Local Phone Number and Local Places Listing

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Local Phone Number and Local Places Listing

Chuck: Yeah. Local Factors I think for Google — we’re talking about, you know, send up your Google Places page and how to do them right and some of the factors that Google is looking for. One have a local — one, giving instructions on how to set up Google Local. It was more of some of the factors to give rank locally and it’s, you know, have a local address not a P.O. Box. It’s not gonna work. Local phone number, you know, if you’re in Houston then you should have 713, 281, or even 832 and not necessarily the 1-800.

Chris: Right.

Chuck: And so I think it’s that sort of thing are those factors that Google is looking for to rank you locally.

Chris: Well, and we also made the comment that the local phone number really is about a lot of people are looking for local service. They don’t want — they kind of — we’ve had lots of discussions lately at our office about directories and they kind of don’t want to call this 800 number. That’s a national directory for ARSS or whatever the plumbing service they want to use, you know, Joe the Plumber.

Chuck: Mm-hmm, Joe the Plumber. Web Design in SEO.

Chris: Joe — I wonder why I use that. Houston. Link juice, if I’m smart in that blog post, I’ve actually got links to our homepage and the –

Chuck: To our web design page and to our SEO. Local Phone Number and Local Places Listing

PPC Houston Doctors and Attorneys

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PPC Houston Doctors and Attorneys

Chuck: Yeah. What number this was? At 97? So this — and we’re on 130? So that had to be summertime maybe?

Chris: Some of the date’s on there. Yeah. So really Google Boost was this opportunity when you look at your Local Places, you could start marketing your Local Places and what Google actually intelligently did is that let me just take advantage of our AdWords program and I’ll just make an automated system based on the categories that you select. It came up with some — there’s some issues. I remember specifically like I didn’t wanna be displayed for marketing.

Chuck: Yeah.

Chris: You know, SEO marketing or internet marketing is okay. Marketing in general is not a term that I wanted to pay for.

Chuck: Yeah. And we couldn’t control –

Chris: — the keywords.

Chuck: — the keywords [00:24:43] [Inaudible].

Chris: Yeah, the keywords. Yeah. You can look it up in your AdWords campaign and see it there you just can’t make any changes. I thought that was pretty good. Now, organic search results obviously were weighing and what we tend to recommend is you should do both PPC and organic SEO. In fact, we read an article the other day. A guy just did a test. He shut off his PPC and, you know, a week later with statistics, turn it back on. PPC Houston Doctors and Attorneys

SEO Podcast fans Kicking Lizard send free salsa

So, everyone knows how we love getting reviews on iTunes for our podcast.  That’s how we continue to be the number 1 SEO Podcast on iTunes.  On #SEOPodcast128 we read a review from a company called Kicking Lizard.
 

 
They gave us great review that said “Thanks for all the SEO tips, guys. You’re entertaining and informative. Don’t let anyone tell you that your witty banter is annoying. It adds to the subject matter even if loosely.”  After we read the review,  we jokingly requested some salsa and said we’d taste it on the air.  They followed through and sent us the salsa.
 

 
We’ll be tasting it live on air this Friday for #SEOPodcast133 at 9:30am.  You should tune in!

Planning for a Mobile Version of Your Website

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Planning for a Mobile Version of Your Website

Chris: Hi. And welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of E-Webstyle.

Chuck: I’m like, you forgot your name. My name is Charles Lewis, your internet marketing specialist.

Chris: I have indeed forgot my name from time to time and not this time. Don’t forget we are your friendly local neighborhood top position –

Chuck: — snatchers.

Chris: Where our mantra is –

Chuck: — don’t be a douche.

Chris: Do not be a douche. Remember if you’re sitting at a desk, have some sort of mobile device at any possible way.

Chuck: Yeah.

Chris: Steal the laptop or the iPad of the person next to you and tweet about this.

Chuck: Yeah.

Chris: Tweet — it’s a –

Chuck: Hashtag SEO podcast 129.

Chris: And include @ewebstyle to make sure we see that message. Go check because I’m gonna read a couple of messages where people have addressed this specifically. Is that really what that — Planning for a Mobile Version of Your Website.

Google Golden Triangle for Google Maps

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Google Golden Triangle for Google Maps

Chris: Or, maybe Facebook did. I don’t know. And anyway, we weren’t getting much activity on it. Go — scroll down on the left and there’s questions or just scroll down in the body on the wall of our Facebook page and we have a question. And the question is interesting. “If you’re on a mobile website, how often do you go to the full desktop version of that website?” You’ve got options like always, never 25% all the time, 50, etc. So go fill that out. We haven’t got many responses. It’s just really interesting stuff to understand what people do.

So Eye-Tracking in Google Maps that — like, how many people use Google Maps for anything? Like, the only reason I ever click Maps when I’m doing a search is because I’m just looking for somebody — one of our client’s Places page to see if it’s, you know, 100% complete or not. As you know, it’s important that it’ll be a 100% complete. So I never use Google Maps except for the actual app maps on my phone in the car.

Chuck: Well, I use Maps on the web. I use it –

Chris: Yeah? From time to time? Google Golden Triangle for Google Maps

Check-in and SEO

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Check-in and SEO

Chuck: What’s interesting about Foursquare and I [00:20:30] [Inaudible] this morning actually. They are — they redid their web version because they’re trying to get into a city guide [00:20:42] [Inaudible] check-in, where most check-ins are at, who’s checking in where.

Chris: Makes sense.

Chuck: Where your friends usually take in and hang out at and try to help people find things to do, kind of tourist type stuff.

Chris: Well, I checked in three places now. I check-in on Facebook, I check-in on Foursquare which I think sometimes also post to my Facebook so I end up checking in twice. And I check-in on GPlus. I used to check-in on Yelp. So the whole concept, right, makes sense of having a review site and a kind of a directory for Foursquare. Some of the cool things about Foursquare is you become the mayor if you’ve checked in at a particular location more than somebody else.

Chuck: I’m there at E-Webstyle.

Chris: Oh, dang. I need to check-in, you know, like an auto check-in software. Let’s see, what else can you — they have different types of badges. So I think — I went to some — I went to the Harry Potter movie and I got some Harry Patter badge which was pretty cool. Actually, I think Javier told me about that so that reminded me to get — oh, I got groped by the TSA. Is that at the — Check-in and SEO

SEO Podcast with Great Reviews

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SEO Podcast with Great Reviews

Chris: Hi. And welcome to the SEO Podcast, Unknown Secrets of Internet Marketing.

Chuck: You got it right at that time; you got it right at the time.

Chris: I did. My name is Chris Burres, owner of E-Webstyle.

Chuck: Charles Lewis, your internet marketing specialist.

Chris: Welcome to an exciting edition of the Unknown Secrets of SEO Podcast or also known as Unknown Secrets of Internet Marketing Podcast. This is a Thursday. Normally, we broadcast on Friday. I will be out of town tomorrow so we’re getting it in early.

Chuck: Yes, sir. Yes, sir. This is Podcast 128.

Chris: Wooh.

Chuck: If you’re tuning in, you should know that if you’ve been following us. If you haven’t, this is 128 and go check 127, 126, 125, 124 –

Chris: And we go on to 123. SEO Podcast Great Reviews

Adobe Stops Support for Flash on Mobile Devices

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Adobe Stops Support for Flash on Mobile Devices

Chris:  A punch in the face. Let’s see. Let’s go on to this. A little bit of news. Hey, Adobe access Flash for mobile and TV. So they never really got it to work on all the devices; obviously, never the iPhone although that’s not exactly true because you can jailbreak your iPad. I saw it and get Flash on it. It was never running stable. That was always Steve Job’s complaint. And now, they’re making  decision to pull it. They’re not going to develop Adobe Flash for mobile devices or TVs like Google TV.

Chuck:   Mm-hmm.

Chris: I don’t know. I think that’s risky. You know, I was just reading stats and I should have recorded — put that stat in this list, you know, more searches and more mobile advertising to moving towards — more searches and more advertising is moving towards mobile. So if you’re — if everyone is shifting from being at the desk which is never gonna go away –

Chuck: Mm-hmm.

Chris: — and a lot more is happening mobile, you can –

Chuck: Well, I think that’s why it is risky but it may be worth the risk because if everyone shifted towards mobile and you’re clearly having problems with mobile on one big platform that is by far the — at the top.

Chris: Most probably, yeah.

Chuck: They may be worth, okay [00:08:30] [Inaudible] fall back, switch to, you know, some sort of HTML file presentation that will accomplish the same goal we’re trying to do for these mobile versions.

Chris: Well, the same — you know, we were talking when somebody was announcing that they thought Adobe Flash was doomed and then I looked at the stats like 98% of users, desktop users, actually have Mobile Flash installed. Adobe Stops Support for Flash on Mobile Devices

Sub Domains and SEO

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Sub Domains and SEO

Chuck: My response to Darren was, no, it doesn’t hurt your SEO. I mean, because frankly we see sub-domains and other domains point to internal folders on a server all the time even down to, you know, some people who share servers, right? Technically, all these things are in different folders. And so those domain names are really pointing to internal folders. So I don’t think it hurts the SEO. I just think that as long as you — make sure you do it the right way and then, you know, everything –

Chris: Yeah. You don’t want it. For instance, if our folder was blogged you wouldn’t want the address bar to say e-webstyle.com/blog, right? You can do server tricks that will point to an internal folder so that e-webstyle.com actually points to the blog folder.

Chuck: Yeah.

Chris: So in that case, clearly it won’t make a difference. I think his question was though if it’s got that extra folder extension, right? In which case, I would say — so depending on which one you’re doing, I would say that you try not to do that.

Chuck: Yeah.

Chris: Because really Google does seem to give more value and credibility to the homepage and the homepage being, you know, e-webstyle.com/ — you know, whatever. It tends to also to be where you get your inbound links intensely.

Chuck: Yeah, exactly.

Chris: So you might even be mindful of — if you’re doing — just depending — let us know which one you’re doing or — we’ve given you the answer to both. If it shows you the folder, probably not good. If you’re just doing a server trick to point to a folder, it doesn’t matter. Google doesn’t know the difference. Sub Domains and SEO

SEO boils down to Text, Links, Popularity and Reputation

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SEO boils down to Text, Links, Popularity and Repuation

Chuck: Welcome to the SEO podcast show [00:00:04] [Inaudible]. His name is — okay. I’ll — can we do a whole intro?

Chris: Hi. And welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. It worked.

Chuck: Yeah.

Chris: It’s working, good. Thank you, guys, for tuning in. And you are listening to the most popular SEO podcast on iTunes.

Chuck: And in which there’s a pause of four.

Chris: Yeah, it really worked. We could pause every now and then. It makes everyone uncomfortable.

Chuck: Exactly.

Chris: You are listening to the most popular SEO podcast on iTunes that is because of you.

Chuck: Yeah, yeah.

Chris: This is Podcast 127. Is that your — are you that guy?

Chuck: I’m that guy, yeah.

Chris: A ringing phone. Yeah, this is Podcast 127. As always, we wanna mention a tip from our previous podcast. Of course, our previous podcast was 126 and our tip is “SEO boils down to four things: text, links, popularity, and reputation.” So go back and listen to Podcast 126. We actually covered page 2 of the long list that we’re gonna cover. We’re gonna actually cover page 3 for today. SEO boils down to Text, Links, Popularity and Reputation