Interview One with Ken Roberts

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Fifty-one E-Webstyle.com SEO Podcast Mar. 19th 2010. First page of Transcription

Chris: Hi and welcome to the Unknown Secrets of SEO podcast! Today is the 51st podcast. Unfortunately, we do not have Paul here today. Don’t worry. I will introduce this gentleman shortly. Paul is out. We wanted to send our thoughts and prayers over to Paul his grandmother. His grandmother is having some surgery – emergency surgery this morning and he’s heading over to exciting Beaumont. So, our thoughts and prayers are over with him. And here next to me, we have Ken Roberts and you know I printed off a page for Ken. So, why don’t you introduce yourself and say a little bit about your company and I’m going to get that page that I’ve got.Ken: All right. Good morning. My name is Ken Roberts. I’m with Search Marketing Profits. And Chris asked me to stand in and talk a little bit about what we do, collaborate, and I’ll let him…

Chris: All right, so Ken Roberts we’re going to get right back to him. As usual what we want to do first in our podcast is we want to talk about what – briefly what we talked about last time ‘cause, you know, if we talked about it at length it would be the same podcast, so we definitely don’t want to do that. Last time we were talking about the Microsoft SEO tools and I think it was Darren Booy, he sent us a message saying “Hey, what about Microsoft SEO tools.” We honestly didn’t know anything about it and Ken actually had heard of it. But really…

Ken: Asked him right up?

Chris: Yeah.

Ken: You didn’t look at it? You didn’t even look at it?

Chris: I was like “Oh, yeah. That sounds interesting and I have too many other things to do.” So we did a little bit of research and we came up with some good information so the last podcast, that is podcast 50, is a good podcast — podcast to go back and listen to. Remember you are listening to the most popular SEO podcast on iTunes. You might even be watching the most popular SEO podcast – then it would be on USTREAM I guess ‘cause you’re watching it there. We love it when you stalk us. We love it when you give us reviews. We’re always kind of reading our reviews on air ‘cause we get some wonderful things. People are saying some great things about us.

If you want to stalk us, you can stalk us on Twitter. To find us on Twitter, you just go to twitter.com/e-webstyle and we’ll talk about that ‘cause we were talking about social media a little bit earlier this morning. Facebook, because the URL is so ugly and useless that I don’t give it off over the air, what I do, do is I tell you to go e-webstyle.com/facebook, that will take you to our Facebook page. Please become a fan. Our fans are growing. Actually, that was another thing that I wanted to discuss today. We may not get to that. USTREAM, hopefully some of you are watching us on USTREAM already. We do broadcast the video of this podcast live every Friday at 9:15 Central Standard Time. Holler at – wave hello, Ken.

Ken: Good morning.

Chris: Hello out there in internet video land. If you want to find our USTREAM page, again the easiest way is e-webstyle.com/ustream. Don’t worry I’m almost done. And next is our YouTube page and I’ve been promising you for at least two podcasts that I would give you a shortcut to it. We do have a shortcut. The shortcut is e-webstyle.com/youtube. And that is Y-O-U Tube and stream is U the letter and then stream. So make sure that you follow us and make sure that you stalk us. What we really enjoy is when you take the time and you make an account on iTunes, you put in your vote, you say that we’re awesome.

If you get any good information, please take a little bit of time out and go to iTunes, make an account, and submit a review. We really appreciate that. And if you do submit a review send us an e-mail so that we could give you a little bit of link love and you can find us via e-mail at podcast@e-webstyle.com and that will go to both – either Paul or I. I think – and then we got a little bit of news. This is kind of cool. Did you – I don’t know if you knew this. Facebook unseeded Google as the most visited site this week.

Ken: Yes.

Chris: Yeah, so that press release went out. This is kind of interesting.

Ken: Actually, that’s something that’s — over a month that they’ve – they have more traffic coming in than…

Chris: Than Google.

Ken: …than Google does.

Chris: Yeah. And this…

Ken: In fact there are a lot of people from – even from the Pay-per-Click standpoint are moving to Facebook for Pay-per-Click because of Google and the higher cost you – anyway.

Chris: Yeah, I know. It’s interesting ‘cause I did mention Facebook and that I was going to – I printed out something. Facebook sent me an e-mail and I think it was with regard to our business page saying, you know, these are the people who have come and said they liked your page and so there was actually like Facebook Analytics and one more thing that we have to deal with here…

Ken: Right.

Chris: …as Search Engine Optimizers. And I think we’ll probably talk about that ‘cause social media is such a big monster right now and there’s a lot of potential in it for traffic depending on the type of business. So we’ll bring that up in a little bit. It’s just exciting, you know, and so we’re now – you know, Google had their run – I don’t know if that sounds like they’re done. Obviously, they are not done but, you know, they were on top for so long and now here we are – Facebook has overcome them in terms of traffic. So that’s pretty exciting.

Another thing that we wanted to bring up, Yahoo drops — and this is just in one of the magazines that we have here industry magazines — Yahoo dropped their shopping API. So they’re sending all of that shopping API traffic. They are just saying, “Hey” — they’re not even sending it. They’re saying, “Hey, go to PriceGrabber.” So this is like almost – probably three out of four podcast where we kind of talked about technologies that Yahoo is stopping doing. What are they going to do? Like where are they going? Eventually, maybe they’re going to their core competency which – what? Is it e-mail?

Ken: (laughing)

Chris: Are they just going to drop out of the face of the earth? Who knows ‘cause it looks like every couple of weeks — boom! They’re just dropping off and they’re deciding, “Well, you know, we just don’t want to – that’s, you know, one of the ones was GeoCities. They dropped GeoCities.

Ken: Right.

Chris: It was still getting like millions of traffic on a daily basis and they just shut it down. They didn’t try and sell it. They didn’t try and do anything with it. I just think that’s a little – it’s a little bizarre.

Ken: Yeah, I don’t understand it. I don’t think they’re done.

Chris: Right. And you think they’ll be dropping more?

Ken: Yeah, well, I – you know, they’re changing gears but which direction?

Chris: Right.

Ken: Well, ’cause — you know it will be a good – good question to see.

Chris: Yeah. So we’ll keep an eye on that. We’ll have the latest Yahoo drop some technology announcements here on the secrets of – Unknown Secrets of SEO podcast. Google so – and one last thing, I think we’re really close to our Gino time limit. And Ken – Ken actually listened to one or two of our podcasts before coming and I appreciate that. And one of them was the one when we were talking about Gino and Gino complaining about the first 10 minutes being mocked that he just has to fast forward through so we’re close. But I did want to give one shout-out to a City on an island next to Ibiza. I was looking at our stats and we actually had somebody, I think it was last night, they downloaded two of your podcasts and they’re from Palma de Mallorca. Now, I think it’s Spain.

Ken: I would…

Chris: I think it’s Spain. It could Italy but I think it’s Spain.

Ken: And you think you it’s a guess, huh? To me that’s something just…

Chris: Yeah. It is right next to Ibiza so…

Ken: So look it up before next week.

Chris: Yeah. Forgive our or my American geography ignorance and not knowing specifically, exactly where that is. But we’re really excited that we’ve got listeners there. If you are the listener there, send us an e-mail and let us know, give us an education. We’ll, you know, put a little bit more information. By the way, the City looks gorgeous. I zoomed in Yahoo! Maps actually or with the satellite view and the City looks awesome. There was a port with just huge yachts and I was like “Wow,” that’s – that will be some place that I’d visit, you know…

Ken: Broadcast from there.

Chris: Yeah, oh, that’s a good idea. Yeah, actually if you’re listening from Palma de Mallorca and you have a place that we could set up our webcam and our microphone, maybe we could come there and broadcast from there, that would be awesome. We just need a place to stay. That’s it. All right, so we – awhile back we had some people who were interested, you know, send us e-mails and we love your comments, keep them coming, podcast@e-webstyle.com and they – an individual requested some interviews. Suggested “Hey, you guys should do some interviews” and we have done one interview and I think I mentioned to you we did an interview of the SEO Rapper. Charles is his name. It’s a great interview and yes, there is an SEO Rapper, believe it. Did you have a chance to look it up?

Ken: Yeah, that’s unbelievable. That’s incredible.

Chris: Did you see it?

Ken: Yeah.

Chris: Isn’t it awesome? Did you get a chance to see his video yet or has…

Ken: I didn’t watch do his thing but…

Chris: Amazing. Yeah, he does really an amazing job. So, props to Charles also known as Mo Serious, also known as the SEO Rapper. He is really good and has done a great job of, you know, some of the comments we get are that, you know, SEO is dry material and we actually make it fun and entertaining. Well, the dude rapped to it.

Ken: Right.

Chris: I know you…

Ken: How can – how much more can you stick out than that, you know?

Chris: That’s awesome. So, and hopefully we’ll get him back in here. It would be nice. So, in the bane of interviewing people I bumped into Ken. Actually, I had a networking event the other day…

Ken: Right.

Chris: …and we’re, you know, both doing the same thing. It was “Hey.” Yeah, you know we seemed to be on the same page on a couple of things. Why don’t you come in and we’ll do a podcast and so you guys can have a little different perspective and – how long have you been in the business?

Ken: Since 1994.

Chris: Since ’94. Did you hear that? Did they have Internet in ’94?

Ken: Well, the browsers did not display pictures at that point.

Chris: So, he was doing optimization before there were pictures. Wow! That’s cool.

Ken: Well, I come from the brick and mortar side of the business and back then there was no SEO company to go to.

Chris: Right.

Ken: And it was just the emerging of all that…

Chris: Right.

Ken: …where all of a sudden you can realized that on Infoseek, if you remember Infoseek…

Chris: Yes, I’ve heard of that.

Ken: …how you could submit your page, hit refresh, and you could see your page jump and I’d had wars with my competitors and we’d be doing this all day.

Chris: Wow.

Ken: And so it just – it grew from there. And we actually had a full-blown SEO department in-house.

Chris: Right.

Ken: And…

Chris: And this was for your data retrieval business?

Ken: Right.

Consistent work/tweaking for great Search Engine Positioning

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Fifty-one E-Webstyle.com SEO Podcast Mar. 19th 2010. Second page of Transcription

Chris:So, some of you guys out there didn’t know and actually learned this, this morning and kind of out preinterview interview.  Ken is responsible for a lot of technology associated with being able to retrieve data off of dysfunctional data sources…

Ken:And hard drives.

Chris:…hard drives specifically.  So, you know, whenever you’ve lost that data and I told Ken, one time I lost – we lost a hard drive.  Well, we had the hard drive stall – just – we couldn’t communicate with it.  And this is actually a good tip.  So, I went to – I think the company was Disk Doctors and they were like “Oh, they did this analysis and they got this quote,” and it was just big – around two-page quote to me and it was like $1400.  And I’m like “You know what?  I have most of that data.  There might be some like I just don’t remember if there was some on there that I don’t know if I want.  And I’d be willing to pay $400 for that data, anything over that I’ll just let it go.”  Guess what?  They gave me the data for $400.  So, there is your tip.  If you’re – you can actually negotiate with people who pulled data off.  But Ken apparently came up with a lot of the technology, the processes, and so your initial SEO experience was related to your business and getting that on the first page?

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Double Opt-in email list for SEO

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Fifty-one E-Webstyle.com SEO Podcast Mar. 19th 2010. Third page of Transcription

Chris:Right.  And so in that situation you – maybe you stay away from free, you don’t say “Get your free white paper,” you say learn but you just say simply “learn about whatever.”  And they would provide their e-mail or whatever.  Just as a question as I’m thinking about this.  Do you automatically send it or do you require – do you always require an e-mail verification?

Ken:Most of the time it’s an e-mail verification.

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Register.com SSL certificate does not work in FireFox

I had a bad experience with a Register.com SSL certificate.  It seems that FireFox does not recognize the Register.com SSL certificate as  trusted.  This is the same to FireFox as creating your own SSL certificate.  I got a refund and now I use one other.  RapidSSL (purchased through one of their resellers is much less expensive)  http://www.clickssl.com.

Here is a list of recognized certifcates

http://spreadsheets.google.com/pub?key=ttwCVzDVuWzZYaDosdU6e3w&single=true&gid=0&output=html

How Google could save the world!!!!

Yes they can save the world.  Well if you believe that saving the rainforest is tantamount to saving the world, here is a great analysis that proves Google could save the world.

From Darren Booy – darrenbooy.eu

Ecosia.org – Can’t remember if you have mentioned this before (Yahoos and Bings new weapon against Google!)  Every search saves 2 m² metres of the rainforest.

This afforded my ‘pointifying’ nerdiness.

The rainforest consists of 75million acres of the earth (remaining)

7500000 acres = 30351423168 m²

30 351 423 168 m² / 2 = 15 175 711 584  searches on Ecosia to single handed save the rainforest (remember ecosia donates 2 m²)

Ecosias release date was 3^rd December (approx 513 days ago)

Ecosia.org  has so far saved 54 041 858 m²   SO 54 041 85 / 513 =   10, 534m² rainforest saved every day since its release

Now here is the interesting part.

(30351423168 – 54041858) / 10534  = 2 876 151 days left of nominal searching patterns!

Current Remaining Rainforest – what Ecosia.org  has already saved / average m2 saved every day = days left to save the rain forest!

2 876 151 /  365 = 7879 years of searching!!!

Of course this might reduce as other organisations are also working to save the rain forest + the rain forest is constantly reducing in size every day but is this really worth bothering to use Ecosia?

Now this really got me thinking..

Google has 9100000 every day in searches EVERY DAY, so what if GOOGLE adopted this policy as Ecosia?

(15175711584   - 54041858) / 9100000 = 1661 days!   (remember every search is 2m2)

1661 / 365 = 4.55 years! (not including Ecosia’s contribution)

What if GOOGLE, YAHOO (60m), MSN (28m), AOL(16m), ASK (13m) and ECOSIA  + OTHERS (6m) adopted this policy?

(15175711584 – 54041858) / 21300000 = 709 days

709 /365 = 1.94 years the Rain forest will be completely protected

Pretty cool huh!! �    (you heard it here first!)

P.S.    There was a slght fallacy in my last email, 90m  searches a day for Google was based on figures based ONLY for the US in 2003!

SO

Google ACTUALLY has 46230000 every day in searches EVERY DAY, so what if GOOGLE adopted this policy as Ecosia?

(15175711584   - 54041858) / 46230000 = 327 days!   (remember every search is 2m2)

So in less than a year Google could save the ENTIRE rainforest and therefore the Word!

GoDaddy SSL certificate does not work in FireFox

I had a bad experience with a GoDaddy SSL certificate.  It seems that FireFox does not recognize the GoDaddy SSL certificate as  trusted.  This is the same to FireFox as creating your own SSL certificate.  I got a refund and now I use to others.  Register.com and RapidSSL (purchased through one of their resellers is much less expensive).

Here is a list of recognized certifcates

http://spreadsheets.google.com/pub?key=ttwCVzDVuWzZYaDosdU6e3w&single=true&gid=0&output=html

Perception Protection and SEO

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Fifty E-Webstyle.com SEO Podcast Mar. 12th 2010. First page of Transcription

Chris: Hi and welcome to the Unknown Secrets of SEO podcast!

Paul: Hi.  Welcome back to Unknown Secrets of SEO podcast.  Thank you for joining us.  We have another fun-filled edition and informative at podcast for you today.

Chris: You are listening to and potentially watching the most popular SEO podcast on iTunes and don’t you forget it.

Paul: That’s what’s up.

Chris: This is podcast number 50.  As with every podcast we’d like to cover a little bit of information about the previous podcast.  Last time we talked about CMS SEO.

Paul: That would work.

Chris: CMS is a Content Management Solution and we’ve talked about different things that you should have in your Content Management Solution — actually system — so that you can actually perform good Search Engine Optimization.  And it’s interesting after that I actually had a — I met a gentleman this Tuesday and we were actually talking about the different nuances of different CMS systems and what you can and can’t do in terms of SEO with those so…

Paul: Exciting conversation.

Chris: Yeah.

Paul: CMS?

Chris: I can’t say that it was as much fun as the podcast.  Speaking of which, I haven’t even showed you this.  This is another review on iTunes.

Continue reading “Perception Protection and SEO” »

Internet Marketing with the Microsoft SEO Toolkit

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Fifty E-Webstyle.com SEO Podcast Mar. 12th 2010. Second page of Transcription

Chris: So, and there is the personification of information exhibitionism right there.

Paul: That’s right.  We just put him on the Internet without his permission.  That’s right.  Ha-ha. (laughing)

Chris: (laughing) Oh, God.  We don’t have to sign any documents for that.  Oh, boy.  So what we – the last time you spoke about Microsoft …

Paul: SEO Toolkit.

Chris: Toolkit.  Okay.

Paul: Darren Booy of darrenbooy.eu, I believe.

Chris: So far he has probably put us to work to the most, for real, right?  Give it up.

Paul: We were like “Come on.  Give it a break,” you know…

Chris: Yeah.

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What if search engine spiders cant crawl flash content?

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Fifty E-Webstyle.com SEO Podcast Mar. 12th 2010. Third page of Transcription

Chris: And if anybody has any particular experience and want to make some comments, we’d love to put those on air here.  That was another thing I was thinking of last night — the phrase “on air,” right? ’cause I mean…

Paul: We’re on air?

Chris: Well, it’s like – ‘cause it used to be the radio through the air right and it just totally doesn’t open.

Paul: We’ll put it on the Internet?

Chris: We’ll put it on the wire.

Continue reading “What if search engine spiders cant crawl flash content?” »

FormToEmail – SMTP server response: 553 sorry, that domain isn’t allowed to be relayed thru this MTA

We recently had to switch servers and my client started experiencing the following error when submitting forms using FormToEmail, which is some self explanatory .php code.

Form To Email PHP script from FormToEmail.comWarning: mail() [function.mail]: SMTP server response: 553 sorry, that domain isn’t allowed to be relayed thru this MTA (#5.7.1) in E:\hshome\USERID\DOMAINNAME\formmailcontactus.php on line 207

The challenge was that determined to be two things the settings for sendmail_from and SMTP in the php.ini file.  In my case I have a generic domain for my cluster.  You will probably want something like smtp.YOURDOMAIN.com or mail.YOURDOMAIN.com.  The sendmail_from should be a full email that does exist on the mail server.

Additionally my client was sending directly to her sbcglobal.net.  For some reason the old server allowed this.  The new server, which is more secure and doing what I think it should does not allow this.

I hope this helps.

Chris