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SEO Keyword Research

Charles: Yeah. And so what we have to do is the half kind of triangle which is where our title comes from, links you have to associate with either the side that was posted, that came up in the search, your Google Plus page and the bio page on your site.

And so, you have to link all through those together in the triangle. And you can’t get lost doing it, it’s the Bermuda part, and then they will pull your avatar and show it there because you’ve proved it, you’ve authored that post.

Chris: It’s really cool. I guess technically, it’s not a triangle because you need a link from the page that you want to show the author for to a bio-page on your same domain. So, this is the biography of you, the author. And that bio page needs to link to your Google Plus account and then your Google Plus account needs a link back to that bio page. [cross-talk]

Charles: It’s not necessarily a triangle. It’s more like two acute angles that don’t share one side.

Chris: We’ll call it a two step. [laughter] The two acute angles that share one side.

Charles: They don’t share one – they’re missing the right side. So if we go this way, and back this way, we never hit that last side.

Chris: So, it’s just one angle with a U-turn. Google Rel Author Tag and SEO

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Google Algorithm Updates and SEO

Charles: Yeah, exactly. So, if you were doing that, fix your content, start rewriting, and start researching. Put out some content that’s useful that Google will find useful for their users.

Number two is Caffeine which is another Google algorithm update.

Chris: That was more of indexing.

Charles: More of system change.

Chris: And indexing update. So, increasing the ability index for sites rapidly and then, you know, they seem to break up indexing and the algorithm out of – certainly there’s a lot of – if you index it incorrectly, it will screw up your results. So they are obviously all tied together.

Charles: Caffeine in initial was the ability for them to index the entire internet extremely fast.

Chris: They said every second.

Charles: As a matter fact, [00:23:40] [inaudible] that Google does have the process and power to take a whole snapshot of the entire internet. But they won’t do it because it will probably set it down.

Chris: Take the internet down. That’s impressive.

Charles: Yeah. That’s highly impressive.

Number three was unexpected SERP changes. SERP – Search Engine Results Page. Kind of [00:24:00] [inaudible] what we’re talking about earlier with the local listings. Google Algorithm Updates and SEO

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Social Media Marketing

Chris: Yeah. Just for fun.

All right. So, in the last two podcasts, we’ve actually covered PPC, marketing and actually we’re cutting out video segments in our podcast. So we’re creating the video segments that we’re gonna put on our web page, our pay per click page, the last one was actually our SEO page. And this one, we’re gonna do our social media page. So then, again, for our regular listeners, this is a behind the scene. It’s gonna cover some basics about how we approach social media marketing. We’re gonna use this video, you will see it on our website shortly.

Charles: And I don’t know what shortly means but this summer. By the time we finished design and finish rewriting content and go to production.

Chris: Yeah. It will be that long. So, we’ll take a very brief break so that we’ll have a good place to cut. And then we’ll start off with that segment that is gonna be the video for social media marketing page. So, thank you guys and bear with us.

Hi. And welcome to our social media marketing page. My name is Chris Burres. I’m the owner of the E-WebStyle.

Charles: I am Charles Lewis, your internet marketing specialist.

Chris: Today, we’re gonna talk about social media marketing. First, welcome to our social media marketing page. You’re probably wondering or maybe you’re not since you’re here, we’re gonna cover it anyway.

Social Media Marketing

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SEO Education

Charles: Go to that post and in that comments, let us know which tools you used and did it work for you? Would you recommend it? Would you disapprove it? Let us know.

Chris: And [00:09:36][phonetics].

Charles: I was looking at that this morning. Okay.

Chris: We didn’t have to go through that. We’re gonna start with an international one. Good info and entertaining. This is by Matt Edwards.

Hey, guys. Matt here from the Emptyhead Designs in Melbourne, Australia, Emptyhead.com.au. [cross-talk]

Charles: Empty head?

[00:10:00]

Chris: Yeah. Let’s dump all of our stuff on your site. Love the podcast, it’s full of great info and presented in the way that I can deal with. What can sometimes be an incredibly dry subject is made to be reasonably entertaining. We’ll take it. Keep up the great work, Matt.

And then we’ve got our new word. This is awesome. This is from Mark. This is from the other Phillipe. And it’s Punchutational SEO.

Charles: I think he said punchucational.

Chris: Oh, punchucational. Yeah, I did say that wrong. Eventually, I’ll get a punchucation and be able to say punchucation. [laughter] SEO Education

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How to get Google Places Page Reviews

Chris: Right.

Charles: And part of that entails, making sure your places page is right. Making sure it has all the details Google wants. Part of our off page link building stuff is done to assist in your places page, submitting to other directories, city search, addresses, things like that, that help generate the [00:21:49][phonetics] that Google wants to see to help your places page improve.

Everybody knows that Google places page reviews. And so one of the things we do is operate with integrity, we won’t do any fake reviews or anything like some people do. And so, part of our job is to consult with our business owners about how they can generate reviews.

Chris: How they can change their internal processes so that they drive their insisting customers to reviews.

Charles: Yeah, definitely. I mean, an example would be you know, if you are selling let’s say, we’ve built you an e-commerce store. And part of your check out process would be you know, thank you for your purchase, with the link to your Google places page. Please give us a review about your process or about the product itself.

And so that way, as we tend to drive traffic and that traffic converts to sales, it can also convert into reviews.

Chris: Which helps more traffic when the cycle continues. How to get Google Places Page Reviews

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Yahoo Directory Good For SEO?

Chris: I’m still trying to catch my breath. We’ve got more from our international sites. We’ll get on those next time.

All right, so we have a question from our Facebook page. Tim [00:09:01] [Calling], who has become a pre-interactive listener, thank you. Punch in the face, Tim, for that.

Here’s a new question for experts: is it still worthwhile to pay to be added to the Yahoo directory and does the Yahoo directory still exist?

Charles: A good thing about that question is I responded to Tim on Facebook and my immediate answer was yes. Some paid directories work and frankly, the Yahoo paid directory is one of those that works. It does have a cost associated with it [00:09:31] [Inaudible] the books but it generates a high PR link. Google seizes that value and at the end of the day, it helps your ranking. What was cool about that was two days later – which would have been yesterday – SEO [00:09:49] [Inaudible] posted a video by Matt Cutts addressing directories and in Matt Cutts’ video, he went on to say that ‘just be careful which paid directories you use’. Some fly-by-night ones have a low PR. Yahoo Directory Good For SEO?