Website Position Drops and Rises in Google Rankings

 

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Seventeen E-Webstyle.com SEO Podcast May 15th 2009.  First page of Transcription

Hi welcome to the e webstyle podcast the inside secrets of SEO podcast. I think its unknown secrets but we’re gonna go with it thats awesome(laugh) I should know this by now, I’m thinking I was about to redo it because I didn’t say it right.

 

Chris: My name is Chris Burris, I’m the owner of e webstyle

Paul: and this is Paul Hanson the sales manager at e webstyle.

 

Chris: We’re glad you joined us today, today is gonna be a great fun filled and very informative podcast. Normally at the beginning of each podcast we cover what we did last time then frankly I have no idea. .

 

Paul: Yeah it was (laughing) like a week, week and a half ago we recorded that

Chris: Yeah well Paul was Paul was actually suppose to be in Costa Rico ahhh last class

 

Paul: Ready for our (58.3) (laughing) which turned into Chicago some people didn’t realize Costa Rico was so close to Chicago.

 

Chris: (laughing) don’t miss your flight

Paul: We’ll call it a passport issue.

Chris: Yeah alright yeah. Exactly

Paul: We’d like to cover a little bit of news just for some relevancy for what date if you’re listening to this and you know a couple weeks or months or years from now ummmm you know what I gotta be honest.
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Whats more important than great search engine placement?

 

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Seventeen E-Webstyle.com SEO Podcast May 15th 2009.  Second page of Transcription

Paul: yes, so it’s really not so bad.

Chris: It is still a great report.

Paul: twenty-four out of thirty is still a phenomenal ratio to be on the first page.

Chris: Exactly, and it’s got a lot of drops of one or two positions but it is still on the first page, and in fact I think that when I glanced at it I don’t think anything moved off of the first page.

Paul: I don’t think so either.

Chris: So we are actually in really good shape.

Paul: Your position is going to go up, and your position is going to go down, it’s just how SEO works, it is going to change, if you work with another company and your position drops one month, then it probably went up, or at least if you worked with us it went up months before that and we had to bump someone out of their spot. So you know, and there are also other companies that are doing SEO, I mean there are more reasons than I can explain as to why you go up or go down. But it will happen,It happens to everybody.
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You Have 10 Seconds to Win Your Vistors Over

 

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Seventeen E-Webstyle.com SEO Podcast May 15th 2009.  Third page of Transcription

Paul: And that is false, and I know it to be false, but still I am going to have, and I have heard this number, I think maybe you have said this number before but you have 8-10 seconds or something, and I am going to be generous and say that you have 10 seconds to get someone’s attention and say “hey here’s why you should stay at this website and research and look at all my pages.” If you can’t capture your visitor’s attention they are going to bounce. They are going to hit the back button and find someone else in their search results. We said hey if we get you this spot and they look at your website and everyone else behind you, your website has less information and its less appealing they look are gonna bounce and they are going to go with someone else.

Chris: They are going to go with your competition who has a higher quality website. So the phrase, look, what was it? Change your look before you leap, because yeah we could leap into SEO and do a great job get her on the first page. I think in that particular industry we probably could, it would be fairly easy to get her into the first position on the first page, and if the second or third positions have significantly better websites. It is just not going to, the ROI at the end of the day is not going to have what she needs. It is a small business, I think it is a great business. Generous lady, and she talks about some of her testimonials, and some of the things she has said over the phone. If you have got no money and you have a tattoo on your face and you are trying to straighten out your life and get a job she will actually remove the tattoo for free.

Paul: Yeah…

Chris: And that is awesome, we give back in the podcast and in other ways, when you meet somebody who does that you just want to do the right thing by them. We are not the cheapest service out there but we are giving the right advice. You know, we make more money on SEO, but we don’t even want to start SEO until we do the website.

Paul: It is the right, I definitely felt that it was the right thing to do. There are companies, I know there are companies out there who would have said sure.

Chris: done, first page, there it goes

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SEO Company uses Cold Calling

 

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Sixteen E-Webstyle.com SEO Podcast May 1st 2009.  First page of Transcription

Chris: Hi, welcome to the Unknown Secrets of SEO podcast.

 

Paul: Hi, thanks for joining us for another fun-filled edition of our SEO podcast.

 

Chris: My name is Chris Burres. I am owner of E-Webstyle.

 

Paul: And this is Paul Hanson, Sales Manager of E-Webstyle.

 

Chris: Alright, so are you ready for our subject of the week?

 

Paul: What’s our subject today?

 

Chris: It is swine flu podcast.

 

Paul: Oh great.

 

Chris: We are hoping that no one out there gets the swine flu. We understand it is a very serious issue. But actually Paul was, you know, hey flu I’ve survived it, what’s the big deal. We did a little bit of research and pulled up the influenza pandemic.

 

Paul: In 1918.

 

Chris: 275,000 people in the United States died at that time. So that’s why some people are taking it seriously. That’s why some countries seem to be taking it a little more serious than us. I think there are some countries that ordered the slaughter of all pigs.

 

Paul: Oh, it’s India. I think it was, uh, I did hear about that.

 

Chris: No, it was Turkey, I think. Maybe it was Turkey. Anyway, the fundamental problem with the slaughter of all pigs and that would be there is no way to get more pigs.

 

Paul: No more bacon burgers.

 

Chris: We’re going to put McDonalds out of business.

 

Paul: Tell me about it.

 

Chris: The Jack burger is nothing without a whole slab of bacon on it.

 

Paul: What about ribs?
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SEO is Newspaper Advertising Finished?

 

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Sixteen E-Webstyle.com SEO Podcast May 1st 2009.  Second page of Transcription

Chris: Any kind of marketing, exactly. We do not recommend that you do that because if you don’t have an organized plan, you’re not going to come out with an organized solution, you’re not going to come out with a positive solution. If you don’t know your ROI, if you’re doing pay per click and you don’t know your ROI, you need to figure it out. You need to spend some time because you could be throwing money away or you could possibly not be spending enough money, if it’s doubling your money, if it’s tripling your money, but you’re not spending as much as possible. That gets into a very nefarious how much money could I possibly spend. Well, you could broaden your search terms and spend as much as you want, but the same as with the cold calling example that I just gave. If you’re spending $100,000 on pay per click and there are lots of companies that do that, and you’re only getting $110,000 worth of profit out of that, then again you’re getting 10% return on your money. You may, depending on what your goal is and your margins, you want a debate, is that what’s right for me. Maybe if you trim that down and you spend $50,000 and you get $100,000, then it makes whole lot more sense to stop at $50,000. So it is pretty nefarious to say, spend as much as you can on pay per click because if you broaden your terms, you could spend as much as you have.

 

Paul: Yeah, you could spend every dime. There’s many different ways as there are to market and many different keywords that apply to every industry. I mean, keywords that apply to just the search engine marketing industry. There’s so many different things you could go after that you would spend everything you have.
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Webdesign Bigger Than Life

 

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Sixteen E-Webstyle.com SEO Podcast May 1st 2009.  Third page of Transcription

Chris: When you’re searching online, even any more, you’re searching almost directly for the property. So if there’s any way with per pay click or with proper management of banner ads or whatever to get them in front of people exactly when they’re looking at houses, then that’s what you need to do. Again, I’m with you Paul. If you’re looking for a rental apartment or a house, you’re online. This next generation is online. They’re not picking up the newspaper. Maybe his market is, and this is just a theory, maybe his market is kind of the higher end homes which is using people who are older, which is using people who are less internet-savvy. So those people are still hitting the newspaper and you’re exactly right. If he doesn’t start transitioning to web-based, then he’s going to miss the next wave of affluent people who don’t use the newspaper.

 

Paul: Yes, of course. I was trying to explain to him, there’s so much you can do with showing a home with a web site. You can take pictures, put them in a newspaper but then you can’t put 12, 15, 25 pictures in a newspaper unless you’re going to have a full page ad which is going to cost you a lot, a significant amount of money. You can actually market this home or you can have videos of the home. There is so much more you can do by marketing it through your website and a lot of real estate companies are taking advantage of that. I’m sure everyone has been … a virtual home tour, someone has seen that before online. I tried to help him understand that. But, you know, hey newspaper works for him.

 

Chris: Keep doing it.

 

Paul: Congratulations.

 

Chris: It’s the same as the cold calling question. It also goes back, in newspaper in general, it also goes back to yellow pages, right. I mean, Paul, you came from the yellow pages environment. On our phone call, we then started our partnership, you talked about yellow pages being a dying business while you are at the yellow pages.

 

Paul: I think it was like 5:30 or 6:00 everybody was gone because they got fired.

 

Chris: But we still advertise in the yellow pages and we’re going to do it again next year because we get some phone calls from it. It returns the money that we spend on it. So we’ll keep doing that.

 

Paul: You know what, I think that there’s a lot of different ways to market. Search engine marketing is definitely one of those ways. But if there’s anything … I always hear that XYZ marketing method is dying. Search engine marketing is growing exponentially. I think everyone understands that television, radio, newspaper … just open up the newspaper, you can read articles. All these different mediums are dying. Well, a newspaper will not print an article that a newspaper medium is dying but you can read it … everything else seems to be kind of dying out and everyone is taking that money and transferring it to the internet, to their website because people recognize, people shop for goods and services online and that’s where you should be.

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Cannot generate SSPI context – My Solution not Microsofts

You are reading this because you have bumped into an annoying problem.   You are getting a message.  Probably a lot more complicated but it includes “Cannot generate SSPI context”.  You may have found or been referred to Microsoft’s trouble shooting page for this problem http://support.microsoft.com/kb/811889.    I love reading these long technical articles and what I like it even more are step-by-step solutions.  I did not find any step by step solutions, so here is how I solved my problem.

From the Microsoft link I did the following test.

If our server which had msSQL on it was: EWEBSTYLE

Command Prompt

ping ewebstyle
I did get an IP address lets say it was 192.168.5.5

ping -a 192.168.5.5

I did not get the fully qualified DNS of the sql server.   This clued me into it being a DNS issue.  I added the EWEBSTYLE servers IP address to the TCPIP protocol DNS servers.

Start->Control Panel->Network Connections->Right Click Local Area Connection->Properties->Highlight Internet Protocol->Click Properties->Select Use the following DNS server addresses->If you are using DHCP you should make sure that you set the Automatic DNS server as the Alternate and list the IP of the SQL server as the primary-> press OK->OK.

Even though the ping -a IPADDRESS command still did not return the fully qualified DNS of the SQL server, this seemed to fix the problem!!

I am pretty sure I could have also manually added the IP of the SQL server to the DNS on the router, LAN side of course.  This would be nice because I would not need to make the change, above, to every computer.  Not a big deal for this client with two computers in the office.

Please leave and questions or comments, WE LOVE THEM.  Also sign up for our Free Podcast, Unknown Secrets of SEO.

Chris
Owner E-Webstyle.com

Competitive Analysis, Keywords and Horrible Websites

 

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Fifteenth E-Webstyle.com SEO Podcast April 24th 2009.  First page of Transcription

Chris: Hi, welcome to the E-Webstyle Secrets of SEO podcast.

 

Paul: Yes, thank you for joining us for another fun filled edition of our SEO podcast.

 

Chris: My name is Chris Burres, owner of E-Webstyle.

 

Paul: And this is Paul Hanson, sales manager of E-Webstyle.

 

Chris: So we always have a theme, and today, we’re going to have…Should I say it?

 

Paul: Yeah, go ahead and say it.

 

Chris: A baby shaker podcast.

 

Paul: Oh, we’re going to get in trouble for that. Why are we shaking babies today?

 

Chris: Well, apparently, Apple had to apologize…

 

Paul: I heard about that.

 

Chris: and retract the baby shaking software that they had on their i-phone.

 

Paul: So Ed told me this, so Apple decided to write a program to shake babies?

 

Chris: No, actually, there’s another guy. The guy’s name is, I can’t remember the name up the top of my head, but this guy wrote the software, and the process for getting that software available through an i-phone is it’s got to go through an approval process because they don’t want, at the Apple store, they may not want pornography…

 

Paul: Yeah.

 

Chris: Or something games or maybe they wouldn’t want a baby shaker…

 

Paul: A baby shaker or something.

 

Chris: Say, that would be a good example.

 

Paul: So someone has to review this software, I assume, to make sure it’s okay, it’s legitimate.

 

Chris: And that works, and that you really want their name on it.

 

Paul: Yeah.

 

Chris: So whoever he is in charged of that particular process.

 

Paul: Uh hmm.

 

Chris: Apple kind of dropped the ball.
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Are Meta Tags Useful for Google SEO

 

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Fifteenth E-Webstyle.com SEO Podcast April 24th 2009.  Second page of Transcription

Chris: And you would send an email to anybody with a moderately reasonable website, and you would add as many links as possible to them from your link’s page, and from them, to your webpage, and that actually did give you some advantage, and as you’ve noticed, people don’t do that as much anymore.

 

I think the other issue there is that the owners putting up his favorite links is kind of the web wasn’t that professional, if you will. It’s kind of a way for, if you’re a little bit technical, you could put a website for your business, and it was a way for you to express your inner…

 

Paul: Express yourself.

 

Chris: Yeah, and so your favorite pet link is kind of you just expressing yourself, and then, all of a sudden, you realize that it’s not…

 

Paul: Yeah.

 

Chris: Now, it’s no longer professional.

 

Paul: Exactly. Your pet link has absolutely nothing to do with your plumbing company.

 

Chris: And there’s still people who use it. In fact, right off the street, we can almost see the building as a company called Close Gater, and they’re one of the largest hosting companies on the planet, I believe.

 

Paul: Yeah.

 

Chris: And right here in Houston, Texas, believe it or not, and he’s got a hobby, which is an interesting hobby. He’ll dress up as a bum, he’ll go on the street, and basically beg for money, and then oppose those results. It’s $10, $15 an hour, right?

 

Paul: Yeah, yeah.

 

Chris: So now, this is a little frustrating for me because now, every time I’m driving around in my office, I’m like trying to recognize the bomb, and is it the CEO host skater? And do I roll down my window and ask if I can get a special resell or program? Should I ask him for some money?

 

Paul: Exactly.

 

Chris: Because he’s definitely loaded. Again, I think that’s a very interesting experiment. I love psychology and sociology and things like that, and I wouldn’t see a problem if he had linked from his business’ webpage to his personal webpage about this story.

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Convert Traffic With Calls to Action

 

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Fifteenth E-Webstyle.com SEO Podcast April 24th 2009.  Third page of Transcription

Paul: That’s the description, they don’t have any, and I’m like okay, that’s where we need to start as part of number one.

 

Chris: And it’s a short, simple thing to throw out there. So you really should spend the time to do this. It’s not that much effort. You really you should have for your business some succinct selling points. And so those types of selling points are what you really should have in your meta tag description. So I’m giving an example.

 

One of our clients we’ve got, they do phone systems here in Houston, and one of their high-value keywords, if you will, is phone system repair or, in a particular case, ESI is a particular type of phone or Nortel, and so, if a user in Houston types Nortel phone repair, Houston, what are they probably looking for?

 

Paul: They’re probably looking for a Nortel phone system somewhere in Houston.

 

Chris: The product and how to repair it.

 

Paul: Yeah.

 

Chris: I’m trying to find a company how to repair it, so when they look for that, what I suggested to them and what we’ve implemented is that the description meta tag actually has their phone number in.

 

So when that first page Google result comes up, and they’re on it because they are…

 

Paul: Uh hmm.

 

Chris: Because they work with us.

 

Paul: Yeah.

 

Chris: That’s just not a ghost.

 

Paul: [0:22:23] number one.

 

Chris: The description has their phone number in it right away. So the user, who’s possibly in a state of panic because his phone isn’t working…

 

Paul: My phone system went out, I need somebody yesterday.

 

Chris: Boom, he doesn’t even have to go to their website to get their phone number. He can dial straight from that first Google results page, and I think that’s valuable. You were asking me what is the value?
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