Google Analytics and Increasing ROI with SEO

 

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Twelth E-Webstyle.com SEO Podcast March 20th 2009.  First page of Transcription

Chris: Hi, welcome to the E-Webstyle, Unknown Secrets to SEO podcast.

 

Paul: Yes, thank you for joining us for another fun filled edition of our podcast.

 

Chris: My name is Chris Burres, owner of E-Webstyle.

 

Paul: And this is Paul Hanson, sales manager at E-Webstyle.

 

Chris: And welcome to our special Olympics podcast.

 

Paul: Yes. Why are we having a special Olympics podcast today?

 

Chris: Well apparently, our President Obama made a gaff on Jay Leno Show.

 

Paul: Oh yeah.

 

Chris: You’ve probably read about that. He made some comment. Apparently, Obama’s not such a good bowler.

 

Paul: Bowler.

 

Chris: So Jay Leno was like, “Yeah, they probably just burned the bowling alley.” And I believe Obama’s comment was something to the effect of, “Yeah, I’m practicing and doing whatever I can. I bowled a 129. It was like a special Olympics or something.”

 

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Google Analytics Daily Work

 

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Twelth E-Webstyle.com SEO Podcast March 20th 2009.  Second page of Transcription

Chris: We have opportunities to play with hey, do we want an audio intro or a video intro? Which one does better, an audio intro, a video intro, or neither? And we get to do a lot of playing with search engine optimization, and then, what ultimately creates the URI for a particular website with his website.

 

So the next thing is the dashboard. And Paul, if I say anything, you know, don’t fall asleep on me.

 

Paul: I’ll try not to.

 

Chris: The next thing is the dashboard, and this is as it sounds. It’s the first screen that you see, and it has a pretty good overview of what you’re looking at. On the dashboard, we can see all sorts of things.

 

We can see for the last 30 days, in kind of the upper right-hand corner, one of the things I would like to do a little bit later in this podcast is I’ll actually just look at the last 3 days because we’re constantly making changes to the website, and I’m really mostly interested in keywords although I’m going to cover a lot of other stuff right now.

 

What I’d like to see is, over the last 3 days, what keywords got people to our website. Of course, what are the balance rates? What are the things like that? What I’m looking for is like a new set of keywords that are bringing an amount of traffic.

 

What that will typically mean is that we’ve gotten much better placement for a particular set of keywords, and we want to follow that and follow those keywords. Go type those keywords in Google and see what page they’d land on, and make sure that that’s a good landing page for those particular keywords geared towards that.

 

Other things that are nice to look at, we can see a number of visits. We can see here Patrick has 86.5% of his visits or new visits, so that’s great. That’s all new people. That’s all search engines. You scroll down a little bit, you can actually see that 71% of his traffic comes from search engine.

 

So if the only thing that you’re doing is getting out to people to link to you or sending out emails, then most of your traffic is not going to come from search engines. In this case, you can clearly see that we’re doing our job. We’re making sure that anybody who’s looking for subjects related to Patrick are showing up on Patrick’s website because of search terms that they’ve put in.

 

By the way, Patrick, what he does and what he sells is a human behavior expert. He’s on TV on a regular basis. He gives talks at different conferences on relationships, on success, and he’s got a whole slew of products from quit smoking to find your perfect mate match. So it’s a lot of self-help stuff. There are a lot of products. And again, it’s really fun to play with this particular website because it does get a good amount of traffic.

 

One of the things we can do with this, which is pretty interesting, is actually, we can click into the content, which is on the left, and this gives an overview of content. How many pages these are, you need to use, and balance rights, which are also available on the dashboard, but we can actually see what the top content is.

 

So here, we can see that its index page gets 11% of his views. That’s a significant amount of the view. The next predominant one is what a woman wants book, which is a book that Patrick wrote called What the Woman Wants and How to Give it to Her. So when we go and look at the keywords, we probably see some keywords that are very relevant to what a woman wants that are sending traffic.

 

He also has a number of blog entries so we can see that, and actually, I can now click the full report, and again, I’m looking at the top 10 pages, and this is over the last 30 days. So this is a really, really good way to look at the content on your website.

 

We can actually show more rows. There’s actually more than 465 different rows for Patrick we can go down to let’s say just kind of look at the top 50 and see if anything really stands out. He does live phone consultations so we see that. We see stop smoking hypnosis, which is some of the keywords that we’re working on right now.

 

And something really interesting here is we can actually look at bounce rates. In fact, the headers for the rows here have bounce rate, actually has page views, which is a default sort, unique page views, average time on the page, bounce rates.

 

So when you click I haven’t done this in a while, so you might come up with some interesting information that you guys can see here. So we click average time on page. Now, some of these are clearly going to be eschewed because somebody spent almost 2 hours on a Why Men Want Women to Cook for Them blog entry.

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Google Anaytics and Controlling Bounce Rates

 

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Twelth E-Webstyle.com SEO Podcast March 20th 2009.  Third page of Transcription

Chris: So, we’re not actually that concerned about the balance rate although as we improve the other aspects of the website, we’ll probably come back and revisit this and see what kind of borders can we put on this blog that might be more interesting to people? Get them to sign up for the newsletter or whatever? And then we can sort the bounce rate 100% is Baltimore quit smoking, Denver quit smoking, and happiness book.

 

Although 3 people average almost 6 minutes on that website, that’s not too bad. So, in that case, I can guarantee you the happiness book page probably has 1 call to action, which we haven’t optimized, and that’s the buy the happiness book.

 

Paul: Uh hmm.

 

Chris: Which is an e-book. So, you got to be fair with yourself. You would like 100% of the people who came to that page to buy stuff or to buy that book. That book is also an e-book, and there are people out there who just won’t read e-books. They want a hardcopy book, which is not available in hardcopy. So those are the kinds of things that we look at here.

 

We also have goals, our defined goals. They don’t show up on the content page. They’re going to show up based on everything now. Here’s some more interesting stuff so I’m going to click on, let’s go back and sort by page views. And so again, the index pages, the number 1. Let’s click on the number 2, which is What a Woman Wants book.

 

This pulls up details about what a woman wants book, and has some really good information. One piece of information we can actually see that it created one sale because it did complete a goal.

 

Paul: Uh hmm.

 

Chris: And we can also click the entrance sources. So what this is going to get us is what was the page from which they came in order to get to the website and ultimately get this page?

 

So this doesn’t necessarily mean that they came from Yahoo directly to What a Woman Wants. It just means they came from Yahoo, got them figure the way, somehow got to What a Woman Wants.

 

Paul: And they completed that goal.

 

Chris: And some of them completed the goal. So in this case, it’s kind of saying, “Okay, if the goal was what do women wants to get them to that page, how are we achieving that goal?

 

Paul: Uh hmm.

 

Chris: And the first one on the list is actually Yahoo. What that tells me is that we’re doing better on Yahoo for What a Woman Wants keywords than we are in Google.

 

Paul: Uh hmm.

 

Chris: And I can show you that here in a little bit because we’ll look at the percentage of traffic we get from Google versus Yahoo, and it’s significant. We’re getting a significant more number of views from Yahoo than Google almost 4 times.

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Google Analytics Combine Home Page

    

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Eleventh E-Webstyle.com SEO Podcast March 13th 2009.  First page of Transcription

 Chris Burres:           Hi, welcome to the E-Webstyle Unknown Secrets of SEO Podcast.

 Paul Hanson:           Yes, thanks for joining us again for another fun filled edition of our E-Webstyle podcast.

 

Chris Burres:           My name is Chris Burres.  I’m owner of E-Webstyle.

 

Paul Hanson:           And this is Paul Hanson, Sales Manager of E-Webstyle.

 

Chris Burres:           Just for our little housekeeping, you can send us an email at podcast@e-webstyle.com.  Make sure you send your comments.  Today is a “We don’t need your stinking money podcast.”

 

Paul Hanson:           That’s right.  We don’t need it down in Texas.  Well you can keep it all.

 

Chris Burres:           Our government turned down $555,000,000 of federal stimulus money, and amen to that.  We don’t need it.  We have our own program in place.  We’re supporting him.  Actually, I don’t know all the details.

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SEO Converting Traffic into Dollars

    

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Eleventh E-Webstyle.com SEO Podcast March 13th 2009.  Second page of Transcription

Chris Burres:           And you know that there is a directory that does well in search engine placement, and you don’t want to use our service, you want to use Google analytics, and you are going to have a link in that directory, that medical directory, then you can actually track how that came to you.  What were the search terms for that medical directory, etcetera, and the way you do that is just by adding a piece of code in your tracking code that you put on your particular websites, so…

 

Paul Hanson:           You know the directory is the only thing I could actually think of why someone would want to do this and with vertical search engines going to be on the same boat.

 

Chris Burres:           Yeah, there are some new ones vertical search engines that you might want to track in more detail because what happens is you may have the full URL, and the full URL of the referring website may have the queries in it.  It’s just not going to be broken out.

 

                              So when you get into Google analytics, and you’re looking at what search brought traffic to my website, it’s not going to include the ones that we’re talking about that you could add.  So, if you think you’re getting a lot of traffic from a medical specific website or from a plumbing specific website with Joe the plumber.  He hasn’t for a while.

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Google Analytics Flaw, Tracking File Downloads on Web Server

   

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Eleventh E-Webstyle.com SEO Podcast March 13th 2009.  Third page of Transcription

Chris Burres:           But it’s a slightly different call to action, and for instance, in our business, when somebody comes to our website, I would really want them to submit a form.  We want them to be engaged on the website in educating themselves, and to pick up the phone and call it.

 

Paul Hanson:           Exactly.

 

Chris Burres:           So those are 3 calls to action on our website.

 

Paul Hanson:           And I have a question.  When you said, “A lot of websites that uses a brochure,” my question is, when was the last time you put a brochure on someone’s hand and it made a sale just from the brochure?

 

                              I assume it was going to make a sale to some sort of pitch to that person, and that’s what your website needs to do is to pitch.  Add that call to action, and pitch your product services, whatever it is to the visitor.  Not just a brochure.

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Crome properly spelled Chrome and SEO

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Tenth E-Webstyle.com SEO Podcast March 13th 2009.  First page of Transcription

Chris: Hi, welcome to the E-Webstyle Podcast: Unknown Secrets of SEO.

 

Paul: Today is going to be the Octo podcast. We’ll nickname it the Octo podcast.

 

Chris: This would be the second Octo podcast we’ve invented, right?

 

Paul: Yeah. The Sulu and family was last week.

 

Chris: Oh, the lady with the ape.

 

Paul: Octoplets, I guess you call it. What’s our ape this week?

 

Chris: Well, we’ve debated whether we’re going to go with the Octo theme or the Slumdog theme.

 

Paul: I like the Octo theme.

 

Chris: Yeah, yeah.

 

Paul: The Slumdog was good. They deserve it.

 

Chris: Slumdog Millionaire, 10 Oscar nominations, 8 actual Oscars.

 

Paul: Awards. That’s awesome.

 

Chris: So here’s our Octo podcast. I’m Chris Burres, the owner of E-Webstyle.

 

Paul: And this is Paul Hanson, the Sales Manager of E-Webstyle.

 

Chris: So we’re happy to get started. If you guys haven’t seen Slumdog Millionaire, I saw it. This is not a movie review podcast, but my two recommendations so far are get a flu shot and go watch Slumdog Millionaire.

 

Paul: Go watch it.

 

Chris: Alright, so as always, I want to cover what we did last time. We covered Webalizer and some pretty good detail, and really, the value of Webalizer can be summed up, and we got a couple of more things to do, but just to cover what we did last time. We talked about when you get into the details of a particular month in Webalizer. There is a summary right at the top, and it goes total hits, total files, totals pages, and so we covered web total files, total pages, total visits. I think we did a good job of that. If you didn’t, if you don’t know the difference between a hit and a page and a visit, make sure you listen to our previous podcast.

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Growing during a Recession with SEO

 

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Tenth E-Webstyle.com SEO Podcast Feb. 27th 2009.  Second page of Transcription

Paul:           Yeah, if I could butt in there, I think there is one thing that from a sales perspective that I ran into a lot.  Why I think that analytics are running some type of analytic software so important?  A lot of business owners that are new to the internet or new building websites will take the approach.  If I build it, they will come.  Just because you build their website…I mean, if you don’t set it by now, it does not mean that you’re guaranteed traffic or people are going to go there.

 

                  I mean, you are going to get some traffic because you’re probably going to make your homepage your website, and every one in your business is going to visit your website.  But just because you go doesn’t mean they will come in, so web a lot are any type of analytical software is going to help you find out who, what, when and where about your website.

 

Chris:          Yeah, and you probably get traffic because you’ll be handling out business cards…

 

Paul:           Yes.

 

Chris:          …if you’re smart and you bother to make a website then you’ll actually going to have that printed up on your business cards.  We’ve talked about if you got a truck, it would be easy on your truck, whatever it’s going to be on your forehead.  This is about promoting your business, and that’s what we do here, we promote your business.  By the way, maybe this is a good time to stop.  You read the news.  Maybe you watch a little TV when you’re visiting somebody in your case, Paul.

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World Class SEO with World Class Customer Service

 

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Tenth E-Webstyle.com SEO Podcast Feb. 27th 2009.  Third page of Transcription

Paul:           That makes sense.

 

Chris:          Okay.  So now we’ve got this concept of they can do a whole lot of stuff, and I don’t know about it, and how long do I actually want to consider them to be in an act of session.  For instance, if that were indefinite, then every day I visited the E-Webstyle blog, which is at www.e-webstyle.com/techinfo where if you could just get to the homepage, you can find the blog link.

 

                  If everyday I went to the blog and Google will never time out my session, my experience would just be one continuous experience, and so, the fact that I clicked here, here and here, and then what went and bought something, and then the next day, something else, it’s all like one visit, and you can imagine that that’s not may be sending out different emails to get people to come to your website to look at different things like our blogs have different entries.  There are entries about stuff.  There are entries about podcast.  There are entries about Webalizer.  There are entries about all sort of different things, so we can send the emails out to our clients.  If one day they come in for Webalizer information, and another day they come in for podcast information, those pads need to be handled separately, and the way that Google does that has a time out.

 

                  So at some point, and I don’t know what the default time out is, but at some point, when you’re on a webpage and Google Analytics is tracking you, if you stop interfacing with the server, therefore Google Analytics thinks that you’ve not done anything for let’s just say five minutes, then it’s going to time out that session, and then when you click again, then it’s going to start a new event, so really, what you’ll end up looking like is just a totally different user.  Now it does recognize you’re not a unique user.  It just tracks that as a different event.  So, that good?

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