reason typically.

Chuck: Or [00:05:20] [Inaudible] yeah. Usually for a reason and it shouldn’t be indexed or ranked. And so if you’re redirecting to a not secured server then that means — well, I gather that you want that information to be ranked. And if that’s the case, I would recommend you just take it off the secured server and host it regularly.

Chris: Yup.

Chuck: And I wouldn’t try some link juice from a secured server to a not secured service. I’m sure of that. Hope that helps. Second [00:05:44] [Inaudible] slash, I think it does have some value because if I understand right, the slash indicates how many times that that page has to be reloaded. Or maybe we’re wrong.

Chris: Yes. So basically if you don’t put the slash, what happens is it actually goes back to the server, the server comes back to the browser and says do you want the slash. And you always do so having the slash in your link actually cuts one trip to the server.

Chuck: Yeah. [00:06:17] [Inaudible] increase its load time. Okay. That’s what I was trying to get to.

Chris: Yeah. So you [00:06:20] [Inaudible] have the slashes, and give us some more details on the HTTPS. Why is it that you’re doing it that way? If you’re considering pointing it to a non — or redirecting to a non-secure server then the question is why do you have a secure server in place?

Chuck: Exactly. E-mail us. I’d be interested to look into that a little bit further, podcast@e-webstyle.com. As a matter of fact, Facebook us, facebook.com/ewebstyle. Follow us on Twitter. Twitter.com/ –

Chris: — ewebstyle. Podcast@e-webstyle [00:06:54] [Inaudible].

Chuck: Youtube.com/ –

Chris: — ewebstyle.

Chuck: Yeah. I think that’s all of it.

Chris: That’s it. And I did have one more e-mail. I thought this was definitely worth reading. “I’ve been loving the podcast so much so that I left you a review.” Punch in the face. Thank you for the review. “Because of listening to your podcast, I’ve decided to change my niche.”

Chuck: Oh, yeah, that’s –

Chris: That’s interesting. He was in the positive cash flow property niche but it was a bit small and highly competitive. He’s 23 and has two kids so he decided to start a young dad’s blog. That’s really cool.

Chuck: Awesome. I would co-sign at that. I’m a young father. I totally understand.

Chris: If you could give me a punch in the face or some link love to ayoungdad.com. Absolutely. Done. Key phrase — to be a young dad. Man, he does listen to our podcast. How to be a young dad is the key phrase. Just started the site yesterday so it’s a working progress. [00:07:45] [Inaudible] content, in fact probably asked us to do a SEVO analysis. It’s been a hectic week but he is gonna put it on his blog which is ryanmclean.com and give us some link love. Thank you so much.

Now, “Blank stare to you guys for the way you market Twitter and Facebook. You preach, give people reason to follow you on Facebook or Twitter but you always say follow us and never give us a reason why.” Yeah. That’s –

Chuck: I’m gonna blank stare at you too. Well, technically we don’t promote. Right now, we’ve got gift card giveaways going on, on Facebook. We just choose not to — like we talked about earlier in the first review about promoting us and advertising on the podcast. But if you go to the Facebook page, then you will see those offers.

Chris: And there’s stuff to do. We do have [00:08:34] [Inaudible] questions out there.

Chuck: — and all those stuff, yeah.

Chris: So yeah, punch in the face to Ryan and link love for ayoungdad.com.

Chuck: Yeah. He gave us some link tip. So when you give us some link love put Houston SEO –

Chris: There you go.

Chuck: — or Houston Internet Marketing or anything to that nature. Your choice.

Chris: Cool. Well let’s jump into it. So yup, basically what we’re doing is we’re going from the beginning of the year through to present [00:09:00] [Inaudible] that I created for our podcast and then making comments about those. So we are actually on Podcast 101. I cannot tell you when that was — what month that was. And it was “SEO 101 Back to Basics.” That was because it was Podcast 101 and we’re like –

Chuck: Let’s go back to the basics. To probably give you a great estimate on when this was. If we are [00:09:24] [Inaudible] in the middle of December, thirty podcasts ago.

Chris: Right.

Chuck: We average four a month. This would have had to be in the middle of the year.

Chris: Yup.

Chuck: Frankly, May, June or something like that. So “SEO 101 Back to Basics.” We’d probably even call the top 10 on this one.

Chris: I think so, yeah.

Chuck: You know, titles. Make sure you have titles. Google’s not really looking at middle information but include it anyway because Bing and Yahoo do. We’re using headers correctly throughout the site. Tag just [00:09:56] [Inaudible]. Use linked titles and use proper anchor text inside your links. Make sure your pages are right in regards to the C word, canonicals.

Chris: Yup.

Chuck: And threw in one redirect, [00:10:14] [Inaudible] things like that. Just basic stuff that you should do really when launching the site.

Chris: Yup. Those are all on our checklist — on our basic checklist before we really even get hot and heavy into the main SEO. Excellent. The next one. “HubSpot, the SEO Rapper and E-Webstyle.” Why did we have that title? That title just — because Charles, as you know, the SEO rapper was actually at HubSpot. He did a video at HubSpot and so that was the — that was probably when he just returned or when it just released or something and so we talked a little bit about your HubSpot video.

Chuck: Yeah. HubSpot was cool man. Shoutout to HubSpot. They’re doing some really big things, I think in Boston so we went out there. We did a whole [00:10:59] [Inaudible] marketing video. As a matter of fact, I post that on Facebook so you can check it out. And just a really cool company doing a lot. As a matter of fact, congrats to [00:11:07] [Inaudible] young one to be, you know, check the tech guy from Google. Awesome.

Chris: In fact, one of our e-mails that I didn’t print actually asked what we thought about HubSpot. Did you see that one?

Chuck: I didn’t see that one. I think as a company, awesome. I mean, they have a great working environment. The leadership is great, the employees are great, they took me out and had a — and not just because I had a good time off their book for what they’re doing. I did get a chance to walk around their office and see everything they’re doing.

The software seems okay. I tried out the new grader, that kind of evaluates your website and it gives you the grade on how well you’re linking, how well it’s optimized. And it seems okay. I haven’t actually used the official HubSpot marketing software so I can’t really comment on that. If you’re watching, I think I qualify for a free user or something so –

Chris: Yeah.

Chuck: I’ll check it out. Let me know.

Chris: All right. Next we’ve got “Page Speed Google Labs” and I’m just gonna read out the next three. “SERP Google Plus One,” “SEO Google Accounts” and “Google Plus One and SEO.”

Chuck: This was apparently when Google Plus One was launched. Page speed and Google Labs, I think that’s when it was a debate about how much of a factor is page load time.

Chris: And I think Google came out and said it’s less than 1%. That it affects –

Chuck: Yeah.

Chris: And when it affects the search result, remember that doesn’t mean that you’re on or off the first page necessarily. It doesn’t mean you’re in or out of the index. It means that maybe you’re in position three instead of two or whatever — five instead of two because your page speed you know –

Chuck: — is a little bit slower.

Chris: All other things being equal, you’re a little slower so you get bumped a little. So you just want to make sure that you’re providing a good experience. You know, one way — always talk about good experience to the Google user. But two, more importantly, providing a good experience to your user.

Chuck: To your user, exactly.

Chris: So if you’ve got really big — one of the things I’m always nervous about turning a WordPress over to a client who’s going to do a lot of images because they just, you know, they’ll that –

Chuck: Take that fresh from the digital camera.

Chris: A five-meg picture and shrink it physically.

Chuck: Thinking that it’s — yeah.

Chris: And then you got this, one 30-second page load time and the image is like a dot matrix printer. And yeah, so just make sure that your load times are good and that your images pop really, really quickly.

Chuck: You know what, speaking of that. That is the hardest thing in the world to do, explaining to a client how to resize an image. Man, that’s a 40-minute conversation.

Chris: Yeah.

Chuck: Just to find out that they don’t even have a way to do it.

Chris: A software or whatever — yeah, paint. You know, it’s a struggle to do it. I don’t even know that you can do it in paint. You got to have something else.

Chuck: Yeah. I told the client one time to go download a free trial of SmartDraw.

Chris: Yeah. That’s where we’re gonna get started. And when that trial expires, don’t call me.

Click Play to Listen to Podcast Now

Google Plus and SEO

Chuck: Yeah. “SERP Google Plus, SEO and Google Accounts.” Frankly, this is — I think this is what the change where Google was adding the Plus One feature to the Google results. And you know — this has probably been six months since then. And I feel like it. It works similar to Google Likes.

You know, if you’re on other sites and they happen to have the Google Likes — Facebook Likes badge on them then you can see which one of your friends liked it and so it’s pretty cool, man. I saw yours one day [00:14:49] [Inaudible] Plus — Chris Burres Plus One this. I think it’s pretty cool and whether — what sort of effect it has on search engine optimization, frankly, I don’t think it does. I think the bigger effect is user based.

Chris: Yeah.

Chuck: If I’m logged in to my Google account, they’ll probably show me results that people I’m associated with have Plus One.

Chris: Yup. And I think it may –

Chuck: It have some.

Chris: Yeah. I haven’t seen any specific evidence of it and I think it probably is gonna have an effect because as a good example, if Google knows that some of your buddies have liked that particular link and they’re page two of a search result, it just makes sense to bump that up for you so that you see that.

Chuck: But that’s just for me.

Chris: Right. Just for you, yeah.

Chuck: Because I’m logged in. What about you who aren’t logged in?

Chris: Yeah. And so the overall SEO effect, none. You’re exactly right. And user experience effect, yeah, some.

Chuck: Yeah.

Chris: Then our job would become to find friends of potential clients and make sure that the friends of potential clients “plus one.”

Chuck: Or we will keep on moving — but we have a client who does the glass and you know, that affects –

Chris: Windshield replacement?

Chuck: Yeah. And so I sent them and I told him to put this script — this text in your reply to clients after you service them.

Chris: Yup.

Chuck: A link to your Google Places page and ask for a review. Frankly –

Chris: Plus One us?

Chuck: Plus One us.

Chris: Yeah.

Chuck: You know, so I’m going to send a note and tell him to add that too.

Chris: The next three, we have “What budget should I allocate for Social Media?” “Social Media and the –”

Chuck: All of it.

Chris: “– Industrial Sector,” and “Facebook Survey and SEO.” So I know we had a Facebook survey out. I don’t remember what that survey was at that time. This one was — there’s a particular article that we read that was talking about the usage of social media and really kind of the synopsis was in industry. So if it’s heavy machinery industry or whatever, they use LinkedIn. So if you’re in an industry that is just industrial which I don’t even know –

Chuck: Or in corporate. I’m not quite sure how they use LinkedIn, but they do. That’s what the number said.

Chris: And they intend not to use Facebook and so it’s more retail, well, this Facebook industry and you know, tractor sales, granger, that kind of thing. They will be using LinkedIn.

Chuck: I did read some numbers yesterday that said most — in 2012, most businesses will — the average social media budget will be 10% of the market.

Chris: Mm-hmm. That makes sense. Actually, I was at a business planning — anybody tweet — I was at a business planning event yesterday planning on the next quarter for E-Webstyle. And I asked the business coach there, guy by the name of Bart, I was like, what budget in general — because he works for the log business — what budget do you typically allocate? What percentage of revenue? I know for instance here in Houston, there’s a huge furniture sales guy who has the cheesiest commercials you could possibly imagine. He calls himself “Mattress Mack” and –

Chuck: I thought you were thinking about the other guy.

Chris: And he sells a ton of furniture. I mean, $40 million plus of furniture out of two locations. And I think his number is 15% right off the top. I get a sale, 15% goes directly back into marketing. And Bart made a really good point that it’s got to vary across the industry. And, in fact, we need to know that number because we should be telling our clients, “Hey, in your industry this is how much people typically allocate towards marketing.” And then you were saying 10% of that goes towards social media.

Chuck: Towards social. Yeah. I thought you were talking about the [00:18:55] [Inaudible]. Have you heard of this commercial?

Chris: No, I haven’t heard that one. All right. We’ve got “First Link Priority, WordPress and SEO.” I have no idea what that is. “Industrial Social Media” and “Reddit, Hootsuite, Foursquare and Quora.”

Chuck: Awesome title. [00:19:14] [Inaudible] in SEO, we use WordPress for majority of our clients. It’s really a case, we won’t go into them [00:19:20] [Inaudible] on WordPress. Technically, it’s just easy to use. Well, for us, it ranks well.

Chris: Easy for SEO.

Chuck: And they have great plug-ins, which is what we get into. Right now, we’re raising all in one. What’s the new plug-in?

Chris: It’s ultimate SEO.

Chuck: SEO Ultimate. Great plug-in, great features.

Chris: Ton of features.

Chuck: Yeah.

Chris: Crazy.

Chuck: Punch in the face to you guys. So yeah, I think that’s it.

Chris: And then, Reddit, Hootsuite, Foursquare — we’re just talking about probably inbound links. They’re good places to get inbound links. Make sure you’re on Foursquare. Quora is kind of a — it was an ask — Yahoo had an Ask.com or something and Quora has come in and it’s really doing a good job in that space. And so go out and ask yourself a question and give an answer in a link. That’s — we’ve done that once or twice. I think we’re going for the bottom here, right?

Chuck: Yeah. “CTA, USP, SEVO, Podcast,” “Freelance Writers, SEO Matt Cutts,” and “B2B SEO vs. B2C SEO”. CTA, USP, SEVO, basically, Bing and SEVO, Search Engine Visitor Optimization, that’s a term we coined here at E-Web and basically CTAs and USPs kind of fall under that category.

Chris: Yup.

Chuck: And it’s really tough in discussing the whole art if you will of converting site visitor — into conversions and paying clients.

Chris: Yup.

Chuck: You use a USP to do that. You need second proposition. You know, your CTA, your call to action — what do you want them to do when they get there? How fast do you want them to do it? And the whole SEVO is maximizing those two things and then also –

Chris: — good graphics, warm graphics, we tend to talk about having [00:21:07] [Inaudible] bodies in the images. Yeah, so all part of SEVO and the kind of the key things that are easy to focus on frankly are the CTA and the USP.

Chuck: Some of the behind the scenes things would be, you know, the click path. How many clicks does it take them to your desired action. If it’s the forum, frankly, a forum homepage. That way they don’t have to click a [00:21:32] [Inaudible] and get out. They’re already there.

Chris: Yup. And then freelance writers. You got to be careful if you’re using freelance writers. There’s lots of places to find them. And frankly, we do use freelance writers from time to time and we tend to reword –

Chuck: Yeah, after we get it.

Chris: — 10% to 50% regularly because it just — it’s hard to get somebody who’s writing well for both the client and for SEO. And it’s an art form so we let some of the heavy lifting go off to a freelancer and then we’ll clean it up. Next is “What is a Bounce Versus Time on Site?” “SEO Service, What Should I Expect?” and “Most Popular Internet Marketing Podcast.” Got to get some ads and some keywords for our podcasts. Bounce versus time on site, this was a discussion that we had on [00:22:29] [Inaudible] count for bounce. Like when is a bounce? And it turns out that time doesn’t get included into a bounce.

A bounce is literally, I came there even if I spent 30 minutes and I left off of that one page, that’s a bounce. Time on site is something different where Google recognizes the first click and then it recognizes the last click. It could be an exit, if they’re tracking that certainly. And it could just be the last click and then again if you sat there for 30 minutes on that last page because you’ve left your computer, that 30 minutes doesn’t count. It’s the time from the first click to that last click on that site. The theory at that time was, oh, maybe it bounces if they stay for less than 10 seconds or whatever. No, that’s not true.

Chuck: Well, yeah, it was 30 seconds. It’s what we had always thought it to be. But then we came across some Matt Cutt’s videos and he said otherwise.

Chris: SEO [00:23:26] [Inaudible].

Chuck: [00:23:28] [Inaudible].

Chris: Yeah, definitely [00:23:28] [Inaudible]. One of the things that we implemented early on when we started SEO was sending reports and making sure that those reports were the actual keywords that we had defined and were targeting for our client. Because what we found is other SEO companies will actually give you — they happily give you a report and show you keywords on the first page. And those keywords aren’t the keywords that you –

Chuck: — that you agreed to.

Chris: — contracted for them to work on. We also often give a collateral report which is those keywords that are doing well which are probably — because of us — but we always give a report of the actual keywords we’re supposed to be targeting and show the progress of those keywords as they’re moving up in the pages — in the page ranks. Let’s see, what do we got next?

Chuck: Most Popular Internet Marketing Podcast.

Chris: That’s ours, right? And that’s because of –

Chuck: — you, you over there, you that’s watching who is debating on [00:24:28] [Inaudible]. Keep watching because — because of you.

Chris: I have a great time in my networking meeting on Tuesdays. I usually go in and I take some city from around the world where somebody has downloaded our podcast. The city for today is Dubai. So that was cool.

Chuck: Yeah. 3,000 rial every week.

Chris: Yeah. We’re in 3,400 downloads a week of our podcast. That’s awesome.

Chuck: “Panda Content Scrapers, Outranking Original Content”. By the way, PPC, Microsoft [00:24:59] [Inaudible] SEO. Panda Content Scrapers and Outranking Original Content, this — we saw an article where the lady they had been doing original content — they’re content got scraped and then frankly, searched for certain phrases that — who stole their content was ranking higher than they were. And this was because the Panda update was to prevent that.

Chris: Right. So basically what it is, is you need to — when you put fresh content, if you think that if it’s happening to you, basically, when you put fresh content, you should upload Webmaster tools and [00:25:36] [Inaudible] that index your site again. You probably only really need to do that if you know that this particular issue is happening before scraping [00:25:46] [Inaudible] outranking you.

But it is true, Google figures — does its best to figure out who the originator of the content is and then throws everybody else on the supplemental. So it could happen to you that if you’re writing fresh content, somebody else scrapes it quickly and gets their site indexed before yours, Google very likely is gonna think they’re the originators of the content. How about PPC, Microsoft adCenter, why should you use it?

Chuck: Because it’s cheaper. Frankly, I do spend a lot of time on pay-per-click management and most of our clients would try to max out on being first in regards to adCenter and then [00:26:30] [Inaudible] for AdWords. I mean frankly, it’s usually 70/30 maybe 80/20. Because Bing doesn’t have that much traffic in comparison to Google, it’s not hard to max out that in their budget. So we do that first. The cost for click is cheaper. And frankly, a click is a click. If they come from Google, if they come from Bing, it’s still a potential client.

Chris: It’s still a highly targeted potential client. And the nice thing is you can export — we tend to make our ads in Google and then they export really nicely into –

Chuck: You’re giving them my secrets. Yeah, create them in AdWords, post them, let them go under review, export them, import them into adCenter. It’s the same exact criteria.

Chris: Done. And then I think Australia SEO — we were –

Chuck: We were — some questions.

Chris: Yeah. We were just talking about the nuances of language I think and you know, do I need to have a different version. And really, you probably don’t need to have a different version. You just be aware that if your target is Australia — wherever you happen to be, make sure that, you know, they speak — there’s some dialects, there’s some differences in the usage of words.

In fact, I was talking about it last night at a mixer. And we were talking about — there’s things — most of them are bad so I really don’t want to say them. I can certainly say like, you know, and this is true in England. A fag is a cigarette. “You want to go puff on a fag” has a whole different meaning in the city of Houston. Yes, it does in England and Australia and New Zealand. There’s probably one other that I’m missing.

Chuck: I know that.

Chris: It’s a totally different meaning.

Chuck: DIGG, Reddit, SEO.

Chris: Yeah. DIGG, Reddit and SEO. So again those were I think more about inbound links.

Chuck: Yeah. More about [00:28:32] [Inaudible]. So you know, Bing so exactly and directly getting the contents in and have the links come back to it. There’s value there, whether those sites pass link juice or not. The fact that they posted there and they’re shared, they’re being read, Google is tracking how social your articles are moving around the internet.

Chris: Well, we’re not going to get through this stuff.

Chuck: Yeah, I know. The “SEO Title Tags and Alt Tags,” two of the most important things we’re doing page SEO.

Chris: Halloween SEO, I think I was just going after that, yeah. It’s actually SEO-ooh. All right. “Handle Multiple Gmail, Yahoo, Hotmail using only Firefox.” Oh, I gave this — this is a cool little trick. In Firefox, you can actually have — what is it — profiles. And so you can have two different Firefox windows open and because choosing a different Firefox profile, you can actually be logged to separate accounts. Oh, the Gmail now –

Chuck: They switch accounts.

Chris: Yeah. That’s sweet.

Chuck: Shoutout to Google.

Chris: Good job.

Chuck: Punch in the face for finally addressing that. You know, this has been an ongoing problem.

Chris: Yeah. yeah. And I still don’t know exactly how you can use that profile trick if you need to be in multiple ad centers or you know, that kind of thing because I don’t think that the ability to switch is gonna address that especially if you need to compare them side by side. “How to promote your Facebook account,” what we said is by giving something away and as we were recently reprimanded by Ryan McLean. You know, the reason to go our Facebook page is because Darren Booy has created a really awesome badge. It’s a punch in the face badge so go check out that punch in the face badge.

Chuck: Yeah, go see that. Yeah, shoutout to Darren.

Chris: Yeah, go check it out and leave a comment on the punch in the face badge because I’m sure, you know, Darren doesn’t get paid for that so any kind of cool comments — he’d really appreciate that. We got to start blowing through these. “SEO Best Practices Podcast.”

Chuck: We talked about that already.

Chris: Yup.

Click Play to Listen to Podcast Now

International SEO Spanish English

Chuck: Make sure you do your basics first on page stuff and depending on your client over there but then get into some more advanced stuff and link that on things to that nature. “Google Plus One and SEO.”

Chris: Yup.

Chuck: We talked about that already. Do pluses have an effect on SEO? I think indirectly on SEO and yes, very directly in regards on to your personalized search engine results.

Chris: International SEO. I think what we’re really broaching — the subject we were attacking at that point is do you really need to do SEO in multiple languages? Can you get away with doing SEO in English or in any particular language and then having it translated? Our general best first pass is just translate it. And make sure you do a great job translating. Don’t use Google translate, right? You need to use somebody who’s actually familiar with the language. And again, the dialect is very important.

Chuck: Yeah. You might be puffing on a fag.

Chris: Yeah. Exactly. You might be puffing on a fag when you mean to smoke a cigarette. “SEO Update to Panda.” We were talking about a particular article where somebody got just slaughtered I think in the Panda update and so they –

Chuck: They said it affected like 23% of our search engine results.

Chris: Yeah. Well, that’s how much they were getting [00:32:04] [Inaudible] right? That’s why you end up doing a Panda update.

Chuck: Internet Marketing Podcast.

Chris: Ows, hi.

Chuck: Google shows click count on sponsored ads, yeah.

Chris: Yeah. They had the Plus One.

Chuck: Oh, yeah. And now they took it down. I haven’t seen that. I remember when they did that though.

Chris: It was kind of interesting. “MySpace, Facebook, LinkedIn, Twitter, SEO Compared.” Really, we were just in general talking about all of the social media so you should be in all of them except MySpace.

Chuck: Yeah. “New Zealand, Australian, U.S. and Canadian SEO.” Kind of back to what you were just talking about when we go after international SEO. Just make sure — I mean, the driving point is make sure that the language is right for whoever you’re targeting.

Chris: Should I use click here in SEO?

Chuck: Nope.

Chris: The answer is nope. Foursquare and Internet Marketing –

Chuck: Great news. Internet marketing is going to mobile. As a matter of fact, I wouldn’t say it’s going mobile — I said most of it is mobile.

Chris: Yup.

Chuck: So if you have a brick and morbid location, you should be doing Foursquare.

Chris: Yeah, be deceived. Business to consumer, you definitely need to be on Foursquare. We’re on Foursquare and we’re business to business. We check in there every now and then. Groupon and SEO.

Chuck: Yeah, I’m the mayor.

Chris: I curse you. There’s got to be a coup — a mayoral coup. “Groupon and SEO.” We just had that conversation. Groupon is obviously doing a phenomenal job in internet marketing. It’s a great way to get some exposure for your business. Just be careful –

Chuck: Yeah.

Chris: — that you’re not losing money when you do it.

Chuck: “SEO 301 Redirects and CTAs.” Yeah.

Chris: It’s a great keyword combination, right?

Chuck: Absolutely. 301 redirects, make sure that if you’re redesigning the site or if you’re doing a new site, when you have pages that are really indexed and ranked, then make [00:34:12] [Inaudible] happen to change will stay certain, by the way, redirect them to the proper URL so you don’t lose that ranking. “SEO for Google Analytics.”

Chris: Weird. So real — okay. “Website Analysis Podcast Video.” Then we have “Search Engine Visitor Optimization Podcast.”

Chuck: “Firefox, IE, Chrome and SEO.” I used to use Firefox then I’m using Chrome then I went back then I’m using both. Two monitors, two different browsers.

Chris: Yup. “SEVO Website Analysis.” That’s our podcast.

Chuck: Go to ewebstyle.com, fill out the form and get joined.

Chris: “Pay-per-click Houston.”

Chuck: We do that.

Chris: That’s cute. And we just gave you some tips. Go back, rewind. “Yelp Reviews and SEO.” I think –

Chuck: I think this is where Yelp got snatched from the Google Places because of the noises they were making.

Chris: Yeah. And our comment would be you should be encouraging people to write reviews on your Google Places Listing. “Universal Search and SEO.” It’s actually kind of a fundamental concept of what we do in our web design so go back and listen to that podcast.

Chuck: “WP e-Commerce sucks.” They do.

Chris: Yeah.

Chuck: Right now, we [00:35:27] [Inaudible] is the one that’s been working well for us so, yeah, WP e-Commerce –

Chris: Back to — yeah, it was rough. It was very rough. “B2B, B2C.” We’ve talked about that. “Webmaster Tools and SEO.” Webmaster Tools change pretty regularly so make sure you go in there and check it out.

Chuck: One thing that’s key about Webmaster Tools and I always keep in mind that your site will probably get indexed faster from having a high quality link to your site versus submitting to Webmaster Tools. Submitting to Webmaster Tools is something you just do. You should do that. “SEO Podcast Microphone,” which we’re not wearing right now because it got broke.

Chris: Yeah. “Video Branding and SEO.”

Chuck: Necessary. If you have video, use it. YouTube it. Vimeo it. Put it on your site. If you don’t have video, get some.

Chris: “Google Plus,” we’ve covered. “SEO, Social Media, Facebook,” also covered. We’ve got two pages to go through in the next few minutes.

Chuck: Okay.

Chris: “Orthopedic and Sports Medicine SEO.”

Chuck: Some of our clients.

Chris: Yeah.

Chuck: [00:36:37] [Inaudible].

Chris: Yup. “Call Tracking and Internet Marketing.” Wow. We will be coming out probably in the next six months with a tool for — oh, okay.

Chuck: Shh. This is top secret. You’re about to give it away.

Chris: It’s going to be an awesome tool.

Chuck: Yeah. This is gonna be an awesome tool that is gonna be available to you all, most likely a video or a WP plug-in.

Chris: Yup.

Chuck: That’s all I’m going to say. But I will say this in regards to call tracking and internet marketing. You should be doing it. Call tracking is the easiest and probably one of the most effective ways to track leads and revenue generation from different ad sources whether it’s a landing page ad, whether it’s your optimized website, whether it’s television commercial, anything. Put your different phone numbers on there to track them off.

Chris: Yup. “Subdomain and Google Link Juice.” That was a good discussion we had about maybe having english.ewebstyle and spanish.ewebstyle or whether it’s — how does Google react to subdomains.

Chuck: “Android Firefox versus Default Browser SEO.” I use a default. I haven’t installed Firefox on my Android.

Chris: I did put Firefox. It’s heavy. It’s way heavy. And yup, it’s not on there anymore.

Chuck: “Know Your Customer, Know Their Keywords.” Great. Don’t you market for, you know, pay-per-click management Houston, Texas and our client is searching PPC Houston. Know what they’re looking for. Optimize for what they’re looking for.

Chris: “Invisible Algorithmic Editing and SEO.”

Chuck: Yeah.

Chris: We’re gonna skip that one. And the next one’s social media. “Using Google Instant as a Keyword Tool.”

Chuck: Absolutely.

Chris: That’s a little trick, Chuck.

Chuck: I do it all the time, Google Instant. And frankly, Yahoo was doing it first. Yahoo had Yahoo Search Assist which is like last year. And you would type in a keyword, and it would drop down, then I would copy all those and use them when doing a keyword research. “PPC and SEO Keyword Research Podcast.” That’s — they probably followed each other.

Chris: Yeah.

Chuck: But do keyword research. And you can never do enough keyword research.

Chris: Let’s see. “News Followed by Great SEO Information.” I think I was going after SEO news.

Chuck: Mm-hmm.

Chris: “PPC Keyword Broad Match, Exact Match.”

Chuck: Yeah. That’s a struggle. It was not necessarily a struggle but just make sure you’re doing it right. You know, I would say start off with an exact match and then go open a broad match if your budget will allow and if it just not, send a traffic that you need.

Chris: “Increased Website Utilization 70%.” This was for the New York City Park — Central Park website.

Chuck: Yeah. We told them to make a few changes.

Chris: And put a play button on his video. And he says his videos are now watched 70% more. So that’s awesome.

Chuck: Let’s see here.

Chris: And the moral of that story is listen to our advice.

Chuck: Mm-hmm, yeah. We know what we’re talking about. “Part Number versus Part Description.” Both. I mean frankly, anybody who’s looking for a part — if they’re the — let’s say a mechanic, he’s probably gonna search by part number because he has the part number. If he’s you know, me — I’m trying to fix it. I’m going to –

Chris: Just cry [00:39:46] [Inaudible] that’s under the wheel next to the –

Chuck: Next to the [00:39:50] [Inaudible].

Chris: “Anchor Text and Link URL Consistency.” We talked about consistency on so many different levels in SEO. Make sure that your anchor text — you get more value if your anchor text matches the URL that you’re landing on.

Chuck: “Match Types, Bing and Google.” Match types are how you want your keywords to be — how you want your results to be displayed when people search for your certain keywords. Google has broad match, exact match, phrase match. Bing has — I’m drawing a blank. They have some other match.

Chris: Slightly different.

Chuck: Yeah.

Chris: “High Landing Page Quality and PPC.” This was a — Google recently adjusted their algorithm to be more aggressive about the fact that the landing page for a PPC ad needs to be a high quality landing page and relevant to the keywords that would get them there. So your SEO skills are now saving your money on PPC.

Chuck: Yup. Friendly local neighborhood top position snatchers. That’s us. We will get that position for you.

Chris: I did a SEO in Spanish Espanol. We did a podcast — somebody from Puerto Rico sent an e-mail and he was asking about does it need to be in Spanish and I don’t remember the research. I did some research and actually –

Chuck: You did a bunch of research.

Chris: — came back with some pretty cool results for him.

Chuck: “Google Can Index Flash.” They said they can.

Chris: They can.

Chuck: Oh, yeah. We saw the site.

Chris: We’ve seen it. And oh, it was with the Spanish one. Remember one of the sites on the first page when I was doing some other –

Chuck: It was all flash.

Chris: It was all flash. And they had indexed it. So we do know that. They’ve claimed it for a long time and it’s the first time I’ve ever seen an all flash site on the first page of Google so, you know, don’t tempt fate.

Chuck: Yeah. “55 Tips for SEO.” That was a great one. That’s number 125. Go check that one out. We’ve covered a lot of stuff on that one.

Chris: I think we ended up that spread across 125 and 126s –

Chuck: Yes.

Chris: “Search Engines Unique Content versus Quality Content.”

Chuck: Both. You need to have both. You should have unique quality content.

Chris: Yup.

Chuck: How about that? Let’s see. “Cover the SEO Basics for Local Search First.” Yeah. Like I — again, do all your basic on-page stuff first. At least that way you’ve covered the basics.

Chris: Also, that’s with Google Local so make sure you’re focused on your local area and make sure that your Google Local Places is complete.

Chuck: I think that’s it.

Chris: That’s it. That’s our 2011 Year-End Review. Do you have any blank stare?

Chuck: Yeah. A little bit of blank stare.

Chris: We got blank stared so we better have some blank stare. Yeah.

Chuck: Yeah. That was the year-end blank. This blank stare goes to Microsoft Internet Explorer.

Chris: Right.

Chuck: They finally decided to automatically update the IE browser for people using Windows XP, Vista or 7. At first it was an option but now it’s not. They’re going to do it automatically because they’ve noticed an increase in security threats when people use the old IE browser.

Chris: Oh, yeah. Wow. Yeah. Really? That’s great.

Chuck: [00:43:14] [Inaudible] you know what I’m saying like. Even just for us, for people who design websites, thanks for upgrading people off to IE6.

Chris: Because we get clients who call and they’re like –

Chuck: My site’s not rendering right.

Chris: Yeah. And we’re like, it looks good here, it looks good here. Oh, let’s go get that old Windows 3.1 machine to look on it there. That’s the problem so — that helps. Excellent. You have been listening to the most popular SEO Podcast on iTunes. That is because of you –

Chuck: — you, you right there and you over there.

Chris: Thank you very much. This is the — probably the last podcast for the year I think.

Chuck: — of the year. Merry Christmas.

Chris: Happy New Year. Merry Christmas. Any other holiday that you can think of. And we’ll see you guys in the New Year. Bye-bye for now.

Click Play to Listen to Podcast Now

2011 SEO Year in Review

Chris: Hi. And welcome to the Unknown Secrets of SEO Podcast plus Internet Marketing.

Chuck: Yeah.

Chris: My name is Chris Burres, owner of E-Webstyle.

Chuck: Charles Lewis, your internet marketing specialist.

Chris: Welcome to another fun-filled edition of our SEO podcast. We are the most popular SEO Podcast on iTunes.

Chuck: SEO Podcast on iTunes.

Chris: Very good. Was that redundant? That just sounds — I just –

Chuck: I’m just trying to catch you. I thought you were dropping it.

Chris: Am I really?

Chuck: And that’s because of you — because of you, you, you, you and all of you who may be watching or listening right now.

Chris: Do not forget we are your friendly, local neighborhood top positions snatchers.

Chuck: Yes, sir.

Chris: Where our mantra is –

Chuck: — don’t be a douche.

Chris: Don’t be a douche. That’s not cool. And that reference is a podcast long ago. This is Podcast 130.

Chuck: 130.

Chris: As always — yeah. We missed a couple of weeks there. Sorry about that. We’re back on track. This podcast is actually gonna be the 2011 SEO Year in Review. Doesn’t that — that just sounds exciting.

Chuck: That’s a lot. It sounds exciting to people interested in it.

Chris: Absolutely. That goes without saying. Why do they always say like “this goes without saying” and they –

Chuck: And then they say –

Chris: Yeah, I don’t know. All right. So our tip from our last podcast. “Make sure you have a business profile on all mobile check-in platforms — Foursquare, Facebook, GPlus.” Yeah, I can read my own G or Plus. That’s pretty bad when you can’t read your own G or Plus. No tear.

Chuck: No tear.

Chris: We got some reviews. Actually, one of them was reposted on Facebook and I’ve actually got something else. We’ll do that next time. Here’s one of them. SEO With Their Own Trends. That’s the title.

Chuck: Trendsetting, that’s what’s up.

Chris: Yeah. Viewer333675 — I guess that’s the generic iTunes user generator –

Chuck: — viewer. That dude.

Chris: “Love the podcast. Great way to keep up to date with all SEO related topics plus funny as hell with their own trends. Big punch in the face.” Boom. That’s awesome.

Chuck: We appreciate it.

Chris: Let’s see, I think I print it. And, in fact, you wanna grab that — I got it on the printer. “It’s about time. This is Nina Elena Arnold. I’ve been listening to them for a year and a review is long overdue. These guys are a staple in my SEO research. I’ve not found a single podcast that can rival the topics, humor, and solid information. These guys have got it right. Keep the keyword podcast coming, guys. Thanks.” And this is Nina Arnold from Whistler, British Columbia. Whistler is a cool place. I had a great time in Whistler. Look at this.

Chuck: Oh, the punch in the face badge?

Chris: Look at that.

Chuck: Wow. [00:02:46] [Inaudible] to Darren.

Chris: Darren Booy.

Chuck: You probably can’t see this. I will post this. This is already on Facebook. Can you see it now? Okay, look closer. Punch in the face. And that’s myself right there.

Chris: I don’t know. I’m wondering why there’s a white printout –

Chuck: [00:03:00] [Inaudible] this little thing.

Chris: Eight of them. I don’t know what that’s all about.

Chuck: Yeah, it’s probably wasting trees.

Chris: All right. So here we go. On Facebook from Ebbs Abraham [00:03:11] [Phonetic]. “I have created a sitemap and uploaded it to both my website and Google Webmaster Tools. My question is when I, for example, add new pages to my website; do I need to update the sitemap each time?” And the short answer and our response was, yes, you do.

Chuck: Yes, you should.

Chris: That’s the purpose of the sitemap; it’s to give a quick, concise location for Google to find everything that’s on your site. So if you add a page, you got to post it. Now, you don’t really need to do — there’s nothing to update if you just update information on an existing page. You certainly need to update it if you add a page.

Chuck: Yeah. You change your [00:03:48] [Inaudible] or adding something that would, you know, creating a logger of navigation structure, creating brand new pages. Yeah, definitely update both sitemaps. One on the site and then definitely resubmit it to Webmaster Tools.

Chris: Darren Bowey made the point and this only applies if you’re using WordPress. Darren Bowey says there are WordPress plugins that can do this automatically for you and we certainly take advantage of that and then one of the thing from Facebook because we’ve got a lot to cover. Tony Fabar Smith [00:04:19] [Phonetic]. He says — here’s the text of his review. He actually sent us an image for us to review that he put on iTunes. I don’t remember reading this but here it goes. “Edutainment at its best.”

Chuck: Yeah, I remember that one.

Chris: Yeah. It’s that –

Chuck: Edutainment.

Chris: “It’s informative, entertaining and a breath of fresh air. I’m a fairly new listener. I love the podcast. Anybody who wants only educational content should probably buy a course.”

Chuck: Yeah.

Chris: So do you remember — okay.

Chuck: Yeah, I remember that one.

Chris: Apparently, a long-term memory is the shortest to go.

Chuck: A long-term memory is the shortest to go.

Chris: I don’t know — yeah, yeah. It was a feeble attempt. Wa, wa. All right. Here we go. This is a year-end review. What we’ve done for our year review 2011 SEO Podcast is we’ve printed out — basically, I take every one of our podcast. We transcribe that podcast. We break that transcription into three sections. I write a title for each of those three sections. You guys, because you listen to our podcast, you know exactly why I do that — content, title rich texts, all those things. We are practicing about 90% of what we preach on our own podcast, the rest is laziness and –

Chuck: And just — yeah.

Chris: We’re actually taking care of clients not ourselves. So all I’ve done is literally printed out the title. And you can imagine those titles; I’m focused on keyword rich titles, titles that could get people to our podcast. The reality is that probably aren’t gonna read our transcript. I mean, it’s odd or awkward to read a transcript. We’re in the process of actually now converting that transcript into a newsletter and sending out the newsletters so that would be something that people might actually read. We don’t expect them to read a transcript. So these titles are gonna be interesting and we’re gonna go right on through these from the first podcast that we did into 2011 which was –

Chuck: — How to Build Inbound Links for your SEO.

Chris: Yup.

Chuck: How do you build inbound links for SEO? Show a version — first off, social — definitely do some social links coming to your site. Best example would be is great content. As long as you have great content that people wanna viewed them, people would link to you.

Chris: And link bait.

Chuck: Yeah.

Chris: Right through the articles.

Chuck: Yeah.

Chris: Yeah. Or, I’ve got an idea for building inbound links. I don’t know, have a podcast. I think we get a lot of inbound links and we haven’t even looked that up. I’m sure we got a bunch. The next — so this is the same podcast. Next title, Mobile Search Stats SEO. Take it away, Chuck, no. I believe that’s one that we’re talking about, you know, that you’re now able to look at the search statistics for mobile and what the reality is that they’re going up. And so the ratio from — and, in fact, I thought this was fascinating. This podcast is gonna get really long because we just have a lot to say about a lot.

Chuck: Everything.

Chris: It was fascinating that the statistics say that mobile devices, their usage is going up and the majority of the usage of the mobile devices is actually on a static IP, right? So I have a T-Mobile phone. I’m sitting in front of my TV using my Wi-Fi because I don’t wanna use my T-Mobile phone bandwidth or my T-Mobile phone bandwidth sucks, whatever — nothing that’s T-Mobile. We use Sprint here. So they’re actually, you know, sitting in front of the TV, Google-ing stuff, texting, you know, using the web from the local IP address. So it’s not just a mobile thing. You’ve got to have a mobile site that accommodates to people –

Chuck: — who were lazy.

Chris: Who are lazy, yeah. They don’t wanna walk over to the computer. They don’t wanna turn it on. I tell you what, I just got an iPad and I do things on the iPad that I can’t do with a laptop like, okay, now, I got to fire up my laptop, five minutes later, I’m gonna do something and leave. With the iPad or any — even your mobile phone, button on, send texts, send e-mail, done.

Chuck: I think some of the [00:08:30] [Inaudible] that stood out to me was I remember looking at numbers were mobile e-commerce was going up. A lot people was spending more money in finding better ways to do it, you know from their phone rather than sitting at the computer.

Chris: Next is Angie’s List in SEO. So Angie’s List as you should may or may not know is a heavily advertised and a high quality review site for services, plumbing services, citing services, whatever it may be. Because they’re so predominant, because they’re such a large website, make sure you have a listing. The listings there are free.

Chuck: Yeah, yeah. If you’re a service provider, submit the Angie’s List and indirectly I believe you get some sort of a [00:09:16] [Inaudible] from it.

Chris: Yup. Even if though it may be a no-follow, we just don’t believe that no-follow means no-follow. There you go. Just making my notes so I go the right way. All right. Next, we have from Podcast — skip that one.

Chuck: Yeah.

Chris: That’s a technical one. We also post technical stuff on our podcast so that really — this one wouldn’t apply. Geographic Location and SEO.

Chuck: Yeah, definitely, especially if you’re a local business, include your location wherever you’re at. I mean, if you’re — you know, for two reasons. One, so that people would know. Secondly, so it can be indexed and Google Local Places can have access to it. I believe that’s what we were talking about on this [00:10:02] [Inaudible].

Chris: Yeah. Well, it’s really this year that Google’s blending of local position and really taking advantage of the fact that it knows where you’re at to incorporate that into search even if you don’t. So for instance, if I’m in Houston and I typed plumber it knows I’m in Houston.

Chuck: Yeah.

Chris: It knows I’m looking for a plumber. So it actually shows me Houston plumbers. It weighs that. It adds Houston to the weight even though you didn’t search for it. So that’s really become big this year, probably half of last year. So this — I was just talking about that. Key Google Local Factors in SEO. So we were definitely talking about Google Local on that.

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Local Phone Number and Local Places Listing

Chuck: Yeah. Local Factors I think for Google — we’re talking about, you know, send up your Google Places page and how to do them right and some of the factors that Google is looking for. One have a local — one, giving instructions on how to set up Google Local. It was more of some of the factors to give rank locally and it’s, you know, have a local address not a P.O. Box. It’s not gonna work. Local phone number, you know, if you’re in Houston then you should have 713, 281, or even 832 and not necessarily the 1-800.

Chris: Right.

Chuck: And so I think it’s that sort of thing are those factors that Google is looking for to rank you locally.

Chris: Well, and we also made the comment that the local phone number really is about a lot of people are looking for local service. They don’t want — they kind of — we’ve had lots of discussions lately at our office about directories and they kind of don’t want to call this 800 number. That’s a national directory for ARSS or whatever the plumbing service they want to use, you know, Joe the Plumber.

Chuck: Mm-hmm, Joe the Plumber. Web Design in SEO.

Chris: Joe — I wonder why I use that. Houston. Link juice, if I’m smart in that blog post, I’ve actually got links to our homepage and the –

Chuck: To our web design page and to our SEO.

Chris: Exactly and anchor text would be web design Houston and SEO Houston. I’m pretty sure I went in and do that. That’s one of the reasons it takes me a long time to post a podcast is I’m trying to get all those little details.

Chuck: Frankly, you want — we say this time and time again, you really want your web design company to be your SEO company.

Chris: Yeah.

Chuck: Because that way, they can work things and if, you know, you’re creating a landing pages and you’re doing other things to that nature, you need the company who’s handling your marketing to had that flexibility to make changes on the site at will without necessarily dealing with a third party or someone who just may not be up on the latest technology that you need.

Chris: We find that when we’re working on somebody else’s website, there’s just kind of an inherent slowness and that sometimes even when clients give it to us. So we really do like to start from scratch. We will work with somebody else. It just seems to be a little bit slower process because we’re a little leery about, you know, as we should be about changing the design of the website.

Now, I would make this point. How nice is it to pick up the phone and make one phone call to your internet marketing company not one to your web and not to your internet marketing company but one call that says, hey, you made me a website. You’re sending it traffic. I mean, I see your reports, you’re proving it. Now, get me business, right? Because at the end of the day, that’s what we’re responsible for because we take care of your website, because we take care of your internet marketing. Yes, swinging it lots of traffic there and we also know what to do to make sure that that traffic closes.

If you want a little confidence that we do know what we’re doing, go to our website. Submit a website analysis form and also check out our Unknown Secrets of SEVO Website Analysis Podcast which is a video podcast of us analyzing other websites.

Chuck: When you talked about that phone call, how great would it be to get a phone call that says I wanna make this change to bring you more business and therefore we’re gonna change this in your marketing and make these changes on your site.

Chris: Even though you’ve been performing well and better than when we started, we wanna improve it because we know we can.

Chuck: Google Local Places Optimization, great title. This is where we talked about, you know, how to optimize your Local Places page. Standard stuff, five videos, ten photos, fill out all the categories, payment ties, address, make sure you have –

Chris: Hours.

Chuck: — hours of operation. But all of that is relatively easy. The hardest part to optimize your Google Local Places page is reviews.

Chris: Yup.

Chuck: You’ve got to give reviews. The more reviews you have, you need reviews to crack that into G listing.

Chris: The other thing to remember it’s in within the last 12 months that Google has blended their Google Local Places and they’re organic.

Chuck: Yeah.

Chris: So — and it makes sense because there’s only so much you can do with a Google Places page. So how do you rank one over the other? Well, the website that Google Local Places page links to now weighs your Google Local business positions. So that’s just make sense. Best Practices Google Local Places, we really just covered those and make sure –

Chuck: Make sure your information is accurate, make sure it’s up to date, make sure that it’s not false information.

Chris: Right, yeah.

Chuck: Eventually, you’ll, you know, get caught. And frankly, if you have multiple locations — we have a client who does this — then use one account and tag all of your location there rather than, you know, creating the whole mobile –

Chris: Different [00:15:37] [Inaudible] accounts.

Chuck: Yeah.

Chris: And there — I was gonna say in Best Practices, don’t put multiple businesses at one address. You can with a suite number but just be careful about that. Percentage of Users on Facebook.

Chuck: I have no clue right now.

Chris: It’s huge.

Chuck: Yeah.

Chris: Larger.

Chuck: A lot of people.

Chris: Yeah.

Chuck: As a matter of fact I almost say everybody.

Chris: Yeah, there is that one lady that could make a bad — Google Places and SEVO.

Chuck: Search Visitor Optimization.

Chris: So if you listen to our podcast, if you checked out our other podcast, you know that –

Chuck: Teasing with a [00:16:11] [Inaudible]

Chris: Search Engine Visitor Optim — yeah. Search Engine Visitor Optimization is a phrase wanting to what you do with visitors after they actually get to your website. And this is really talking about a blend of — in Google Local Places, make sure that you’ve got calls to action.

Chuck: Yeah.

Chris: Make sure that you’ve got — you need –

Chuck: — offers.

Chris: — big selling propositions. Those kinds of things. Google Local and other listings, Yelp, Yahoo, and Bing.

Chuck: I think we’ve talked about — remember when Yelp made a big fuss that Google Local reviews were –

Chris: On the — yeah.

Chuck: They were — they felt like it was cranking their reviews?

Chris: Right.

Chuck: And so they ended up losing their battle.

Chris: While Google said, yeah, we’ll remove your reviews from our Local Places lists and we’ll remove your entire sitemap index –

Chuck: Yeah.

Chris: Is that cool? So much power. You’ll be so [00:17:03] [Inaudible]. Google Local Listings Trust Factor.

Chuck: Yeah. We’re now looking for trust. We’re talking about Local Listings, right? So if you search a Houston plumber and you get several kinds of plumbers, which one — Google is gonna rank one that has the most links, the most reviews in which they think that have the most trust — ranking. If you’re — yeah, incoming links and these links have nothing to do with plumbing or, you know, anything to that nature, then they may not trust you with it and so you may not get the ranking that you want.

Chris: So I think we need a Google Local Places page on our website.

Chuck: Definitely.

Chris: Right? And we don’t have it. This is just kind of comment — or comment on how we think about our processes because I’m looking at six podcasts –

Chuck: About Places.

Chris: — that’s titles are Google Local Places and really those transcripts should have links and I’m going to a main page that is Google Local Places and we don’t have that yet. So that’s on our list now.

Chuck: Or that and frankly, people — there are people out there who need help with Local Places.

Chris: Exactly.

Chuck: So we create that page, post these links and correspond to videos for that matter.

Chris: Yeah.

Chuck: So that’s from Podcast what? 94?

Chris: Yup.

Chuck: Then, you know, we can provide some assistance to some people.

Chris: Well, and one of the things that — I totally lost that train of thought so we’re gonna go on to the next podcast, 95th. You know, I admit it, you just go on. There are just days when that happens. Google Local Places Off Page Criteria. So this is where we talk about the fact that your social page links to from your — that bad. The page actually links — that you linked to from your Google’s listing is very important. You know, recently –

Chuck: [00:18:43] [Inaudible] should link to from your Places.

Chris: Okay. Yeah. Yeah. And, you know, recently, both made a change to their [00:18:52] [Inaudible] algorithm giving more importance to better designed and implemented web pages. So if you’re landing from your PaperClick ad, it doesn’t have good SEO on it, then they’re not gonna — they’re gonna charge you more actually.

Chuck: Yeah. Your quality score will go down.

Chris: So the same thing is true for Google Local Pages Off Page. And then we talked about compliant. We’re just talking about this. We had challenges with — frankly, especially if you’re doing well with your Google Local Places, we tend to “it’s not [00:19:21] [Inaudible].” They fall off, we’ll fix them, bring them back. There’s — you know, I think they’re still really doing some tweaking on that algorithm.

We had one client — we’re trying to work with the doctors at the clinic — in the clinic and put them all together and it totally backfired on us. We weren’t doing anything that wasn’t out there already in Google Local Places but Google didn’t like it when we did it. It was okay when their automatic engine did it. So be careful with your Google Local Places first thing and last thing or just have it kicked off permanently.

Chuck: Yeah, compliance. Basically, you know — I mean, small stuff like when you [00:20:00] [Inaudible] it to the right address. You know, the address that they mail the postcard to or the phone that they called. They both need to either be the address for the business or the phone number to the business. Don’t — you know, as an agency, we can’t have your card sent to us. It doesn’t work that way. We’d send it to you when you give us [00:20:18] [Inaudible] we can approve it and then find the ads you’re listing.

Chris: Or even faster, you can approve that phone call.

Chuck: Phone, yeah. Just get the phone call. Testimonials in Google Local Places Listing. It kind of goes back to what we were talking about earlier — testimonials, reviews, you know. One other way that I thought that we’d get better reviews — I’m gonna start on the thank you pages for our clients who have links — who have forms.

Chris: Yeah.

Chuck: I’m gonna put a link to the Places page. And after they fill out a form, fill out a review. Then I told one of our clients when they send a follow-up e-mail after they provide a service, include a link to the Places page and ask for the review.

Chris: Yeah, yup.

Chuck: Because, again, it takes those testimonials, it takes the overviews to move your Google Places Page up.

Chris: Mobile SEO Strategy. So, again, this goes back to what we’ve talked about, more and more people are doing mobile searches. Really, mobile SEO is more relevant to an on-the-street retail company.

Chuck: Yeah.

Chris: It doesn’t mean you shouldn’t be doing it. It doesn’t mean we aren’t doing it. It just means that, you know, it’s more valued there. So make sure, you know, if you’re a bar, you better have a mobile strategy. If you’re a restaurant, you better have a mobile strategy.

Chuck: Yeah. And be listed and submit because, you know, I didn’t realize how often [00:21:40] [Inaudible] frequently. We get home. [00:21:44] [Inaudible] immediately gets on the phone and –

Chris: A local restaurant or what.

Chuck: With Chinese food.

Chris: Oh, yeah.

Chuck: That’s the search query. And then, you know, you’re not on a list then sorry.

Chris: You don’t get a shot.

Chuck: Yeah. Out takes SEO and SEVO, tremendous titles.

Chris: I do a pretty good job with our titles. I’ll be honest sometimes they barely have anything to do with that section and, you know, you guys understand.

Chuck: She [00:22:11] [Inaudible]. Okay. Out takes and SEO. I mean, that goes without saying. If you have images, tag it. You know, tag it with the keyword-rich tag that also explains what that image is from a SEVO perspective. Make sure that image and the tag for that matter give the [00:22:31] [Inaudible] action or kind of dictate what’s gonna happen when you click.

Chris: Make a list. How’s it going?

Chuck: Production person just walked in.

Chris: SEO and viral videos. How is that for a great title?

Chuck: Yeah. I think that one almost describes me. SEO and viral videos. Frankly, you know, videos that go viral to get links and links help SEO. I mean, isn’t that –

Chris: Yeah. It’s not rocket science or brains, I mean.

Chuck: Uh-huh.

Chris: Oh, here we go. Epic SEO rap battle, the SEO Rapper and PPC MC. By the way, that title I think came from Darren Booy.

Chuck: Oh, yeah, because he came up with that whole –

Chris: That page and everything.

Chuck: Yeah, a punch to the face to Darren.

Chris: And, yeah, I forgot that happened this year, right?

Chuck: Wow, yeah. I went to Florida [00:23:17] [Inaudible] set out the [00:23:20] [Inaudible]. I went out there and destroyed him. Also, we did a series of web rap battles this year — Rapper versus PPC MC. And just a lot of fun, very entertaining but yeah, [00:23:35] [Inaudible]. So –

Chris: Yeah. That was a lot of fun. That was exciting. When you came to the office like, oh, man. He put a reply and I put some together last night and here it is. It was awesome. Google Boost, Organic Search Results. All right. So these are a little conflictory because Google Boost is actually — it no longer exists.

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PPC Houston Doctors and Attorneys

Chuck: Yeah. What number this was? At 97? So this — and we’re on 130? So that had to be summertime maybe?

Chris: Some of the date’s on there. Yeah. So really Google Boost was this opportunity when you look at your Local Places, you could start marketing your Local Places and what Google actually intelligently did is that let me just take advantage of our AdWords program and I’ll just make an automated system based on the categories that you select. It came up with some — there’s some issues. I remember specifically like I didn’t wanna be displayed for marketing.

Chuck: Yeah.

Chris: You know, SEO marketing or internet marketing is okay. Marketing in general is not a term that I wanted to pay for.

Chuck: Yeah. And we couldn’t control –

Chris: — the keywords.

Chuck: — the keywords [00:24:43] [Inaudible].

Chris: Yeah, the keywords. Yeah. You can look it up in your AdWords campaign and see it there you just can’t make any changes. I thought that was pretty good. Now, organic search results obviously were weighing and what we tend to recommend is you should do both PPC and organic SEO. In fact, we read an article the other day. A guy just did a test. He shut off his PPC and, you know, a week later with statistics, turn it back on.

Social media, doctors and attorneys. You know, doctors and attorneys tend to have a lot of value. Their pay-per-clicks tend to be more expensive. They tend to have more money to invest in SEO so the competition in those arenas is better. By the way, I just wanna mention this. It’s kind of a bragging point for us. If you Google SEO Houston, Internet Marketing Houston, Website Marketing Houston, Web Marketing Houston –

Chuck: PPC Houston.

Chris: PPC Houston, Pay Per Click Houston, and I may have said this one already, Online Marketing Houston — I think I’ve said that one already. We’re the only company that’s on the first to Google for all those terms. Other companies may be on one or two, not all of them. So that’s just a good example of us going against our competition in the 4th [00:26:02] [Inaudible] in the country in the U.S. So, you know, just as a testimonial, we do know what we’re doing. Doctors and attorneys are competitive –

Chuck: Right. Okay.

Chris: — because they’ve got the money to hire us and, frankly, I believe this is probably true. There are some better SEOers than some of the people on the first page who just don’t spend time on their own site.

Chuck: Yeah.

Chris: I know for a long time we didn’t because we were just too busy and we’re on the process of some growing pains and so you know — you kind of know you need to work on it. It’s kind of like a mechanic who drives the car that makes all the lab noises.

Chuck: Yeah. Or the barber with the bad haircut.

Chris: Yup. He didn’t get paid to cut his own hair. So, you know, there are probably better SEOers out there that aren’t on the first page and they’re working on doctors and attorneys because they’re making good salaries doing that.

Chuck: We talked about social media, doctors and attorneys.

Chris: [00:26:51] [Inaudible] inspector, yeah.

Chuck: And I think, you know, one of the key things for doctors, attorneys in any of those high, you know, accountants and people in that sort of dry, sort of industry, social media can be a boost. You know, if you’re a doctor, post tips, you know, how to prevent the flu or help with the cold, things like that. If you’re an attorney, give some [00:27:12] [Inaudible] tips that may in return help you gain followers, the likes and things to that nature.

Chris: All right. Here we go, Podcast 98. The title was SEO, BlackBerry, Android and iPhone.

Chuck: Yeah. Make sure your site works on all those browsers. You know, we actually [00:27:33] [Inaudible] with the issue with the client where we were doing a mobile version of the site. Make sure that mobile version shows — you know, and it’s kind of weird now because you have tablets.

Chris: Yeah.

Chuck: And so tablets could end up showing a full version although it’s registered as a mobile browser. And so you have to make sure that your site show the right way across all these browsers.

Chris: Absolutely. Mobile Search Engine Bots and Algorithms.

Chuck: I think mobile search engine bots, they look — they search similar to a regular searching bot but I think they’re also looking for sites that have a mobile version because at the end of the day, they want to show the best — they want to give their user the best value.

Chris: Yup.

Chuck: And the last thing they wanna do is show a site that’s huge, graphic heavy, is not optimized especially for like a BlackBerry browser that, you know, gonna remove most of the images anyway.

Chris: Almost text-only. Google Boost and Negative Keywords. I think I almost touched on this already. You don’t have control over keywords in Google Boost so your only way to create negative keywords is to send an e-mail which gives an automated reply. By the way, they did correct it. So after my e-mail, I was no longer paying for marketing as a generic term.

Chuck: PPC MC versus the SEO Rapper. Yeah, this must have been — this was probably the first one.

Chris: Yeah.

Chuck: When he came to me at first, the guy hits me up on Facebook. I want to batter you.

Chris: No, no, no. This one was first.

Chuck: Oh, we’re going — okay. So this is –

Chris: So this is –

Chick: Yeah.

Chris: This is probably the second reply.

Chuck: Oh yeah. This is round two. On round two, I went in, man. I used Lil Wayne’s –

Chris: — “6 Foot 7 Foot.”

Chuck: “6 Foot 7 Foot” beat. I’m gonna go repost that just for fun.

Chris: That would be — that was awesome. Actually, my wife prefers your version over Lil Wayne’s so that’s kind of cool. The Value of Video to SEO.

Chuck: Tremendous.

Chris: Yeah, tremendous. So add videos. We’re working on it. That’s one of the mechanics in our bad hair — by the way, I actually do have a bad haircut. No, I’m not gonna cut hair just to make sure that out there. Mobile Version SEO. We kind of covered that again which is make sure you’ve got a version of your mobile website. I agree with Chuck. You know, I haven’t read anything specific, certainly nothing directly from Google. It makes sense to be looking for mobile versions and give some weight to that if they’re on a mobile device.

Chuck: Yeah.

Chris: I mean, that’s a no brainer. SEO a.k.a. provide a good experience to the Google user. This is a mantra that we’ve really coined on this particular podcast. If you’re ever wondering if something is black hat, if you’re ever wondering if something — black hat may not be the best example. If you ever wanna know if Google’s gonna take what you’re doing and rank it well, all you have to ask yourself is “Is this going to provide a good experience to the Google user?” Because if it does, that’s all Google wants and then Google is actually gonna place and rank that well. So that’s good. Our 30-minute timer has gone off. Let’s finish this next — oh, good. Yeah, we can mention Farmer and one more.

Chuck: Okay. Google Farmer Panda and SEO. I love the great title. The Panda Farmer update was a recent Google algorithm update that they made to really clamp down on our list sites that were doing contact forms and all the duplicate content issues and things to that nature — article marketing. And so, yeah, if you’re using [00:31:18] [Inaudible] content or you’re scraping content and trying to repost it or, you know, you post at the same blog, posting several different, you know, blogs, for example. Yeah, that’s not gonna work for you no more.

Chris: In fact, we actually talked about how this — actually, I don’t think it was Farmer, it was Panda, how panda actually affected one of our SEO page.

Chuck: Mm-hmm.

Chris: Because we were using content from our SEO podcast on our SEO page, Google saw that as scraped content and penalized us. Once we took that content off and replaced it, frankly, we replaced it with our bios. That page is on the first page now so that’s good on a national term. All right, last one. I’ll let you take this one.

Chuck: Content is king.

Chris: That is good. Skip the hard one and go to the easy –

Chuck: Keywords are supreme. That goes without saying. You know, content is king, keywords are supreme. We should have said content is king, keywords are coined because –

Chris: — the queen really runs everything.

Chuck: Exactly.

Chris: Let’s be honest.

Chuck: I mean, and if you’re talking content, then you must have keywords in your content.

Chris: Yeah. And the real mantra there is, you know, in real estate, it’s location, location, location. In SEO and internet marketing in general, it’s keywords, keywords, keywords. Excellent. Do we have any blank –

Chuck: I got a blank stare.

Chris: We’ve got a blank stare. All right. Good.

Chuck: Yeah. That was pretty blank.

Chris: Yeah. I might have blinked.

Chuck: You might have blinked?

Chris: That was close so.

Chuck: Today’s blank stare, ladies and gentlemen, is at Alec Baldwin. Did you hear what he did?

Chris: I saw him on the news. I didn’t see what –

Chuck: So Alec Baldwin gets kicked off of a plane — American Airlines — because it was time to turn the phones off and he’s in the middle of a Words with Friends game.

Chris: And he decided that’s more important.

Chuck: He doesn’t turn it off. They kicked him off the plane. He has to catch the next flight.

Chris: Wow, wow. That’s competitive, that’s competitive. I know.

Chuck: What were you in the middle of? Like, you know.

Chris: Like, yeah. That’s crazy. So I’ve played soccer on Pick-up Games where I swear the people in the game believe they’re playing the World Cup. And I’m like, you know, I believe you should be passionate about everything you do and you should realize where you’re really at because you are not on a World Cup stage and you don’t have the right to bitch at me. The guy who frankly in this one scenario I’m remembering probably made the best [00:33:47] [Inaudible] to you of the game, right? So your [00:33:48] [Inaudible] was bizarre. It was funny. Anyway, all right. You have been listening to the most popular SEO podcast on iTunes that is because of you.

Chuck: You, you, you over there and you sitting right there watching right now and you who’s probably gonna listen to this tomorrow.

Chris: And we — don’t forget you can contact us at facebook.com/ewebstyle –

Chuck: — ewebstyle.

Chris: Twitter.com/ewebstyle –

Chuck: — ewebstyle.

Chris: Youtube.com/ewebstyle –

Chuck: Come on. You’re supposed to say slash.

Chris: Oh, with the slash.

Chuck: — ewebstyle.

Chris: Totally coordinated. Podcast@ –

Chuck: — e-webstyle.com

Chris: By the way, that last one was an e-mail address. You guys, feel free to e-mail us. Go on to our website e-webstyle.com. Fill out the form website analysis. We’re actually gonna do a bunch of them today because we’ve fallen behind. Sorry to those who fell behind. This has been issue one of our 2011 SEO Podcast year-end review. Thank you and until next time. Bye-bye.

Chuck: Duces.

So, everyone knows how we love getting reviews on iTunes for our podcast.  That’s how we continue to be the number 1 SEO Podcast on iTunes.  On #SEOPodcast128 we read a review from a company called Kicking Lizard.
 

 
They gave us great review that said “Thanks for all the SEO tips, guys. You’re entertaining and informative. Don’t let anyone tell you that your witty banter is annoying. It adds to the subject matter even if loosely.”  After we read the review,  we jokingly requested some salsa and said we’d taste it on the air.  They followed through and sent us the salsa.
 

 
We’ll be tasting it live on air this Friday for #SEOPodcast133 at 9:30am.  You should tune in!

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Planning for a Mobile Version of Your Website