Good Search Engine Optimization (SEO) companies can get you good search engine placement for your keywords. Great SEO companies first make sure you are dealing with the right keywords and then get you great Search Engine Placement.
This sounds obvious and indeed it is obvious. The challenge lies in putting it into practice. You are probably thinking how challenging could this be, Chris give me an example. I love examples and here is a great one.
I recently had a Webdesign, SEO meeting with one of our large IT Clients who happens to be an Orthopedic surgery center. We sat down with the management staff and discussed the usual, how flashy should the site be, how practical should the site be, what administrative features could affect, in a positive way, the business processes of the company (yes, we always talk about this with our Web Design/SEO customers). All these topics where integrated with an eye for SEO.
Prior to the meeting I had researched and compiled 45 keywords that I felt would be relevant for this company. Things like bone doctor, spine surgeon, ankle doctor, sports doctor, and relevant local versions of those keywords. As we were discussing the fundamentals of the website it dawned one me that although these keywords were very appropriate and valuable to the client they were not the most valuable terms we could have selected. It turns out that the most valuable terms were not terms geared toward customers. The most valuable terms would be those that are geared toward other doctors, in the hopes of getting them to refer patients.Â
You can understand that having the website land one doctor who continuously refers patients to my client had significant value. Now we put together the best set of keywords, those keywords that not only drive relevant traffic to the site but actually drive the most valuable relevant traffic to the site.
Make sure you choose the right SEO company. Your company deserves the best!!
 Chris Burres
KeyWords:
Houston SEO, Houston Orthopedic Surgeon, SEO Company Houston
