Google Local Places and SEVO

Click Play to Listen to Podcast Now

Google Local Places and SEVO

Charles:                       Yeah. So the content on your Places page should be somewhat related to your site, right. Don’t you have a places page that talks about plumbing and you’re an electrician.

Paul:                            Yeah, right.

Charles:                       You know…

Paul:                            Don’t put any irrelevant data on your – well one your homepage or your Places page ’cause they link. Google’s going to check and see, you know, does this match that.

Chris:                           It goes back to kind of one of our SEVO principles, which is consistency.

Paul:                            Yes.

Chris:                           When I type this, I need to see this in the SERP, I need to see that. When I get to the page, you know, when I get an email from you, when you’re talking to me, I need –

[0:30:04]

Charles:                       It should say that.

Chris:                           — hear about that.

Charles:                       Yeah.

Chris:                           Yeah. So, yeah, the consistency is important. And this kind of reminded me of what Darren Booy asked a while back, it’s embedding the places page or linking to the Places page –

Charles:                       On your–

Chris:                           And we think it’s a good idea to link to the Places page. We’re not doing it yet.

Paul:                            Uh-hum.

Chris:                           It’s something that we’ve got on our to-do list. ‘Cause probably not that many people are doing it. Most people think of traffic coming from – is it possible? We don’t know. Is it possible to increase the ranking of a Google Places page if more people are linking to it? Continue reading “Google Local Places and SEVO” »