Social Media, Why Should I Bother

Share

Click Play to Listen to Podcast Now

Get a FREE Website/SEO AnalysisClick Here

---

Click to Subcribe at

Click Here to View our Podcast Page

Forty-fourth E-Webstyle.com Internet Marketing Podcast Jan. 22nd 2010. Third page of Transcription

Chris: Right? So, if a link farm is something that you’re trying and you know you don’t like them and no Google user is going to like them, then don’t mess with them, right? If you’re going to put some sort of link with — you know, maybe you’re using Blue One Armed Widgets but you’re selling something else. You know, that’s not a good experience for Google.

Paul: It’s not.

Chris: So, if you’re out there creating bad experiences for Internet users, you’re creating bad experiences for Google users and you’re not going to do well.

Paul: Yeah. And remember, that’s a — I like you brought it up ’cause remember you have to balance — SEO is kind of like you have to please the user and you have to please the Google bot, for example. You know, you got to get the search engine to return your websites, the search engine has to like it but if you’re on the first page, first position and your website sucks and you have no content which happens, then the visitor is going to bounce.

Chris: Yeah.

Paul: So, remember that. You got to kind of balance that.

Chris: And that’s what we call it SEVO.

Paul: SEVO.

Chris: SEVO. That’s Search Engine Visitor Optimization.

Paul: Optimization. So, there you go.

Chris: So, how can you turn your website into something that is actually a good experience for the search engine visitor.

Paul: There you go. Okay. What’s up next? Number four, keyword use anywhere in the title tag. Okay. This is another one. I was a little shocked. I knew it was a factor. I did not know it was this important of a factor. I think it’s pretty straightforward, keyword use — use keywords.

Chris: Well, if it is — and now here’s the classic mistake. You’re making your own website. It’s your own business. It’s the BOW business and you put “Welcome to BOW” as the title of every one of your pages, right? Which seems to make sense except the title of the page, you know, in the classic sense a title of an article isn’t, you know, about the business that wrote the article. It’s actually the title of the article and the information in the article. So, that’s what Google sees it. So, take the time and this can make — this one simple thing can make a big difference in your search engine placement. And that is, you know, what’s relevant — what’s the information that’s going to be available on this article, on this webpage, put that in the title. So, if it’s about Blue One Armed Widgets, then, you know, Blue One Armed Widgets in fact people — SEO people will argue that it needs to be early on in the title. So, you don’t want a bunch of text and then Blue One Armed Widgets you want Blue One Armed Widgets, you know, available now or something.

Paul: Okay. So, if we could use it first, it would be better.

Chris: Yeah, yeah.

Paul: Than having it as one of the last thing so …

Chris: And that goes to, you know, we talk sometimes about density and prevalence. So, how early is it shown in the text and how dense? You know, maybe you mentioned Blue One Armed Widgets twice. You want to make sure that you’re not stuffing it ’cause that’s not good, either. But make sure, you know.

Paul: Yes. Don’t stuff.

Chris: Having it more than once is good.

Paul: Don’t keyword stuff anywhere, not in your title tags, anchor text — nowhere.

Chris: Yeah.

Paul: And another one, the number five, trustworthiness of the domain based on link distance from trusted domains.

Chris and

Paul: (laughing)

Chris: Yeah. One more time. Trustworthiness of the domain based on link distance from trusted domains. This just goes back to the external links coming in if you’ve got MSN who is clearly a trusted domain …

Paul: Yes.

Chris: … linking to your website, then you’re one step away from a very trusted domain name. If it’s MSN and then John Doe and then Bill Smith and then you, you know, you’re a couple of steps farther away. And then, of course, there’s lots more, longer pads that you could be away from a trusted domain. You want to be close to trusted domain. And basically that’s saying, those websites with good PR rankings or good Alexa rankings, that get good traffic that are quality that people respect, you know, the closer you can be linked to them, the better.

Paul: Yeah. I got it.

Chris: And, you know, that’s factor five. So, it looks like three of the factors of the top five are actually related to links, right?

Paul: So, I would say links …

Chris: Link building is one of the biggest things that we do.

Paul: So, to John Reynolds in Southwest Australia, that’s — there you go, like link — I know — most people I know, three or four, maybe five SEO techniques but that’s proof positive while links is one of the most important and popular SEO techniques or anything involving links is very popular. There’s other things that are good but these links are — way to go.

Chris: I think, you know, this kind of — even this starts answer, you know, John Reynolds’ question, you know, I know three content links and something else — and keywords. But really, links are not just links. So, there’s internal links, there’s external links, there’s the page rank of the link coming in, there’s the keyword anchor text of the link as it’s coming in. You know, there’s so many — you know, it’s not — links is not just one of the 200.

Paul: Yeah, I got you.

Chris: It’s like ten or 20 of the 200 based on all the different kind of factors, different ways to look at links. So, it’s a great question and we’re actually going to continue that.

Paul: Let’s add our won to it ’cause there’s more than this that we think you should be doing. Remember, we’re going after what you should be doing at the absolute, absolute minimum because most of you out there, our listeners, are, you know, running your own website and trying to do this piece, you know, piece it together by yourself. So, what can we add to this? I know we think there’s more than this.

Chris: Well, I think that’s a good list. I think let’s kind of stick to our kind of yearend review.

Paul: Okay.

Chris: Right? So, the next thing …

Paul: I thought we’re going to add social media?

Chris: That’s what we’re going to do.

Paul: Okay. (laughing)

Chris: So, the yearend review is — yeah, the other thing that you do want to do is social media. You’re exactly right.

Paul: Okay. Okay.

Chris: So, we’re on the same way, just speaking in a different language.

Paul: A different way, okay.

Chris: And hopefully, you know, this is a language that Gino over in Australia appreciates. Yeah, so the next thing is, you know, social media. Now, frankly, when we started ’09 we were doing one social media thing and that was the podcast, right? We started that in the latter part of ’08 all through ’09 and then now we’ve evolved. So, now here’s what we’re doing social media wise. Twitter, Facebook, Podcast, USTREAM — live USTREAM …

Paul: YouTube.

Chris: … YouTube and then we’re going to go into do a video podcast. So all of those are social media and, you know, the SEO rapper said it best, right? It was like if they’re not finding you at your website and they happen to be finding you at Facebook, it can only happen if you’re on Facebook.

Paul: There you go.

Chris: And at least they’re finding you.

Paul: There you go.

Chris: So, it really is not should I be doing Facebook. It’s you — or social media in general. It’s you’ve got to come up with some sort of program and make that happen.

Paul: Okay.

Chris: It’s got to happen.

Paul: I like that. And one thing is when you said should I be doing Facebook that I just thought of — actually, when you were talking about all the different social media that we’re doing, social media is more than Facebook and even I myself will forget that.

Chris: Yeah.

Paul: It’s more than Facebook and Twitter.

Chris: Well, we were looking at our website the other day that had this row of like 8 by 5 so over 40 different, you know, ways to be socially connected to a particular article — Digg, StumbleUpon.

Paul: LinkedIn.

Chris: LinkedIn

Paul: Delicious.

Chris: Delicious. I mean there are so many different things to be involved in. So, you really want to — you know, Facebook is huge right now and Twitter is huge right now, so if you’re really going to do anything you kind of want to be doing some of those. And remember as a business and this is something that we’re really working towards, it’s part of the reasons that we do this podcast is you want to establish yourself. I mean there’s lots of talented people in whatever business you’re in but you want to establish yourself as the expert — as at least one of the experts or as an expert in that industry, you know. And there’s iTunes, Podcast, the most popular SEO podcast on iTunes, it works to do that so people start to understand e-webstyle as experts in search engine optimization. You want to do the same thing for your business. So, maybe it’s starting a podcast. Maybe it’s — I don’t know. Maybe it’s just, you know, being consistently active on your Facebook page or your Twitter so that the more people — you know, when people start thinking about Blue One Armed Widgets they think about you if that’s what you did or, you know, in our case, if people think about search engine optimization, they think about e-webstyle. So, you know, those are kind of the reasons. And you know, in all of this electronic age and all of this, it still boils down to people, like people want to know that, you know, e-webstyle can be a big company that is a machine at cranking out high rankings. Well, people don’t really want to do it. You know, there’s this — they kind of want to deal with it but they really want to know, you know, the people behind the mask, the people behind the curtain from …

Paul: They want a personal relationship with who they’re going to do business with.

Chris: Yeah, yeah. So, you know, that’s what we recommend you to do. That’s what social media is all about. And it works really well. So, I think we’re actually — our time’s up so this is another great podcast, the end of 2009. Now we’re on to 2010. We’re going to keep covering John Reynolds’ question and some more details about the things that affect the page ranking and …

Paul: I have a couple of people I’d like to say hello to. To John Povlacos, I gave him a shout out earlier. He sent me an email in Christmas. I thank you for the email, for the holiday well wishes. John was actually the very first person that ever sent us an email.

Chris: Oh, cool.

Paul: Actually, I remember his website but I remember he sent us a — he gave us an iTunes review, docker video. Thank you very much, John. To Jignesh and to Todd at Costa Rica Real Estate, thank you for the analysis. I got those to you. And thank for everyone that listens to the podcast, man.

Chris: You mentioned analysis. Yeah, if you want a free analysis of your website from a search engine optimization perspective or from a web designer development perspective, we really kind of play them both.

Paul: Yeah.

Chris: But go ahead and go to our website. Go to e-webstyle.com. When you get there, click “SEO” and at the top there’ll be a place where you can give us a call. Go ahead and give us a call. That’s fine or a little bit farther down is kind of a smaller link — we’d rather you call us — but there is a smaller link that links to a forum that you can submit if you don’t really want to hop on the phone or whatever or if you know, in another country, ’cause a lot of our listeners are in other countries.

Paul: In other countries.

Chris: So …

Paul: Oh, hang on, one person — to two more. personalgrowth.com, Scott and Lianne, thank you very much for your listenership. They did contact us about a week and a half, two weeks ago. So, thank you for your listenership and we’re looking forward to speaking with you guys again.

Chris: All right. Well, you are listening to the most popular SEO podcast on iTunes. This is the end of podcast number 44, the beginning of 2010. Thank you guys very much for listening. Until the next podcast. I’m Chris Burres.

Paul: And this is Paul Hanson.

Chris: Bye-bye for now.