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Sixty-eighth Internet Marketing Podcast July 9th 2010. Second page of Transcription

301 Redirect .htaccess and SEO

Paul: Yes. I find some really cool tools that I’m ready to share with you guys.

Chris: All right. So rock, paper, scissors, who goes first?

Paul: Let’s go to Google Places.

Chris: Okay, Google Places. All right. That’s you. You just wanted to go first, huh.

Paul: I don’t know. I didn’t say –

Chris: [Laughter]

Paul: Okay. I found something on Google places, right? So we got to do an account. We’re setting up — we always set up Google Places/Google Local Listings, whatever, Google maps.

Chris: Google Local Places.

Paul: Yeah, and now this client runs a couple of different businesses out of the same address. So I’m setting up their Places listing. If you haven’t listened to that podcast, go back and listen to it. It’s very important. Make sure your listing is 100% and I get the — you know, there’s a PIN verification. You can — when you submit your listing they’re going to verify that it’s really you that’s trying to submit this listing so they’re going to either — they will opt to call you and/or send you a postcard. Sometimes they’ll only give you one option. That is okay. It just depends on a few different variables. I thought that something was wrong with me. So —

Chris: Yeah, I think the lighting — I’m sorry to interrupt. I’m just excited.

Paul: The lighting is working?

Chris: The lighting is looking pretty good.

Paul: Yeah, you can actually see my face now and I’m not just this dark blob with teeth.

Chris: You’re shaded on the other side so we’ll have to — sorry to interrupt.

Paul: We’ll work on that.

Chris: We’ll get our lighting better so… Read the rest of this entry »

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Sixty-eighth Internet Marketing Podcast July 9th 2010. Third page of Transcription

A Great SEO Competitor Research Using Excel

Chris: Minneapolis, Minnesota and Funwatercraft looks like a blast. They’ve got — I think they’re like the bicycles. You can actually ride bicycles on the water.

Paul: On the water.

Chris: And then they’ve got some other things with big tubes that are rolling in the water. Looks like –

Paul: That’s pretty sweet.

Chris: Yeah. So hey, we get to actually give some link love. That is Funwatercraft.com. Go check them out. It’s pretty cool.

Paul: Was that Hardcore that —

Chris: Yeah, it was iHardcore, yeah.

Paul: That’s what’s up, iHardcore. Thanks for that, man.

Chris: Very cool.

Paul: We appreciate that.

Chris: We do. What do you got? You got —

Paul: Okay. I found a tool or I found — here it is. I found an article that I thought was really cool and it had a tool on it and I want to give this guy a lot of credit because I thought it was awesome. Now, I’m going to butcher this name.

Chris: Yoav.

Paul: Yoav, Y-O-A-V, as Ezer?

Chris: Ezer.

Paul: Ezer? The last name was E-Z-E-R. So I’m going to call him Yo. So what’s up, Yo? Read the rest of this entry »

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Sixty-seventh Internet Marketing Podcast July 2nd 2010. Second page of Transcription

Pay Per Click versus SEO

Chris: We got to start editing or something. [Laughter] “Which gives you the sense that you are personally along for the ride on the learning curve. Also, I find myself laughing out loud in the car and using my voice memo feature to capture some of the suggestions.” So this is good that he’s listening to it in the car ’cause we are the Red Bull of SEO podcast.

Paul: That’s right.

Chris: So you can stay awake while you’re in your car. And it’s Corey — oh, my God! Now, it’s Corey. Thank you, Corey. Read the rest of this entry »

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Sixty-seventh Internet Marketing Podcast July 2nd 2010.  Third page of Transcription

How much money should I spend on SEM?

Chris: – ’cause I have to. [Laughter] No, he really is. He’s a nice guy. He’s a smart guy. He’s a sales guy focused on selling and they sell security systems for businesses and also the plumbing work for fire systems.

Paul: Okay.

Chris: The net is not what he does and he just didn’t know. And I tell you, the fact that we had somebody in this office who didn’t know means there are a buttload of people –

Paul: Yes.

Chris: – out there. Not butt flap like in the video.

Chris and
Paul: A buttload.

Paul: Which kind of sounds like dooky. Read the rest of this entry »

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Sixty-sixth Internet Marketing Podcast June 25th 2010.   Second page of Transcription

Chris: Yeah. I think about a year ago or something. And it was like a guy trying to date a girl and he googles restaurants, flowers, romantic locations, rings, and then baby car, whatever, so it’s the progression of him through his life and his relationship, which is really cool.

Paul: Divorce lawyer.

Chris: So Darren took them — divorce lawyer.

Paul: [Laughter]

Chris: They’re not so cool. Party my ass off. Read the rest of this entry »

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Sixty-sixth Internet Marketing Podcast June 25th 2010.  Third page of Transcription

Chris: We have it. It’s just not that big.

Paul: Yeah, we do have, yeah. I don’t think it’s real deal cider.

Chris: Yeah.

Paul: So I believe they put — there was a tax put on cider and this company Magners says, “We’re not going to roll this tax onto our consumers. We’re going to take the hit.”

Chris: Absorb the tax.

Paul: Our price will stay the same. So everyone’s tweeting about it in their Facebook and about —

Chris: It’s kind of a reverse tea party thing.

Paul: Yeah. There you go. [Laughter] ‘Cause we want more.

Chris: [Laughter]

Paul: I’m not throwing it away.

Chris: Yeah. [Laughter] Read the rest of this entry »