PPC What is important

 
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Ninth E-Webstyle.com SEO Podcast Feb. 19th 2009.  First page of Transcription

Chris: Hi, welcome to the E-Webstyle podcast unknown secrets of SEO podcast.

Paul: Yes, thanks for joining us again for another fun-filled edition of our podcast.

Chris: How’d you like that addition to the title Paul?

Paul: I think that was a good addition to the title. I like it.

Chris: Well, we decided that was the title of the podcast that we wanted to put on iTunes. So here we are on our 9th podcast and we thought, “Hey, why don’t we use the title, the actual title of our podcast when we’re introducing our podcast. [Chuckles]. Well today we always have a theme. Today is the soulless smile podcast.

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Webalizer Stats Explained, Total Unique URLS

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Ninth E-Webstyle.com SEO Podcast Feb. 19th 2009.  Second page of Transcription

Paul: That perfectly answers my question of what WebolizeR is.

Chris: It is. How do I find out information about people who are coming to my website? By the way, the fact that stats exist and that you can track them is one of the reasons that search engine optimization and search engine marketing is such a powerful tool. Again, if you’re company doesn’t have employee’s policy for when they answer the phone and somebody is calling, “Hey, how did you find us?” If you don’t have that in place or if they’re not so diligent about it or people don’t answer the question, you still don’t know how they find you. When it comes to your website we can tell you how they find you. And that’s really valuable so you can focus on those areas with that people who are already finding you to improve on them and to adjust your sales process for the key words they may have typed when they were searching for your website and ultimately ended up on your website. I think I’m giving away a little bit more [08:02 indiscernible].

Paul: [Chuckles].

Chris: And it’s all about, Oh, we said this before, it’s all about…

Paul: ROI, return on investment. You want to make sure that what you invested in you’re seeing a return on it. And that’s just, you know you want to make sure, “Hey, are people going to the site.” You know how are they finding me? They find me through my website. What key words and all that good stuff. So this is just another thing, focus—to help you focus on your ROI.

Chris: Exactly, exactly. So you’ve gone out, you downloaded WebolizeR, you’ve installed it, you maybe had a couple of problems, but you’re able to Google and get them solved then you’ve got WebolizeR up and running or with our servers, you click the button and it’s on.

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Tracking Traffic with Webalizer

 
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Ninth E-Webstyle.com SEO Podcast Feb. 19th 2009.  Third page of Transcription

Paul: That’s only work surfing on the internet.

Chris: On somebody’s clock.

Paul: Because that’s when people do the majority of their searching.

Chris: You know that’s the nice thing about work in a web company, isn’t it?

Paul: Yeah, surfing on the internet. [Chuckles].

Chris: What are you doing? “Ah, researching.” [Laughing]

Paul: [Laughing].

Chris: Can you believe the sales process on Amazon is amazing? Well, we need to get that for all of our clients.

Paul: That’s a good point. [Laughing]. I’m just testing. Everyone out there, listen to this, “Oh, man. They do it too. Okay.”

Chris: So then we go down we looked at the next area section is top 30 of 217 total URLs. So again that’s what I mentioned earlier that we’ll be updating in our blog entry that the total URLs are the URLs that were hit on the website and basically this tells you what is the—this is… In Google analytics, there is a section called content and that’s you know what are people doing with your content what happens to them when they’re on a specific page of content. This is kind of that equivalent. It’s saying in this case most people visited the sports page not surprising that that’s happening during work. Yeah, of course. [Chuckles.]

Paul: Yeah.

Chris: So as we go down the least is dining or some particular article in an announcement. So again that’s pretty straightforward. One of the interesting things on this page you’ll notice is, in this case, we’ve got 943 hits for the sports page, 2500—2 million a lot of kilobytes.

Paul: Yeah.

Chris: And right next to the hits, it has a percentage, which is 0.61% and if you were to add it up in this section that number doesn’t make any sense. What that is talking about is that 943 hits. This point that occurred on the sports page is 0.61% of the total hits. So you know that 0.61% of all of the hits that comes from this particular websites are occurring because of the sports page. Sounds like a low number at the end of the day the numbers do work out. So the next is top ten of 217 total URLs so that’s just reducing it down to the top ten again. So it’s kind of pretty much similar. The next is top ten of 26 total entry pages. So first off you’re WebolizeR stats probably is not going to say 26 entry pages. Entry pages are how people got into your website and that’s whether they actually type in a particular URL or they Googled and Google sent them to these pages. In the case of this particular customer, there were 26 separate pages, which were the entry or doorway pages for this website and we’re looking at the top ten. Why would this be of any value?

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